Organizational Behavior: Perception and Attitudes in Healthcare

This assignment delves into the critical roles of perception and attitudes within healthcare organizations. It defines perception as the process of interpreting sensory information and emphasizes its importance for healthcare professionals in shaping patient experiences and ensuring ethical service delivery. The assignment further explains how attitudes, particularly positive ones, significantly influence behavior in healthcare settings, fostering courage in patients, improving job performance, managing stress, and promoting patient safety. By maintaining a positive demeanor, healthcare professionals can enhance patient care, build strong interpersonal relationships, and create solutions for complex problems, ultimately contributing to a healthier and more effective healthcare environment. This document is available on Desklib, a platform offering a wide range of study resources for students.

Running head: ORGANISATIONAL BEHAVIOUR
ORGANISATIONAL BEHAVIOUR
Name of the Student
Name of the university
Author’s note

1ORGANISATIONAL BEHAVIOUR
1. Define perception and why it is important in regard HEALTHCARE?
Perception is the method of organizing, identifying and interpreting the sensory information for
representing and understanding the presented information. Perception is necessary in health care
for the health care professionals. The perspective of the patient in a particular healthcare
organization is equal to the reputation of the brand (Darlow et al., 2012). If patients have had
good experience they can rely further in to the organization and return for the care again. The
perspective of the staff or the health care professionals on the other hand is proportional to the
service delivery. A health care professional should have perceptions in turns of ethics, service
care delivery. Perceptions among the clinicians help them to choose the best treatment regimen.
2. Explain how attitudes influence behavior in HEALTH ORGANIZATIONS?
Attitude can be defined as the mental state of readiness that can be obtained through experience
that has a dynamic influence on the response of the individual to all situations. Health care
professionals should always develop a positive attitude that will actually impact on the health of
the client as well as individual's job performance (Al-Arifi, 2012). A positive demeanor can be
beneficial to terminally ill patients or elderly patients suffering from cognitive problems. Positive
attitude always helps to develop courage in the patient to fight with his or her ailment. It will
make a difference in how the patient feels. It will help them to believe that they are being cared
for. It also helps to deal with the various stressors of the job, manage the interpersonal
relationships and also to create solutions for complex problems. Maintaining a positive attitude
also helps to reduce unintentional events and accidents as it helps the caregivers to remain

2ORGANISATIONAL BEHAVIOUR
focused and maintain a healthy life style (Darlow et al., 2012). It also helps to earn a good
reputation and helps in the advancement of the career.

3ORGANISATIONAL BEHAVIOUR
References
Al-Arifi, M. N. (2012). Patients’ perception, views and satisfaction with pharmacists’ role as
health care provider in community pharmacy setting at Riyadh, Saudi Arabia. Saudi
Pharmaceutical Journal, 20(4), 323-330.
Darlow, B., Fullen, B. M., Dean, S., Hurley, D. A., Baxter, G. D., & Dowell, A. (2012). The
association between health care professional attitudes and beliefs and the attitudes and
beliefs, clinical management, and outcomes of patients with low back pain: a systematic
review. European Journal of Pain, 16(1), 3-17.