Small Business Enterprise Report

This report provides a comprehensive analysis of Shine Communication, a networking company. It profiles the business, analyzes its performance using comparative measures (financial profits, ROI, market share, customer satisfaction, employee motivation, operational quality, and flexibility), identifies weaknesses (competition and staff retention), and recommends strategies to overcome these weaknesses. The report includes recommendations for maintaining existing performance, suitable areas for expansion, and detailed plans and objectives for future growth. Action plans are developed to address identified weaknesses, and the potential impact of changes on the business is assessed, along with planning for these changes and reporting on improvements. The report concludes by emphasizing the importance of small business enterprises and the need for proactive management to address challenges and ensure long-term success.

SMALL BUSINESS
ENTERPRISE

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1Profile of selected business.....................................................................................................3
1.2 Analysis by using appropriate comparative measure of performance...................................4
TASK 2............................................................................................................................................6
2.1 Recommendation with justification for weakness ................................................................6
2.2 Analysis of approaches for maintain existing performance...................................................6
2.3 Two suitable areas for expansion...........................................................................................7
TASK 3............................................................................................................................................7
3.1 Production of plans and objectives for a business..................................................................7
3.2 Revised business plans to overcome from weakness.............................................................8
3.3 Preparation of action plans ....................................................................................................9
TASK 4............................................................................................................................................9
4.1 Impact of changes on business...............................................................................................9
4.2 Planning for such changes....................................................................................................10
4.3 Reports which are related with improvements.....................................................................10
CONCLUSION ............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Small business enterprises are refer to as such companies who have low investment and
less number of workers bit they are helpful in providing strength to many weak and undeveloped
areas. These are run with the help of some highly innovative and creative entrepreneurs but they
do not have that high much money to make their organization establish at global level. These
business entities can be managed properly because they are small in nature and a manager or
leader can easily look over on each and every activity of their respective business. The future
world is consist of vast range of opportunities and it will going to be highly belong to the
information and technology. Thus according to this thing this report is also related with one of
the IT based company whose name is shine communication. In this assignment strength and
weakness of cited firm is described along with that what type of comparative measure they have
to use for their business also discussed. Along with such things proper recommendations for
overcoming from all these weakness also mentioned in this report. Moreover many facts and
problems with their solutions are discussed in this report with suitable idea.
TASK 1
1.1 Profile of selected business
Shine business is a one of a sixth largest networking company in the world. They
additionally do their exercises with the assistance of online networking and furthermore they
arrange a few crusades in various structures. Behind every business execution there are some
values which takes a part in make a firm more sustainable at market world. Following are
some of the values of Shine business are as follow:
• Smart
• Fresh
• Connected
• Committed
They additionally contract best individuals for them with the goal that they can accomplish
their authoritative objectives and destinations in a viable way. In the event that there is any
need any of preparing then they likewise give it to their representatives with the goal that
they can improve their execution?

Every organization have some quality which aid a firm in survive at market for long term.
All such factors have to be take in account by management so that a business organization can
sustain at market for long term. But sometimes, a company have major drawbacks and
limitations also which affect business growth and operation execution. Company have to set
some SMART objectives which enable them in attain their targets in minimum time period.
These targets provide a framework which company have to follow in an appropriate manner. As
goals of Shine company are as follow:
1. Specific: Objective should have to be specific in nature which means I should have some
value which is associated with an entity. The target of a company is to offer quality service to
their users. As they are 6th largest private sector company and they have good market growth
hence, it is a duty of management to serve quality services.
2. Measurable: A target have to be in terms of quantity or have some significance over on
business. According to this factor, goal of Shine company is to become leading networking
company in world. Under this, management have to use such techniques through which their
number of users get rises for business purpose.
3. Attainable: Management have to take one thing in their account under which it is their
main obligations to set such number of outcomes which are in hand and easy to get achieve. As
per this, reference company have to improve their human resource practices because their
employees are not remain so long with organization.
Following are some of the strength and weakness of reference entity which are as follow:
Strength:
 Advertise position: In UK, market position of a company is high as compared to
other because they have excellent market share than any other company. As such,
their notoriety or goodwill is great in the market that will help them to exploit from
their clients (Gronum, Verreynne and Kastelle, 2012). They additionally keep up
their relations with their clients or open that will likewise help them in upgrade their
benefits.
 Customer portfolio: Company has great position in the market so that they likewise
have great arrangement of customer. Their customers are a gathering of global inn
and so forth. On the off chance that organization has the solid market position and
additionally solid customers which support them in gain an appropriate market
position.
Weakness:
 Danger of contenders: There are heaps of private companies in UK which are
ceaselessly expanding so that Shine correspondence has the risk of new rivals in the
commercial center.
 Staff maintenance: They don't give inspiration to their representatives so it might be
exceptionally hard to them to hold the workers in their organization. So on the off

