Project: CSR Approach to Sustain Covent Garden Hotel's Success

This project report investigates the role of Corporate Social Responsibility (CSR) in sustaining the effectiveness of Covent Garden hotel, a small-scale business in the UK. The report outlines the project's aims and objectives, which include enhancing service quality, customer satisfaction, productivity, and societal awareness to improve the hotel's market position. It details the project management plan, including cost and time estimations for various activities such as market research, action plan preparation, implementation, and evaluation. The report also includes a small-scale research component, utilizing primary and secondary data collection methods, with a focus on a survey of 60 respondents to gather customer opinions. The data analysis presents thematic insights into customer familiarity, service attractiveness, societal awareness, and areas for improvement. Furthermore, the report touches upon research tools and techniques and reflects on individual performance within the project, ultimately aiming to demonstrate how strategic CSR initiatives can contribute to the long-term sustainability and competitive advantage of the Covent Garden hotel. Desklib provides access to this and similar solved assignments for students.

Managing Successful
Business Project
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Table of Contents
TITLE..............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1) Aims and objectives of project..............................................................................................3
P2) Project management plan......................................................................................................4
P3) Work breakdown structure and Gantt Chart for providing times frames for project
accomplishment...........................................................................................................................6
Task 2...............................................................................................................................................6
P4) Small scale research including methods and data collection................................................6
Data analysis....................................................................................................................................8
TASK 3..........................................................................................................................................16
P5) Research tools and techniques.............................................................................................16
P6) Research result/ recommendation.......................................................................................17
TASK 4..........................................................................................................................................18
P7) Reflection on individual performance for projecting..........................................................18
CONCLUSION..............................................................................................................................19
Reference.......................................................................................................................................20
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TITLE
Determine corporate social responsibility approach to sustain organization's
effectiveness.
INTRODUCTION
Corporate social responsibilities plays crucial role in maintaining good reputation of
business entity at high level. In this regard, different operations get impacted as customers
satisfaction, society's awareness, demand for product and market value. The present project
report is based on determining CSR activities importance to sustain Covent Garden hotel's
goodwill in market. However, different stages to accomplish task including research techniques
and projecting involves estimated cost incurred as well time consumes. Moreover, project
management planning and evaluation is to be described through this assignment. However,
methods to organize research and collecting data further its analysis can be understood. In this
regard, several planning processes and recognizing business performance is to presented. Along
with this, project management and administration for sustaining and maintaining market value of
organization can be expressed through this study. Thus, learners are able to understand several
project management tools and planning procedure to reach out the set goals through this project
report.
TASK 1
P1) Aims and objectives of project
The present project is to understand CSR role in effectiveness and expansion of small
scale business as Covent Garden hotel. It is based on presenting goals, planning, implementation
and evaluation to sustain its market position. Covent Garden is small size hotel entity of UK that
provides food and accommodating services to customers (Bryman and Bell, 2014). However,
project manager of organization aims to expand enterprise and maintaining good reputation for
long time period through customer satisfaction at maximum level. Thus, aim and objectives of
project report can be described as below:-
Aim:
To understand CSR role in effectiveness of Covent Garden hotel for competitive
advantages and sustaining its goodwill in market.
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Objectives:
Project manager of organization sets different goals to be accomplished for competitive
advantages and sustainable fame can be expressed as:-
 To increase quality services of organization that impacts on demand for goods
 To satisfy customers with products of small scale enterprise
 To enhance productivity and profit earning capacity of entity
 To aware society and communities with hotel's services
 To generate several ideas for competitive advantages.
Thus, this project is of several kinds of targets that is interlinked with effectiveness of entity and
enhancing its quality services to providing comparability to customers with food and
accommodation services. However, for completing these goals, project manager prepares
strategies and action planning for implementation. In this process, CSR plays significant role to
sustain its effective reputation in market (Clarke and et.al., 2014). It leads to make place for
long term sustainability and enhancing its efficiencies to face competition and attracting
customers at large scale. Therefore, project planning procedure is created on the basis of set
targets that is helpful to increase business and competitive strategies at maximum level.
P2) Project management plan
As per above mentioned project objectives, management plan is prepared by recognizing
actual performance of hotel entity. In accordance to this, project manager makes decisions
related to effectiveness and increasing its efficiencies for social awareness and satisfying service
takers at large scale. Including this, estimation for cost incurred and time consumed is forecast-
ed that affects evaluation and market position of entity (Dumay and Cai, 2015). Moreover,
project management plan is interlinked with different activities such as; applying research
techniques, preparing action plans, implementing and evaluating them. Therefore, completion of
project can be obtained that affects productivity and goodwill of organization to face competition
and achieving customer positive views on hotel services provided by Covent Garden. In this
process, project management plan including cost incurred and time frame estimation can be
expressed as below:-
Plan Activity Cost Time
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Market research  Researcher gathers customers' views
on market value and services
provided by organization
 Preparing questionnaire to collect
information regarding market
research.
150 1-2 weeks
Data analysis  Project manager recognizes actual
