Business Project Management: Restaurant Setup in the UK

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Managing a Successful Business Project
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MANAGING A SUCCESSFUL BUSINESS PROJECT
Table of Contents
Introduction....................................................................................................................................3
Part 1: Establishment of Project proposal......................................................................................4
P1: Devise project aims or objectives........................................................................................4
Project aim.............................................................................................................................4
Project Objectives..................................................................................................................4
P2: Project management plan....................................................................................................5
P3: Work breakdown structure (WBS) to define stages and a Gantt chart for the timeframe. .6
Work Breakdown Structure...................................................................................................6
Gantt chart.............................................................................................................................8
M1: Comprehensive project schedule, milestone schedule and the plan along with monitoring
activities to accomplish the project............................................................................................9
D1: Critically assess the process of project management........................................................10
Part 2: Performing research and data collection to produce knowledge.....................................11
P4: Conduct small-scale research with quantitative and qualitative methods.........................11
Purpose of Research............................................................................................................11
Quantitative method.............................................................................................................11
Qualitative method...............................................................................................................12
M2: Evaluate the reliability and accuracy of the research methods........................................13
D1: Critical evaluation of methodologies................................................................................13
Part 3: Present the project and communicate appropriate recommendations based on meaningful
conclusions drawn from the evidence findings...........................................................................15
P5: Analyze research and data using appropriate tools and techniques..................................15
P6: Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions..................................................................................16
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MANAGING A SUCCESSFUL BUSINESS PROJECT
M3: Evaluate the selection of appropriate tools and techniques for accuracy and authenticity
to support and justify recommendations..................................................................................16
D2: Critically evaluate and reflect on the project outcomes, the decision-making process and
changes or developments of the initial project management plan to support the justification of
recommendations and learning during the project...................................................................17
Part 4: Reflect on the value gained from conducting the project and its usefulness to support
sustainable organizational performance......................................................................................18
P7: Reflect on the value of undertaking the research to meet the stated objectives and own
learning and performance........................................................................................................18
D2: Critically evaluate and reflect on the project outcomes, the decision-making process and
changes or developments of the initial project management plan to support the justification of
recommendations and learning during the project...................................................................18
Conclusion...................................................................................................................................20
References....................................................................................................................................21
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MANAGING A SUCCESSFUL BUSINESS PROJECT
Introduction
Globalization is a common theme used by companies to grow their business. In the context of
the project, a trainee business analyst will develop an effective business plan to set up the
restaurant. Initially, a detailed aim and objectives for the project is developed, which is
followed to specify the quality standard and other aspects of the project plan. Besides, WBPS
structure for the project and the timeline is also defined so that the project can accomplish in a
successful manner. The business analyst had researched various magazines, journals, web
resources, newspapers and annual reports of various famous companies to realize the market
situation of the UK. The gathered data is also thoroughly examined to recognize certain scope
or opportunities for food business in the UK market. Thus, the business project and research
helped to develop effective marketing or business strategies.
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MANAGING A SUCCESSFUL BUSINESS PROJECT
Part 1: Establishment of Project proposal
P1: Devise project aims or objectives
The aim of the project is to set up a new restaurant, which will compete with McDonalds in the
UK market. The trainee consultant has to examine the opportunities and threats in the local
market of the UK and offer adequate suggestions to the client, who has approached the
consultancy firm. The aims and objectives of the project are described as follows:
Project aim
The primary aim of the project is to investigate the feasibility of business opportunities for the
restaurant business. However, the project will mainly focus on investigating the demands or
interests of the consumers in the UK. Besides, the client has the intention to develop the new
restaurant as a competitor of McDonalds and thus the business consultant needs to thoroughly
examine the macro factors and market trends in the UK market (Kerzner and Kerzner 2017).
Besides, the analyst will outline possible marketing strategies to develop the business in an
effective manner. On the other hand, business analysts will also recognize various risks and
define specific deadlines to meet the goals of the client. To identify the best suitable strategies,
the analyst cum researcher will use both secondary as well as primary research methods. Both
qualitative and quantitative methods can be used to find out the adequate data.
