Analyzing the Impacts of Implementing Social Media in Business

This report provides a comprehensive analysis of the impacts of implementing social media within business organizations. It begins with an introduction highlighting the significance of social media in the modern business landscape, particularly in marketing and customer engagement. The literature review explores the role of social media in building customer relationships, enhancing brand awareness, and improving leadership and business cultures. It also discusses the risks and opportunities associated with social media use. The report then delves into a discussion and recommendations section, emphasizing the importance of strategic social media implementation and immediate problem-solving. Furthermore, it examines the implications of systems thinking in organizations, focusing on how social media can be used to assess business performance and make informed decisions. The report concludes by summarizing the key findings and reiterating the importance of strategic social media use for maximizing positive impacts and minimizing potential risks.

Running Head: The impacts of implementing social media in business organizations
THE IMPACTS OF IMPLEMENTING SOCIAL MEDIA IN
BUSINESS ORGANIZATIONS

The impacts of implementing social media in business organizations
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Table of Contents
1. Introduction..................................................................................................................................2
2. Literature Review........................................................................................................................2
Understanding the role of social media in business.....................................................................2
Importance of social media..........................................................................................................2
Impact of social media for improving leadership and business cultures.....................................3
Risks and opportunities engaged in using social media for business..........................................3
3. Discussion and Recommendation................................................................................................3
4. Implications of Systems thinking in organizations for using social media.................................4
5. Conclusion and References..........................................................................................................4
Conclusion...................................................................................................................................4
References....................................................................................................................................5

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1. Introduction
In the 21st century, social media has created a wide range of platform where one person can
connect with the rest of the world with the help of the internet. The aspect of business had been
made much easier, especially in a marketing perspective where companies are directly able to
connect with the customers. Not only can problems be solved at a much quicker pace but also it
helps in creating a strong bond of trust between companies and consumers. However, the aspect
of risks in business through the aid of social media has also increased. All these aspects have
been given adequate importance in this assignment.
2. Literature Review
Understanding the role of social media in business
Social media provides ample opportunities in connecting with customers which is one of the
most helpful aspects of improving a business. As opined by Rodriguez, Peterson & Ajjan (2015),
social media is a core aspect of relationship building with customers. In this way, a business can
create a strong base of understanding and genuine trust between their customers. This would not
only increase sales rate but also invite in old as well as new customers. The platform provided by
social media aids in providing information to the mass in a direct manner. The process of
marketing is rather communicative instead of traditional advertisement (Perrin, 2015). This helps
in engaging the potential customers to towards a product or service and which ultimately benefits
the whole of the organization.
Importance of social media
Social media helps in creating brand awareness through which an organization is able to reach its
target audience. It has been observed that almost 60% of users discover new products online
(Fuchs, 2017). Therefore, it not only helps in spreading information about new products but also
humanizing the brand. The importance of social media for a business organization does not end
here. It provides adequate help in the promotion of new content along with providing real-time
updates. Most importantly, various perspectives of customers can be understood through online
surveys which help in providing complete customer satisfaction.

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Impact of social media for improving leadership and business cultures
The aspect of social media acts as a beneficial opportunity to establish a brand as a thought
leader. According to Paniagua & Sapena (2014), thought leadership is one of the best ways to
build trust among customers. Along with this, it provides adequate impact in B2B marketing
where proper trust can be build up between two organizations. Therefore, it can be asserted that
social media helps in influencing people and this characteristic goes hand in hand with
leadership. A proper leadership influences a fair amount of people to accomplish their respective
goals through which the ultimate objective of an organization can also be met (Siamagka,
Christodoulides, Michaelidou & Valvi, 2015). An organization can also enhance its culture by
presenting its true self through social media platform by highlighting employees and actively
engaging with customers.
Risks and opportunities engaged in using social media for business
Social media plays an important role in promoting business for the benefit of an organization.
However, negative aspects of a product or service do not take long to spread like a wildfire. As
asserted by Siddiqui & Singh (2016), there are various risks one should be aware of while social
media. If a situation has taken a negative turn, it is best for an organization to apologise and
promise for better service next time. This would provide an opportunity to show the whole mass
that the organization genuinely cares about its customers. Thus, the risks can be avoided by
strategic thinking of the organization in the correct time.
3. Discussion and Recommendation
In times, social media has proved itself to be both of a boon and curse. It has helped numerous
organizations to reach out to the public regarding its products or services. Engaging contents
posted in social media has helped in attracting more customers in UAE. Therefore, by the
implementation of social media laws, negative aspects such as misuse of advertisements can be
stopped. It is recommended by organizations of UAE to utilize this law as it will allow safe and
transparent communication with its customers. It is also recommended that if any problems arise,
they should be given top-most priority and solved immediately. This will help in holding up the
reputation of the organization and increasing its business in a positive direction.

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4. Implications of Systems thinking in organizations for using social media
Social media has brought rapid changes in the development of business organizations by shaping
its opinions in accordance with the needs and demands of the customers. As stated by Trainor,
Andzulis, Rapp & Agnihotri (2014), system thinking in business is a holistic approach which
refers to management and the overall work of business operations. System thinking provides
adequate aid in the assessment of business wastage or expenditure through analysis of data
gathered by social media. It helps in creating an environment where proper decisions can be
taken for an organization for its benefit. Systems thinking in organizations also help in the
assessment of extra costs required after implementation of a new system or software such as
additional infrastructure and training (Agnihotri, Dingus, Hu & Krush, 2016).
5. Conclusion and References
Conclusion
In the present generation, the world is largely dependent on the internet and social media.
Various business organizations have adopted social media for engaging with customers and
spreading its business more far and wide. It has its perks where it allows people from all over to
the world to connect. This aspect provides a significant impact on business as it is able to spread
knowledge about its products and services to the whole community. However, there is a negative
side to social media as well. Negative comments can bring down the reputation of an
organization within minutes. Therefore, strategic implementation of social media and correct
response can aid in avoiding such occurrences and spread positivity about an organization, thus,
increasing its revenue rate.

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References
Agnihotri, R., Dingus, R., Hu, M. Y., & Krush, M. T. (2016). Social media: Influencing
customer satisfaction in B2B sales. Industrial Marketing Management, 53(2), 172-180.
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Fuchs, C. (2017). Social media: A critical introduction. 2nd ed. New Jersey: Sage. Retrieved on
11th November 2018 from:
https://westminsterresearch.westminster.ac.uk/item/8yq93/social-media-a-critical-
introduction
Paniagua, J., & Sapena, J. (2014). Business performance and social media: Love or
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Siamagka, N. T., Christodoulides, G., Michaelidou, N., & Valvi, A. (2015). Determinants of
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