Project Report: Rimmel London - Media Impact on Organic Perfume Launch

This report examines a project undertaken by Rimmel London, a British cosmetics brand, focusing on the launch of an organic perfume and the significant impact of media on its success. The report details the creation of project control documentation, including stakeholder identification, aims, objectives, scope, and budget. It outlines contingency measures to address potential risks like raw material shortages and negative media coverage. The project's execution involves keeping stakeholders informed, maintaining up-to-date documentation, and reporting on unexpected events, with corrective actions taken as needed. The evaluation of the project's success considers its purpose, aims, objectives, resource allocation, and budget adherence. The report also suggests improvements in project performance, such as using superior quality raw materials, employee training, and leveraging technology. In conclusion, the report highlights the crucial role of media in promoting the new product, targeting a larger customer base, and enhancing the company's image. The report includes references to various books and journals to support its findings.

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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
Create Project Control Documentation......................................................................................1
Design contingency measures for the project............................................................................2
Task 2...............................................................................................................................................2
Carry out the project, keeping stakeholders up to date throughout.............................................2
Keep project control documentation up to date..........................................................................3
Report on any unexpected events, taking corrective action where appropriate.........................3
Task 3 ..............................................................................................................................................4
Evaluate the success of a project in relation to:  purpose  aims and objectives  resources
 budget .....................................................................................................................................4
Describe how project performance could have been improved..................................................4
CONCLUSION................................................................................................................................4
REFFERNCES.................................................................................................................................6

