Business Report: Nisa's Corporate Social Responsibility Analysis

This report examines Nisa's corporate social responsibility (CSR) initiatives within the competitive UK retail market. It begins by outlining the aims and objectives of CSR, emphasizing responsibilities towards employees, the environment, customers, and the community. The report then details a project management plan, including cost, scope, time, quality, communication, risk, and resources, focusing on environmental protection. A work breakdown structure (WBS) and Gantt chart are used to illustrate project phases and timelines. The report also describes small-scale research using both quantitative and qualitative methods, including questionnaires, to evaluate CSR performance. Finally, the report analyzes the research data, provides recommendations, and reflects on the research's effectiveness in meeting objectives and enhancing learning.

MANAGING
SUCCESSFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P 1 Aims and objectives of corporate social responsibility........................................................1
P 2 Project management plan with cost, scope, time, quality,
communication, risk and resources............................................................................................2
P 3 Work breakdown structure and
Gantt chart to provide time frames and stages...........................................................................4
TASK 2............................................................................................................................................6
P 4 Small-scale research by applying
quantitative and qualitative research methods...........................................................................6
TASK 3............................................................................................................................................9
P 5 Analysis of research and data using appropriate
tools and techniques...................................................................................................................9
P 6 Recommendations
as a result of research and data analysis.....................................................................................9
TASK 4..........................................................................................................................................10
P 7 Reflection of research taken to meet objectives and own learning.....................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Today in competitive market environment, every business organisation needs to make
various efforts in long term. As there are many activities which are followed by companies as
con corporate social responsibility to improve its image. United Kingdom is a developed country
which has many firms obeying their market duties to maintain their goodwill in sight of
customers. Nisa one of leading companies in retail retail industry in current time. It captures
lion share in market as compared to other organisations which comes with more responsibility.
To manage established success of business, firm needs to execute all its duties to fulfil social
requirements (Eckerson, 2010). In following report aims and objectives of mentioned hotel will
be discussed. An effective project management plan helps in achieving objectives and goals of
profit maximisation and revenue generating. This includes some major aspects like costs, scope,
communication, quality, risk, time and resources of firm. A well managed execution of different
operations are gained by breakdown structure and Gantt chart in which typical task is divided in
many small activities. There are two types of data which is required to conduct research like
qualitative and quantitative to accomplish business target and aims in long term and gain
maximum customer satisfaction.
TASK 1
P 1 Aims and objectives of corporate social responsibility
As Nisa is one of leading business organisation in retail sector of United Kingdom. It has
major power as well as some responsibilities which must be executed to maintain its growth rate
in long term. These duties are towards employees, environment, customers and society.
Following are some crucial aims and objectives of corporate social responsibilities.
 Safe and secured working condition for employees-Being a top ranked organisation in
retail, mentioned hotel has to keep satisfied its employees or workers so that they can
give their full efforts and help to achieve organisational goals of capturing lion share in
grocery market of country in future. To attract qualified and skilled people as worker,
company must maintain its comfort level for them (Keller, Parameswaran and Jacob,
2011). As per corporate social responsibility, firm has to give stable and good job. For
example, there will be no discrimination with them on basis of skin colour, nationality,
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religion, language and gender at workplace. So to keep a healthy environment,corporate
social responsibility of the company is essential to do better work for people of it.
 Environmental protection and sustainability- Another important purpose for Nisa is
that it has to make sure not to harm environment by its business. For example there are
many natural resource as water, land, petrol and trees which are used by firm to operate
tasks and activities. As they are limited in quantity, so company needs to make minimum
utilisation of them as well as maximum output from it (Trevino and Nelson, 2010).
Another objective of corporate social responsibility is that it must contribute in protecting
environment which can lead to positive image in sight of enterprise in long term.
 Working in partnership with local communities-Another aim of CSR is that being in a
competitive business, company must co ordinate with others to maintain its progress in
future. As local communities are important aspect for firm, it has to work with them for
smooth functioning in long term. Company can achieve its aim of capturing a lion market
share by fulfilling corporate social responsibility.
 Establish relationship between customer and employees-As clients are important
people for firm, they must be kept happy by company. For example, satisfied customer
will be retained in long term and consequently help in accomplishing objectives and
goals of maximum revenue generating. So there is continuous efforts to keep a healthy
relationship between employees and customers.
 Cost reduction-This is also an important aim and objective of Nisa for which it has to
fulfil corporate social responsibility (Mathur, Mathur and Kenyon, 2012). Company,
being an leading small organisation in retail sector, needs to maximise it internal
efficiency to provide best product quality and make profit from it.
