Analysis of Social Media Marketing Practices at Morrison's

This report examines the role of digital technology and social media marketing in enhancing Morrison's profitability and customer base. The research explores the impact of digital technology on Morrison's operations, highlighting the importance of social media marketing in today's competitive market. The analysis includes an overview of digital technology, social media strategies, and the impact on customer engagement. The research incorporates questionnaire responses to assess the effectiveness of digital tools and social media practices. The report concludes by summarizing the impact of digitalization, highlighting the use of evaluation techniques and data interpretation. It emphasizes the benefits of implementing digital technology, including increased profitability and enhanced customer satisfaction. The report provides insights into the specific functions where digital technology is most beneficial, such as transaction and customer engagement.

RESEARCH PROJECT
TASK 4

INTRODUCTION
 In the era of globalisation and modernisation, digital technology
plays an efficient role in the life of human as well as for success of
businesses. It is considered as an innovative feature that assist in
speeding up the operation and procedure to enhance the
productivity rate of the company.
 Only because of digitalization and information technology
competition among companies is increasing day by day.

Aim
 The aim of research is “To analyse the influence social media
marketing practices used by Morrison's in enhancing their
profitability and customer base.”

Objectives
• To ascertain the meaning of social media marketing and its applications.
• To examine the impact of social media marketing done by Morrison's.
• To identify the challenges and limitations faced by Morrison's by using
social media marketing.
• To recommend Morrison's to enhance the efficacy in using social media
marketing

Theme 1: Knows the importance of digital technology.
Yes No Not Sure
0
1
2
3
4
5
6
7
8
8
4
1
Respondents
Yes No Not Sure
0
1
2
3
4
5
6
7
8
8
4
1
Respondents

Theme 2: Organisation use digital
technology within organisation.
7
5
3
Yes
No
Not Sure
7
5
3
Yes
No
Not Sure

Theme 3: Digital technology will help managers to think
and learn deeply.
11
4
Yes
No
Not Sure
11
4
Yes
No
Not Sure

Theme 4: Positive Impact of digital technology on
company's function and operations of Morrison.
9
4
2
Positive
Negative
Neutral
9
4
2
Positive
Negative
Neutral

Theme 5: Customers are satisfied with the use of digital
technology within its functions and operations.
Yes No Not Sure
0
1
2
3
4
5
6
7
8
8
3 3 Respondents
Yes No Not Sure
0
1
2
3
4
5
6
7
8
8
3 3 Respondents

Theme 6: The benefits of implementing digital technology
within organisations.
8
2
2
3
Profit will increase
It minimizes the cost
Performance become effective
All the above
8
2
2
3
Profit will increase
It minimizes the cost
Performance become effective
All the above

Theme 7: Functions which among these your company is
benefiting large.
Attendance Process
Manual process
Transaction process
All the above
0 1 2 3 4 5 6 7
6
4
2
3
Respondents
Attendance Process
Manual process
Transaction process
All the above
0 1 2 3 4 5 6 7
6
4
2
3
Respondents

Theme 8: Profit and sales increases with the use of digital technology.
Yes
No
Not Sure
0 1 2 3 4 5 6 7 8 9 10
9
4
2
Respondents
Respondents