Retail Strategy and Implementation Comparison Report (Module X)

This report provides a comparative analysis of the retail strategies and implementation of two UK-based retailers operating within the same market sector. The analysis is based on both desk research and store visits, examining their retail mix elements including merchandise, pricing, communications, location (including multi-channel offerings), store design, layout, visual merchandising, atmospherics, and customer service. The report evaluates the objectives driving each retailer's strategy and assesses their success in strategy selection and implementation, considering the competitive environment. It also evaluates the effectiveness of each retailer's retail mix strategy in relation to its overall positioning, providing a critical evaluation of the interrelationships between different aspects of strategy and implementation, supported by evidence and justification. The report aims to provide a comprehensive understanding of the retailers' approaches to the market, their strengths, and weaknesses, and their strategic positioning within the competitive landscape.