Impact of Corporate Social Responsibility on Nisa Retail Performance

This report examines the impact of Corporate Social Responsibility (CSR) activities on Nisa Retail's business performance. It begins with an introduction to Nisa, outlining its objectives and aims, followed by an analysis of the company's CSR initiatives. The report details the project management plan, including risk management and data analysis, using both primary and secondary data to evaluate the effectiveness of CSR activities. Findings reveal the benefits of CSR, such as brand awareness and employee satisfaction, while also highlighting challenges like environmental issues and workload management. The research employs experimental and descriptive research designs with an interpretivism philosophy, using thematic analysis of data to derive conclusions and recommendations. The report suggests improvements in production management, employee encouragement, and efficient CSR strategies for sustained business success, emphasizing the crucial role of CSR in the retail sector to meet customer needs and improve service quality. The report also includes a Gantt chart for managing CSR activities.

MANAGING
SUCCESSFUL BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Objectives and aims of Nisa retailer.................................................................................1
TASK 2............................................................................................................................................2
P2 Outline of project management plan.................................................................................2
TASK 3............................................................................................................................................4
P3 Report action plan and Gantt chart....................................................................................4
TASK 4............................................................................................................................................5
P4 Primary and secondary data analysis................................................................................5
TASK 5..........................................................................................................................................12
P5 Analysis of research........................................................................................................12
TASK 6..........................................................................................................................................13
P6 Recommendation on the basis of research......................................................................13
TASK 7..........................................................................................................................................14
P7 Reflection........................................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Management of business is a crucial factor that has an impact on the growth rate of the
organisation in either positive way or negative way as well. This report consist various effective
structure which are used to manage the project as well as business. This present report is mainly
laid on applying effective concept of CSR (Corporate social responsibility) which is used to
improve organisation performance. Nisa retailer is the company has been chosen for further
study of CSR activity and Nisa is a retail organisation. In addition to this, Nisa represent 1080
shareholders and operating 4000 food stores and small supermarkets. Nisa retails have £30.77
million net worth and 213 employees in their firm. The present report express the CSR activities
of the company along with their whole working structure as well (Ali and et.al., 2010). There are
several aims and objectives of this retail organisation and affect the performance of the
organisation as well. This report also covers all the recommendations and suggestions which are
require to apply CSR activities in this retail organisation. This report further consist the impact of
CSR activities within an organisation and also analyse the factor that are used to promote the
profitability and financial sustainability (Ameer and Othman, 2012).
TASK 1
P1 Objectives and aims of Nisa retailer
Nisa is a retail organisation, and having an aim to provide best quality services to their
regular and irregular customer and maintain their business rate and performance. The main aim
of the company is that deliver benefits to small retailers and help them to grow in their business
and sustain in competitive market (Chen and Wang, 2011). There are some factors that followed
by Nisa to attract more and more customer towards their providing services. There is a main
objective of the company is delivering best services to their customer and improves the quality of
product and increase production rate as well.
Subject: Impact of CSR activities in chosen organisation and to meet success of functional area
Outline of research:
The corporate social activities mainly refers to the several social practices and activities
and these activities help to improve employ benchmarking and it involves competitor initiatives
in that process. Corporate social responsibilities mainly focuses on the process of managing
national and international norms of business and these activities also involves working practices
1

for society to provide quality services. CSR activities has a great impact on the society as well as
corporation. In this present report, CSR policies are very important to improve the growth rate of
the organisation and create a good and impactful image of the company in their related society.
Additionally, these CSR activities helps the organisation to fulfil their objectives and aims in an
effective manner (Fleming and Koppelman, 2016). Nisa retail apply these activities in their firm
and interact with the customer and their employee to maintain proper relation among them and
increase productivity with the help of these CSR activities. There are some effective tools and
techniques that helps to organisation in applying CSR activities and achieving their set objectives
(Lee, Park and Lee, 2013). In addition to this, it can be said that CSR also impacts the allocation
of financial resources. If such measures are not properly followed then it might affect the overall
outcome. Increase in CSR might advance the expenses which is critical for financial situations. It
indicates that analysis of impact of CSR is significant to have proper advancement in overall
performance.
Aim: To analyse influence of CSR activities on sustainable goals of financial division: A study of
Nisa retail
Objectives
 To identify the role of these CSR activities in business
 Importance of CSR activities in improving financial performance
 Evaluation of the project outcomes Recommendation for CSR policies and activities to achieving set objectives
Research questions
 What are the implication of CSR activities in Nisa organisation?
 Define the role of CSR activities that helps to achieve organisational goals?
 Which of CSR activities applied by Nisa?
With the help of different tools and techniques, CSR activities apply in the firm and helps to
achieve organisational goals (Peloza and Shang, 2011).
TASK 2
P2 Outline of project management plan
In this research project initiation plan, it can be include several factors like further scope
of this research project and risk management approaches, cost and quality control process. In
addition to this, planning is very necessary to manage proper work and entire processing of the
2

