Career Viewpoint Report: Analysis of Retail Industry Trends and Skills

This report provides an overview of the retail industry, examining current trends and the skills required for a successful career. It analyzes the impact of social commerce, globalization, and technology on the sector, highlighting the importance of skills like communication, customer service, and sales. The report also includes primary research, such as interview responses and job advertisements, to provide insights into the industry's demands. It evaluates the career prospects in the retail industry, emphasizing the sector's growth and potential for those with the right skills and knowledge. The report also explores the impact of globalization and technological advancements, such as workforce management and point-of-sale systems, on the retail landscape. The report concludes with an evaluation of the author's career preferences within the retail sector.

Career viewpoint

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
ANALYSIS AND APPLICATION ..............................................................................................1
General trends that impact on retail industry..............................................................................1
The skills knowledge and experience is required.......................................................................3
Evaluation...................................................................................................................................4
REFERENCES................................................................................................................................5
Appendices.......................................................................................................................................6
Primary research ........................................................................................................................6

INTRODUCTION
The beginning of career, it starts after secondary education. An individual aims for
graduation and post graduation course as per their interest. Students looks forward to acquire
skills and abilities, to grow in future. Those skills they have learned it become essential for the
career choice and professionalism (Timonen and Lolich 2019). According to current scenario,
there is scope of marketing retailing sector that gives high monetary value as well as incentives
that make strong financial support. So, students have to focus on retailing or marketing sector in
which digital marketing plays very crucial role because it attain the higher number of consumer
in certain time of period. Students have to findings its passion in retail sector that will assist to
enhance for future development. Luxury brand administration is a good career option those
students wants to lean and upscale their lifestyle and has a strong interest in luxury items. Career
is not only about to provide salary but it also give chance to develop network with celebrities,
industrialists etc. this report determines the skill set, a professional approach so students are able
to find their area of interest in the luxurious retail company.
MAIN BODY
ANALYSIS AND APPLICATION
General trends that impact on retail industry.
As per the author point of view Tara Johnson, 2021, new trends of retail market increase
the sales some of them:
Social commerce: It include social media, online media, that supports social interaction
and do contribution towards assist online buying and selling of products.
New approach to powerfulness selling: influencing marketing is about , carefully
constructed captions and highly edited product shots. Consumer put trust in brands that showcase
authentic voices, user can spot overly produced from mile away (van Haeften-van Dijk, and et.
al., 2020).
Physical presence of stores: many companies wants to show their physical presence,
that will help to enhance productivity as well as brand value.
AR powered shopping experiences: In this consumer listed virtual reality as the top
technologies , they are looking to help them in their daily lives.
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Create brand identities: if organization gives best quality product along with services in
affordable price, customer will appreciate them and this thing will create brand identity.
Significant and values supported brands: Most of the people give the preference to
brand that align values, after that organization evaluating goods and brands (Mark, and et. al.,
2020).
Same day fast delivery: This thing develop the company image that helps in increase
growth of the company with their potential hard work. This thing increase the company value.
Increase in smart speaker shopping: company has to made smart speaker for example,
google mini, Alexa, it attracts the consumer because consumer wants some vibes with
technology so, this trend will help to increased consumer footfall.
Use of chat box: This trend will help to take reviews, feedbacks of the product and
services and it also important to note that chatbot can go above and beyond re creating in person
experience.
Successful retailers become experimental: For organization maintaining physical
locations, retailers provide unique material in store so, this thing give opportunity in terms of
strengthening customers relationship to the brand (Kishita and et. al., 2020).
Focus on personal health and self care: There are so many companies has started the
maintenance of hygiene due to this COVID, consumer also increasing their purchase of personal
hygiene products at the of cutting back on more discretionary categories.
Globalization: In the prospective luxurious retail, It is very important because, it
increase the country culture, economic prospective, and flow of investment Countries are looking
forward to develop economic partnerships to make an easy action or process these movements
over various centuries. Tesco is luxurious retail industry that deals in grocery items and
merchandise. It focuses on international business along with some of extra economies that highly
look to the the concern organization. (Southi and et. al., 2019).
The impact of globalization are analysable and politically charged. As with higher
technological advances, globalization benefits society as whole, while affecting certain groups.
Understanding the relative costs and advantages can pave the method for make suffering while
sustaining the wider pay-offs. There are fewer key dimensions that enhanced economic
interdependence.
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The flow of capital: It is economic term that describes capital flowing of a particular
economy.
The battle for resources: It is highly driven through competition for control over vital or