chance that they need to hold workers then they should need to give legitimate
fulfillment to them with respect to their occupation.
1.2 Analysis by using appropriate comparative measure of performance
A quantifiable marker used to survey how well an organization be able to attain their
targets and convert them according to requirement of time. Numerous business administrators
routinely survey different execution measure sorts to evaluate such things as results, creation,
request and working proficiency with a specific end goal to get a more target feeling of how their
business is working and whether change is required.
Comparative measures are used by a firm to determine that their business operations are
running properly or not. If they found any kind of differences then managers should have to use
effective approaches in such things. There are several number of methods through which a
manager can analyze their performance by determine that all of their objectives are accomplished
or not. Certain number of methods are as follow:
1. Financial profits
2. Return on investment
3. Market share
4. Customer satisfaction
5. Employees motivation
6. Operation quality
7. Flexibility
All these are some of the techniques which are helpful in determine that all things are
went right and in a systematic manner or not. With the help of utilizing adequate method
on right time an organization can maintain their performance and work in an appropriate
manner. Following is the profit and loss account of shine communication of last year.
With the help of financial statement company current position get measure.
2015 2016
£ £
Sales 120,000 200,000
Cost of sales 80,000 150,000
Gross profit 40,000 50,000
Overheads 10,000 15,000
Net profit 30,000 35,000

With the help of making comparison between two of the year it get identified that
cited firm is earning appropriate amount of profit with high rise in their sales. With such
things it get clearly measure that they are using appropriate technique through which their
firm generating high profit after years per years.
Market share: Thus with high earning profit the market share of cited firm is also went to
high through which they can maximize their shareholders wealth. It is a basic and main
concern of any business which signifies that they have to increase their shareholders
interest by providing them high rate of return for their investment. Thus every business
have try to increase their market share in market through which they can contributes more
in market and their share prices also become high. Moreover it also help them in
contributing more in economy.
Customer satisfaction: Customers are the only thing which aid an organization in its
growth. Hence caveat the emperor means customer is a real king of market. Their
satisfaction is a main thing on which a business entity should have to work. It lead to
measure that how a company product can surpass or fulfill the customer expectation by
completing consumer will it promote and reduce the chances of negative word of mouth.
Although these are some of the theories which are helpful for Shine
communication in making a perfect comparative performance analysis. This lead in
making comparison between positions of a company during different number of years.
TASK 2
2.1 Recommendation with justification for weakness
As per a discussion, company have some number of weakness on which they have to
work properly. For this context, appropriate strategies have to get formulate through which
organization can attain all of their targets in minimum time bound. As per the weakness, two
major limitation of a company are staff and competitors (Jones and Rowley, 2011). behind every
successful execution of operation, employees play an effective role. But according to Shine
company context, they do not use appropriate methods for motivating their employees for their
task and contribution in projects. Company can use various motivation techniques or can consult
appropriate motivation theory for encouraging their number of employees. There are two major
factors of encouragement which are monetary and non monetary. Managers have to use
appropriate method for motivation.
As said the association has colossal competition from the present neighborhood and the
worldwide contenders. Elevate the new members to the business moreover act threat to the
association. For this the association needs to pull in a continually expanding number of
noteworthy customers through publicizing itself through constrained time fight complementing
their distinctions.
2.2 Analysis of approaches for maintain existing performance
The association focuses on the inside qualities around which its business limits helping it
to achieve wonderful statures. Regardless, the correspondence and PR industry is persistently
creating and the association needs to resuscitate their musings reliably with a particular true

