The Clarence Hotel: Marketing Material and Communication Barriers

This report examines the marketing challenges and communication barriers faced by The Clarence Hotel during its expansion in Sri Lanka. The analysis identifies linguistic and technological barriers, such as language differences and lack of technological knowledge among the marketing team. The report emphasizes the importance of understanding the local culture for effective communication and negotiation. Strategies for overcoming these barriers are proposed, including using a common language like English and providing effective training sessions to enhance technological skills. The report also includes references to support the findings and recommendations, providing a comprehensive overview of the challenges and solutions for successful marketing and expansion.

The present poster is based on The Clarence hotel
which is expanding in Sri Lanka. The Clarence
Hotel is a chain of hotel and resorts. It has been
analysed that in the past time three churches and
three luxury hotels in capital city of Colombo, Sri
Lanka was targeted by terrorists which have not
affected life of people present at that place but it has
also influenced tourist business of the nation. After
evaluating whole scenario, the director of The
Clarence Hotel, still believes that Sri Lanka is best
place for expansion as it owes numerous of tourist
destinations which becomes attraction point for
travellers as they can visit the nation in their
favourable time. The poster will contain
information on common challenges of effective
communication and different strategies for
overcoming communication barriers. Technological barriers: Technological barrier refers to
the obstacles which are developed due to the issue
related to technology. It can be said that marketing team
of The Clarence Hotel might face issue related to lack of
effective knowledge on technological devices in Sri
Lanka.
Challenges and barriers to effective communication
With reference to The Clarence Hotel, it has
been analysed that the top management team of this
company faces some barriers while communicating
to employees at the time of expansion in Sri Lanka.
These barrier affects performance of employees in
negative manner. Some common communication
barrier for The Clarence Hotel are stated as below:
Linguistic Barrier: This barrier is also
known as language barrier which mainly occurs
when two or more people are not interacting with
one another in common language. In context of The
Clarence Hotel, this barrier might occur when
information of new hotel in Sri Lanka is being
discussed with related person.
Marketing Material
INTRODUCTION Resort in Sri Lanka

Strategies for overcoming communicational barriers
In order to overcome communication
barriers, it is suggested to top management team of
The Clarence Hotel to follow below stated
instructions.
 The first and foremost strategy for
overcoming linguistic barrier is that to use
one common language with which all
employees are familiar. This language could
be English which is a universal language for
all.
 The strategy with which top management
team of The Clarence Hotel can overcome
technological barrier is effective training
sessions. It can be said that with effective
training employees can develop their
knowledge on devices which will later use
by them at the time of executing business
responsibilities.
Demonstrate awareness of cultural influences on
communications and negotiation
With reference to The Clarence Hotel, it is
essential for top management team of this hotel to
ask its marketing team to first understand culture of
Sri Lanka in order to find out favourable condition
with which effective communication as well as
negotiation can be done with respective people.
Effective market research will lead to better
execution of expansion requirements.
CONCLUISON
REFERENCES
From the above discussed information, it has been
identified that communication refers to the effective way
through which one person can convey right message to
another person that is valuable for both of them. Training
sessions is considered as the best method through which
technological barrier can be removed.
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