MGBBT0UCT: Premier Inn's Social Media Marketing in Tourism Industry

This presentation explores the impact of social media on the tourism industry, focusing on Premier Inn's digital marketing strategies. It highlights marketing theories such as segmentation of one, customer-led positioning, and relationship marketing, and discusses future trends like virtual reality advertising, TikTok marketing, Facebook/YouTube ads, and influencer marketing. The presentation concludes that digital marketing positively impacts the hotel and tourism industry by attracting a larger audience and emphasizes the importance of adopting future marketing trends for business growth. It references various academic articles and publications to support its analysis and conclusions.

Understanding
Customers

INTRODUCTION
 Social media has put a vital impact on the way people make
research before they go on trips.
 By using the social media people encourage their travelling
experiences by sharing it on social media.
 Social media influenced the people and change the way of
thinking. Social media help peoples to share their memories on
it and by covering the vast audience and attracting them
towards the destination by sharing their experience online.
 The further report based business of premier-inn will show on
the social media's impact on tourism industry will be quoting
about marketing theories focusing on the digital marketing in
the tourism industry and what all future trends will be adopted
in doing the marketing in the tourism industry.

Marketing theories that put impact on the use
of social media in the context of the business
of “premier-inn”:
 . There are some theories by which the business of the “premier-inn”
can do digital marketing which are as stated:
 Segment of one: in with the accordance of the segmentation theory
and to serve the customers with the best services in the hotels the
market of the organization is divided among some similarities.
 Customer-led positioning: this theory focus on the positioning of
the firm's product in the mind of the customer.
 Relationship marketing: by using the theory the firm will seek the
good level of customer loyalty.

Future trends that businesses are likely
to adopt within this field of marketing
within the tourism sector.
 Marketing in tourism sector plays an important role in attracting
visitors from different parts and sections of the world.
 It also helps in building the awareness to the consumer regarding the
specific locations and the different places.
 Advertising today is more through the physical form of advertising
but the future trends will be definitely on digital platforms.
 The company Premier inn can also follow variety of marketing
channels in order to attract consumer

Virtual reality advertising-
 The rise of virtual reality advertising is the future trend in the tourism
sector.
 Virtual reality the form of advertising that helps in providing 3D
experience to its consumers.
 The premier inn company advertising for providing different
experiences to its consumer as the possibilities are endless.

TikTok marketing-
 The users of TikTok are increasing worldwide today, with over 2 billion
downloads all over the worlds and over the 1 billion monthly active
users, it is providing big opportunity for tourism sector to grow its
marketing trends by attracting consumers through using TikTok.
 Travel marketer has the unique opportunities to stand out their
locations on TikTok by marketing them with the social media
influencers.
 The premiere inn company can also post Travel-related videos to
excite people and for increasing their crave to travel to the particular
destination increases.

Facebook/YouTube adds-
 This form of advertising is increasing day be day, and in future this
will be the trend in the marketing as Facebook and YouTube are the
platforms that are being used in every country. Not only this their
active users are also increasing day by day in every country.
 Advertising digitally on these platforms increases the potential of
consumers to visit that place as it increases their cravings to visit the
place.
 Facebook and YouTube today is used by every segment of the society
and that's the reason every tourism industry is emphasizing more
towards it.

Influencer Marketing-
 Influencer marketing is the form of marketing where the company
collaborate with any influencer to promote its product through digital
media platforms.
 This form of advertising will enhance the trust of the consumer
towards the particular industry.
 The premier inn company can also follow this type of marketing in
near future to attract consumer for their hotel industry.

CONCLUSION
 From the Presentation, we can conclude that there is positive use of
digital marketing in hotel and tourism industry as it attracts the larger
section of audience at once.
 The digital marketing is the marketing that is done through the
digital platforms and the future marketing trends lies in digital
marketing only.
 Further, in this presentation we saw the different trends that will help
the business to grow and that trends are the future of marketing in
the tourism sector and this is all those trends that the Premier inn is
planning to adopt in the near future.

REFERENCES
 Alghizzawi, M., 2019. The role of digital marketing in consumer behavior: A survey. Int. J. Inf. Technol.
Lang. Stud, 3(1), pp.24-31.
 Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical
Review of Digital Marketing. International Journal of Management, IT & Engineering.8(10), pp.321-339.
 Chu, S. C., Deng, T. and Cheng, H., 2020. The role of social media advertising in hospitality, tourism and
travel: a literature review and research agenda. International Journal of Contemporary Hospitality
Management.
 Prathapan, M., Sajin Sahadevan, D. and Zakkariya, K.A., 2018. Effectiveness of digital marketing:
Tourism websites comparative analytics based on AIDA model. International Journal of Innovative
Research & Studies.8(4). pp.262-273.
 Riefa, C. and Clausen, L., 2019. Towards fairness in digital influencers' marketing practices.
 Beveridge, I., 2020. Intercultural Marketing: Theory and Practice. Routledge.
 Gardiner, S. and Scott, N., 2018. Destination Innovation Matrix: A framework for new tourism experience
and market development. Journal of Destination Marketing & Management, 10, pp.122-131.
 George, R., 2021. Marketing tourism and hospitality: Concepts and cases. Palgrave Macmillan.
 Gottfried, J. and Shearer, E., 2019. News use across social media platforms 2016.
 Gupta, V., 2019. The influencing role of social media in the consumer’s hotel decision-making
process. Worldwide Hospitality and Tourism Themes.
 Palmatier, R.W. and Crecelius, A.T., 2019. The “first principles” of marketing strategy. Ams Review, 9(1),
pp.5-26.