Exploring Audience Influence: A Qualitative Sports Research Study

This assignment delves into the effectiveness of qualitative analysis in sports-related research, specifically focusing on the influence of the audience at sporting events. It incorporates research articles to support its arguments, discusses the paradigm of worldview through ontology, methodology...Read More

Running head: QUALITATIVE RESEARCH
INFLUENCE OF THE AUDIENCE AT A SPORTING EVENT
Name of the Student
Name of the University
Author note

1QUALITATIVE RESEARCH
In the last assignment, I Chose qualitative research in sport and healthcare related
subjects to determine the strength and weaknesses of the qualitative research method. The reason
for choosing qualitative analysis was its depth and reach in social context. Moreover its data
collection and interpretation technique provides a clear idea regarding the research subject. In
this assignment, I will be conducting another research to understand the effectiveness of
qualitative analysis in research related to sport and fitness (Smith and Sparkes 2013). The
assignment will be incorporating research articles that adds to the point. Further, the paradigm of
world view will be included with demonstration of coherent paradigm positioning in which
anthology, methodology and epistemology will be present in alignment. Finally, few
characteristics of qualitative research with proper research scenario will be mentioned in the
assignment.
The science related to sport is a cumulative domain that is dependent on an
multidisciplinary area. Of research. These disciplines ranges from sociology, psychology, and
physiology of sport and involved players and their performances. According to major and Savin-
Baden (2012), early researchers used to conduct quantitative study in the area of sports as they
were destined to understand the source of inspiration and its nature. However, 1980 onwards
researchers stared debating in the context of sport and usage of quantitative study and gradually
an alternative approach started replacing the quantitative approach. Hence, since then the
qualitative research was used by researchers as it helped them to understand each section of sport
science with conviction (Smith and Sparkes 2013). Further it helped to understand the strength
and weakness of each particular sport and supporting data from the responses of the people
involved determined the authenticity of it.

2QUALITATIVE RESEARCH
Ontology, methodology and epistemology are the philosophical assumptions, regarding
worldview and decide peoples believe regarding the nature, his pattern of understanding one
study and the way of understanding respectively (Lal, Suto and Ungar 2012). To understand the
effectiveness of the presence of audience at the field, the choice of paradigm was very crucial
and the qualitative study has been chosen to find evidence regarding the fact. Hence using this
method, the methodology section was divided into three sections such as theoretical; frame work,
research question and data collection. As these components of qualitative research are helpful in
understanding the reality, to understand the worldview, this paradigm has been chosen (Lal, Suto
and Ungar 2012).
As the assignment chooses qualitative research as the method, the alignment of it with the
chosen topic and context should be checked. The primary characteristic of qualitative research is
its natural setting (Ormston et al. 2014). The data collection of the effect of spectators in sport
field can only be done at a sport event hence; this characteristic completely aligns with it.
Further, there is a participant, complex reasoning and holistic account of the research that makes
it suitable to be undertaken using qualitative analysis. These are the characteristics of qualitative
research that aligns with the given study (Ormston et al. 2014).
While concluding the assignment it should be stated that qualitative research is an
approach through which the truth can be analyzed in natural setting with complete distraction.
Therefore, the researchers need to be focused and determined towards the result of the research.
In this assignment, this research technique was used to determine the truth behind spectators and
their effect on the players present in the field.

3QUALITATIVE RESEARCH
References
Downs, J., Vetere, F., Howard, S., Loughnan, S. and Smith, W., 2014, April. Audience
experience in social videogaming: effects of turn expectation and game physicality.
In Proceedings of the 32nd annual ACM conference on Human factors in computing systems (pp.
3473-3482). ACM.
Lal, S., Suto, M. and Ungar, M., 2012. Examining the potential of combining the methods of
grounded theory and narrative inquiry: A comparative analysis. The Qualitative Report, 17(21),
p.1.
Ormston, R., Spencer, L., Barnard, M. and Snape, D., 2014. The foundations of qualitative
research. Qualitative research practice: A guide for social science students and researchers,
pp.1-26.
Pope, N.K. and Voges, K.E., 2015. Short term recall and recognition of advertising and signage
in telecast stadium sporting events. In Proceedings of the 1995 World Marketing Congress (pp.
13-20). Springer, Cham.
Major, C.H. and Savin-Baden, M., 2012. An introduction to qualitative research
synthesis: Managing the information explosion in social science research. Routledge.