Shine Communication: Performance Analysis and Recommendations Report

This report provides a comprehensive business analysis of Shine Communication, a small business enterprise operating in the media and communication sector in the UK. The analysis includes an assessment of the company's strengths, such as its market position and client portfolio, and weakness...Read More

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Company's profile and their strength as well as weaknesses................................................1
1.2 Organisation is using comparative measures of performance...............................................2
TASK 2............................................................................................................................................7
2.1 Recommendations with justification to overcome weaknesses............................................7
2.2 Ways of maintaining existing performance..........................................................................8
2.3 Recommendations.................................................................................................................9
TASK 3..........................................................................................................................................10
3.1 Assessment of business objectives and plans to incorporate proposed changes.................10
3.2 Business plan's revision.......................................................................................................11
3.3 Action plan to implement changes......................................................................................11
TASK 4..........................................................................................................................................12
4.1 Impact of proposed alteration on business and their personnel..........................................12
4.2 Plan how changes will be managed....................................................................................13
4.3 Improvements in performance of business.........................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Small business enterprises are very important for any country for their growth and
development. In this type of business there are less than 50 employees are employed. In UK,
there is also some other things that can be considered such as assets value, annual turnover, net
profit etc. There are approx. 4.5 million businesses in UK which are doing their business on
small scale. These types of enterprises also provide employment opportunities to the people of
UK so that it helps to reduce the rate of unemployment and poverty line in the nation. They also
need some investments in their business so that they can carry on their career also as an
Entrepreneurship. If they grow continuously then they can be a medium enterprise so that they
can also change their policies also. The purpose of this report is determines the strength and
weakness of the Shine communication (Blackburn, Hart and Wainwright, 2013). Also they need
to overcome from their weakness so that they can enhance their profits. They can also implement
plan in their business so that they can improve their business and also they can monitor their
performance so that they can find out the effectiveness of their business.
TASK 1
1.1 Company's profile and their strength as well as weaknesses
Shine business doing their business in media and communication in UK. They are on 6th
position out of 100 small businesses in UK. They also do their activities with the help of social
media and also they organize some campaigns in different forms. There are some basic values of
Shine communication such as:
 Smart
 Fresh
 Connected
 Committed
They also hire best people for them so that they can achieve their organizational goals and
objectives in an effective manner. If there is any need any of training then they also provide it to
their employees so that they can enhance their performance (Gronum, Verreynne and Kastelle,
2012).
There are some strength and weakness of Shine communication which can affect their
business performance either internal or external, these are described as below:
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STRENGTH:
Market position: In UK, the market position of Shine communication is very good. In other
words, their reputation or goodwill is very good in the market that will help them to take
advantage from their customers. They also maintain their relations with their customers or public
that will also help them in enhance their profits.
Client portfolio: Shine communication has very good position in the market so that they also
have good portfolio of client. Their clients are a group of international hotel etc. If company has
the strong market position as well as strong clients then that will help them to reach at the high
level (Jones and Rowley, 2011).
WEAKNESS:
Threat of competitors: There are lots of small businesses in UK which are continuously
increasing so that Shine communication has the threat of new competitors in the market place.
Staff retention: They do not provide motivation to their employees so it may be very difficult to
them to retain the employees in their company. So if they want to retain employees then they
must have to provide proper satisfaction to them regarding their job.