valuable natural resources such as oil , water animals or many others products.
War of talent: It covers highly competitive landscape,for recruiting and retaining talented
employees.
Rising customers: Customer expects best product and services and its put substansial
pressure on enterprise to give high quality goods and services.
Globalization has become increasingly prominent in early 21st century. In the context of
companies they wiling to expand their marketplace in other countries. It gives them access to
new consumer and new capital useful in global marketing. It also give advantage to the business,
it increase the strength of research & development creation and capital in their end product. It is
very easy for new commercial enterprise to start competing with old functionary. The retail
sector has enhanced the number of candidates both through exports and imports.
Technology: Uses of technology in retail industry very large in size, it can increase
sales, reduce shoplifting, eliminate lines, make the supply chain more significant and m,any
others things. There are few tools and procedure of technology in general trend, some of them
are:
Work force management: It is software that used in computer for allowance of work
force management process that basically includes few steps such as, personnel and staffing
planning, daily performance control, workload forecast.
Point of sale system: this system allow to gather customer information view live stock
among the stores, take transactions and give digital marketing such as electronic receipt to the
consumer. It ensures smooth interaction with the consumer that quickly gather consumer
information (Fronteira, Simoes and Augusto, 2019).
The skills knowledge and experience is required.
The major skill is effective communication is required for nearly all retail
positions. People have to speak with consumers, buyers, having a good communication skills it
simply means speaking clearly, and effectively with people. It also includes active listening.
There are few skills that is necessary in retail industry some of them are:
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Customer service: An assistance an advice by a organization for those people buy or use it
goods and services (Landi and et. al., 2020).
Technological skills: in all types of jobs, IT skills is necessary. It also comes in hand when
working in retail. Candidates able to operate soft wares those are used in retail sector such as,
point of sale, electronic cash system or many others.
Mathematical skills: candidate have to be smart in calculation, as work in retail industry, it
includes cash management, money handling, credit approval and they have to make accurate
transaction and give out change to consumers (Hand, and et. al., 2019).
Selling skills: Candidates have excellent knowledge about product and they have to know how to
sell product. It simply means they have influencing and convincing power or pitching technique
of customers.
Evaluation
As per the above study I prefer, retail industry because there is a lot of scope in retail in
marketing sector. I have chosen this company because retail company growing rapidly as
compare to others organization. In this sector there are various general trends that helps to grow
this industry very quickly such as social commerce is very important because it is less time
consuming and attain the high number of customers. If people wants to build their career in retail
sector they must adopt some skills which is necessary for example communication and selling
skills are most important because there are so many people those have degree, but degree does
not matter knowledge matters a lot.
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REFERENCES
Books and Journals
ONLINE
Innovative retail trend in retail industry to watch in 2021, [Online] Available through:
<https://tinuiti.com/blog/ecommerce/retail-trends-emerging/>
Timonen, V. and Lolich, L., 2019. “The poor carer”: Ambivalent social construction of the
home care worker in elder care services. Journal of gerontological social work. 62(7).
pp.728-748.
Southi, N., and et. al., 2019. Reduced capacity for empathy in corticobasal syndrome and its
impact on carer burden. International journal of geriatric psychiatry. 34(3). pp.497-503.
Fronteira, I., Simoes, J. and Augusto, G., 2019. Informal carer in Portugal: moving towards
political recognition in Portugal. European Journal of Public Health. 29(Supplement_4).
pp.ckz187-178.
Mark, M.E., and et. al., 2020. Effect of implementing simulation education on health care worker
comfort with nasopharyngeal swabbing for COVID-19. Otolaryngology–Head and
Neck Surgery. 163(2). pp.271-274.
Kishita, N.,and et. al., 2020. Exploring the impact of carer stressors and psychological
inflexibility on depression and anxiety in family carers of people with dementia. Journal
of Contextual Behavioral Science. 17. pp.119-125.
Landi, G., and et. al., 2020. Validation of the Italian Young Carer of Parents Inventory-Revised
(YCOPI-R). Disability and rehabilitation, pp.1-12.
Hand, A., and et. al., 2019. The role and profile of the informal carer in meeting the needs of
people with advancing Parkinson's disease. Aging & mental health, 23(3), pp.337-344.
van Haeften-van Dijk, and et. al., 2020. A comparison of a community-based dementia support
programme and nursing home-based day care: Effects on carer needs, emotional burden
and quality of life. Dementia. 19(8). pp.2836-2856.
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Appendices
Primary research
Interview
Question1 In your opinion, what are the latest trends in retail industry?
Respondent1 Manger 1 is saying social commerce is important
Respondent2 Manager 2 is saying technology is essential
Question2 what are the skills, experience and knowledge required to get job in retail industry?
Respondent1 manager 1 is saying communication skills is required because to understand the
things is mandatory so, retailer have to talk with customers.
Respondent2 Manager is saying candidates must specialized in sales in marketing because they
have to know how to pitch or influence customers. This thing will enhance the communication
skills of candidate.
Job advertisement
Since 1919
Job opportunities
Store manager: degree holder minimum 3 years and 1 year experience in retail sector.
Assistant manager: bachelor in marketing minimum 2 years of experience in retail industry.
Project manager: Bachelor in sales minimum 5 years and above experience.
Interested candidates kingly forward your resume to given mail id:
[e-mail]
Contact no: 00987654321
Human resource department
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