Organizational Change at Valley Medical Center: Case Study Analysis

This case study analyzes Valley Medical Center, focusing on its strengths, challenges, and critical success factors. The strengths include a large hospital with experienced staff, strong community loyalty, and a family-oriented culture. Challenges include ineffective leadership, declining patient volumes, new market competition, staff shortages, low employee engagement, and low patient satisfaction. The case study also identifies potential failure factors, such as inadequate resources, time constraints, unclear project expectations, and stakeholder disagreements. The assignment brief requires an analysis of the case and identification of key project success factors, including executive support, user involvement, and clear business objectives, and asks for the definition of drivers and enablers to monitor performance and success within the mission and vision of the medical center. The assignment aims to provide a comprehensive understanding of the organizational issues and potential solutions for Valley Medical Center.

Q1. What are the strengths and challenges of valley Medical Center?
Strengths:
1. High possibilities: Valley medical Center owns great possibilities, which include
(135 bed- hospital, 1500 employees, and 375 practicing physicians.
2. Great experience in the field: The center has a unique experience in the field;
they have always been a sole community provider and market leader, which that
gives the priority against any other competitors in the market.
3. Strong loyalty: As a result to the great and long experience in the market, the
center has loyal visitors coming and going frequently.
4. The facility is very family oriented: The culture among staff and physicians
demonstrates caring, camaraderie and compassion.
5. The facility built on a donated land: VMC is owned and operated by large
nonprofit health system with hospitals throughout the country.
Challenges / Issues:
1. History of Ineffective leadership: The center faced a string of short-term
unsuccessful five CEO in the past 2 years, which created instability, gaps in the
strategy and direction of the organization.
2. Decline in the volume and results of the center in the market: The last
periods, the center suffered from a clear decline in the patient volumes in critical
service lines like surgery, cardiology and oncology as a result from the high level
of competition in the market.
3. Entrance of new competitor in the market: There largest competitor is a
hospital in Gainesville, offer more comprehensive services and they located just
to the north of Valley and they are building a new hospital just 2 mils from them.
4. Staff challenges: Shortages of health care workers, including nurses,
physicians, behavior, attitudes that are negative, limited accountability and a lot
of employees and physicians considering to leave and work in the competitor
hospital.
5. Low level of employee engagement: The score of the employee engagement
was 50% nationwide.
6. Low level of patient satisfaction: The score of the patient satisfaction was
30%.
7. Leadership ability: There is a concern that may some of the leaders will not
have the skills to establish the change necessary to lead the new direction.

Possible Failure Factors:(Running the Project in Isolation-Failure)
1. Not enough resources
Currently Valley medical Center has enough human resource, however, lack of
financial resources is clearly noticeable
2. Not enough time allocated to the project
The project requires at least 6 moths of time, however due to high competitive
market delayed improvement will cost more market loosing.
3. Project expectations are unclear
The project aims and objectives can be found, however the expected outcomes,
assumptions and constrains are very unclear.
4. Changes in the scope are not understood or agreed upon
The changes requires in the workforce culture. Therefore the scope of changing
the workforce culture is very limited.
5. Stakeholders disagree regarding expectations for the project
We do not have enough in depth knowledge about stakeholders of this situation,
therefore their expectation is still unclear
6. Inadequate project planning
No project planning has been made in this case study. Only aims and objectives
could be found.