Cosmos Cafe: Online Coffee Venture Marketing Presentation

This presentation details the marketing plan for Cosmos Cafe, a new online coffee venture. It covers the introduction of the venture, emphasizing the sale of international coffee products through an online dashboard and customization options. The presentation highlights key points such as developing a marketing pitch, assessing business benefits and drawbacks, identifying marketable problems, and assessing client coverage. The core competencies of the company include using cognitive technologies for chatbot development and product differentiation. Marketing strategies involve market segmentation, target market strategies, and the marketing mix. The presentation also includes business objectives, potential problems like IT expert requirements and market competition, and an estimated financial analysis. Market problem-solving strategies involve a chatbot to strengthen client satisfaction. The target market is identified as college students. The presentation concludes with a focus on high business growth, low competition, and grabbing more clients, keeping prices low and quality high, and provides references.

NEW VENTURE (COSMOS
ONLINE CAFÉ)
Name of the Author-
University Name-

INTRODUCTION
 This presentation focuses on the marketing
concepts and related functions for
incorporating new online coffee venture.
 It will sell international coffee products from
the online dashboard mechanism
 The name of new venture would be Cosmos
Café which will sell affordable unique coffee
to clients.
 It will focus on customizing the coffee
products as per the client’s needs.

KEY POINTS OF PRESENTATION
 Developing a marketing pitch for the
investors.
 Assessing the potential benefits and
drawbacks of business.
 Identify the marketable problems with the
newly developed online coffee sale portal.
 Assessing the coverage towards the potential
clients.

CORE COMPETENCY OF COMPANY
 Focused on using the cognitive technologies
to develop Chatbot.
 Strengthen the online support chat for
business.
 Focused on product differentiation strategy.

MARKETING PROCESS OF COSMOS
CAFÉ
 The online chain will be
developed to connect
with clients in virtual
world.
 Strengthen the business
outcomes.
 Focus on customizing the
international coffee
product.

MARKETING STRATEGIES OF COSMOS
CAFE
 Market segmentation- customize the coffee
products as per the clients needs.
 Target market strategies- focus on client’s
taste
 Marketing mix- develop Cost leadership and
product differentiation strategy

BUSINESS OBJECTIVES OF COSMOS CAFE
 Bringing international coffees.
 Attract clients through quality coffee
products and aligning the interest with the
online business market.
 Focus on target market profile and business
positioning.

PROBLEMS OF COSMOS CAFE
 Installation of Chatbot in system may
requires hiring IT experts.
 Developing of online market with wide range
of competition.
 Customizing the international Coffees may
destruct the essence of international drinks.

ESTIMATED FINANCIAL ANALYSIS OF
COSMOS CAFÉ
 Price of Cosmos Café would be 15% plus
business cost.
 Cost of the international coffees would be
30% less as compared to offline sales.
 It focus on easy delivery and best quality
international coffee products.

MARKET PROBLEM SOLVING
STRATEGY
 Newly developed Chatbot will strengthen the
client’s satisfaction .
 It will also allow clients to get international
coffee drinks.
 Set up proper marketing process model to
attract high number of clients.

AFFECTS ON THE CLIENTS
 Upgraded system model to resolve client's
issues.
 Instant delivery of international coffee
products.
 Developing online dashboard mechanism to
reach to numerous clients in market.

TARGET MARKET AND OPPORTUNITY
IN BUSINESS
 Focus on College going young.
 Wide range of market due to online market
coverage.
 Install new Chatbot to strengthen SEO
(Solomon, 2014).