Organizational Culture Impact on Morrison's Employee Performance

This project delves into the impact of organizational culture on employee performance within Morrison, a prominent UK supermarket chain. The study begins with an introduction outlining the aim, objectives, and rationale for investigating this topic, emphasizing the importance of organizational culture in influencing employee behavior and productivity, particularly in light of the challenges posed by the COVID-19 pandemic. The project then provides a detailed timescale for the research phases, followed by a background section discussing the competitive landscape of the retail sector and Morrison's efforts to cultivate a strong organizational culture to attract and retain employees. A comprehensive literature review examines various perspectives on organizational culture, including its definition, models, and the factors influencing its development, such as communication, employee selection, and training. The project analyzes the impact of organizational culture on employee performance, considering factors like innovation, motivation, and team dynamics. Finally, the project concludes with an impact analysis, assessing the effects of organizational culture on sales, profits, and brand image, and highlighting the significance of a positive work environment in achieving business goals. The project uses secondary research and focuses on the role of organizational culture in enhancing employee performance and competitive advantage.