Personal and Professional Development Report for Sales Executives

This report provides a comprehensive overview of personal and professional development for a sales executive at the Royal Garden Hotel. The report begins with an assessment of current skills and competencies, including communication, listening, leadership, and time management, followed by the identification of development needs and opportunities. A detailed personal and professional development plan is presented, outlining specific learning objectives, target proficiencies, and timelines. The report also covers the processes and activities required to implement the development plan, documentation of development activities, and an evaluation of learning outcomes against original aims. Furthermore, the report addresses problem-solving in a work environment, communication strategies, and effective time management techniques. The assignment emphasizes the importance of continuous self-improvement and the application of these principles to achieve both personal and professional growth. The report highlights how to improve skills, create opportunities, and meet the current and future needs of a sales executive role.

PERSONAL AND
PROFESSIONAL
DEVELOPMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Own current skills and competencies...............................................................................1
1.2 Own development needs and activities............................................................................2
1.3 Development opportunities to meet current and future needs..........................................3
1.4 Personal and professional development plan...................................................................3
TASK 2............................................................................................................................................5
2.1 Process and activities required to implement development plan......................................5
2.2 Documentation of development activities........................................................................6
2.3 Own learning against original aims and objectives..........................................................6
2.4 Update development plan.................................................................................................7
TASK 3............................................................................................................................................8
3.1 Solutions to work based problems....................................................................................8
3.2 Communicate in a variety of styles and appropriate manner at many levels...................9
3.3 Effective time management strategies............................................................................10
M1 Identify and apply strategies..........................................................................................10
M2 Select design and apply appropriate methods................................................................11
M3 Present and communicate findings................................................................................11
D1 Own work and justify valid conclusion..........................................................................11
D2 Responsibility for managing and organising activities...................................................11
D3 Demonstrate creative thinking........................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Personal as well as professional development describes self enhancement and improves
living standard of person by maintaining their personality. Fundamentally, it is a wide aspect as,
entire attribute of an individual is depend on personal advancement. Instead of this, professional
development is related to increase in performance quality of job with assistance of knowledge
and capabilities. Along with this, person can easily know about their shortcomings and strengths.
Royal garden hotel is a five star lodge, which is situated in United Kingdom. They are proving
their services to their clients in across the world. Being a sales executive, it is essential for me to
determine own skills and competencies (Moon, 2013). Additionally, develop some opportunities,
thus person can meet their current and future needs. Manager of company can formulate an
effective personal and professional development plan. If there is any issues at workplace then it
has to be resolve immediately. Employer can develop some strategies, therefore they can
accomplish their work within specific time span.
TASK 1
1.1 Own current skills and competencies
Currently, I am working as a sales executive in Royal Garden Hotel. To do work in an
effective way, it is must for me to know about my own skills and competencies.
Professional Skills Current Level
1-5
Ways to improve
Communication Skills 3
1. By speaking often in English.
2. Reading vocabulary and English speaking
books.
Listening Skills 3
1. By letting other people speak and then I
speak.
Leadership Skills 4
1. By encouraging people to speak, participate
and perform (Dixon and et. al., 2014).
2. Encouraging and motivating people.
1

Planning and
Organising 4
1. Determine critical task and develop some
strategies, therefore entire things will organise
in an appropriate manner.
Presentation Skills 4 1. By practice.
2. Attend others presentations.
Problem Solving 4 1. Play some puzzles or online games to
enhance problem solving skills.
Professional knowledge 4 1. Can take risk.
Self- Management 3
1. To improve it, I have to make plans for
future.
2. I need to take responsibilities of my own
work.
Team work 4
1. Create roles and responsibilities of each
members which has to be perform by them.
2. Develop trust amongst team members.
Technology Skills 4 1. Provide training to staff members.
2. Organise seminars or workshops.
Time Management 4
1. Set deadlines, thus workers will complete
their work within provided time duration
(Russell and Korthagen, 2013).
2. I can delegate some responsibilities to my
co- workers.
1.2 Own development needs and activities
It is essential for me to develop own needs as well as activities which are required to
accomplish. For this, I can use various components which are stated as beneath:
Research process: With assistance of this, primarily, it is must for me to determine and
develop wants. Then, I have to gather required information which is related to this. For this
purpose, I can use some books, journals, articles and so on. After that, it is must for me to
evaluate it in an effective way. As a result, I can improve my skills which will be beneficial for
Royal Garden Hotel.
2

