E-Marketing Strategies of Netflix: A Detailed Report

This report provides an in-depth analysis of Netflix's e-marketing strategies. It explores how Netflix utilizes e-marketing tools, such as social media platforms like Facebook, to enhance brand awareness and customer engagement. The report examines the importance of effective marketing communication, the role of digitalization, and how Netflix targets its audience through online advertising and promotional activities. It also discusses the company's approach to building customer relationships, gathering feedback, and maintaining a competitive advantage in the market. The report highlights the use of AIDA model, the elements of effective communication process, and the significance of adapting to current trends in social media to reach a wider range of customers. The conclusion summarizes the benefits of e-marketing for both the company and its customers.

E-Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1 ............................................................................................................................................1
TASK 2 ..........................................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4
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INTRODUCTION
E-marketing is a kind of tool that is used by the organization so that they can
communicate with their customers in an efficient manner (Bianchi and Mathews, 2016). For this,
they can use techniques such as social networking sites, search engine optimization, newsletters
and so on. The present report is based on Netflix which is a multinational entertainment
company. Below mentioned report explains the current trends in marketing communication and
their relevance for company.
TASK1
Marketing communication is a fundamental tool that is used by the manager of marketing
department so that they can increase awareness about company’s products among all the
customers (What is eMarketing?. 2013). Main objective of this technique is to increase the brand
awareness in market so that they can attract number of consumers towards their services. Netflix
is using marketing strategies in order to increase their sales and create a strong base of customers
(Smith and Zook, 2011). Sometimes, they are adopting these approaches in order to sustain the
competitive advantage in market than any other marketing players.
Social media is a computerized technology that is used by the organizations to share the
information about their services and products with their users. For this, companies uses some
tools such as facebook, LinkedIn and so on.
Goals of marketing can be achieved through various e-marketing tools such as
digitalization (Grifoni, D'Andrea and Ferri, 2013). Through these, companies can use electronic
data which includes features and benefits of products. Now, an enterprise prefers to promote
their services through social networking sites such as Facebook, Twitter, YouTube and so on.
For this, manager of Netflix can use a communication model like AIDA so that all consumers
will be able to get the relevant information about company’s services. Further, there are some
elements that play an important role in an effective communication process such as sender,
receiver, message, encoding, decoding and feedback. Through this effective approach, all
customers can get relevant data of the commodities.
Yang (2011) argues that modern communication technologies are used by companies so
that they can maintain their relationship with their service users. When organizations are using
social media then through this, an enterprise will be able to get an advantage that will help them
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in getting success in market. By posting advertisements on these sites, firm can get the
opportunities that will help them in sustaining their competitiveness. Overall growth and position
of entity can be improved in the international market if they are using online marketing tools
(Roberts and Zahay, 2012). Further, they can build a strong relationship with their customers by
posting updates and information about services on Facebook, Twitter and so on. Chen, Fay and
Wang (2011) reflected and explained that social networking sites has power to reach a wide
range of customers through their effective advertising and promotional activities. Netflix is target
young generation who are using facebook as through this company will be able to target their
audience and this will help in increasing their market share. Through these, manager can share
information about the products with people and if these services are matching with the needs of
customers then sales can be increased. All people will be able to get the current information so
that they can grab services at relevant prices. Along with this, manager of Netflix can get the
feedback from their service users and they can change services as per their expectations. Further,
social media can boost the revenues of organization who perform their operations in the
environment.
Netflix is using social media as a marketing tool in order to improve their brand image at
the global level. The enterprise post the relevant information on the Facebook page once in a
month and through this they gained number of fans from all over the world. Their main aim is to
entertain their fans by sending a clear message to the people on internet.
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(Source: Use of Social Media, 2017)
TASK 2
Modern marketing concepts are related to the brand image of company as through this,
they can reach to the number of customers. Internet plays an important role in improving the
brand image of Netflix in front of all people and they will be able to attract potential customers
towards their services (Bianchi and Mathews, 2016). E-marketing is a tool that can boost the
sales of firm. In order to provide information to customers, they can use websites, email and
social networking sites.
There are some trends in social media as through this Netflix can communicate with their
customers in an efficient manner. Through this, organization will be able to give the authentic
and clear information to their customers. They are using facebook as a main social media tool in
order to attract their attract consumers towards their services.
Now a days, people are using internet as a source of information where they can get the
data for their query (Pomirleanu and et.al., 2013). For example, young generation is giving more
time to the social networking sites where they can post images and chat with any person.
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Illustration 1: Use of Social Media, 2017

Organizations have to make their strategies flexible so that they can adopt the changes that occur
in the current environment. So, these changes should be adopted by an enterprise in order to
fulfil the needs of their potential customers. It has been criticized by Danaher and Rossiter
(2011) that companies can post advertisements on the social networking sites such as Facebook,
LinkedIn, etc. Through this, they will be able to attract number of people from all over the world
that will lead towards improving the brand image of firm. Apart from this, they can use an email
in order to provide some special offers to their brand loyal customers. Through this, companies
can retain their customers so that they can fulfil their demand and needs. On the contrary, people
are very busy in their own and they don't have time to buy the products from any retail store. So,
this is beneficial for them as they can order products from company’s website. Through this, they
can save their time and an enterprise should make their website more attractive so that people
can prefer to buy from Netflix. On their website, they can provide variety of options so that
satisfaction among all service users can be increased.
It has been argued by Eid and El-Gohary (2013) that companies can create a strong base
of customers through their effective advertising and promotional activities. If they are conveying
right message to customers then the firm will be able to sustain their competitive advantage.
Along with this, through an effective communication process, they can accomplish their
objectives. If a firm is using internet as marketing strategy then their productivity can be
increased and they will be able to improve profits. Chen, Fay and Wang (2011) said that e-
marketing is a good strategy that is used by an enterprise as through the same, they can maintain
relationship with their customers. Apart from this, they can get the reviews from consumers so
that they can improve overall performance and growth than any other market leaders.
CONCLUSION
From the above mentioned report, it has been concluded that e-marketing is a tool that is
used by an organization so that they can attract number of customers towards their products.
These strategies are more useful for the customers as well as company such as enterprise can
increase the brand awareness and on the other hand, customers can get products as per their
choice.
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REFERENCES
Books and Journal
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