 Social well-being- Nisa has objective to make efforts for betterment of poor children in
education and lower class people so that they can get basic facilities to survive like
shelter, food and water. Thus there are many targets and purposes of corporate social
responsibility for business organisation.
P 2 Project management plan with cost, scope, time, quality,
communication, risk and resources
This is a crucial element to be considered by company while fulfilling corporate social
responsibility. It is an official and approved document which is used to mange a project for
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business. It is essential to prepare, identify, coordinate and integrate many planning tasks and
activities. Project management helps in defining way in which project is going to be executed,
monitored, controlled and closed. There are many aspects in this technique like scope, cost,
quality, resources, risk and communication. For example, Nisa has to maintain CSR related to
environment protection by limited consumption of natural resources which are included in PMP
as following.
 Cost-To reduce access consumption of natural resources, firm will adopt latest
technology in packaging Process (Gharajedaghi, 2011). It can use eco friendly material
for wrapping its products and new machinery for that. So it may cost to firm
approximately 2k euro.
 Scope-This is also an important aspect of project in which future potential growth is
described. Nisa will try to gain at least 10 percent decrease in water consumption in
packaging process. So that it can reduce its cost of project and maximise profit in long
term.
 Communication-Convey right message among project team plays vital role in corporate
social responsibility as to reduce natural resources, firm must exchange its information
with consumers as well as workers. For example, for proper communication, there will be
some equipment which are used by team members like phone, intranet and Bluetooth
devices.
 Time-To compete this whole project of corporate social responsibility, approximate time
will be 2 months (Smith, Binns and Tushman, 2010). Targeting short duration, firm has
to manage its time by planning every single activity and tasks. So to achieve its ultimate
objectives, enterprise has to compete project within time limit.
 Quality-In this project management plan, form will make sure that quality of offering
product must be maintained and up to customers. With cost, it has to provide best
possible material in packaging is that maximum consumer satisfaction can be gained in
long term. For example, if quality of material are not standardised the it can cause failure
of whole project and loss will be occurred in future on part of company.
 Resources-Sources are root for every project of company related to corporate social
responsibility. They include finance, machinery and skilled human resources which will
help in getting environment protection as CSR.
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 Risk-This is another aspect of project management plan which can be faced by firm. For
example, adopting new latest technology in machinery can cause waste of old one and
new raw material for packaging needs to be checked in details. So that no harm to
product otherwise it can lead to lower quality of goods. Thus project management plan
should consist every single detail to fulfil CSR and achieve organisational objectives and
goals.
P 3 Work breakdown structure and
Gantt chart to provide time frames and stages
Work break down structure is a tool which is used in project management plan and
breaks a complex task in small components to understand better. It contributes in organising
team work in many manageable section (Denvan and Jong, 2010). There are various benefits of
WBS like help in assigning roles and responsibilities, present control points & project milestones
and getting more accuracy in cost estimation. One of major elements is deliverables which are
considered as outcome of project related to corporate social responsibility. It starts with a box t
top of diagram in which entire project is represented. The all main deliverables are structured in
a row. Below all them, their activities are allotted with them to do work within time frame.
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CSR
Aims and Objectives Literature Review Research Mthodology
Interpretation and analysis of data
Recommendation and conclusion
Safe and secured working condition
Establish relationship between
customers and employees
Environment protection
Cost reduction
Establish partnership with local communities
Qualitative
Quantitative

As above structure, it can be said that project of corporate social responsibility is divided
into various tiny activities which help ion achieving important deliverables like aims and
objectives of this aspect and literature review about subject. Safety ans security of employee s
and customer satisfaction are also main purpose.
Another main deliverable is research methodology in which two types of data is included
as qualitative and quantitative. For example, one of the best methods is questionnaire to analyse
how firm is getting project done related to CSR (Kowalkowski, Kindström and Brehmer, 2011).
Interpretation of data gained from research and recommendation and conclusion are also
included in WBS. As per diagram, research topic is mentioned as first heading which is done in
one day. After that, aims and objectives of corporate social responsibility are identified in three
days by project team. Third deliverable is a overall review according to writers which is one of
longest activity takes four days to be completed. Research methodology is fourth task which is
done in two days by project team. After that, data analysis is done for five days.
Gantt chart is a well maintained structure which is used in project management plan to
do every single activity and tasks attached to deliverables. In this diagram, start and finish time is
allotted so that accountability is gained and appropriate step can be taken for quick completion.
Horizontal line shows work which has been done already with exact time. Main tasks are written
and days taken to complete them is also mentioned in diagram for better view. There is
dependency network which includes connection among activities and tasks.