INTRODUCTION
In order to sustain in this competitive business environment it is the requirement of the
organisations to provide differentiated products to the customers so as to gain competitive
advantage (Bakhshi, Irelandand and Gorod, 2016) This project is based on the Rimmel London
as an organisation. It is a British cosmetics brand company which analyses the impact of the
media in creating awareness as well as negatively impacts the image of the product. This project
will throw light on how media has the power of highlighting the company and its products both
in the positive and the negative ways and how it helps in the success of the organisation.
TASK 1
Create Project Control Documentation
Project Control Documentation aims to minimise the gap between the project planning
and the project execution in order to achieve project aims and objectives. This documentation
includes the stakeholders, purpose, scope, aims and objectives as well as the budget for starting
up the new project.
Project Documentation Plan
Aim- To start up a new project that is to supply a organic perfume and meet the needs of the
customer and role media plays in enhancing the image of the products in front of the customers.
Objectives-
 To enhance the profit level by targeting large number of customers.
 To provide differentiated products and aid competitive advantage to the organisation.
 To provide maximum, satisfaction to the customer, thereby enhancing the brand image.
Scope- This new project has a wider scope to expand their business and by providing organic
product it enhances its brand image and meet the needs of the customers.
Stakeholders – In this project stakeholders would include customers, suppliers., employees,
government and the most importantly media employees which greatly impacts the new product
in positive and the negative ways.
Budget- For this new project allocated budget would be £ 50, 000.
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Design contingency measures for the project
Contingency measures are taken for the project so as that if any uncertainty occurs
immediate actions can be taken so that risk can be managed effectively. Under the specific
project contingency can be related to the undersupply of the raw materials which is needed for
the manufacturing of the organic perfumes. Under such case respective organisation should tie
up with many suppliers so as to avoid the problem of shortage of raw materials so as to provide
organic perfumes in the market and increases the profit share (Harrison and Lock, 2017).
Moreover with certain reduction in the quality of the product, media negatively impacts
the image of the company and its products, this leads to reduction of the market share. Under
such case respective organisation should use effective products so that media can positively
enhances the brand image of the company and its products.
Task 2
Carry out the project, keeping stakeholders up to date throughout
The new project is all about the respective organisation which is going to provide organic
perfumes to the customers to meet up their satisfaction level and majorly focuses on how media
will impact the growth and success of the product in both the positive and the negative ways.
Under the specific project stakeholders mainly includes of customers, suppliers,
employees, government and the media which plays a important role in the success of the project.
It is the duty of the project manager within the respective organisation to properly provide
updated and revised information to all its stakeholders so that can are aware about the the rules,
regulations, policies and practices of the new company. In order to make the employees aware
about the project status and information, project officer should conduct conferences and
meetings so as to make the employees aware about the new project start up and well as update
information on the company's website so as to make all the stakeholders aware about the
working of the company (Hughes and et.al., 2016). Unnecessary information should not be
provided to the stakeholders otherwise media would impacts the brand image of the company
and its products. Providing realistic information will help the organisation to create a better
relationship with the stakeholder and assist the company in targeting larger market share.
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Keep project control documentation up to date
Project Control Documentation helps the project officer within the respective
organisation to properly complete the project within the specified time and to take necessary
actions when any deviations are found within the project.
Moreover it is the duty of the project officer to keep the project control documentation up
to date so that objectives of the project can be achieved within the specific time period.
As the project is based on developing a new product that is a organic perfume in which
media plays a important role in impacting the image of the company and its products. Keeping
the project control documentations up to date assist the project manager in performing and
executing the project activities in a timely manner (Kwofie and et.al., 2015). It helps in
remembering the purpose and objectives for which the project has been started and thereby
improves the efficiency of the team members. Moreover it assist in measuring the progress of the
plan and necessary actions could be taken so as to attain the desired outcomes.
Report on any unexpected events, taking corrective action where appropriate
Under the specific project of providing organic perfume it is the duty of the project
officer within the respective organisation to conduct the business activities in a proper manner
and if any deviations occurs, corrective actions should be taken so as to minimise the risk.
If any uncertainty or unexpected events occurs when performing the project activities,
project officer should take corrective actions when appropriate and according to the situation.
For example when providing the organic perfumes in the market, organisation needs to test the
quality of the products. At the time of testing the product, it harmed the skin of one of the
employees within the organisation. This is an unexpected event within the organisation and this
would directly impacts the image of the company. Under such situation when news goes to the
media it negatively impacts the image of the new products by providing news on television ,
newspaper. It leads to reduction in the number of the customers for the product and reduces the
profit share of the organisation (Mir and Pinnington, 2014).
Under such situation necessary corrective actions should be taken by the project officer.
In this situation project officer should check the raw materials used in the production of the
organic perfumes and if any deviations are found towards the quality of the raw material, it
should be replaced with a superior quality of the raw material and should completely
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manufacture the new product and provides correct information to the media so that they easily
gain their loosen brand image and can recover the losses incurred to the organisation.
Task 3
Evaluate the success of a project in relation to:  purpose  aims and objectives  resources 
budget
For the specific project of providing organic perfume to the customers, while performing
the business activities it is the duty of the project officer to evaluate the success of the project in
context to its scope, aims and objectives, resources and the budget.
As the purpose of the project is to target larger number of customer and thereby
enhancing the profit level, therefore project is gaining success as because of the various chemical
based perfumes available in the market, disturbs the health of the customer,moreover media in
the newspaper and the television is successfully promoting the product, this way new product is
gaining success and meeting its aims and objectives of targeting large customers by providing a
differentiated products and gaining competitive advantage in the market place. Moreover with
the help of proper human, financial and physical resources all the project activities are carried
out successfully and therefore new product is gaining success and work is carried effectively
with the use of allocated budget (Shehu Endut and Akintoye, 2014).
Describe how project performance could have been improved
Project Performance could also be improved by the use of superior quality of the raw
materials as well as creating awareness and providing full information to the employees which
assist them to work properly and attain the positive results. Moreover necessary training should
be provided to the the employees to enhance their skills to perform the project activities in a
proper manner. By the use of effective tools and technology in the manufacturing process, huge
quantity of the products can be supplied to the market and media by creating a positive image in
the minds of customers helps in targeting large of customers and enhances the profit level for the
organisation.
CONCLUSION
From the above report it has been concluded that media plays a great role in providing
success to the new product. With the help of positive information it leads to target large number
of customers and enhances the profit level of the organisation. Moreover when the new product
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is developed it features should meet up the satisfaction level of the customers which assist the
organisation in enhancing the image of the company.
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REFFERNCES
Books and Journals
Bakhshi, J., Ireland, V. and Gorod, A., 2016. Clarifying the project complexity construct: Past,
present and future. International Journal of Project Management. 34(7). pp.1199-1213.
Harrison, F. and Lock, D., 2017. Advanced project management: a structured approach.
Routledge.
Hughes and et.al., 2016. Project failure and its contributing factors. In Success and failure of
IS/IT projects (pp. 3-25). Springer, Cham.
Kwofie, T.E., Alhassan, A., Botchway, E. and Afranie, I., 2015. Factors contributing towards the
effectiveness of construction project teams. International Journal of Construction
Management. 15(2), pp.170-178.
Mir, F.A. and Pinnington, A.H., 2014. Exploring the value of project management: linking
project management performance and project success. International journal of project
management. 32(2), pp.202-217.
Shehu, Z., Endut, I.R. and Akintoye, A., 2014. Factors contributing to project time and hence
cost overrun in the Malaysian construction industry. Journal of Financial Management
of Property and Construction. 19(1). pp.55-75.
Svejvig, P. and Andersen, P., 2015. Rethinking project management: A structured literature
review with a critical look at the brave new world. International Journal of Project
Management. 33(2). pp.278-290.
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