1.2 Organisation is using comparative measures of performance.
Shine communication embraced different procedures for measuring the execution of
association to acquire important changes business. Basic similar proportions are clarified as
beneath:
Comparative measures of performance utilizing financial elements:
P & L account for year ended 30th April 2016 to 30th April 2017, which are shown as below:
2016
£
2017
£
Sales 65 125
Cost of Sales 45 80
Gross Profit 25 30
Overheads 7.5 10
Net. Profit 20 22.5
Balance of Shine communication for year ended are shown as below:
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30th April 2016 to 30th April 2017
£ 2016 £ 2017
Fixed assets 10 7.5
Stock 4 10
Debtors 7.5 20
Bank 1 0
Total 12.5 30
Current liabilities:
Creditors 3 10
Bank overdraft 0 7.5
Total 3 17.5
To determine current ratio:
Current assets / Current liabilities
2016 2017
Margin of net profit = net profit / net sales *
100
20 / 65 * 100= 15.35
Net edge = 22.5 / 125 * 100 = 9
Margin of gross profit = gross profit/ net sales
* 100
50/130*100= 38.46
Gross margin = 30 / 125 * 100= 12
Quick ratio = current asset – stock / current Quick ratio = 60000- 20/ 35000= 1.71 times
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liabilities
12500 -4 / 3000 = 2.0825 times
Current ratio= 12500 / 3000= 4.17 Current ratio = 30000 / 17500 = 1.71
P & L account for the year ending 30th April 2016 and 30th April 2017 of Alexander the great
which are described as beneath:
2016 (value in £) 2017 (value in £)
Sales 55 110
Cost of sales 30 75
Gross profit 25 35
Overheads 5 10
Net Profit 20 15
Balance sheet for the year ended 30th April 2016 and 30th April 2017 of Alexender the great, is
mentioned as beneath:
2016 (value in £) 2017 (value in £)
Fixed Assets 10 7.5
Current assets
Stock 4.5 10
Debtor 6 18
Bank 1.5 0
12 28
Current ratio: Current Assets / Current Liability
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for the Year 2016
12000 / 3000= 4.00 times
Year 2017
28000 / 12500 = 2.24 times
As per above mentioned discussion, Alexander the great's current ratio is determined with
assistance of current assets as well as current liabilities. Hence, it represents that in year 2016
existing ratio of company is 4 times appropriate while comparing with current liabilities. But in
comparison to year 2017 it is 2 times efficient with current liability of a firm.
Quick ratio (Acid test) : Current assets – Inventory / Current liabilities
for the Year 2016
12000 - 4500 / 3000= 2.5
Year 2017
28000 - 10000 / 12500 = 1.44
Gross profit Ratio: Gross profit / sales * 100
for the Year 2016
25 / 55 * 100= 45.45
Year 2017
35 / 110 * 100= 31.81
Net Profit ratio: Net profit / sales * 100
for the Year 2016
20 / 55 *100= 36.36
Year 2017
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25 / 110 * 100 = 22.72
Interpretation: According to above information of shine communication quick proportion of an
association is computed by considering the benefit and misfortune account and monetary record
of a venture which give precise money related data. Actually it is exceptionally useful in
ascertaining current proportion by contrasting the financial plan of 2016 and 2017. As per this it
has been comprehended that in 216 speedy proportion is 4.16 times though in 2017 it has
changes that is 1.71 because of the change in different components which influence the offer of
an organization in different viewpoint. Fundamentally it has been figured with the assistance of
stock, net benefit and net offers of an endeavour in both year.
While looking at between Shine communication and Alexander the great it has been
comprehended that most extreme benefit is obtain by Alexander the great as of its high deals
with more powerful systems. Indeed, it has been computed by considering current risk and
resources of an organization with the assistance of earlier year and current year monetary record
and in addition benefit and misfortune account. Along these lines Alexander the considerable
have produce increasingly income which featured there amazing plans and approaches.
Year ending 2014 Shine communication Alexander the great
Staff turnover 10 15
Absentee rates 30.00% 35.00%
% of job offers accepted 40.00% 45.00%
Result of job satisfaction
surveys
After review for measuring the
fulfilment level 65% of
representatives are happy with
their occupation.
While here 75% are happy
with their occupation part.
Competence surveys 55.00% 75.00%
Perception of clients towards product quality and in addition services
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Year ending 2014 Shine communication Alexander the great
Is it better worth Yes Yes
Can it really supply bestest
execution
Little bit Best
How can it contrast and
contender offerings
Prices of their products and
services are high and in
addition they never provide
any sort of discounts
But, they render affordable
value of goods to their buyers.
By what method will it
contrast and contender
offerings later on given
aggressive developments
Items are not much innovative
thus it can influence choice of
clients.
They produce inventive as well
as creative goods for their
purchasers and as result to it
they accomplish needs and
wants of each and every kind
of buyers.
TASK 2
2.1 Recommendations with justification to overcome weaknesses
Shortcoming is a noteworthy purpose for unsuccessful undertaking since it influence
general condition inside and remotely in various way (Añón Higón and Driffield, 2011).
Fundamentally, to establish an effective association, they have to overcome their obvious and
imperceptible obstructions by executing different strategies and techniques which act to be
valuable for organization for achieving their objectives and targets within period of time. Hence,
chiefs of Shine communication set up a powerful methodologies to expel the boundaries of a
refered to organization which are said as beneath:-
Planning procedure: It is fundamental to design every one of the exercises in a legitimate way
to expel blunders and errors which may come at the season of usage programs.
Conduct improvement sessions: According to this, Shine communication needs to execute
different projects to upgrade information and abilities of their representatives with the goal that
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they can without much of a stretch take in the best approach to play out their own and expert
objectives.