Project Objectives
 Identify the brand positioning strategies in the UK environment to start the restaurant
business.
 Critically evaluate the target market and associated demands of UK consumers
regarding food menus.
 Defining the marketing or business goals, which is enhancing profits
 Research effective marketing strategies and forecast the budget to devise the plan
 Besides, positioning or placing the restaurant in adequate areas is also necessary.
Following the objectives and aim will certainly help the entrepreneur (client) to develop the
business.
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MANAGING A SUCCESSFUL BUSINESS PROJECT
P2: Project management plan
It is the most vital part of any project proposal. The plan is developed by the trainee business
analyst to establish the restaurant and acquire a significant amount of customer instead of the
presence of McDonalds. The plan will be evaluated by the immediate line manager and if the
plan is feasible will be presented to the client (Kerzner and Kerzner 2017).
The vital components of the plan are highlighted below:
 Scope statement: It indicates the possibility of the project, which is setting the
restaurant in the local market of the UK. Besides, the scope is developed with SMART
principles, which are Specific, Measurable, Achievable, Relevant and Time bound. In
the context of the given scenario, the scope will offer various target markets like certain
areas of London for the development of the restaurant (Pheng 2018). Thus, a huge
number of customers can come to the restaurant.
 Success Factors: The restaurant must offer innovative food menus and quality taste.
Besides, the operational budget and quality of the raw material will also play a vital part
in the success rate of the budget. On the other hand, certain customer benefits and
employee satisfaction factors also can be included in this section
 Deliverables: It specifies the products or services that are intended to be delivered.
Here, quality service and food menus will be delivered (Radujković and Sjekavica
2017).
 Schedule: It defines the timeline, which is estimated by the client for delivering the
project
 Budget: Certain budgeting factors like marketing or promotion, production, supply
chain management, and market research process require a moderate range of funds. The
budget for the project is explained below:
Budgeting
factors Forecasted budget Purpose
Market research 3000 GBP To identify the proficient marketing scope
Marketing
strategies 7000 GBP Developing effective marketing strategies to
eliminate competition
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MANAGING A SUCCESSFUL BUSINESS PROJECT
Production 4000 GBP Producing various innovative food items
Supply chain
management 3000 GBP Gathering quality raw materials and delivering
products in other outlets
Table: Budget for Project
(Source: As create by author)
 Defining Quality: It includes certain quality standards, which will be used food and
safety, business operations and trades or marketing
 Workforce plan: It is also called as Human resource planning, where the desired
amount of workforce and their skills, as well as responsibilities to achieve the
organizational goal, is defined.
 Listing stakeholders: The stakeholders with the project are the investors, restaurant
owner, consumers, supply vendors, land owner, and government. Before starting the
restaurant, the client must realize their behavior and exceptions from the company
 Registering risks: Certain risks can occur like better food menus created by
McDonalds, low pricing and high quality.
 Procurement Plan: It refers to the contingency plan like extra funding, backup list of
suppliers and various sub-contractors, which can be used in emergencies. Besides,
alternate marketing strategies or channels also should be defined.
P3: Work breakdown structure (WBS) to define stages and a Gantt chart for the
timeframe
Work Breakdown Structure
The WBS defines the certain stages of the project, which helps to understand the stages of the
project in a better manner (Tonchia, 2018). The following figure shows the stages of the
restaurant entrepreneurship in the UK market
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MANAGING A SUCCESSFUL BUSINESS PROJECT
Figure: WBS structure of the project management plan
(Source: As created by author)
The figure shows that the project is primarily divided into the project proposal, the purpose of
the plan a detailed report.
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Project Management Plan
Project Proposal
Scope statement
Defining the
objectives
Puposeof the Plan
Success Factors
Quality of Service
Report
Workforce plan
Budget
Stakeholders listing
Registering risks
Procurement Plan

MANAGING A SUCCESSFUL BUSINESS PROJECT
The project proposal includes the scope statement and the objective of the project.
On the other hand, the purpose of the plan defines certain success factors, which can be
beneficial for the newly proposed restaurant. Besides quality, factors are also defined.