objective to keep up their presentations. Each time the clients approach them they expect a
substitute result in every business deal. Sparkle needs to constantly recognize the social
examples in the market and society and refresh them in perspective of it. Designs change
customer's slants. Sparkle Communication' work does not end with their clients but instead they
need to accomplish their client' customers also (Añón Higón and et. al., 2011).
The gathering quality is one of the key forces for accomplishment in this kind of
business. For this it is essential they require a conventional gathering pioneer and in all
probability CEO Rachel Bell of Shine Communications has fulfilled the goals of the gathering.
The gathering at Shine Communication has a tried and true relations and this is clear from the
way that Erika Kessel who is the official of Shine correspondence has been with CEO Rachel
Bell since the beginning of the association (Shine Communications, 2013). The association
moreover appreciate spending about £1,470 reliably for the staff costs including a yearly
amusements day, month to month association nights out for bar tests, blended drink making,
show visits etc.. The association in like manner keeps up a better than average open picture by
giving more than £47,000 in a single year for altruism works out. The association in like manner
offers unusually versatile heap of preferences and contributes 25% of advantages to staff.
Being a privately owned business try Shine correspondence requires effort in holding its
present client list regardless of the way that adding the new ones to its summary. The association
aware of the way that its present customers are the people who regard them for what they are
other than it is definitely not hard to work with people whom we certainly know. The association
also uses particular stages to accomplish new customers to expand its client list (Fassin and et.
al., 2011).
2.3 Two suitable areas for expansion
There is reliably scope for improvement in any business. Expansion brings new open
entryways for improvement and progression for the business and besides the overall public
required in it. Sparkle Communication can examine openings past open association field into
various distinctive fields. There is monstrous degree for individuals all in all association business
to enter portion of exhibiting investigation. A field that associations markets, customers, open
and the customers through information is promoting research field. In the field of advancing,
market information is used to perceive exhibit openings, and deal with issues, survey publicizing
action and the appreciation of the displaying technique is pushed ahead.
Sparkle Communication while arranging their fights for their customers genuinely
examine feature changes and furthermore all aspects of the overall population and can
understanding behavior of their customers. The association has an eagerness for inquisitive
about. The association in like manner uses Evaluating Results in Integrated Campaigns (ERIC),
appraisal system which focuses on purchaser acknowledgment, incline and behavioral change for
measuring the aftereffect of trades fights, rather than simply the yield of development (Shine
Communications, 2013). A comparable development can be used by Shine Communications to
survey a particular association' impacts and points of interest of things and organizations in the
market (Cowling, Liu and Ledger, 2012).

For generating more and more profit, company have to expand their business. For this a
better and excellent growth and development opportunities are required. Shine have to use this
approach under which they can increase their market share and they become able to sustain at
market for long term. For this purpose, management have to use Ansoff matrix in such a relation.
Under this company an introduce new product at existing market or can target new users at new
market.
According to this, management have to use appropriate steps for execution their new
investment proposal. Company want to expand their business in hotels also and for this purpose,
company have to target new guest for their market and then diversify their services. This lead to
support them in generate more revenue for business.
TASK 3
3.1 Production of plans and objectives for a business
The Company has distinctive business targets addressing its fantasies which are written
as below:

