Comprehensive Report on Heritage and Culture Tourism Strategies

This report delves into the multifaceted world of heritage and culture tourism, analyzing its growth and development over time, including the conflicts and conservation efforts surrounding cultural resources. It explores the purposes of heritage and culture tourism, focusing on how these sites meet customer needs and enhance visitor experiences. The report also examines specific case studies, such as the Victoria and Albert Museum and the British Museum in the UK, highlighting their significance and educational value. Furthermore, it addresses methods and media used for interpreting heritage and culture, including pre-arrival marketing, on-site information dissemination, and post-visit engagement strategies. Overall, the report provides a comprehensive overview of the heritage and culture tourism sector, offering insights into its challenges, opportunities, and strategic approaches.

HERITAGE AND CULTURE
TOURISM

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
1.1 Growth and development of heritage and culture with time.................................................1
1.2 Conflicts and in conversation of heritage and culture resources...........................................1
2.1 Purposes of heritage and culture and meeting the needs of customers.................................2
TASK 3............................................................................................................................................6
3.1 and 3.2...................................................................................................................................6
TASK 4............................................................................................................................................6
4.1 Methods are media and making media for the interpretation in heritage and culture
tourism.........................................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Around the world, the tourism sector is getting popularity and it is also proliferating the
business in better manner. Travelling is that which provide different kind of satisfaction to
millions of people and some of those are like adventurous travel for fun, educational tours and to
collect the information from heritage places and from the historical sites as well (Cuccia and
Rizzo, 2011). Moreover, travelling to various places and historical sites also help to have a better
understanding of earlier culture and about their values too. Report is based on the heritage and
culture tourism sector which attract the people to come and gather information about earlier time,
although various tools are there which is being used to accomplish the wants and goals with
objectives.
TASK
1.1 Growth and development of heritage and culture with time
Covered in poster.
1.2 Conflicts and in conversation of heritage and culture resources.
Travel and tourism is such sector which has various and diverse perspectives which also
considers different thing like social, political, economical and ecological as well. Tibet is that
which is being framed and structured in such way as it also called as roof of the world and thus
it also offers several things to the visitor like gathering of blowing environment, unique places
and the attractive locations as well. Moreover, around 10 million of people come up for
travelling in Lhasa because it include global and domestic as well. Although a great dispute and
conflict is there in between the Tibet and Chinese government as well. They have planned and
working for future and promoting to invest around $4.3 million in those locations which can
attract large number of visitor (Horng and Tsai, 2010). The issues and conflict raised when
people of Lhasa started leaving place because of of environmental problems as well. Therefore,
living people at such place realise that their structure and different things going to damaged and
it will also provide to have a conventional thing which build our of places and thus it also affect
the various thing and the USP of their country as well.
Lhasa is such place which does not have any monument and heritage places but it is a very
beautiful place to visit as well. The capital has several places which is beautiful in nature and
thus also has great things. All such include visiting like Dalai Lama's earlier summer palace,

potala palace which is surrounded by Chakpori hill in right etc. are such things which is being
offered to different people to visit. The thing which is lack a place is having that is
advertisement, resources and other services as well. According to researcher the Tibet places
are closed down in year approx. 1950 and opened it again in year around 1978. moreover, after
such Lhasa has taken various policies to improve its culture in better manner as well. Therefore,
a major dispute has been noticed because of decline and minimisation of presentation and
various campaign and organised by the government of Chinese and it has to be resolved by
them in proper manner as well. Different authorities are there which does not release any fund
for development and it result into not having any awareness by people about the places. All
security things are being used to attract most of population and it has also seen that capital of
Tibet is not having accurate tools and techniques which help in aiding into to suffer situations.
Moreover, places is also moving towards the modernisation and this is something which is
related to countries as well (Jimura, 2011). Tourism sector is also considered as resources which
is being collected and also reduced to funds in various currency amounts as well. Although
government thought to ignore everything and to move forward and take corrective actions
which will help in growth and development of the various industry as well. Moreover, taking a
great step as reducing and also removing the violence of development in various industries as
well. As Lhasa also going to use various techniques and technologies which will help them in
effective conception as well.
Moreover, these places are such which can make people to visit such places in effective manner
and thus it also make places to earn higher revenue as well and this also develop the economy
system of different scenario as well and it also convert travellers to travel although government
do taking many better steps to produce betterment of such places.
2.1 Purposes of heritage and culture and meeting the needs of customers.
Heritage and culture is a tradition which comes from past. The country preserve their
heritage so that coming generation get to know about the history and legacy of that country. The
heritage monuments attracts wide range of customers from all around world. This also increases
the economic condition of country in better manner as well. These monuments represent culture
of that country and other country as well. The government should be effective enough to