The main report of the project plan includes the budget, workforce plan, stakeholder listing,
procurement plan, and risk assessment
Gantt chart
The timeline of the project is defined with this chart.
Main stages Week
1 (25-
01-
2019
to 31-
01-
2019)
Week 2
(01-02-
2019 to
07-02-
2019)
Week
3 (08-
01-
2019
to 14-
02-
2019)
Week
4 (15-
02-
2019
to 21-
02-
2019)
Week
5(22-
02-
2019 to
28-02-
2019)
Wee
k 6
(01-
03-
2019
to
07-
03-
2019)
Week
7 (08-
03-
2019
to 14-
03-
2019)
Week
8(15-
02-
2019
to 21-
02-
2019)
Week
9 (22-
03-
2019
to 28-
03-
2019)
Week
10
(29-
03-
2019
to 01-
04-
2019)
Scope statement
Submission of
project proposal
Defining the
Success Factors
Recognizing
Deliverables
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MANAGING A SUCCESSFUL BUSINESS PROJECT
Data Research
Budgeting
Workforce plan
Developing
Quality
standards
Listing
stakeholders
Risk Assessment
Procurement
Plan
Recommendation
s
Table: Gantt Chart
(Source: As created by author)
M1: Comprehensive project schedule, milestone schedule and the plan along with
monitoring activities to accomplish the project
The project schedule and milestone schedule help to direct the project in an adequate manner.
When each activity is defined with a specific timeframe, the project manager or the client can
engage the stakeholders and employees in the defined manner. Scheduling the activities
according to the project plan will help to accomplish the goal in a timely manner and thus
certain milestones can be achieved (Bryman 2017).
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MANAGING A SUCCESSFUL BUSINESS PROJECT
However, the project manager must observe or monitor each of the activities so that the deficits
can be identified at an early stage. Thus, the execution can be done successfully with minimal
waste of resources (Brannen 2017).
D1: Critically assess the process of project management
The initial stage of the project proposal includes developing objective and aim of the project.
These factors can help to develop an effective project management plan. On the other hand, the
plan specified the success factors, quality standards and forecasted budget, which is extremely
helpful to accomplish the goals. The plan also defined workforce plans and based on these
various restaurant staffs like, chefs, managers and marketing executives can be recruited.
Besides, it will also help to define adequate wages for them. Furthermore, listing various
stakeholders and identifying their roles will certainly help the restaurant to grow in the domestic
market of the UK (Bryman 2017). Meanwhile, the assessed risk and the associated
procurement plan will surely help the restaurant to tackle with various MNC companies
including McDonalds.
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MANAGING A SUCCESSFUL BUSINESS PROJECT
Part 2: Performing research and data collection to produce knowledge
P4: Conduct small-scale research with quantitative and qualitative methods
Purpose of Research
The research is conducted to gather various relevant data through certain data mining
methodologies. The proper method will help to identify certain issues in the UK market for the
food industries. Besides, the research will also clarify the globalization concept, which will help
the client to set up the new restaurant. Usually, data is collected with quantitative or qualitative
approaches (Creswell and Creswell 2017).
Quantitative method
The method highlights the statistical or numerical analysis of data, which is collected through,
questionnaires, surveys, and polls. The research design is developed either in the descriptive or
experimental manner (Faraday 2016).
Descriptive research: It is used to portray the demographics or characteristics of the UK
population. Thus, consumer behavior and their respective demands according to culture, society
or affordability can be thoroughly examined (Bryman 2017).
Experimental research: It is a scientific and systematic approach, where a series of variables
are involved to measure the concept.
Usually, data collection is done through two distinguished approaches, namely primary and
secondary research
Primary Research: It is done through surveys and interviews. The locals and business
professionals from the UK can be involved in the research to gather their opinions. It is
primarily done through quantitative methods (Jusoh et al. 2018). Researchers use various
questionnaires and statistical data of the respondents to gather a reliable finding from the
respondents.
Secondary research: This kind of research is done through both qualitative and quantitative
methods. A number of journals, business magazines, news articles, website contents, e-books,
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