Vision for staff: reinforce the agent to Shine, laborer the best with a particular true objective to
be the best than others.
Customer perspective: Bolster a blessed client list, wishes of the clients are outperformed.
Shareholder vision: Accomplish directed advancement, be successful fiscally.
In light of these six targets there are assembling internal goals mapping to the association'.
Essential targets and these are kept an eye on consistently to ensure Shine
Communication remains at the top. Sparkle Communications has an objective to move more
closer to its customers to pass on standard organization to them. To totally satisfy its customers,
Shine Communication has examined the most significant level of specific satisfaction.
Marketable strategies:
Twice in a year the staffs at Shine are assessed for their execution against their SMART
targets. These objectives are set in the season of July reliably (Chittithaworn and et. al., 2011).
Every illustrative key capacities have been recognized and including what is ordinary from the
laborer at the present level and what the accompanying level takes after.
The association' systems for achievement fuse Motivation Plans. The motivation
organizes highlight each staff's quality and occupation objective. Advance, these are used to
evaluate and settle the next year' budgetary concentrations in relationship with staff's work
objectives.
3.2 Revised business plans to overcome from weakness
Attractive system is general to know where the business and what is the future prospects
of the business or by the day's end where the business is heading. However methodologies for
achievement can be amended time to time to combine the alterations in the monetary
circumstance or the association conditions. As per the recommendation to meander in the field of
measurable looking over it is critical that the association takes off enhancements in its system for
accomplishment to oblige the same.
To join this change the association immediately needs to develop a technique to
coordinate asks about. The association needs to understand the ways and techniques for social
event information and evaluate the consequences of this amassed information. In perspective of
the accomplishment of the outcome the methodology can be gotten. Propel, the association needs
to select gainful HR critical to make the fundamental strides related to factual looking over
(Forsman and Temel, 2011). Last however not the smallest another procedure for achievement
ought to be delivered to raise new business zone to in the market. As the association is starting at
now in the field of correspondence and PR it can use its inclination to market this to the present
customers and also the new customers.
For overcoming all weakness, company have to consider some of the approaches under
which they can overcome through various number of weakness of a company. The major area for
a company weakness if their staff long term presence. None of their employee lead to work with

company for long term because they use lack of motivational factor to encourage and appreciate
their number of employees.
For this scenario company have to use Maslow theory of motivation. By adopting this
technique, entity can generate more quality products for their users and their profit generation
capacity get enhance.
3.3 Preparation of action plans
Through real movement masterminding a business can fulfill its future targets. Action
masterminds help the business to grasp what ought to be done first. It is basically arranging the
moves to be made to accomplish the goal. Movement orchestrate starts with posting the targets
that ought to be expert, sorting out the errands, seeing the methods anticipated that would
accomplish the goals with the obligations and task of powers, setting up a crisis strategy. For
Shine correspondence to meander into the factual studying business, the association at first needs
to perceive the best theory the association can accumulate information about the association from
direct contacts. The accompanying step is to depend on upon pretty much nothing and medium
scale social occasions to collect information.
Finally the association can use their web based systems administration practices
remembering the ultimate objective to assemble information. This information ought to be
figured out how to fathom the best logic for social event information and complete it (Preuss,
2011). The association moreover should have a specific day and age to do each one of these
activities through consigning the obligations to the present agents. In light of the results the
association can enlist future agents with the specific capacities who can work throughout the day
on these assignments. In the meantime the present staffs should similarly wear down propelling
the new business set out to a more vital stature.
Targets Objectives Time
Motivate employees For this context, leaders have
to use appropriate steps for
motivate their employees.
2 weeks
Competitors Provide quality products
through which chances of shift
from company product to
competitors get decline. This is
a major issue.
1 week
TASK 4
4.1 Impact of changes on business
The Management
Shine Business Communication