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As shown in diagram, each deliverable has allotted finish and start time like complete
date and day. First deliverable of aim and objective is completed (Giesen, Riddleberger and Bell,
2010). Next activity will not start unless first is not done. Current status of tasks can be seen
through this diagram and get better information about them. There are some activities which are
done concurrently but mostly are completed separately.
According to above network diagram in Gantt chart, first activity is done after which
second one is started. After completing that, third task is started and second but it can be started
after second also as it is directly connected to third and 2 both. Rest are done in a sequence one
by one. Thus every aspect is dependent on each other to get project done with accuracy in time.
Thus these above two tools play a crucial role in fulfilling corporate social responsibility.
TASK 2
P 4 Small-scale research by applying
quantitative and qualitative research methods
Being a leading brand in small business enterprises,Nisa has to conduct time to time
research to get clear view on existing performance related to corporate social responsibility. One
method is qualitative in which language and words are used to get accurate data. For example
survey, personal interviews, questionnaire and open group discussions are some major ways in
which company can get information about its performance related to CSR (Yilmaz and Flouris,
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2010). Another method is quantitative in which statistical or numerical values are mentioned
and analysed.
Nisa has conducted a questionnaire through which it will evaluate its efforts towards
corporate social responsibility in which some questions had been asked to ten people. On basis of
their responses, data was analysed as followings.
1.Is Nisa is capable of identifying potential difficulties in CSR?
Yes
No
2.Are new opportunities is being searched by company to develop it competencies?
Yes
No
3.Does company care about emotions of employees while assigning duties to them?
Yes
No
4.If firm is making efforts to protect environment?
Yes
No
5.Is enterprise is trying to improve qaulityof product to get customer satisfaction?
Yes
No
6.Is there customisation in policies for well being of poor people?
Yes
No
Interpretation-
1.Is Nisa is capable of identifying potential difficulties in CSR?
Yes 90
No 10
From above response it can be said that 90 percent people responded positively who think
that company is capable enough to identify any future problems which will come in CSR project.
2.Are new opportunities is being searched by company to develop it competencies?
Yes 30
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No 70
From above response it can be interpreted that only 30 percent people think that firm id
seeking new chances to grow by its competencies in future.
3.Does company care about emotions of employees while assigning duties to them?
Yes 20
No 80
From above response it can be interpreted less people think that company care about
employees while most do not think like that.
4.If firm is making efforts to protect environment?
Yes 85
No 15
Most of people think that firm is making efforts to protect environment but some do not
agree. So it can be said that Nisa is trying to minimise natural resource to get maximum outcome
in long term.
5.Is enterprise is trying to improve quality product to get customer satisfaction?
Yes 75
No 25
Most of people think that Nisa is trying to uplift its product quality where 25 do not think
that. So it can interpreted that the company has scope to grow in future in long term.
6.Is there customisation in policies for well being of poor people?
Yes 65
No 35
From above response it can be interpreted that 65 people is agreed on policy
customisation while 35 do not agree on it. Thus on basis of above questionnaire and its response
it can be said that Nisa is making various positive efforts to fulfil its all corporate social
responsibilities an d gain organisational goals in future. But on other hand, being a small
enterprise, it has some difficulties which it might face.
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TASK 3
P 5 Analysis of research and data using appropriate
tools and techniques
Nisa uses various ways in which data of research can be analysed to get clear information
about corporate social responsibility in future. Above data which has been collected in
questionnaire is evaluated in two crucial tools. These include qualitative and quantitative. In first
method, interviews, observation, schedule,rating scale and observation (Smith, Gonin and
Besharov, 2013). Questionnaire has been preferred by Nisa to analyse its current status and
another method is personal interview in which some questions are asked and on basis of answers,
report is prepared.
Observation method can also be helpful in which attitude of participants is observed and
interpretation is prepared according to it. In this technique of research, cognitive and non
cognitive aspects are evaluated of company related to corporate social responsibility. This is one
of oldest and common tool which provides almost accurate results. Another qualitative technique
is group discussion which can be closed or open. There are some people who are asked to give
opinion on some particular topic.
P 6 Recommendations
as a result of research and data analysis
Nisa plc is a company which assist retailer in flourishing by distributing quality and
competitive food at large scale. It have well established ethics and values regarding its
employee's well fare and community. It is making effort in a field of retail market as to aid local
retailer in differentiating themselves from other competitors. There are various steps taken by
company for solving various social issues. Nisa is a small scale firm which limits it in spending
more on developing various facilities for employees and community.