Learning from others and self: To develop some needs and activities which are
essential to fulfil, I can take assistance of others. As a sales executive, I can learn things from
other people, it will aid me to improve my capabilities. Along with this, to enhance my
knowledge I can attend some seminars or workshops.
Managing personal and professional rating: It has to organised in an effective way,
thus I can attain goals as well as targets of Royal Garden Hotel, through utilizing SMART
objectives (Bayar, 2014). Specific: Aims which are set by manager has to be particular and understandable by
everyone who are working in organisation. Measurable: It is must to evaluate goals to know its effectiveness and success of firm. Attainable: Objectives have to be achieved within provided time span. Realistic: Targets must be real not fictitious.
 Time bound: Particular time duration has to set, thus project will accomplished without
any delay.
1.3 Development opportunities to meet current and future needs
It is required for me to create some chances, so that I can meet existing and future wants.
For above stated purpose, I can take assistance of various medium, which are mentioned as
beneath:
Training and development: I am working as a sales executive in Royal Garden Hotel
and if I get training form my superiors then it will help me in improvement of my knowledge and
skills. Along with this, it can aid me to improve my work efficiency. As a result, unwanted cost
will be eliminated and profits will increase (Visser Evering and Barrett, 2014).
Forming a part of project and group: To get more chanced for development, I can
develop some effective project for company and create best team for this. In group, I can gather
people who are having distinctive skills and capabilities as it will help me to accomplish project
more adequately. As a result, it will complete within a specific period of time.
1.4 Personal and professional development plan
LEARNING
OBJECTIVE/
CURREN
T
TARGET
PROFICI
DEVELOPME
NT
CRITERIA
FOR
TIME
SCALE
3

GOAL PROFICI
ENCY ENCY OPPORTUNITI
ES
JUDGING
SUCCESS
1
Learning the
latest
technology
pertaining to
sales executive
3 5
1. Reading
Books, attending
training sessions,
working and
resolving queries
from a software
company.
Level at
which I am
able to use
the
technologica
l tools.
3 months
2 Excellent
Communication
Skills
4 5
1. Reading
Vocabulary
books, novels
and high English
magazines.
2. Practicing by
speaking all time
in English.
Level at
which I
observe
change in
my public
speaking
1Month
3 Team Work 3 5
1. People will do
their work in
more creative
way (Robertson,
2016).
2. It will help to
improve
motivation and
problems will
solve in more
effective way.
Level at
which I
observe
performance
of each and
every
individual
who are part
of team.
3 Months
4 5 1. To improve Level at 6 Months
4

4 Self-
Management
this skills I can
develop some
theories, thus I
can complete my
work more
effectively.
which I will
manager
entire things
appropriatel
y.
5 Time
Management
3 5
1. If it is
managed
effectively then I
can easily
complete my
work within a
specific time
span, therefore I
can take benefits
from competitors
at competitive
world.
Entire work
has to be
accomplish
within a
specific
period of
time (Hiver,
2013).
6 Months
6 Presentation
Skills
4 5
1. Attending
seminar, watch
online videos and
so on.
Communicat
ion skills 3 Months
TASK 2
2.1 Process and activities required to implement development plan
If company wants to implement development plan then it is essential for them to do many
activities and at this time they have to consider required facts. Fundamentally, it is necessary to
develop an appropriate thought for improvisation of personal and professional needs. Thus, there
are several exercises which are discussed as below:
5

 Primarily, it is needed for me to learn that how can I interact with others. For this
purpose, an adequate communication abilities are essential as it is typical to implement
plan without communicate about it to staff members.
 Then, I have to estimate results which is related to plan.
 After that, arrange funds for it; as without it no organisation can do their work either it is
small or big in nature (Rienties, Brouwer and Lygo-Baker, 2013).
 Before execution of plan, it is essential for me comprehend need of it.
2.2 Documentation of development activities
Actions which are organised for improvement of abilities utilized in formulating
documental form and comprises task to attain targets of plan. It is must to do everything in
systematic way, thus all obstructions can be reduce or eliminate. Along with this, if all things are
documented then it will be helpful for manager. Therefore, they can go to the right way and
achieve their short or long objectives effectively. These targets will linked with profession or
personal also. Instead of all of this, foremost purpose behind document preparation is to give task
to employees in an appropriate format and in addition keep up entire records manually. It will be
advantageous for organisation in upcoming time (Pillen, Beijaard and Brok, 2013).
6
Illustration 1: Development plan
(Source: development plan, 2017)

