Comprehensive Report: Social Media's Influence on Business and Society

This report provides an analysis of social media platforms, examining their positive and negative impacts on both businesses and individuals. It explores how social media affects communication, education, and societal interactions, while also addressing the challenges related to security and privacy, including account hacking and phishing scams. The report compares and contrasts features of platforms like Facebook and Instagram, assessing their suitability for various purposes, and discusses the impact of targeted advertising. The study emphasizes the importance of understanding these dynamics to navigate the digital landscape effectively and mitigate associated risks, highlighting the need for improved security measures and user awareness. It also covers the challenges faced by social media users and the need for better privacy and security measures on these platforms.

Introduction

ABSTRACT
As per the report has analyzed the social media platforms. It has compare and contrast
between the positive and negative aspect of the social media and how it can affect the business
in both the ways. This report also has discuses about the challenges people faced in social media
and it has measured the security and privacy when people use these applications on their phones
and how it can effect their personal life as well.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Positive and negative impact of social media on the internet.....................................................4
Discuss the challenges and resume of the security and privacy which are taken when social
media platforms are used............................................................................................................6
Comparison between two social media platform on the basis of application features and their
suitability.....................................................................................................................................8
CONCLUSION .............................................................................................................................10
REFERANCES..............................................................................................................................11

INTRODUCTION
A social media platform are the web based technology which is accessible by the internet.
This platforms enable the development and management of the social media services and
solutions. Social media platforms help people to communicate with the people from far away.
This report will provide literature review and provide contrast and compare between the
negative and positive aspect of the social media on the internet (Agnihotri and et.al., 2016). This
report will also provide the challenges on these platforms on the basis of the security and
privacy, it will provide proper information abut the social media privacy and security when
people use those platforms. In the end of this report will provide comparison between two social
media platforms such as Facebook and Instagram. It will briefly compare both the platform on
the basis of the applications, features, discussing their suitability of the business and it will
provide answer the answer that social media can be communication tool or not.
MAIN BODY
Positive and negative impact of social media on the internet
According to author (Allcott, Gentzkow and Yu., 2019) social media is a platform where
millions of people spend their time by watching videos, sharing things, chatting with people and
many more but if social media has positive impact then there are some negative impact as well
which can effect someones life and it can be dangerous for the organization & companies. In
positive way social media has huge impact on person because they can connect with the people
from one place to another place. They can talk with them, and they can share each other profile
by using social media platforms such as Facebook which is popular among young generation
they use social media to make new friends and new relations but moist of the people use it in
wrong way, and they spend more than 12 hours per day on social media and social media it
distracts people from the studies. It is impacting on their education and this thing also impacting
on the parents because their children's are spent most of the time on social media.
People use social media for their entertainment, and they share things which can provide
right knowledge and education towards society. But nowadays most of the people share without
any proper knowledge and people use photo shop for the wrong purpose and this fake news get
viral so fast. Recently political parties are using this social media platforms in wrong way they
are making viral wrong new for the opposition parties, so they can get vote, and they can apply

Brexit. During the Brexit also political parties show advertisement to targeted people for the
opposition parties and this impact on their mind.
Social media changes the ways people interact with each other by the offering more
convenience but very low quality. Social media help society people to connect with each other
quicker and easier and it helps them to meet individuals as well (Anderson and Jiang., 2018).
Social media provides too much less interpersonal kills , a lack of the conflict resolution and
privacy is less. This platform diminishes the constitution of the social interaction for the young
generation. Some f the social media platforms such as Instagram allow people quick and instant
communication with their friends and their family member's this also provide the up to date
information which is also known as the status while accepting us to meet new people.
Social is good thing if people are using it in right way it can help them to rise their voice,
and they can spread their message to whole world but several examples are available on the
social media about the commit frauds and scammed by using their pages on Instagram (Curran
and Hesmondhalgh., 2019). They ask for the money for some reason and just delete their account
and there is no proof can be found. Social crimes are increasing day by day and it is important
for such platforms to take legal steps toward those crimes and fraud with people.
Social media have one feature which has positive impact for the organizations but with
the same feature there is a negative impact on people. Social media shows ads and post
according to the interest of an individual which help companies to advertise their product to the
targeted audience, it is beneficial for the company, and they can show their aids who can interest
and searching for those products (Dimitrova and Matthes., 2018). This has positive impact on
the organization which help them to increase their growth in the market, and they get new
customers who can buy their product, and they can also gain customers loyalty, but there is
negative impact of this feature is like if someone is watching any negative thing for example if
someone uses watching news which is provoking people then social media will show similar
things to the person and it will impact on their mind, and they will believe on the fake news and
it will work like brainwash. Educated people can understand this but people who are not that
much educated then they can not understand thi8s feature easy and this will diverts their mind
and this can impact on their personal life as well so it is important for the social media platform
to improve this feature.

