Analysis of Leadership and Management in Operational Settings

This report provides a detailed analysis of the roles of leaders and managers within Captify, a digital advertising company. It begins by differentiating between leadership and management, highlighting their distinct communication styles, approaches to motivation, and relationship-building strategies. The report then explores how leaders and managers adapt their roles in various situations, such as technological changes, conflict resolution, and labor turnover. Furthermore, it delves into different leadership theories and models, including situational leadership, systems leadership, and contingency leadership, assessing their relevance to Captify's operational context. Key approaches to operations management, such as Six Sigma, are also examined, emphasizing the roles that leaders and managers play in implementing these strategies to improve efficiency and quality. Finally, the report discusses the importance of operations management in achieving business objectives and identifies environmental factors that influence operational decision-making.

MANAGEMENT &
OPERATIONS

Table of Contents
Introduction......................................................................................................................................3
Lo 1..................................................................................................................................................3
P 1 Difference between the role of leader and the functions of manager...................................3
Lo 2..................................................................................................................................................5
P 2 various role of leader and the function of leader on the basis of different situation.............5
P3 Different theories and model of approach.............................................................................6
LO 3.................................................................................................................................................8
P4 Key approaches to operations management and the role that leaders and managers play.....8
P5 Importance and value of operations management in achieving the objectives of business...9
LO 4...............................................................................................................................................11
P6 Factors in the business environment that impact the operational management and decision-
making by leaders and managers..............................................................................................11
Conclusion:....................................................................................................................................12
References......................................................................................................................................13

Introduction
Operation management refers to administration of business practices in the organisation
to create the highest efficiency level in performing the task. And it is a procedure to convert
material into finished goods and services. Captify company is a digital company which provides
display,video, and mobile advertising including brand campaigning services. This company was
founded in 2011 and based in London( Nakamura, ., and.et.al, 2015). This report highlights the
role of leader and manager in the organisation. And also explain the roles of leader and manager
in particular situation of organisation and find the various ways to improve the organisation
performance. In this report it focus on different roles played by leader and manager according to
their characters. And highlights the importance of operation management which helps to achieve
the goal of leader and manager. And explain the factor which affect the decision of leaders and
manager in operational management(White, ., 2016).
Lo 1
P 1 Difference between the role of leader and the functions of manager.
Leader : Leader is a person who motivate the group of person and lead them to act towards a
common goal. And train them to increase their work efficiency. And provide training and
development program to enhance their work ability and to achieve the organisational goal with
individual goal. leader requires at all level and work as a representatives of the
organisation(Lindström, and,et.al, 2015).
Manager: Manager is a responsible for a part of company and manages the various department
and the people who work in. And manages the action of company and make decision for the
welfare of organization. Different manager play different roles in the organisation like top
management create vision and mission,and functional manager control the different functional
are like sale and marketing, finance etc(Frich, and.et.al, 2015).
Manager and leader of Captify company played various roles according to different
characteristics and the differences are given below.
Basis Role of leader Role of manager
1.communication Leader communicate with
team member
individually .And share
Manager communicate with employees
and senior supervisor and share and
exchange information with one another

views and ideas which
develop team
spirit(Antonakis, and Day, .
Eds., 2017).
and with management. And also discuss
about ideas which give growth to the
company as whole.
2.leadership Leader train the employee to
achieve goals. and plays
important role in employee
performances and
productivity
Manager of Captify company leads
various department of Captify company
and combine work goals with employee
goals.
3..Motivation Leader of Captify company
develop moral and team
spirit. and appreciate and
motivate the employees to
achieve goals
individually .Leader train and
encourage in a manner that
meets the need of business.
Manager of Captify company motivate
the employees in order to encourage
productivity and ensure job satisfaction
of employee. and manager motivate
employee with fair treatment by
providing incentives and compensation.
4.Relationship Leader of Captify company
make relationship with team
member to understand their
views and ideas which can
give growth to the company .
Manager build relationship with clients
to identify new opportunity and try to
make relationship with seniors and
subordinates and focus on particular
department. And never make
understanding with team member
individually(Khanna, ., 2015).
5.Coordination The leader coordinate the
task between the team
member. so that the
employees easily cooperate
with other team member of
Captify company without any
Manager coordinates the work according
to the department which brings harmony
.And carry out such activities and task
for the department to achieve the
organisational goal. so that the work go
with the flow and brings unity among