Estimation of cost: Capital goes about as a spine of each firm either little or expansive as every
one of the capacities specifically or in a roundabout way rely on fiscal assets (Fassin, Van
Rossem and Buelens, 2011).
Alteration in existing strategies: Barriers are the significant impediments for each venture
which influence the profitability of firm by amplifying their misfortunes thus it is vital to adjust
existing items and administrations of an organization to draw in a huge number of customers.
All the above shortcoming are overwhelmed by executing successful systems with the
assistance of aptitude people. Fundamentally it is exceptionally basic to lead projects to take out
every one of the hindrances of an association. Subsequently to determine impediments which is
confronted by Shine communication they have to embrace different strides and methodology
which is said underneath:-
 Delegate gifted and skilled individual to conquer boundaries of an organization.
 Execute compelling techniques for limiting their misfortunes.
 Keep up the encompassing of an association by executing appropriate communication
between higher specialist and lower level.
 Make a group to determine every one of the issues of an association (Cowling, Liu and
Ledger, 2012).
2.2 Ways of maintaining existing performance
It is vital to keep up the execution of organization by achieving their objectives and
targets inside least day and age with the assistance of imaginative thoughts. In this manner, for
keeping up the present execution of organization, directors of big business attempt to actualize
different strategies, for example,
 Real quality of this association is nature of their item.
 The items are quality in light of the fact that the provider creates great items utilizing
amazing crude materials and convey on time so their quality is not lost. There is along
these lines a need to keep up this provider, manufactured a significantly more grounded
connection with him.
 Also they can source from different markets where they have comparative or significantly
more quality items (Chittithaworn and et. al., 2011).
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Sound relations: It is imperative to make and keep up solid relations in the middle of higher
expert and lower level administration. To keep positive relations and holding with clients is
likewise essential. Fundamentally, it influences the execution of association in different way. For
instance: if there is appropriate cooperation between representatives then it naturally impacts the
labourers.
Making of agreeable condition: According to this strategy, peaceful environment persuade
representatives to play out their errands and exercises in a proficient way by satisfying the
request of their buyers.
Improvement programs: These projects help in empowering the ability and aptitudes of
representatives with the goal that they can without much of a stretch conquer hindrances emerge
at work environment. Fundamental thought process of this program is to make mindfulness by
giving essential data and information which is prominent at the season of serving clients.
Preparing and advancement: Shine communication tries to direct preparing programs by
delegating experienced people who have capacity to enhance the information of representatives
(Forsman and Temel, 2011). It implies that learning time of an organization is proceed after
occupation too which is extremely helpful for them to increase future development.
Examination programs: If representatives are evaluated on the premise of their ability then
they naturally get roused towards their association's targets.
Versatile to change: It is exceptionally basic for representatives to receive changes which is
directed by association by improving their current arrangements.
Aside from this Shine communication maintain their execution by presenting new and
imaginative thoughts for catching the consideration of number of buyers. Rather than this it is
extremely irreplaceable to lead different projects to build up their goodwill at a commercial
center.
2.3 Recommendations
Private company endeavour needs to consider every one of the variables while extending
its business crosswise over national limits which assume a prominent part in Shine
communication (Preuss, 2011). A portion of the crucial smaller scale and large scale factors are
said as beneath:
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Cost: One of the fundamental components which must be considered amid development process
is capital since it goes about as the spine for entire organisation as general undertaking and
exercises are finished by this as it were.
Recent trends: An association needs to get mindful about current patterns which are accessible
in the commercial center and also tastes and inclinations of different clients since they are the
end clients of merchandise and enterprises.
Aside from this Shine communication embraced diverse improvement methodologies
which is extremely useful in accomplishing the objective of extension for instance:
ANSOFF Matrix: According to this device an association designs all the fundamental exercises
which gives system to higher expert with the assistance of various improvement plans which are
said beneath :
 Market Penetration: Main intention is to build the piece of the overall industry of an
organization as indicated by current situation (Harris and Patten, 2014).
 Market Development: According to this system leaving firm have a special nature of
gear's which pull in different contenders.
 Item improvement: Enhancement of item includes as per the request of client and
additionally adjustment of existing merchandise to make them more alluring.
 Diversification: Product differentiated in various market.