Dated: 27th May 2017
Any alteration in the business operation can influence the business and can be either positive
or negative. The change impacts the change of the relationship and nature in which it works.
The change proposed can help the affiliation increment high ground over substitute players or
ought to achieve to fall the entire affiliation. Similarly as reserve the proposed change is
another meander for the association and can have constructive outcome if it is done
intentionally. However the accomplishment of the new interest furthermore depends on upon
the new gathering that will be chosen. The Company starting at now is solidly arranged and in
this manner in the action orchestrate it has been proposed to enroll a gathering which can
tackle the new interest having the basic aptitudes. However the association' current agents
additionally can be set up on the new business meander to pass on forward the operations
effortlessly. As new gathering is chosen there are chances of that the present agents may feel
unsteady. Regardless, since Shine Communication has constantly been a place where
collaboration is engaged and the association is exceptional for a comparable it would not have
much impact on the delegates. There may be changes required in the structure of the
affiliation and besides the work profile keeping in mind the end goal to make space for the
new gathering which will tackle measurable studying. For any business adopting change of
frequent basis is hard so management have to use appropriate steps in relation through which
changes do not affect an entity so much. Thus, change can affect an entity so much which is
not good at all for long term survival of a business.
4.2 Planning for such changes
Most of the little scale affiliations don't adopt up business and strategy changes in light of
the risks included. Notwithstanding the likelihood that the movements are done the point of
executing the change is to make an unrivaled work place and working environment. At Shine
Communication the proposed changes can have impact on the business and also the staffs. By
meandering into the field of factual looking over, Shine Communication business will get
another estimation towards the accomplishment. The business will get more advantages as the
association will focus on the area and also the national customers (Carraher and Paridon, 2015).
Until the structures of courses of action end up being more settled there may be effect on the
execution of the affiliation yet once the affiliation holds quick in the field of factual looking over
as it has in the field of PR and correspondence then things will change and the association can
beat its adversaries. Help, as the specialists create and develop their trust in the new field
execution will moreover gain ground. Change is inevitable however most affiliation delegates
contradict change. It is indispensable as the change is completed in the affiliation laborers are
more versatile on the new pursuits and take in the new errands with no faltering. The present
specialists should in like manner be set up on the business to play out the operations required in
the field of measurable looking over.
It is vital the tea soul is kept up through profitable activity in the midst of this change
execution handle by CEO Rachael Bell. There ought to be a more noteworthy measure of open
talks where the issues experienced in the midst of the change execution are progressed by the
current and the new staff and the organization handles them sufficiently taking key exercises.
Any course of action or attractive system change conveys with it a broad assortment of redesigns

with it. Changes can prompts changes in the techniques of the business, influencing organization
and can moreover influence the delegates also. While getting changes it is essential that the
impact of these movements are kept low on the business limits and execution and moreover on
the organization and their staffs (Ratten, 2014). Contention among the current and the new staffs
can increase rivalry provoking frustration in the execution of the gathering. The association
needs to make central move to keep up the spirits of all agents with the ultimate objective that
they as participation towards the accomplishment of the change executed.
4.3 Reports which are related with improvements
The association needs to screen the execution of the movements almost and screen the prospects
so they are as per their prepared action organizes. After the satisfaction of every errand the
movement orchestrate must be invigorated this will help the association to know its empowering
on the utilization of proposed changes. In the midst of execution of advance, the association
moreover should have control measures to manage any deviations. There should in like manner
be reports and records of the deviation and how these were controlled or restricted. On the off
chance that there ought to be an event of deviation the action plan may require refreshing, and in
such cases an upgraded action masterminds ought to be hovered inside the gathering so that
every person from the gathering thinks about the change. The association in like manner should
chronicle the lessons learn by the gathering for further use in the midst of the use of advance.
CONCLUSION
According to above mention report it get clearly identified that for any country growth
small business enterprises play a crucial role. Business environment is not constant in nature and
get vary according to time. It is a duty of manager to use appropriate steps from overcome such
things. Moreover some major actions have to be take in account which are beneficial for the long
term purpose. Further appropriate strategy have to get formulate through which company can
overcome from their problems. Hence, management have to prepare a proper action plan in
which all the factors and elements which are related to business have to be discussed properly.