Analysis of Social Media's Impact on the Digital Business Environment

This report delves into the multifaceted impact of social media in the digital age, exploring both its positive and negative aspects on the internet. It examines challenges related to security and privacy when using social media services, providing insights into measures to mitigate these risks. The report further offers a comparative analysis of two prominent social media platforms, Twitter and Facebook, highlighting their features and suitability for business applications. It covers the importance of integrated professional skills in navigating the digital landscape and emphasizes the need for businesses to adapt to the evolving social media environment. The report also discusses the spread of misinformation, online bullying, and mental health concerns associated with social media usage while offering guidance on maintaining account security and privacy. The report concludes with a discussion on the role of social media in business, emphasizing its potential for marketing, communication, and brand building, and the importance of online security. It provides an understanding of the opportunities and challenges that social media presents to individuals and businesses.

Integrated Professional
Skills In Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Positive and negative aspects of social media on the internet................................................1
2. Challenges and measure security and privacy when social media services are used online...3
3. Two examples of social media with features and application with suitability for business...5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Knowledge has two components content and skills which are interrelated. These skills are
achieved on the basis of content in order to acquire information. In digital age, these are playing
essential role and for a person require to have professional skills that allows to sort out the
challenges that faced by them efficiently (Baym, 2015). To retain long time in digital world
require to have professional skills which is lined with the development of understanding that
supports in career development as well as growth. Advanced technology can be implemented in
a business entity so all the business activities can be done according to requirement. The present
report is based on the social media impact on the internet in positive and negative way. Along
with challenges and measures for security & privacy and provide examples of two social media
with features & applications.
MAIN BODY
1. Positive and negative aspects of social media on the internet
Social media is the collective of online communication channels dedicated to community
depended input, action, content sharing and correlation. It is used by business and individuals to
engage with market people as well as target customer to develop own brand, enhance sales and
drive website traffic. In this consisting of publishing great content on the social media
application, chat with each other, link with followers and many others. Social media related with
internet, which is a worldwide system of computer networks in which users connect with each
other from one country to another country. The activities of social media impact on the internet
in positive as well as negative manner which is discussed below:
Positive aspects of social media on internet Allow for speedy communication: Time is being flexible thinner and thinner by work
and family commitments. This time social media sites provide a opportunity to
communicate about different topics efficiently (Mills, 2015). In present time social
networks become strong and helpful for fast communication and share information
among large number of people. At social media have different application which is used
by people for different things and sharing features helps in making group with similar
interest and like mind. So it impact on the internet in positive manner because people
connect with each other through social sites that are operated through internet.
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 New business opportunity: In present time social media activities increase rapidly
because of huge usage of internet. Through different application people get new idea for
business and online start all the business activities. New business can advertise about
their business and design customise websites that are made on such social media
applications. It provides different advantages to business to connect large number of
people and use this marketing method that reduce cost of business (Rogers, 2016).
 Education: Social media has a lot of benefits for the students as well teachers. Current
time education become a way to enhance skills in particular area. Social media provide a
platform to teacher and student where they meet with each other get education from
experts and professionals. They can follow anyone to learn from and increase knowledge
in regard of field. So without any problem students clear their doubts and increase
knowledge for further studies.
As per the above discussion it s getting that social media impact in positive manner on
internet and help in increasing user of internet and connect people with each other.
Negative aspects of social media on internet Spreading untrue information: Social media a sharing platform where people share
every type of information some are based on real basis situation and some are rumours
that impact on the individual life. The cry of fake news has become commonplace and
consumer confidence in even traditional media outlets has been importantly decay.
Regrettably, wrong and confusing online information can harm to people and
organisation's brand, goodwill, upset even loyal customers. Online bullying: In present time social media sites use by the people at broad manner
that leads to motivated of criminal activities as people having same interest. At this
platform they meet with each other and leads their wrongful acts. These activities impact
on the people in physical and mental way and become serious matter. So Social media
use by people in wrong manner but people blame to internet for these things. Also, fake
rumours which spread due to such social media sites and it become reason to government
forced to stop internet connectivity (Huda and et. al., 2017).
 Mental health: Many mental health professionals are deeply afraid about the affect of
social media has on mental health. Some experts says that constant distraction of social
media make efforts to shortened attention spans. Furthermore, many people who
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regularly utilise the particular platform such as Facebook, Twitter report increase high
level of stress. In UK schools in a survey it is getting that children are addicting for social
media sites and attach with real life that create anxiety, depression and many others.
Parents blame to interest for all these things that arise in between teenagers.
2. Challenges and measure security and privacy when social media services are used online
Social media is a platform that helps in sharing information, photos, documents and other
relevant things from one place to another place. Challenges are common to take place on such
social media platforms that can lead to negative effect on society. Today, social media plays
essential role in promotion of system amongst people (Li and et. al., 2016). There are discussed
some challenges that related with security on social media such as:
Challenges of privacy and security Damage on reputation: Today's people hack account of any celebrity or politician in
order to access information at any time. This trick apply by different people to become
famous and attack on reputation of other business like people post on social media
account in regard of particular person that supports to effect on the goodwill of that
person. These rumours spreading out fastly and mostly people believe on that can be
serious negative effect on set up image of a brand. Thus, it is become a challenge for
business that apply by people for advertising their business as well as personal life. Public humiliation: It is a big challenges which is face by most of people who are always
active in these social media sites. This a possible consequences that can arise at the social
media platforms due to have different views and jokes. Now a days face many cases at
social media that occur due to assorted social media activities. Many peoples share fake
new to humiliate any person and it impact on their mental and health condition. As a
result they suffer serious condition. Financial disclosure: In big and success organisation are working different types of
people who have access to collect information about company. They are using these
information for personal work and share with competitors to achieve rewards. Sue to
company active on social media sites so it shows impact on share market price (Flewitt,
Messer and Kucirkova, 2015). Violation of compliance: When people connected at the social media sites so face many
risk that related with the communication & sharing data & information that increase to
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violation of legislation, regulation, trademarks, problem of hacking data, violation of
privacy rights and mismanagement of communication. It is a big challenge for business
who are using social media like marketing tool. Isolation: The online activities become reason of reduce relation in face to face
communication. Mostly people prefer to spend time social media sites and interact with
new people. They don't care about those people who live around of us. This leads to a
condition of isolation of different individuals who are processing only social media to
make new friends. Many people have online friends but have not any offline friend.