TASK 3
3.1 Assessment of business objectives and plans to incorporate proposed changes
Before propelling or presenting item at commercial center, an association need to
comprehend the vision, mission and objectives of strategies for success with the goal that they
can set up a methodology in like manner. Principle purpose for making another and imaginative
items is benefit expansion which is especially fundamental for entire firm. A compelling strategy
for success for Shine communication is specified beneath:
Vision for employee:
 Offering help for workers to maintain their business successfully and effectively with the
goal that they can play out their undertaking and movement in an appropriate way.
 Foundation of health and security programs for ensuring worker (Carraher and Paridon,
2015).
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 Improvement of representative's information and aptitudes with the assistance of
preparing and advancement programs.
Customer vision:
 Make a positive association with workers and clients.
 Satisfaction of interest of customers since they are end client of any item.
Objectives of bondholders:
 Win greatest benefits by contributing additional income.
 Focussed on association development and improvement.
 Put their cash in various area to gain additional advantages.
 Growing piece of the pie by 10% in coming four months.
 Increment benefit share by 20%
Business plan: Apart from this, powerful marketable strategy is especially basic to accomplish
their objective and goals in a base day and age. Truth be told labourers Shine consumers play out
their capacities as indicated by set exercises by following the outline of procedures.
Fundamentally all the above exercises depend on great marketable strategies by evaluating future
cost, time plan, which is especially basic to finish the undertaking (Ratten, 2014). Finally
strategy for success is an outline of general set exercises to achieve the objectives of Shine
communication.
3.2 Business plan's revision
Arranging of business exercises is particularly valuable system or strategy for finishing
the objective and target of an endeavour in a given time period. Amendment of marketable
strategies is a term which implies observing of planned technique by specialists and experience
people which is exceptionally useful in satisfying the request of different group bunch and in
addition entire society. Essentially arranging is frequently altered because of progress in existing
business sector patterns and reorganization in client needs or needs. To change the present
strategy for success it is exceptionally fundamental to experience different stages.
Research methodology: Conduct examination programs for getting precise data and information
which is required at reorganization period. In this way they have to assemble solid and exact
confirmations for legitimately execution of usage programs.
Recruitment and selection: For achieving the objectives of an association it is extremely
imperative to designate meriting or educated hopefuls.
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Diversification: It is extremely fundamental to convey items in various market as indicated by
their request in various segments (Lambert and Davidson, 2013).
Measure the performance: According to this, estimation of worker's execution is especially
valuable in deciding the part of representatives in legitimate way. Aside from this, positive
execution of representatives is especially useful in accomplishing their objectives and focus as
quickly as time permits.
Control: Instead of all the above components controlling is one of real explanation for
correction of marketable strategy since it is extremely useful in dealing with the cost by limiting
additional store put resources into an organization.
3.3 Action plan to implement changes
Shine communication is attempting to comprehend their long haul and here and now
destinations to choose which assignment is done on need bases. Specialist of an alluded
organization is ordered on the premise of their aptitudes and information for allotting work
appropriately. It implies legitimate outline is set up for choosing which work is executed in
initial step as per necessity of exercises.
TASKS DURATION
Setting up an arrangement for Shine
communication for exact estimation.
6 to 9 days
Accumulation of exact information by
executing examination programs.
15 to 18 days
Assignment of required assets. 12 to 14 days
Evaluating the future cost and span in which
undertaking will be finished.
3 to 4 days
Selecting of educated and talented competitors. 7 to 9 days
Input process. 5 to 7 days
As per above portrayal it has been comprehended what errand is get first need as
indicated by their necessity for association. Fundamentally principle rationale of this above
activity design is to execute strategies for success legitimately without sitting around idly and
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cash. In this way it go about as a helpful device in achieving objectives of marketable strategy in
a base day and age by using every one of the assets in an effective way. Finally Shine
communication attempting to grow their independent company crosswise over national outskirts
for creating greatest income by fulfilling the requirements and needs of different clients
(Kitching and Smallbone, 2012).
Following strides must be taken after for executing compelling activity arrange for which
is specified beneath:-
 As a matter of first importance step is to direct examination programs for recognizing
regions.
 Presently its chance for choosing which regions is chosen in first need.
 Distinguishing proof of advantage by fulfilling need of clients.
 Fundamental assets is procured which must be considered while actualizing systems and
activity anticipate finishing undertaking in a given time allotment.
 Subsequent to considering fundamental factors its opportunity for elevate activity design.
 Usage of plan requires aptitude and gifted people to execute it legitimately.