company in right direction (Inoue and Lee, 2011). For achieving all the objectives and goals of
the company, it is very important to make an effective plan and strategy that helps in
implementation of CSR activities. In this process of outlining the research project plan, risk
management is the major issue that should be noticed by management. A good research project
includes all the factors like cost and quality of the product and also maintain these factor in their
organisation as well (Lioui and Sharma, 2012). There are several types of risk analysing factors
that helps to improve the performance of the organisation and manage their growth rate at perfect
manner.
The project management plan will be done in following ways:
3

On the basis of this above planning, the given research project will be done and fulfil all the
requirement of the company. In addition to this, research project plan is based on the
performance of the employee and their management are like how they deliver their services and
follows CSR activities to achieve organisational goals as well. Mainly the impact of CSR is on
the sales and marketing procedures of the company and this research analyse the effectiveness of
these activities on production rate (Inoue, Kent and Lee, 2011).
TASK 3
P3 Report action plan and Gantt chart
Gantt chart
4

This chart is mainly helps to manage all the CSR activities in an organisation in proper
and effective way to achieve organisational goals and objectives. This basically used to illustrte
the starting and finishing phase of the project.
TASK 4
P4 Primary and secondary data analysis
Name
Age
Gender
What is the major problem currently face by the Nisa retail?
 Over timing
 Quality issue
5

 Environmental issue
 Fair pay
What are the benefits in implementation of CSR activities?
 Awareness of brand
 management satisfaction
 Competitive advantage
 employee satisfaction
How Nisa implement CSR activity in their firm?
 Project management plan
 Event of charity
 Funding approach
 Voluntary
What is the allotted annual budget for CSR activities?
 <5%
 5-10%
 10-20%
 20-30%
Which initiative can encourage the Nisa for implementing CSR practices?
 Economic benefits
 Reward system
 seminars
 Other
What is the major problem currently face by the Nisa retail? frequency percentage
Over timing 3 15
6

Quality issue 2 10
Environmental issue 10 50
Fair pay 5 25
Theme 1- Major problem faced by Nisa
Interpretation: From this data analysis it is clear that there is environmental issue in the
organisation while applying the CSR activity that can be control by these activities.
What are the benefits in implementation of CSR activities? Frequency percentage
Awareness of brand 5 25
management satisfaction 3 15
Competitive advantage 10 50
employee satisfaction 7 35
7
Overtiming Quality issue Environmental issue Fair pay
0
5
10
15
20
25
30
35
40
45
50
15
10
50
25
What is the major problem currently face by the Nisa retail?
percentage

Theme 2- Benefit of the organisation
Interpretation: In the process of implementing CSR activities there is a need of maintain the
work and apply effective strategies that helps to improve organisational growth.
How Nisa implement CSR activity in their firm? frequency percentage
Project management plan 3 15
Event of charity 2 10
Funding approach 5 25
Voluntary 10 50
8
Awareness of brand
management satisfaction
Competitive advantage
employee satisfaction
0
5
10
15
20
25
30
35
40
45
50
25
15
50
35
What are the benefits in implementation of CSR activities?
percentage

Theme 3- Nisa implement the CSR activity
Interpretation: From the above discussion, it is clear that with the help of voluntary Nisa
implement the CSR activities and manage the whole procedure of project management
plan.
What is the allotted annual budget for CSR activities? frequency percentage
<5% 5 25
5-10% 5 25
10-20% 2 10
20-30% 3 15
9
Project management plan
Event of charity
Funding approach
Voluntary
0
5
10
15
20
25
30
35
40
45
50
15
10
25
50
How Nisa implement CSR activity in their firm ?
percentage

Theme 4- Annual budget for CSR activities
Interpretation: There is an analysis of annual budget and it states that less than 5% and in
between 5 to 10% is similar of the budget procedures.
Which initiative can encourage the Nisa for implementing
CSR practices? frequency
percentag
e
Economic benefits 5 25
Reward system 10 50
seminars 5 25
Other 0 0
10
<5% 5-10% 10-20% 20-30%
0
5
10
15
20
25
25 25
10
15
precentage