preserve their heritage site (Kolar and Zabkar, 2010). The UK is very rich with its beautiful
heritage sites. Below are the two famous places of UK:
Victoria and Albert Museum: This museum is the world's largest museum which consist
of creative designs and decorative art. It is situated in London. It is one of the most popular place
of UK. This museum was established in 1852. The name of this museum was given after the
names of Queen Victoria and Prince Albert. It consist of collection of 4.5 million object and
span of collection is 5,000 year old and consist art from various cultures of North America, Asia,
Europe and North Africa. From 1852 it has grown and covered 12.5 acres and 145 galleries. It is
great attraction for youngsters, children, families and tourists coming from different places of the
world. Although the museum is having a showcase of sculptures and different thing which attract
the many traveller to visit those places and convert people to have a great memory from these
places as well. This museum consist of great education value for everyone visiting it. It is mainly
preferred by tourists who are eager to know about the culture and heritage of country and want
peaceful and creative area to visit which will also increase their knowledge about various history.
Some students and scientists visit these type of places for discovery, research studies and for
educational motives (Loulanski and Loulanski, 2011). The museum management also promote
educational activities through stories, thematic, theatre, music to provide purpose of the museum
to tourists visiting it. These activity increases the interest of tourist to know more about culture.

British museum: This museum was founded in 1753 and is one of the oldest and finest in
world. This museum is based on history of human, art and culture. The British Museum was the
first national public museum in world (Nicholas and Thapa, 2010). It has permanent collection of
8 million works which represent the human history from existence to present time. This museum
is a unique combination of treasures from the different cultures of world under one roof. It has a
magnificent Great Court at centre. It consists of large collection from physician and scientists
Sir Hans Sloane. Even British Museum is such which is having a entry free, although some kind
of charges are there when a exhibition is organised and some kind of events. Therefore in
museum, photography is allowed but in some special cases taking pictures in exhibition is not
allowed as because it increases the chances of loosing the special scenario and things in great
manner as well. This museum is sponsored by Department of Digital, Culture, Media and Sport.
The attractive part of the museum is that it has world famous objects like Rosetta Stone,
Parthenon sculptures and Egyptian mummies. Millions of tourists visit this place annually. The
museum also displays special exhibitions and various events to represent the culture and motive
of their collections. This museum also consist a big library which is situated in same building.
Illustration 1: Victoria museum
Source: Victoria museum, 2018.

This museum is of great heritage value and educational motive for the tourists which involve
students, youths, families, old age people, scientists and researchers (Nunkoo and Ramkissoon,
2010). Museum also provide accurate knowledge about the culture and heritage of different
countries under same roof which is helpful for students which are in art and literature field.
Museum also fulfil needs and demand of students, visitors and families regarding culture of their
country and country as well. All the information about secrets of heritage and culture of UK are
described in detail which invites visitors from all around the world.
Illustration 2: British Museum.
Source: British Museum, 2018.

TASK 3
3.1 and 3.2
TASK 4
4.1 Methods are media and making media for the interpretation in heritage and culture tourism.
Visit to any location and to any museum or at any heritage location, it is required to
understand it in better manner and thus they have to make it existence about the places and the
things as well. This is such which help in exploring the different things and also spread
awareness which is being related to culture and the heritage places as well. Moreover, it is going
to assist in acquiring which is being supported to safeguard the different cultures and in better
manner even though (Qu, Kim, and Im, 2011). Although there are various thing like media and
methods which is used to have a firm and this is that interpret and the significance of various
things as well. Representation is such which has a necessary and thus at three of assorted to have

a better circumstances of heritage and cultural sectors as well. Some of those are as discussed
below:
 Before Arrival: In this, traveller and tourist can be attracted by the promotion, picture,
videos and poster and other sources as like websites, social media and different countrsy
sites as well. It is such which help in making a interest in between the various visitors in
better manner as well. Before arrival is such concept is that which can make traveller to
travel the different parts of country and make places to earn higher revenue, which can
make them to develop such places in great manner.
 Time of arrival: They are such which is usually distributed templates, broacher and
posters as well, which is being attracting large numbers of visitors which provide them to
have a all necessary information and thus it is regarding to various and famous places
(Richards and Munsters, 2010). It is that time which make communicate with the larger
number of visitors in better manner as well. These are such which can help in attracting
large customer, as this can solve every issue face to face and even company can provide
each information to people in right context as well.
 After visits: At this time of departure, there are various things which serve the gift
products and pictures as well and thus it also include paradigm that is being distributed
among visitors and it is such which used to remember the specific place like to their
country. This is such which increase the attention of people and thus it is toward tourism
industry and it can be seen that it is growing day by day as well. This is something which
is given to travel as a token of remembrance so that they can have memory for their life
time that they have visited such places earlier too and looking forward to have travelling
at such place in future criteria.
Methods and media at British museum.
The main motive of explaining information and thus it travellers, there are certain
methods and media which are used in city as well.
 Events: In UK, some of the things are there which can make people to get attracted and
travel in near by future, events are such which can manipulate the mind in great manner
and thus it leads to travel the different parts of UK in right context as well. Various types
of events are there which can convert people to have a better understanding of such
places too. There are various things which is making them to have events and it has to be