2.3 Own learning against original aims and objectives
I learned numerous new things and in addition succeed to increase my abilities; as it is
utilized by me to promote products as well as services at market. I planned each and everything
in systematic manner, which help me in improvisation of my personality. Along with this, it
assists me to deal with many obstructions at the time of promotional actions. According to
growth plan, there are many skills which enhanced, are mentioned as beneath:
 My hesitation issue is get eliminated.
 With assistance of development plan, my communication skills get improved. Thus, I can
easily interact with other people. Along with this, I am much able to fulfil demands of
clients by knowing it (Fishman and et. al., 2013).
 Now, it is easy for me to be a part of judgement making procedure.
 It assists me to improve my ability, hence I can easily deal with distinctive situations.
2.4 Update development plan
It is must for me to update development plan as per need and requirement of clients. For
this purpose, I can take feedback or ideas from them; as it aids me to do modification in correct
manner. According to procedure of feedback, I need to be aware regarding pros and cons of
strategy which is discussed above to improve entire attribute. Fundamental aim of development
plan is to accomplish desire of clients as per their taste and preferences (Personal or professional
development plans, 2012). Therefore, it is entirely modify after examination. It is mentioned as
below:
LEARNING
OBJECTIVE
/GOAL
CURRE
NT
PROFE
CIENC
Y
TARGE
T
OPPORTUNITIES TO IMPROVE TIME SCALE
Communicati
on skill
3 5 It is necessary for me to enhance my
ability of interaction; thus I can
communicate with employees
effectively (Meakim and et. al., 2013).
Additionally, to overcome from my
2.5 Months.
7

hesitation issue I can attend
conferences, campaigns, speeches and
so on.
Leadership
skills
4 5 Being a sales executive of Royal
Garden, it is required for me to know
that how to lead group or how to
become a best leader. Therefore, I can
provide guidance to team member in
an appropriate way.
2 Months.
Problem
solving skills
3 5 It is essential for me to face every sort
of difficulties as well as obstacles
without any anxiety (Mitchell, 2013).
2 Months.
TASK 3
3.1 Solutions to work based problems
It describes entire circumstances which can occur at time of working. Thus, it is must to
determine effective solutions as it can create big issues. Staff members do their work together;
therefore, they can attain desired goals and targets effectively. It is must for employer and leader
to examine problems appropriately and to resolve it they can utilize tools and techniques. Several
are major issues in firm, which are stated as beneath:
Harassment and bullying: It is foremost difficulty which can arise in any sort of
company. It can provide impact in working style of a person and their efficiency. To eliminate
this kind of problem manager can create a committee, who will look into this issue very seriously
(DiPaola and Hoy, 2013). Hence, if any superior is doing such type of activity then they can
punished for this.
Discrimination: It is essential for an employer to never do this form of act in
organisation. Distinction can be based on gender, colour, race, culture and so on. It can affect
growth and success of a firm and along with this their reputation at marketplace. Therefore, to
avoid this sort of conduct regulatory body developed some laws and regulations. Such as
8

Employment law, Equal pay and so forth. If any association is doing this sort of act then they
will get punishment which is indicated by law.
Appraisals: It has to be in positive way and give to workers as per their performance;
rather than there age, colour, gender and so on. It has to be fair.
To overcome from such difficulties superior can utilize some techniques, which assist
them to resolve problems in an effective manner. As a result, performance of employee and
productivity of firm will increase. Thus, all above stated issues has been determined in Royal
Garden Hotel which has to be eliminated in adequate way; so that organisation can maintain their
goodwill (Elliot and et. al., 2013).
3.2 Communicate in a variety of styles and appropriate manner at many levels
An individual can use an appropriate conversation style as per environment of their
business. As they are entirely varied from each other in every context. There are four kinds of
styles of communication which are mentioned as below:
Passive style: As indicated by this, an individual never share their feelings with other
persons. In other words, these kind of people conceal their emotions. But is things are out of
control, then they lose their temper. This sort of persons never show their feelings, wants and
thoughts. Along with this, they cannot do their job in an enterprise. Hence, these form of
individuals are not advantageous for company.
Aggressive style: It is dominating in nature and persons can easily express their ideas,
wants, feelings. But they are against the privilege of others. In an association, higher authority
embrace this kind of styles, thus they can guide lower level administration. As a result, they will
do their work in an effective and efficient way (Bukor, 2015).
Assertive style: As indicated by this style, people share their ideas with others and in
addition give respect to other's rights. They are basically linked with higher level of management
and do take care of interest of social group and entire association.
9