conflict and confusion. and it
brings worker to work
together.
the departments of Captify company.
6. Decision making The leader facilitates the
decision. And make other
team member to follow the
decision.
Manager make decision on the basis of
research and make decision about what
to do and when to do .And focus on
those decision which benefits the
Captify company.
7. Honesty The leader build trust with
their team member and try to
make try to make friendly
environment between the
leader and team members of
Captify company. so that the
workers don't feel hesitation
to share their problems.
Manager is truthful with his work .And
transparent with his staff and senior
leaders which directly impacts on
organisational productivity and results .
Lo 2.
P 2 various role of leader and the function of leader on the basis of different situation.
The various roles played by leader and manager of Captify company in different situations are
as follows:
1.Technological changes:
Manager and leader play an important role in change in technology. They organise the training
program to train their employees to learn new technology and work on them. It helps the
organisation to retain in the market and competition. Technology provides the digital platform to
Captify company to provide their services online to the customer on time. It also provide
delivery system to the company. They include GPS system and cameras which detect the address
and deliver the product on time. It is made to reduce the customer problem(Dang, and.et.al.,
2016).The manager and leader direct the employee to work on new technology and save their

time operations. Leader teach the employees to work on computer system and on new software
to make work more easy.
2.Conflict: when the conflict arise between the two employees in organisation. The manages role
is to solve the problems which arise between the employees .The manager privately talk to both
the employee . And give attention to both the employees problem and make sure they stay calm
and collected .As a manager don't want to disturb the whole environment and try to find out
solution which is in favour of both the employees and Captify company(Peng, and.et.al., 2015).
The Leader of Captify company also face conflict situation which occurs between the workers.
And the leader first observe both the workers problem and first make assure that both worker
solve their problem own their own level. But if the situations seems terrible than the leaders
involve himself in the conversation and make them calm down so that it does not create bad
impression on others. And the leader make sure that this conflict do not reach to the high level.
3.labour turnover: During this situation the manager of the Captify company create value for
the employee and provide them proper tools to do their work (Peng and.et.al., 2016). And the
manager share customer feedback to increase the confidence of staff to stay longer in Captify
company. they provide rewards compensation , bonus and health safety on the basis of
employees performance .And provide them opportunity to discuss the problems which they are
facing .
When the Captify company face labour turnover the leader try to encourage and appreciates the
employees when they do something right. And they show them that their hard-work is valuable.
They make them feel respected ,desired so that the employees like to stay longer. leaders show
them what carrier they can achieve in this Captify company and provide a path and direction for
their growth. And provide special training which provide improvement in their work efficiency.
P3 Different theories and model of approach.
systems leadership and contingency.
Situational leadership
Situational leadership style is being developed by the Paul Hersey and Klen Benchard
while working in the management of organisation behaviour. Situational leadership mention that
when leader and manager of an organisation will adjust their style of managing the roles
according to the development of company. Situational leadership is having four kinds of
leadership style that are :

 Directing: Every employee in the organisation starts their job in the organisation needs
the direction. in this step leader of captify will tell those employees how to perform and
how to do exactly. This type of leadership is suitable for the companies having micro-
management as they are involved in the daily operation and closely monitors the people
who are working(Rocha, P and.et.al., 2015).
 Coaching: In this type of leadership style leaders are involved in the daily activity and
the decisions made on the activity based on day to day operations and it is being taken by
the leaders and the employees of the company has to take the decisions (Liu and.et.al.,
2016).
 Supporting :In this style the responsibility is being passed to the employees of the
company, but the ultimate decisions is being taken by the leader of the Captify. Leaders
of the Captify who is working in this style must possess the particular skill to become the
leader of the company.
 Delegating :In this style the leaders are less involved with the employees and the
employees itself are responsible for their task and direction choose by them and leader
will monitor their work and give them the feedback.
System Leadership
This type of leadership is very helpful for the captify as they create working environment
in the positive manner and make the employees motivate to work efficiently and productively.
They create the sound leadership style and make the models for good leadership, made strategies
for the organisation, system design and social process. They give the tools to leaders that helps
them to predict the behaviour of employees in the organisation. this theory is developed by the
Dr Ian MacDonald.
Contingency leadership
It is that theory which explains that there is no any other alternative best way to organise
the company and lead the company to make the decision. This theory is depended on the internal
and external factors. This theory predicts that the style of leaders is fixed and it cannot be
adapted or modify. Leaders will be prove more effective if their style is matched with the
situation and environment around them. Their focus is not to change the leaders rather to attain
the gaol and match the style of leaders with compatible situation and can use this theory in the
best way.

