Analysing CSR Impact on Marketing & Financial Stability at New Look

This project explores the impact of Corporate Social Responsibility (CSR) on the marketing strategies of New Look, aiming to assess its influence on productivity, profitability, and financial sustainability. The project outlines specific aims and objectives, including examining the importance of CSR for New Look, analyzing factors impacting the company, and inspecting the impact of CSR on marketing to promote productivity and financial sustainability. A project management plan is developed, covering aspects such as cost, scope, time, quality, resources, risk, and communication. The project employs qualitative research methods, including questionnaires, to gather data and conduct thematic analysis. The findings are intended to provide recommendations for enhancing New Look's CSR activities and marketing strategies, ultimately contributing to the company's financial stability and market share. Desklib provides access to similar projects and resources for students.

MANAGING A SUCCESSFUL
BUSINESS PROJECT
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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
P1 Devise project aims and objectives for a chosen scenario.........................................................4
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources..................................................................................................5
P3 Produce a work breakdown structure and Gantt chart to provide timeframes and stages for
completion.......................................................................................................................................6
M1 Produce a comprehensive project management plan, milestone schedule and project schedule
for monitoring and completing the aims and objectives of the project...........................................9
D1 Critically evaluate the project management process and appropriate research methodologies
applied............................................................................................................................................10
Task 2.............................................................................................................................................11
P4 Carry out small-scale research by applying quantitative and qualitative research methods
appropriate for meeting project aims and objectives.....................................................................11
M2 Evaluate the accuracy and reliability of different research methods applied..........................16
Task 3.............................................................................................................................................17
P5 Analyse research and data using appropriate tools and techniques..........................................17
P6 Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions.................................................................................................22
M3 Evaluate the selection of appropriate tools and techniques for accuracy and authenticity to
support and justify recommendations............................................................................................23
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Task 4.............................................................................................................................................24
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance............................................................................................................................24
M4 Evaluate the value of the project management process and use of qualitative research to meet
stated objectives and support own learning and performance.......................................................25
D2 Critically evaluate and reflect on the project outcomes, the decision-making process and
changes or developments of the initial project management plan to support justification of
recommendations and learning during the project.........................................................................26
Conclusion.....................................................................................................................................27
References......................................................................................................................................28
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Introduction
In the business entity, the managerneeds to maintain theproject by using the
appropriateprocedure. Successful programmes need to manage which assist in providing a
framework where large and complex change can be broken into manageable projects. It is
necessary that they have to manage the overall delivery which includes the principles of
programme management so that they can provide effective delivery in specific time and budget
as well. According to the vision and mission statement, project procedure needs to set so that
goals and targets can be accomplished. The present assignment is based on the impact of
Corporate Social Responsibility on a marketing within New Look so that they can promote
financial stability as well as profitability. In this assignment, aims and objectives need to set so
that impact of CSR can be analysed. Moreover, research needs to be conducted so that
appropriate method can be implemented to meet the aims and objectives of the project.
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Task 1
P1 Devise project aims and objectives for a chosen scenario
Topic: The impact of CSR on marketing within New Look to promote productivity, profitability
and financial sustainability.
Background: CSR activities of the business entity helps in managing the operational activities.
Implementation of CSR help in promoting the lives of workers in the whole supply chain which
assist in protecting the environment along with the animal welfare. CSR activities assist in
offering the information to stakeholders along with the staff members so that targets can be
attained. New Look adopt the CSR policy in marketing which provides effective focus on supply
chain and on the basis of that they can make the real improvements (Mishra and Siddiqui, 2018).
Aim: To analyse the impact of CSR on the marketing of a New Look so that they can promote
productivity and financial sustainability.
Objective:
 To examine the importance of Corporate Social Responsibility of New Look.
 To analyse the factors which have an impact on the company.
 To inspect the impact of CSR on the marketing of a New Look so that they can promote
productivity and financial sustainability.
Hypothesis:
H0: To analyse the positive impact of CSR on the marketing of a New Look.
H1: To analyse the negative impact of CSR on the marketing of a New Look.
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P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources
Project management plan of New Look include the different aspects which are cost, scope, time,
quality, resources, risk and communication. It is necessary that at the time of management, they
have to use appropriate and available resources so that targets can be attained.
Cost: In analysing the impact of CSR activities, employees of New Look need to manage the
cost so that they can make more investments in the competitive market.
Scope: It is essential that employees of the business entity need to adopt work breakdown
structure which assists in delegating the work into different segments and by that they can put
effective control on activities (Watt, 2014).
Time: They have to complete the project in a specific and decided time. Along with this, the
managerneeds to estimate the duration according to the activities.