3.3 Effective time management strategies
Management of time is essential for each and every individual. It assist an organisation to
attain goals and objectives on time. Along with this, if person is doing their work in corporate
sector, then they have to understand about time punctuality (Moon, 2013).
To accomplish goals on time, manager of company can utilize an effective strategies
which are associated with time management. Several are stated as beneath: Start your day with clear focus: It is required for a person to concentrate on things which
he or she needs to fulfil in entire day. Desired objectives have to be attained in particular
period of time. Have a dynamic task list: It includes those things which has to be attain by company and
manager has to update it on regular basis. Focus on high value activities: It comprises those elements which have proficient
influence on group, customer and project. Fundamentally, it concentrates on small factors
which cannot be neglect. Minimize interruption: With assistance of this, an individual can avoid those components
which can affect entire activities (Dixon and et. al., 2014).
10
Illustration 2: Communication styles
(Source: Styles of communication, 2016)

 Limit multi tasking: As per this, person has to focus on a particular task, rather than
various. It aids to accomplish work within specific period of time.
Hence, above mentioned strategies assist to manage time, as a result workers will attain
desired task within an adequate time span.
M1 Identify and apply strategies
Royal Garden is an international hotel and they are popular because of their services. It
will assist them to attract numerous clients towards them. Manager of firm is providing many
improvement programs to their staff members; thus, they can learn unique things. As a result, it
will aid them to improve their learning abilities and along with this their personality. Instead of
this, they apply several strategies through grasping enhancement opportunities which are
accessible at market. Consequently, their aim is to fulfil task within specific time span (Russell
and Korthagen, 2013).
M2 Select design and apply appropriate methods
While developing growth plan, it is essential for manager to consider required facts, as it
can influence planning procedure of firm. As indicated by this, it is must to gather proper
information as well as data while execution of plan. Manager can use distinctive thoughts to
guide their workers; therefore they can resolve issue within a specific time span and accomplish
needs and wants of buyers (Bayar, 2014).
M3 Present and communicate findings
An adequate communication is essential element for each and every kind of association
because it assists to accomplish job and targets in an effective manner. Along with this,
employees will complete their task within period of time through cooperate with their colleagues.
Human assets are indispensable for all companies, as it aids to organise activities adequately.
Instead of this, it is required for them to describe every actions in written format. Being a sales
executive, I have to maintain appropriate relationship amongst firm and their clients. It is much
advantageous for growth and development of Royal Garden (Visser Evering and Barrett, 2014).
D1 Own work and justify valid conclusion
It is required for me to enhance my knowledge as well as abilities. For this purpose, I can
utilize various techniques and methods, such as books, internet, development programs and so
on. Therefore, I think that it will assist me in my entire improvement. As every person wants that
11