LO 3
P4 Key approaches to operations management and the role that leaders and managers play.
Six Sigma
This approach focus on the quality of operation management by eliminating the errors
and defects to reduce the cost and can save the time. For the companies it may become
expensive to apply the six sigma but it will implement properly than it will pay off because the
aim of six sigma is to reduce the cost so it will be recover the cost paid for that. This method
focus on quality management . Captify can implement this method in order to raise its quality
and improving operational efficiency of business. Six Sigma is being applied to maintain the
high quality production for the whole organisation. By applying this method Captify can be able
to communicate the errors and analysing defects in operational process.
Role of manager is to monitor the operational practices and analysing the issues in
process. Leaders have to lead team and have to encourage them so that all individuals perform
their work effectively..
Just In Time
Just in time is the system in operation management in this the production is being done as
per the demand arise at the particular moment and it aims to decrease activity that is non
profitable for the business and make the flexible system for manufacturing. Role of leader is that
they have to monitor the process and take care of elimination of defects and waste and try top
balance the flow in an organisation. Role of manager in just in time is that they must take care of
skilled labour force and carry out the work also watches the equipment and machinery for the
smooth operation. Manger must take care that the process will not take much time and have a
low wastage.
Total Quality Management
Total Quality Management is the process in detecting, eliminating and decreasing the
errors in manufacturing and streamline the supply chain management as it improves the
satisfaction of customers and ensure the employees by giving the training (Dang and.et.al.,
2016). The role of leader in TQM within the organisation is to set the necessary culture for the
smooth run of Total Quality Management. Their main motive is to illustrate TQM is only
possible if the leader plays the idle role than only it will succeed so the leader of the Captify
company must possess the quality of leadership for the success of TQM. This approach can be

implemented in operational process, as management can analyses quality of its products and can
find out issues in quality. this helps in improving quality of goods by making necessary changes
in operational process which aids in minimising cost and effectively utilisation of resources.
The role of manager in TQM is that manager is responsible to monitoring activities so that
wastage can be minimised. Leaders play the role of relationship developer. Individual develop
healthy workplace culture by creating friendly environment. This aids in smooth functioning of
operations of Captify.
P5 Importance and value of operations management in achieving the objectives of business.
Operation management is very important for attaining the objective of the business as it is
the systematic approach of continuous improvement in the organisation and enhance the
performance and capacity of an organisation so they make the positive outcome. It is the
approach that is also adopted by the Captify because it is the systematic approach that mainly
concern on the improvement and outcome of organisation. Operation management is that process
of an organisation that involves planning, organising, staffing, controlling and conducting the
manufacturing and process of production.
Importance of operation management in achieving the business objective are:
It involves the management that is similar to the other industry or irrespective of business
nature and its operation. It is the compulsion for organisation to manage this activity so the
organisation is able to make good use of resources like labour, raw material and the other
resources used in the organisation.
 Operation management is very essential for improving the overall productivity. TQM
eliminates unnecessary time consuming steps in supply chain encouraging optimum
utilisation of resources to achieve the desired goals of an organisation and thus improving
its productivity.
 Operation management plays the significant role in the Captify as it takes the various
business activity in the consideration in the organisation so it is very helpful for the
company. It also contributes in the making of products and also consider the customer
requirement. Operation management also have the control on the entire operation as they
take care the requirement of the customers so the sale can be increase rapidly. Six Sigma
helps in this as it caters to various customer needs thus improving business.