business performance critically
 Different kinds of ideas are created
regarding further business
operations
 Current performance including
customer dealing services,
employees' performance evaluation
and society's awareness is obtained
through this process (Wiek and
Lang, 2016).
100 1 week
Preparing action plans  After analyzing actual performance,
planning procedure including
forecasting and decision making is
created for operating further
business activities
 These activities includes working
employees' job role by which ideas
are created for segmenting work
among workers according to their
working capabilities.
 Preparing time schedules and
estimating cost incurred for
expenses over projection.
100 1 week
Organizing and
Implementing
activities
 Organizing set activities and
developing working efficiencies.
 Encouraging all workers for
effective contribution in team work.
300-400 4-5 weeks
Evaluating projecting  Critically evaluate hotel entity's
performance after implementing
action plans
 Comparing actual and standard
position of organization
 Bridge the gap between present and
expected positions through applying
strategies for implementation
100 1-2 weeks
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 Fulfilling employees and customers'
demand to achieve maximum level
of satisfaction and effectiveness of
entity.
Thus, project management plan is prepared for effective projecting as well approaching
CSR activities for hotel entity's enhancing market values. It will be valuable to attract customers
at high level. Including this, planning involving decision making is applied for expansion of
small business unit as well increasing its quality services (Flick, 2015). Therefore, high level of
trust can be build up for society by providing healthy and secured food services of organization.
In this regard, it can be forecast that following all set steps for projecting is able to reach out set
goals. It influences good market reputation and increasing its effectiveness for long term
periodicity. Thus, project management is possible in systematic manner that is related with
effectiveness of entity. However, CSR importance can be understood through this project report.
P3) Work breakdown structure and Gantt Chart for providing times frames for project
accomplishment
Work breakdown structure:-
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Gantt Chart:-
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TASK 2
P4) Small scale research including methods and data collection
Data collection is of two kinds as primary and secondary methods. In which, under
primary data collection, information are collected at first time through different manner as
conducting market research by survey method and face to face interview. It is related with
organizing research as well gathering data. On behalf of which different ideas are created for
analyzing market value and enhancing quality services that affects sustainability of organization.
However, for secondary data collection, information is gathered form ready or prepared materials
such as; analyzing business operations through financial and non-economic tools (Gast and
Ledford, 2014). Therefore, actual organization's structural framework is presented through this
system. In this process, various research tools and techniques are obtained for organizing
activities that is useful for sustainable goodwill of small scale enterprise efficiently. Including
this, for conducting survey method, there are various kinds of survey presented as; simple
sampling, random sampling, cluster sampling. In this project report, researcher of Covent Garden
hotel selects 60 respondents randomly to collect their opinions related to analyzing actual
performance of hotel entity. In addition to this, through using research methods, recent market
position is presented as per which further planning and scheduling is created. However, analyst
prepares a questionnaire that consists of a list of several questions to collecting views of
customers on services provided by organization. Therefore, some of the questions can be
described as follows:-
Name:
Q.1 Are you familiar with Covent Garden hotel services?
 Yes
 No
Q. 2 In your opinion, which of the following is the most attractive quality service of
organization?
 Food services
 Accommodation facilities
 Customer dealing services
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Q.3 How about society and communities' views on hotel services?
 Positive
 Negative
 Satisfactory
 Neutral
Q.4 According to you, on which of the following services should be concentrated to be
improved?
 Food and accommodation services
 Dealing with customers
Q. 5 Are workers of entity deals with consumers effectively?
 Yes
 No
Q. 6 How about satisfaction level of buyers towards goods and services provided by Covent
Garden hotel?
 Effective
 Satisfactory
 High level of satisfaction
 Dissatisfied
 Highly dissatisfied
Q.7 In your opinion, how is the market position of hotel entity?
 Satisfactory
 Neutral
 Highly satisfied
 Dissatisfied
 Highly dissatisfied
Q. 8 Comment on, “Covent Garden hotel satisfies customers at high level by providing comfort
hotel services.”
 Agree
 Strictly agree
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 Disagree
 Strictly disagree.
DATA ANALYSIS
Project manager of organization analyses all collected information that presents
consumers' views on market value of Covent Garden hotel. It presents customers' attitude and
perception related to services of entity and their satisfaction level that affects further business
operations. In this reagrd, consumers' views on organization's performance can be presented
through thematic analysis as:-
Thematic analysis
Theme 1: Familiarity of UK people with Covent Garden services
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Interpretation:- At first, researcher asked about familiarity of Covent garden in market.
It is analyses that 50 respondents out of 60 are known with this entity and its services which is
positive and effective for firm's further operations. Further, it can be forecast that organisation
can increase its efficiencies in business operations that affects sustainability of entity. However,
business and competitive strategies of organization can be enhanced at high level. In this regard,
different strategies can be applied for implementing quality services. However, it impacts on
customer satisfaction level and increasing in demand for hotel services. It is essential factor for
competitive advantages to sustain and maintain good reputation in market to make place for long
time periodicity.
Theme 2: Most attractive quality services of small business unit
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Yes No
0
10
20
30
40
50
60
Column E

Interpretation:- Through this research question, analyst collects information related to
services provided by Covent Garden hotel. Including this, comparison among different services
are obtained including food and accommodation services as well customer dealing services. As
per analyzing this data interpretation, it has been identified that the most attractive services are
provided by small scale enterprise is customer dealing services. It is obtained that workers of
entity behaves nicely with consumers for facilitating hotel services. In this regard, 50%
respondents views that organization's services satisfies customers at high level for presenting
goods and services as well dealing with disputes and solving out issues. However, good
communication is obtained to establish customer relationship that affects market position to face
competition and sustain its position. Therefore, it can be forecast that in future time this effective
quality services can make place in market for long time period effectively.
Theme 3: Society and community awareness towards Coven Garden hortel services
12
Food services
Accommodation facilities
Customer dealing services
0
5
10
15
20
25
30
35
Column F