Strategic Hospitality Management: Pret A Manger Future Strategies
VerifiedAdded on 2022/08/31
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This assignment presents a comprehensive strategic analysis of Pret A Manger, a prominent player in the hospitality industry. The analysis begins with an overview of Pret A Manger's cultural web, highlighting its brand image, employee practices, and organizational structure. A value chain analysis examines the company's support activities, inbound and outbound logistics, and marketing strategies. The core of the assignment involves a detailed SWOT analysis, identifying Pret A Manger's strengths, weaknesses, opportunities, and threats. This is followed by an application of Porter's Five Forces model to assess competitive dynamics and a PESTLE analysis to evaluate the external environment. Stakeholder mapping is used to understand the power and interest of different groups. Finally, the assignment proposes future strategies for Pret A Manger, including expansion into the Chinese market and the adoption of online delivery processes, supported by the SAF model and Ansoff's Growth Strategies.
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