Global E-Business: Customer Journey Analysis, Puma vs Nike Report

This report provides a comparative analysis of the customer journeys on the e-commerce websites of Puma and Nike. It evaluates and compares the user experience across five key stages: site landing, product discovery, product presentation, cart management, and checkout. The analysis involves a detailed examination of each stage, considering factors such as search functionality, product information, cart features, and the overall checkout process. The report highlights the strengths and weaknesses of each website, offering insights into the customer experience. Furthermore, the report includes customer journey maps illustrating the user flow on both websites. Finally, recommendations are made for improving each company's customer journey based on the analysis and comparison, focusing on enhancing the overall user experience and conversion rates.