This report provides a detailed analysis of Nike's change initiative, prompted by shifts in the market, increased competition, and the need for strategic adaptation. It examines the context of change, highlighting the importance of innovation and global expansion. The report outlines a three-step implementation plan, including pre-implementation, implementation, and post-implementation stages. It also details the vision and purpose of the change project, focusing on revenue generation, innovation, and customer engagement. Key drivers for change, such as revenue targets, customer engagement, and innovation, are discussed. The report concludes with a balanced scorecard, outlining strategic objectives across shareholders, customers, internal processes, and learning and growth perspectives, to measure the success of the change initiative. This comprehensive analysis provides valuable insights into Nike's strategic approach to business development and organizational change.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