Therefore, different reason have shown that how to people face these challenges due to
more usage of social media sites (Ellaway and et. al., 2015).
 Addiction: Most of people use different types of social media application to meet
different types of people. Student conduct study & research on these sites that impact on
the mentality and addict for networking sites. Thus, it become part of daily life and spend
more time on these sites and always active on this network. As a result it impact on the
mentality as well as productivity to lead social sites.
Measures of security and privacy
In present time at social media sites face different challenges in regard of social media
sites and it impact on the people as well as business who are using these sites as mentioned
below: Private Account: To measure the security of a personal or private account require to set
some security things to access account. A private account handle by that person who have
password other wise not another person use account without any permission until a
person allowing it. It means that a particular person can be added in the list without
approval and no share information that can take place. Security technology: In present time people use different types of security technology in
order to aware from the challenges that arise any time. It is required to to use some
measurement tool that can supports in sharing any important document at any time
(Jacobs, Amuta and Jeon, 2017). Strong passwords: To keep secure personal account on the social media site require to set
strong password in which consist of special character, emoji, capital and small letters.
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With alphabets also use numbers that supports to hack account by hacker. Along with
aware for changing passwords and select option log out from other devices.
 Take responsibility of own security: Every user must aware for own security and use
safely all social media application. It is essential to assure about the measure of keeping
themselves secured. When all the measurement are getting safe at the different social
media sites so it will automatically decrease effect of negativity of such challenges that
arise on account of social sites.
It is required to every user aware for the social media security and follow all aspects that
mentioned above and supports in own security & safety (Huda, 2019).
3. Two examples of social media with features and application with suitability for business
In present time people addict for different social media which are famous and utilising for
personal and professional things. Due to increase users these application gain attention of people
and develop at large manner. There are mentioned two famous social media application
underneath: Twitter: It is a free social networking micro blogging service that enables registered
members to broadcast short posts that known as tweets. In tweets consist of a hyperlink
that are posting in only 140 characters because of the constraints of twitters short
message service delivery system. It is a famous application that use by the celeb and
politician to inform about different things and present their opinion in regard of
particular topic. It was founded in 21 March 2006 at San Francisco, California, United
States. Facebook: It is a American social media application that was founded by Mark
Zuckerberg along with fellow Harvard college students. Facebook is a site in which users
sign up with particular name for free profiles. At this site connect with friends, relatives
and share information. Even there are connecting with those peoples live into other
country and share their views and opinions with however many people they like (Huda
and Teh, 2018).
Comparison and contrast of applicants, features ad suitability for business
Comparison:
 Both networks are allowing using by millions people but Facebook provide facility of
like post and become friends on the other side Twitter call to action is to follow. In
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Facebook users like or share post of any other person as well as make page and invite
people to like while at Twitter provide facility of Retweet on any person Tweet and
favourite something (McKnight and et. al., 2016).
 Twitter concentrate on keywords that post as well as on conversation will have a largest
people. It makes feel globally and connect outside country people easily. On the other
side on Facebook update status that will be only viewed to an individual on account.
There is connected with limited people and create own friend list.
Contrast
 Facebook is using to post new information about all over the world and increasing
relation in between people. Whereas Twitter used by politician to comment on politic
things. It is mainly used for networking of partners as well as clients which is essential
for designing different alternatives for politicians to present their views. Facebook famous social networking sites where people share information and contribute
to build up relation with each other. While Twitter use to comment on particular things in
short and sweet way.
Applications and suitability of different social media for businesses
The all over world apply advanced technology and digital media provide opportunity to
people to become success and get growth for longer period of time. This platform helps to
individual and business to promote their business and products in order to cover large audience
and attract for the product.
Application of Facebook for business context
It is said that Facebook helps to connect with different types of people and become
friends. It is manly concentrated on original content that is related with the engagement of people
who take interest in true friendship as well as content. This site use for business activities like
different types of organisation create a page on the Facebook and updated information about the
products and services with images. There are providing different offers that attract to people to
purchase product from their business (Hracs, 2015). It can be easily judged and can help business
in contacting to this target segment of customer.
Application of Tweeter for business context
Tweeter is used for marketing and consumer services where discuss about the usage of
business activities at Twitter. Through this site companies effectively promote their products and
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apply effective marketing strategy. Twitter is a way for businesses to easily engage and connect
with customers, partners and staff members and develop loyal following. The main purpose of
this site to engage with people and allow individuals to share their opinions with a big audience.
CONCLUSION
As per the above discussion it has been concluded that digital technology increasing
rapidly that impact on the individual life and help to business to get growth at big level. In
present time people use social media at large level and every day increase users in large
numbers. As a result it impact on the internet in positive as well as negative manner. There are
identify two famous sites Facebook and Twitter which is different as well as similar with each
other in use in business for growth and development.
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REFERENCES
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