This document presents a participant information sheet for a research project conducted at Anglia Ruskin University, focusing on the impact of social media advertising on online purchasing decisions, specifically using Amazon as a case study. The study aims to gather information on how social media advertisements influence consumer buying behavior and purchasing choices. The research will involve 100 regular Amazon consumers who will be asked a series of questions regarding their online purchasing decisions. Participants are informed about the benefits of participating, which includes potentially recommending measures to improve their experience. The sheet outlines participant rights, including the ability to refuse or withdraw from the study, and assures confidentiality of the data collected. It details the data handling procedures, including secure storage and eventual deletion after the study's completion. The research employs a qualitative approach, with interviews and transcripts provided to participants. The findings will be summarized and shared with the participants. Contact details for complaints are also provided, along with version control information.