PAK'nSAVE: Strategic Analysis of Competitors and Positioning Strategy

This report provides a strategic analysis of PAK'nSAVE, a New Zealand discount supermarket chain. It examines the company's current strategic direction, focusing on its mission to provide low-cost groceries. The report identifies PAK'nSAVE's direct competitors, Countdown and New World, and indirect competitors such as Capture Value and Four Square. The report analyzes PAK'nSAVE's current positioning strategy as a discount warehouse and recommends improvements, including a focus on quality to maintain a competitive edge. The analysis includes suggestions for online expansion and social media engagement. The report concludes with a summary of the company's strategic position and potential for future growth with effective strategies. References include PAK'nSAVE's website, a consumer behavior textbook, and a strategic marketing textbook.

PAK n SAVE
INTRODUCTION
The paper discusses the various strategic aspect of Pak n Save. The strategic direction,
competitors and the positioning strategy of the company is being discussed.
BACKGROUND
The company is the New Zealand’s discount food warehouse chain which is owned by the
cooperatives of the foodstuff. The company was founded in 1985. The company provides
groceries and food at the low prices ("PAK'nSAVE Supermarket | New Zealand's Lowest Food Prices |
PAK'nSAVE", 2016). The company is among the three largest super markets of the New Zealand.
The other companies are Countdown and the new world.
MISSION
The mission of the company is to provide groceries and food to the people at a very low cost so
that they can access to it.
STRATEGIC DIRECTION
1. Current strategy of the company-
The company is oriented towards capturing more customers who are in the offline space.
2. Suggest improvements and other ways-
It is suggested that the company should venture into the online space also as there are numerous
customers out there
Strategic initiatives should be taken to capture social media users.

Steps to effective online advertising can be implemented (West et al, 2015).
COMPETITORS
1. Direct competitor- the direct competitor of the company and explain what similar
products and services they provide to the customers and how they are different from the
given company. (Countdown and the new world).
2. Indirect competitors- they are the ones who provides the services and products which
are different but have an impact on the company. (Capture Value and Four Square)
POSITIONING STRATEGY
1. The current positioning strategy of the company
The company is a discount warehouse. The focus is to attract the customers who prefer discounts
more than other thing.
2. Recommended positioning strategy
The quality should be considered as major point as effect of discount might fade away once
nearest competitor comes with more effective pricing strategy (Solomon, M. R. 2014).
CONCLUSION
The company is moving ahead among the competition and expected to reach farther if right
strategies are considered along the way.

REFERENCES
PAK'nSAVE Supermarket | New Zealand's Lowest Food Prices | PAK'nSAVE. (2016).
Paknsave.co.nz. Retrieved 22 October 2016, from http://www.paknsave.co.nz/
Solomon, M. R. (2014). Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ:
prentice Hall.
West, D., Ford, J., & Ibrahim, E. (2015). Strategic marketing: creating competitive advantage.
Oxford University Press.