run on regular basis that include the different gallery talks, eye-opener as well. In such 90
minutes are there which will show famous places and their values as well (Timothy,
2011).
 Exhibition: Generally, in museum the showcase of those things is done which is
highlight of UK and thus attract many traveller to visit such places in great way and make
some memories which can be with people for lifetime and also till their next visit. British
museum organises exhibition and different things which make them to measure the
information and data or totally related to various things and places as well, digital thing
and image can be actual for this and article is such which is mainly done and used for
analysis and having a better representation as well.
CONCLUSION
From the above report it has been concludes that, protection of different heritage and
culture places which help to necessary and increase the economic growth of economy of country.
Although this is essential to have a identification for the demand and desires as well of the
various kind of visitors who are coming from the different places and countries. It has also been
assesd that Tibet is such which is also having a attractive place and also get success in attracting
people at their places which make them to enhance the GDP of country.

REFERENCES
Books and Journals
Cuccia, T and Rizzo, I., 2011. Tourism seasonality in cultural destinations: Empirical evidence
from Sicily. Tourism Management. 32(3). pp.589-595.
Horng, J. S and Tsai, C. T. S., 2010. Government websites for promoting East Asian culinary
tourism: A cross-national analysis. Tourism management. 31(1). pp.74-85.
Jimura, T., 2011. The impact of world heritage site designation on local communities–A case
study of Ogimachi, Shirakawa-mura, Japan. Tourism Management. 32(2). pp.288-296.
Kolar, T and Zabkar, V., 2010. A consumer-based model of authenticity: An oxymoron or the
foundation of cultural heritage marketing?. Tourism Management. 31(5). pp.652-664.
Loulanski, T and Loulanski, V., 2011. The sustainable integration of cultural heritage and
tourism: a meta-study. Journal of Sustainable Tourism. 19(7). pp.837-862.
Nicholas, L and Thapa, B., 2010. Visitor perspectives on sustainable tourism development in the
pitons management area world heritage site, St. Lucia. Environment, Development and
Sustainability. 12(5). pp.839-857.
Nunkoo, R and Ramkissoon, H., 2010. Small island urban tourism: a residents' perspective.
Current Issues in Tourism. 13(1). pp.37-60.
Qu, H., Kim, L. H and Im, H. H., 2011. A model of destination branding: Integrating the
concepts of the branding and destination image. Tourism management. 32(3). pp.465-
476.
Richards, G and Munsters, W. eds., 2010. Cultural tourism research methods. Cabi.
Ryan, C., Chaozhi, Z and Zeng, D., 2011. The impacts of tourism at a UNESCO heritage site in
China–a need for a meta-narrative? The case of the Kaiping Diaolou. Journal of
Sustainable Tourism. 19(6). pp.747-765.
Timothy, D.J., 2011. Cultural heritage and tourism (Vol. 4). Channel View Publications.
Ung, A and Vong, T. N., 2010. Tourist experience of heritage tourism in Macau SAR, China.
Al-hagla, K. S., 2010. Sustainable urban development in historical areas using the tourist trail
approach: A case study of the Cultural Heritage and Urban Development (CHUD) project
in Saida, Lebanon. Cities. 27(4). pp.234-248.
Alvarez, M. D and Korzay, M., 2011. Turkey as a heritage tourism destination: The role of
knowledge. Journal of Hospitality Marketing & Management. 20(3-4). pp.425-440.
Ashworth, G and Larkham, P. eds., 2013. Building a new heritage (RLE tourism). Routledge.

Barbieri, C and Mahoney, E., 2010. Cultural tourism behaviour and preferences among the live‐
performing arts audience: an application of the univorous–omnivorous framework.
International Journal of Tourism Research. 12(5). pp.481-496.
Boniface, P., 2013. Managing quality cultural tourism. Routledge.
Chen, C. F and Chen, F. S., 2010. Experience quality, perceived value, satisfaction and
behavioral intentions for heritage tourists. Tourism management. 31(1). pp.29-35.
Choi, A. S and et. al., 2010. Economic valuation of cultural heritage sites: A choice modeling
approach. Tourism Management. 31(2). pp.213-220.
Online
Victoria and Albert Museum. 2017. [Online]. Available through:
<http://prolandscapermagazine.com/the-va-gets-living-roof-for-wildlife/>. [Accessed on
13th October 2017]
The British Museum. 2017. [Online]. Available through:
<https://www.timeout.com/london/museums/british-museum>. [Accessed on 13th
October 2017]