Quality: It is necessary company need to manage the quality of the products and services which
they are delivering to the consumers. This will help in attaining objectives.
Resources: Employees need to utilise available resources so that operational activities can be
conducted effectively (Schwalbe, 2015).
Risk: At the time of analysing the impact of CSR, they have to take more risk so that they can
meet the target can generate maximum revenue.
Communication: The manager needs to use the effective channel of communication so that
information or data can be transmitted effectively and efficiently.
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Project Goal
Planning ClosureImplementation
Identification
of Topic
Problem
statement
should create
Allocation of
resource and
decide time
Literature
Review need
to conduct
Select
Technique
Analysis of
Data
Collection of
data
Conclusion and
Recommendation
Documenting
Result
Submitting
Report
P3 Produce a work breakdown structure and Gantt chart to provide timeframes and stages
for completion.
Work Breakdown structure is helpful for the project managers as it helps in distributing and
delegating the workload and by that impact of CSRcan be analysed and measured effectively and
efficiently.
Work Breakdown Structure:
Gantt Chart:
Activities Start Date End Date Duration
A. Topicneeds to identify for
conducting research
25th June 2018 26th June 2018 2 Days
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B. Problem statement need to
create
27th June 2018 30th June 2018 4 Days
C. Allocation of resources
need to be done in
effective time
31st June 2018 1st July 2018 2 Days
D. Literature Review should
be conduct
2nd July 2018 6th July 2018 5 Days
E. The appropriatetechnique
should be select
7th July 2018 9th July 2018 3 Days
F. Data collection 10th July 2018 15th July 2018 6 Days
G. Examination of collected
data
16th July 2018 22nd July 2018 7 Days
H. Conclusion and
recommendation
23rd July 2018 25th July 2018 3 Days
I. The result need to
document
26th July 2018 27th July 2018 2 Days
J. The report need to submit 28th July 2018 28th July 2018 1 Day
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M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project.
Project management plan is the formal and additionally an affirmed archive which is helpful for
the execution and usage of the oversaw venture. Project management plan archives the activities
which are important to characterize, get ready, organize as well as integrate the diversified
planning activities. Project management plan includes the different steps which are an initiation,
planning, implementation, controlling and closure. Milestone schedule provides the effective and
estimated timeline for the life of the project (Carnall, 2018). It offers the milestone dates which
include the projected dates depends on the anticipated targets. Project schedule help in managing
the projects which include the list of milestones, activities along with the deliverables. A
schedule includes the planning of project as well as portfolio management of projects and by that
management can be done of the whole project. The manager provides the effective monitoring as
well as completing the aims and objectives of the project. It is necessary that according to the
activities, work breakdown structure need to prepare so that risk can be managed and by that
maximum revenue can be generated (Pehlivan and Öztemir, 2018).
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D1 Critically evaluate the project management process and appropriate research
methodologies applied.
According toHeldman (2018), it has been analysed that the manager of New Look need to put
more efforts for the project management by using the appropriateprocess as it includes five
phases so that all the operational activities can be manageable. The first step is project initiation
as it measured the value and feasibility. The second step is project planning as this step provide
the guidance to the team. The third step is the execution of the project as it is associated with
project management as it provides effective deliveries to satisfy the consumer. The fourth step is
monitoring and controlling as it helps in supervising and monitoring the whole plan. The fifth
stage is the closure of project and in this result will communicate to stakeholders. In the lights
ofGravetter and Forzano (2018), it has been analysed that researcher is using the qualitative
technique to conduct the whole research. In this, the thematic analysis needs to be done
according to the collection of data or information. This will help in expanding the market share
of New Look. The researcher is using a primary source to collect the information or data and, in
this questionnaire, need to prepare to conduct the survey. This assist in attaining the aims and
objectives.
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Task 2
P4 Carry out small-scale research by applying quantitative and qualitative research
methods appropriate for meeting project aims and objectives
The analyst is utilizing subjective research to lead the successful research which helps with
meeting the task points and destinations.To conduct the research by using the qualitative
technique, questionnaire needs to prepare so that researcher cannot face any issue in attaining the
targets (Sargiacomo, 2018).
Log Book
Week 1
Update on weekly research/tasks achieved
New Look needs to improve the CSR activities and for that aims and objectives need to set
so that financial sustainability can be enhanced.
Any risks and/or issues identified?
Yes, different issues identified in research and these issues create a risk which is associated
with technology. This help in accomplishing the targets.
Problems Encountered
In this week, the main problem is the impact of CSR activities on a marketing as it has an
impact on productivity.
New ideas and change of project direction
In this week, the researcherneeds to adopt tools and techniques so that targets can be
attained.
What have I learned about myself this week?
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