 In this department of Captify they must take care of the optimum utilisation of resources
and to have the maximum profit. In this the efforts of the employees of an organisation
are being monitored that they efficiently utilise the raw material and convert this into the
goods and services required by the organisation. JIT retains the profit by acquiring
inventory only when required and TQM reduces the steps in the process thus decreasing
costs. It plays the crucial role to handle the issues of operation and maintenance in the
production (Khanna, 2015).
 It is very difficult to understand the value of operation management in an organisation but
it is actually very important for the functioning of the company. It was being concluded
that the manufacturing of raw materials to make the goods and services along with the
taking care of sales is very necessary. TQM helps in the whole process by regulating it
and improving the output.
 Importance of operation management inclusive of all these factors
 Survival: for the survival of Captify their foremost factor is the result by the taste and
preferences in the organisation and it leads to the growth in organisation.
 Profit Maximisation : it is the another important factor that results into the growth of
organisation and ensure the productivity and profitability in Captify. JIT prevents
blocking of funds in inventory thus helping in increasing profitability.
 Customer satisfaction : For the growth, an organisation must care about the needs of its
customers taste and its preferences so it can increase the sales. Six Sigma makes the
proces defect free thus satisfying the consumer by increased product quality.
LO 4
P6 Factors in the business environment that impact the operational management and decision-
making by leaders and managers.
There are many factors which impact the environment of business due to many internal and
external reasons and that are :
Business Ethics
Business ethics is very important for the business that have to operate their business fairly
and with some principles, it is the reputation of the company that is being gained through the
honesty and integrity (Antonakis and Day, 2017). As Captify is medium size business and they
have to run long so they must operate their business ethically so it run long and must follow the

ethical standard. These ethics are go beyond to the moral code of right and wrong. Nowadays,
the companies are taking the competitive advantage by making the values in the eyes of
customers. The top management has to keep in mind the business ethics before taking any
decision even though it may be profit generating. They cannot manipulate the decisions, making
them conform to ethics.
Business value
The value of business is very important element in the operation of business. It works as
a strategic tool through this the company gains the advantage. Today, the management should
strive towards enhancing the value so that they can raise their operational performance. By
monitoring the quality of raw material used, the leaders can ensure that they deliver products
which increase business value.
Stakeholder Expectation
As the company is operating in the society so it is the duty of an organisation to manage
the stakeholders and their expectations attached with it by meeting the needs of stakeholder,
addressing their issues, resolve the conflict and achieve the project goals. Hence, it is very
necessary to fulfil the expectations of stakeholders so for this one has to identify the needs and
expectations of stakeholder, find out the importance of each stakeholder and work on the
stakeholder interest project and involve all the stakeholders and do the changes if necessary.
Stakeholders includes suppliers, customers, shareholders, public, government etc. and to meet
their demand is very important for the leaders and managers of the Captify. They are the ones
who are investing financially in the company and they should be kept abreast about finances by
depicting true figures. Operations manager should not keep personal benefit as a motive and
provide true figures to them and produce cost efficient products.
Corporate Social Responsibility
It is the initiative taken by the organisation to fulfil the corporate duties in an organisation
towards the environment. Basically CSR is an initiative towards the protection of an
environment. It is an effort towards the improvement of society in any of the social way. This
may include the donation to implement the environment friendly policy. It is not mandatory for
the company but it is something additional which a company should do for tthe improvement in
the local and global community. Contributing towards CSR improves the image in public by
doing the commitment for the upliftment of society so it improves the public image by

supporting the non profits, volunteer ism, donation of products and services. This also increase
the coverage of media and boost the employee engagement to attract and retain the investors. On
the operational level also, CSR can be performed by deciding to carry out activities like raw
material procurement through local suppliers, giving employment etc.
Conclusion:
From the above report concluded that the manager and leader play an important role in the
organisation. And they are actually responsible for proper functioning of the Capitfy company.
In order to run the organisation it require various approaches to build the organisation .manager
helped employees in different ways to stay longer in company and leaders has provided them
training to increase their work efficiency .And explain the importance of decision-making on a
particular situation. And also described the value of leaders and manager in an organisation .In
this report it discuss about the factor which actual changed the environment of Captify company
to achieve business goal.