Organizational Analysis and Strategic Objectives for MacVille Report

This report analyzes MacVille's organizational management, focusing on its revised vision, organizational values, and strategic objectives. It examines key aspects such as diversity management, employee training, and motivation strategies. The report includes a PEST analysis of the Australian market, considering political, economic, social, and technological factors. A SWOT analysis evaluates MacVille's strengths, weaknesses, opportunities, and threats. The main strategic objectives, including profit generation, competitive strength, and change management, are outlined, along with relevant KPIs. The report concludes with references to supporting literature. This report is intended to provide a comprehensive overview of MacVille's business strategy and organizational structure.

Organizational Management

Revised vision of MacVille
 Emerging as one of the top
companies in the hospitality sector in
Australia
 One of the top profit making
companies in Australia
 Cultivate a culture, which would
encourage innovation in all the
spheres of business and set example
for stakeholder benefits

Revised vision of MacVille
 Offering its customers with superior quality products to emerge as one
of the leading coffee machine manufacturing and marketing companies
of Australia.
 Aim to achieve customer satisfaction and generate high profits.
 MacVille should operate in ways to generate high profits so that it can
give back high returns to investors.
 Operate ways to benefit its stakeholders and minimize its carbon
footprint on the environment.

Organizational values-Diversity
management
 MacVille should aim to establish diversity
management in all the departments and in all
designations.
 The company in order to expand its business
would be required to employ employees from all
over Australia. One can also point out that
Australia has increasing population of residents of
foreign origin.
 This means that there would be high scope of
conflict among employees of different origins.
 Diversity management would enable the
employees respect each other cultural
perceptions, thus establishing an environment of
employee collaboration.

Organizational values-Employee
training
 MacVille should train its present and future employees.
 This means that company has to expand its present scale of operations
in all spheres like financing, marketing and innovation.
 Training would enable the employees develop new skills and
competencies.

Organizational values-Motivation
(both financial and non-financial)
 Training of employees
 Job re-designing
 Work life balance
 More financial incentives

PEST Analysis of Australia-Political
 Government stability
 Bilateral trade relationship
 Intellectual property rights or IPR

PEST Analysis of Australia-Economic
factors
 Gross domestic product
 Supply chains

PEST Analysis of Australia-Social
factors
 Customer preferences
 Lifestyle

PEST Analysis of Technological
 The advancement of the technology would boost the business of
MacVille
 Making high quality and advanced coffee machine to cater to the needs
of the business customers

SWOT of MacVille
Strengths:
Financial strengths
Huge customer base
Weaknesses:
New status in the market
Lower competitive strength
High operating costs
Opportunities:
Digital expansion
Marketing of products
Generating higher capital
 Threats:
Stiff competition
Risks

Main strategic objectives, which MacVille should
aim to achieve and KPIs
 Generation of higher profits.
 Gaining more competitive
strengths compared to its
members.
 Change management