There is need of various activities which has to be conducted by them for raising more
funds and ensure better services for people and customers. Today they are growing at fast pace
which they have to maintain. But also they need to invest a part of profit into the corporate social
responsibility. They also have to enhance the quality of their products so that customers get
benefited. There are many factors on which they are focusing as to ensure that they are able to
retain and enhance the image in the mind of customers and community.
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After collecting data and analysing it there are certain recommendations which have to be
made to the company management for improving its Corporate Social Responsibility:
 Finding appropriate activities: They need to identify various activities which can be used
as a way to promote social activities. If they keep on investing in less effective places, the
result will be lower impact and change.
 Investing part of profits into activities: They need to invest a part of profits into the CSR
activities as this will boost the investment and flow of activities.
 Enhancing quality of products: Company need to identify various methods which will
assist them in improving the quality of products which they are serving to customer and
other retailers.
 Improving interaction with customers: There is requirement of introducing new channels
which will improve the interaction between company and customers. It is very important
for solving queries and problems faced by them.
 Enhancing quality of work environment: Nisa also have to improve the work
environment that exist in company. Currently there are some issues which exist that have
to be improved.
Today Nisa on the verge of change which they have to improve as per the requirement of
time. If they implement these recommendations then their CSR activities will be improved to a
great extent.
TASK 4
P 7 Reflection of research taken to meet objectives and own learning
Through my own evaluation and learning I have observed many things about this
organization. It is a small business enterprise working in U.K. But they provide effective and
efficient result6s to management, clients and employees of organizations. These are:-
 Safe and Secure working Condition:- As per my opinion in this organization safe and
secure working environment takes place (Crawford and Nahmias, 2010). It is because
they provide each and every employee the type of skills they require to develop their
working efficiency and knowledge. Also they help employees in providing them safety
by offering transport facilities to both male and female employees who don't have their
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own vehicle or who also come late to organization. This enables them to be on time and
enhances their skills and potential to work effectively and efficiently.
 Cost reduction:- According to me company provides effective and efficient types of
products and services to its clients. Thus being a small level organization they maintain
cost of operations and enhances internal efficiency in working systems of organization.
This will help company in generating profits of business enterprise.
 Social Well being:- Through my learning I have analysed that being a small business
enterprise company aims at providing social support to all sections of society. They help
poor children in providing them basic education and medical facilities (Kindström, 2010).
This will help them in developing social standards and responsibilities towards
employees and management of organizations.
 Working Partners:- Company has various types of partners that help them in generating
various loans and grants. This helps company in generating various benefits which can
enhance level of performance of employees. This also helps them in creating benefits for
organization as partners will help management in developing various types of strategies
and policies which will be beneficial for organizational growth and development.
 Establishing Relationships:- Through this process I have come to know that
organization creates positive relationship between employees and customers. This helps
them in building positive image of enterprise in mind of customers. Through this
relationships various goals and objectives have been achieved (Goksoy, Ozsoy and
Vayvay, 2012). The customers who are satisfied by performance of organization are
being retained so that they can help in accomplishing future projects of firm.
 Achieving Better quality results:- Through my observation I have analysed that
employees of organization by evaluating and coordination with clients and top
management helps in generating quality results which motivates them to perform more
effectively and efficiently. Thus by generating positive results they can achieve goals and
objectives of enterprise successfully and profitably.
 Future Anticipation:- Employees of organization helps in anticipating future goals and
objectives which all employee needs to fulfil. For this they analyse all resources which
can be used effectively and efficiently . By proper evaluation and hard work they can
achieve organizational objectives which are being targeted (Achtenhagen, Melin and
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Naldi, 2013). But for this they also need to analyse resources and continuously monitor
progress of all employees and alternative solutions must be developed such that in case
past result didn't help them in achieving goals and objectives, alternative methods can be
sued to generate better results.
CONCLUSION
From above report it can be concluded that every business organisation has various purposes of
its existence and it must obey some crucial duties like corporate social responsibility. It helps in
establishing good image in sight of customers who are main key for its business. There are many
reasons for which Hilton hotel fulfils its liability towards society. For example,efforts for well-
being of society and poor people so that it can contribute in country development. To have
detailed watch on company activities, efficient research can be conducted in which two kind of
data can be used. It included qualitative as language, word or sign and quantitative in which
numerical information is given. There are many tools and techniques used in analysing research
report and make use of its at most. Some recommendations can also be provided to improve
existing performance of company on basis of results derived. Thus evaluating value of project
management process helps to meet stated objectives and goals of firm in long term.
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