TASK 4
4.1 Impact of proposed alteration on business and their personnel
Any adjustment in the business operation can impact the business and can be either
positive or negative. The change impacts the change of the relationship and furthermore nature in
which it works. The change proposed can empower the relationship to assemble high ground
over substitute players or should acknowledge to fall the whole alliance (Draycott and Rae,
2011).
Taking after are the anticipated changes due to the proposed changes in Shine Communication:
Finance: Comparatively as hold the proposed change is another wander for the affiliation and
can have useful result in the event that it is done intentionally. However the achievement of the
new intrigue besides relies upon the new assembling that will be picked.
Workloads: The Company beginning at now is relentlessly organized and in this way in the
development arrange it has been proposed to select a social affair which can handle the new
enthusiasm having the vital aptitudes. However the affiliation' current delegates additionally can
be set up on the new business wander to pass on forward the operations easily.
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Morale: As new assembling is picked there are odds of that the present agents may feel shaky.
In any case, since Shine Communication has dependably been a place where cooperation is
empowered and the affiliation is phenomenal for a practically identical it would not have much
effect on the specialists.
Organisational structure: There might be changes required in the structure of the association
and in addition the business profile to make space for the new assembling which will handle
quantifiable evaluating.
4.2 Plan how changes will be managed
The majority of the little scale affiliations don't embrace up business and methodology
changes because of the risks included. In spite of the probability that the developments are done
the purpose of executing the change is to make a pervasive work place and workplace. At Shine
Communication the proposed changes can have affect on the business and besides the staffs. By
winding into the field of verifiable inspecting, Shine Communication business will get another
estimation towards the achievement (Kitching and Smallbone, 2012). The business will get more
preferences as the affiliation will concentrate on the zone and also the national clients. Until the
point that the moment that the structures of approaches wind up being more settled there might
be influence on the execution of the connection yet once the alliance holds fast in the field of
quantifiable investigating as it has in the field of PR and correspondence then things will change
and the affiliation can beat its adversaries. Help, as the workers make and build up their trust in
the new field execution will in addition gain ground. Change is inescapable however most
association delegates negate change. It is basic as the change is acknowledged in the association
workers are more flexible on the new interests and take in the new errands with no floundering.
The present workers ought to in like way be set up on the business to play out the operations
required in the field of verifiable looking into.
It is basic the tea soul is kept up through productive movement amidst this change
execution handle by CEO Rachael Bell. There should be a more critical measure of open trades
where the issues experienced amidst the change execution are advanced by the current and the
new staff and the association handles them enough taking imperative activities. Any arrangement
or alluring procedure change passes on with it a wide variety of upgrades with it. Changes can
prompts changes in the procedures of the business, affecting association and can in like way
impact the representatives as well. While getting transforms it is important that the effect of these
14

developments are kept low on as far as possible and execution what's more on the association
and their staffs (Draycott and Rae, 2011). Rivalry among the current and the new staffs would
addition have the capacity to rivalry actuating dissatisfaction in the execution of the social event.
The affiliation needs to make significant move to keep up the spirits of all operators with a
definitive target that they as support towards the achievement of the change executed.
4.3 Improvements in performance of business
The affiliation needs to screen the execution of the developments about and screen the
prospects so they are according to their readied activity driving forces. After the fulfilment of
each errand the activity organize must be restored this will help the relationship to know its
enabling on the use of proposed changes. Amidst execution of propel, the relationship in like
way ought to have control measures to deal with any deviations. There ought to in like way be
reports and records of the deviation and how these were controlled or limited. If there should be
an occasion of deviation the development configuration may require reviving, and in such cases
a refreshed activity driving forces should be drifted inside the social affair with the objective that
each individual from the get-together ponders the change. The affiliation besides should report
the lessons learnt by the social occasion for moreover use amidst the utilization of propel.
CONCLUSION
As per above mentioned report it has been concluded that change is unavoidable in
business. As the business makes there will be changes in inside segments, for example,
association and pros change and in addition outside parts, for example, the mechanical changes,
new approach of operations. Shimmer correspondence, which is a private meander endeavour,
has been in the field of correspondence and PR reliably. In any case, the affiliation can make to
another level by concentrating on the field of quantifiable investigating. The affiliation has
phenomenal holding between its accomplices and has been found in the market for the same.
This quality can be in addition rolled out as the affiliation executes improvements in the
appealing procedures and marketable strategies.
15

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Online:
Small Business Enterprise (SBE) Program. 2017. [Online]. Available through:<
http://www.msdgc.org/about_msd/capital_improvement_program/small_business_enter
prise_program/>. [Accessed on 20th May 2017].
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