This report examines the implementation of Corporate Social Responsibility (CSR) activities within Qbic Hotel, a small and medium-sized hotel in London, to meet sustainable goals and achieve competitive advantages. The report begins with an introduction to CSR, its importance for organizations, and its role in societal development. Part 1 outlines the project's aims, objectives, background, and research questions, focusing on how CSR initiatives can contribute to sustainable objectives and enhance the hotel's goodwill and competitive edge. It also includes a project management plan with timelines, costs, and risk assessments. Part 2 details the research methodology, including qualitative and quantitative research methods, and presents a questionnaire designed to gather data on the impact of CSR activities. Part 3 discusses the research design, data collection methods, and data analysis techniques, including thematic analysis. The report aims to assess the role of CSR events, measure the link between CSR activities and competitive benefits, and identify methods for Qbic Hotel to achieve sustainable objectives through CSR activities, ultimately providing insights into the benefits of CSR for both the business and society.
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