they will eliminate issues; thus, they can do their work by their own or without taking assistance
of others. Rather than this, with aid of observation people can also increase their learning
(Robertson, 2016).
D2 Responsibility for managing and organising activities
It is difficult to manage entire activities of Royal Garden hotel, as it is an international
firm who has almost 3500 staff members. Therefore, it is essential for me to improve my
administrative abilities; so that I can manage everything in an effective way. Instead of this, I
have to evaluate the success of strategies appropriately. Additionally, to decrease obstacle, I can
keep records of entire activities. As a result, desired objectives will attain within a specific period
of time. Hence, it is my responsibility to execute enhancement actions (Hiver, 2013).
D3 Demonstrate creative thinking
Being a sales executive of Royal Garden, it is required for me to manage time, for this
purpose I can organise entire activities in systematic way. It is difficult to run big companies as it
needed distinctive abilities, which are essential while performing task. As a result, an enterprise
can easily improve their revenues. As I am a sales executive, thus my main purpose is to develop
funds through promoting items as well as services in worldwide. Along with this, it is must for
me to accomplish demands of clients as per their needs (Rienties, Brouwer and Lygo-Baker,
2013).
CONCLUSION
As indicated by this report it has been concluded that if company wants to survive at
marketplace then personal as well as professional develop is must. Thus, they can take benefits
from their rivals at competitive world. In this assignment, there is a description about duties and
obligations of sales executives. Rather than this, it is required to formulate development plan;
therefore, skills of staff members will improve. As a result, it provide growth and success to an
association. It is necessary for company to update their plan as per feedback and opinion of their
customers. It will assist them to accomplish their demands more effectively.
12

REFERENCES
Books and Journals:
Bayar, A., 2014. The Components of Effective Professional Development Activities in Terms of
Teachers' Perspective. Online Submission. 6(2). pp.319-327.
Bukor, E., 2015. Exploring teacher identity from a holistic perspective: Reconstructing and
reconnecting personal and professional selves. Teachers and Teaching. 21(3). pp.305-
327.
DiPaola, M. and Hoy, W. K., 2013. Principals improving instruction: Supervision, evaluation,
and professional development. IAP.
Dixon, F. A. and et. al., 2014. Differentiated instruction, professional development, and teacher
efficacy. Journal for the Education of the Gifted. 37(2). pp.111-127.
Elliot, D. L. and et. al., 2013. From PE experiences to PE teaching practices? Insights from
Scottish primary teachers' experiences of PE, teacher education, school entry and
professional development. Sport, Education and Society. 18(6). pp.749-766.
Fishman, B. and et. al., 2013. Comparing the impact of online and face-to-face professional
development in the context of curriculum implementation. Journal of teacher education.
64(5). pp.426-438.
Hiver, P., 2013. The interplay of possible language teacher selves in professional development
choices. Language Teaching Research. 17(2). pp.210-227.
Meakim, C. and et. al., 2013. Standards of Best Practice: Simulation Standard VII: Participant
Assessment and Evaluation. Clinical Simulation in Nursing. 9. pp.e30-e32.
Mitchell, R., 2013. What is professional development, how does it occur in individuals, and how
may it be used by educational leaders and managers for the purpose of school
improvement?. Professional development in education. 39(3). pp.387-400.
Moon, J. A., 2013. Reflection in learning and professional development: Theory and practice.
Routledge.
Pillen, M., Beijaard, D. and Brok, P. D., 2013. Tensions in beginning teachers’ professional
identity development, accompanying feelings and coping strategies. European Journal
of Teacher Education. 36(3). pp.240-260.
Rienties, B., Brouwer, N. and Lygo-Baker, S., 2013. The effects of online professional
development on higher education teachers' beliefs and intentions towards learning
facilitation and technology. Teaching and teacher education. 29. pp.122-131.
Robertson, J., 2016. Coaching leadership: Building educational leadership capacity through
partnership. New Zealand Council for Educational Research. PO Box 3237, Wellington
6140 New Zealand.
Russell, T. and Korthagen, F. eds., 2013. Teachers who teach teachers: Reflections on teacher
education. Routledge.
Visser, R. D., Evering, L. C. and Barrett, D. E., 2014. # TwitterforTeachers: The implications of
Twitter as a self-directed professional development tool for K–12 teachers. Journal of
Research on Technology in Education. 46(4). pp.396-413.
Online:
Personal or professional development plans. 2012. [Online]. Available through:
<http://www.faculty.londondeanery.ac.uk/e-learning/assessing-educational-needs/
personal-or-professional-development-plans>. [Accessed on 19th September 2017].
13

Development plan. 2017. [Online]. Available through:
<https://www.mitre.org/publications/systems-engineering-guide/enterprise-
engineering/transformation-planning-and-organizational-change>. [Accessed on 19th
September 2017].
Styles of communication. 2016. [Online]. Available through:
<http://communicationstyles.org/communication-styles-at-work-in-other-people/>.
[Accessed on 19th September 2017].
14