The Impact of Corporate Social Responsibility on Thai Retail SMEs

This report investigates the impact of Corporate Social Responsibility (CSR) on the performance of retail small and medium-sized enterprises (SMEs) in Thailand. The research aims to define CSR concepts, explore its role in business performance, and recommend effective strategies for implementation. The report includes an overview of the research background, significance, and specific research questions. It also covers the importance of CSR for SMEs in the current business environment, highlighting its role in building consumer relationships, gaining competitive advantages, and contributing to social well-being. The methodology includes a literature review, and the findings are supported by references to existing research. The report is significant for understanding the meaning and concept of CSR and its impact on the performance of retail small and medium-sized enterprises, Thailand.

Running Head: RESEARCH
Role of CSR on the performance of retail small and medium-sized enterprises, Thailand

RESEARCH 2
Table of Contents
Research Title........................................................................................................................................2
Research aim and objectives..................................................................................................................2
Research questions................................................................................................................................2
Research background.............................................................................................................................2
Research significance............................................................................................................................3
References.............................................................................................................................................4

RESEARCH 3
Research Title
To evaluate role of CSR on the performance of retail small and medium-sized enterprises,
Thailand.
Research aim and objectives
The primary purpose of this report is to comprehend the role of CSR on the performance of
retail small and medium-sized enterprises, Thailand. Following objectives will be
accomplished by the researcher to meet specified research aim:
 To comprehend the meaning and concept of CSR and the ll and medium-sized
enterprises
 To explore the role of CSR on the performance of retail small and medium-sized
enterprises, Thailand
 To recommend strategies for effectively practicing CSR in improving the
performance of retail small and medium-sized enterprises, Thailand
Research questions
The research questions could also lead to collect responses in oppose to the research matter. It
would also lead to getting a favorable outcome:
 What are the meaning and concept of CSR and small and medium-sized enterprises?
 What is the role of CSR on the performance of retail small and medium-sized
enterprises, Thailand?
 What are strategies for effectively practicing CSR in improving the performance of
retail small and medium-sized enterprises, Thailand?
Research background
In the existing business scenario, it is mandatory for the retail small and medium-sized
enterprises to gain their understanding of corporate social responsibility to sustain their
position in the marketplace. Moreover, it is also evaluated that corporate social responsibility

RESEARCH 4
could facilitate an organization to conduct suitable behavior at the working place (Kiessling,
Isaksson, & Yasar, 2016). The corporate social responsibility is an effective technique that
assists researcher scholar to meet the research aim and objectives of the firm in limited time
and cost. It offers and opportunities to small and medium-sized enterprises for expanding
their business and make a relationship with the huge amount of consumers. The corporate
social responsibility also permits the firm to perform social-wellbeing activity, as it would
lead to improving the economic condition of the country in the least time (Ramadani, Abazi-
Alili, Dana, Rexhepi, & Ibraimi, 2017). Thus, it can be evaluated that corporate and social
responsibility could permit retail small and medium-sized enterprises to directly or indirectly
converse with their specified consumers and retain them for long-term. It could also be
imperative for the firm to obtain higher competitive benefits (Reverte, Gómez-Melero, &
Cegarra-Navarro, 2016).
Research significance
This research is significant for the researcher to improve their skills with respect to the
enterprises. It enables the researcher to gain an understanding of the meaning and concept of
CSR and small and medium-sized enterprises. This report also is effective for increasing the
understanding about the role of CSR on the performance of retail small and medium-sized
enterprises, Thailand. In addition, it is also evaluated that researcher comprehend many
strategies for effectively practicing CSR in improving the performance of retail small and
medium-sized enterprises, Thailand (Short, McKenny, Ketchen, Snow, & Hult, 2016).

RESEARCH 5
References
Kiessling, T., Isaksson, L., & Yasar, B. (2016). Market orientation and CSR: Performance
implications. Journal of Business Ethics, 137(2), 269-284.
Ramadani, V., Abazi-Alili, H., Dana, L. P., Rexhepi, G., & Ibraimi, S. (2017). The impact of
knowledge spillovers and innovation on firm-performance: findings from the Balkans
countries. International Entrepreneurship and Management Journal, 13(1), 299-325.
Reverte, C., Gómez-Melero, E., & Cegarra-Navarro, J. G. (2016). The influence of corporate
social responsibility practices on organizational performance: evidence from Eco-
Responsible Spanish firms. Journal of Cleaner Production, 112, 2870-2884.
Short, J. C., McKenny, A. F., Ketchen, D. J., Snow, C. C., & Hult, G. T. M. (2016). An
empirical examination of firm, industry, and temporal effects on corporate social
performance. Business & Society, 55(8), 1122-1156.