Discuss the challenges and resume of the security and privacy which are taken when social
media platforms are used
As per view of (Feng, Barbosa and Torres., AT&T Intellectual Property I LP, 2016)
There are some security and privacy related risks which target social media. It is important for
the social media platforms to understand the privacy of the people and it can create big issue for
the normal person. There are some issues which impact in the middle class person and famous
faces as well.
Most commonly accounts get hacked of the people. This is an big issue which is creating
problem for the people and it creates and questioning o the social media platform privacy. It is
easy for the hackers to hack someone's account so easily (Holt., 2016), they get easily access of
any account and recently some celebrates who have millions of followers on social media there
accounts hacked by people. This is creating negative impact on the persona's life, and they can
viral their private chats and pictures publicly. This impact on their personal life, and they have to
face problem when they go out from their home so it is impotent for social media platforms to
make look for their privacy and security issues, and they should identify those hackers who are
doing this illegal things.
Threats associate with the social media not only on social networking it is threat for the
companies security as well because of what workers of the company might disclose, but also
because social networking sides are prime targets for the cyber crime according to the researches

and statistics. Most of the crimes are attempted by the threats on the Facebook who have most
numbers of download on google play (Kumar and et.al., 2016). They are having more than 61
percent threat percentage according to the statistics, 18 percent are on MySpace, 17 percent on
twitter where most of the celebrates post their status and Link-din as 4 percent. This is problem
for the every on eso social media platforms should look for it and come up with the new proper
and high security privacy and policies so people can use those social media apps for their
personal use, and they can make new friends. Recently Facebook also lose their popularity in the
market, and they are loosing their users as compare to their previous record, so they should look
for it and increase their privacy and security.
Even if people have their own social account on the lock-down , then also hackers can
able ti gain their access by the vulnerabilities in their party apps with is integrated with the big
social networks (Ngai, Tao and Moon., 2015). For example hackers can get access of the twitter
accounts of the Amenesty and Forbes international using a flaw in the twitter counter apps which
is used for the analysis of the twitter, hacker are using this app to get the access of the p0roles
accounts, and they can use this for the wrong purpose, so their party pass are also problem for the
people.
According to the (Perse and Lambe., 2016) Phishing scams use social media trick people
into the handling over the personal information of any particular person such as business
information of the person, bank detail and their social media account passwords. One of the most
popular scam on the social media was account one of the most famous actor Rowan Atinson who
is famous for their role and series MR bean. People viral report that MR bean died recently but it
was wrong new he was alive and enjoying their life with their family members. One more
example people used to share links actually directed users to a page that said their computer had
been locked, with a phone number to call for support. Rather than a support team, the phone line
connected to scammers looking for credit card numbers and personal information. Worse, the
“support software” offered was actually a virus.
Social media harassment is now common for the people there is no security and shifty for
the women on the social media. People abuse girls and nowadays teenagers are also using social
media and there people are sharing adult content and features which is creating negative impact
on their mind.

Comparison between two social media platform on the basis of application features and their
suitability
According to (Sunstein., 2018) there are two different platforms which is famous in all
over the world, and they are having huge amount of users people use this both the features to
meet new people and increase their business. Facebook has most of the features which attract
people such as messaging. People can use Facebook application so message their friends and talk
with them, and they can create groups and talk in the group together. They have to send request
to the people they are interested to talk , other person accept their request, and they can talk with
them. These features run through the internet, now they add live video so people can see what
they are doing where they are rigs now, they can also share their memorable features and their
pictures. Instagram has same features, but they are more concern about privacy of the people on
Facebook people can see if someone is online but on Instagram they cannot see their last seen,
now they add this feature, but they can enable according to them, and live application they
launch before the Facebook, so they have more advantages.
Facebook was more popular than the Instagram in 2015 to 2016, but they started looking
their popularity after Instagram comes in the competition. This app is giving good competition to
the Facebook. Most of the teenager group are using Instagram and old people are still using
Instagram. Facebook decrease their popularity because in 2015 cyber crimes were increase and
there was no action prom this application (Tuten and Solomon., 2017)), this was the main reason
Instagram take growth and Facebook users start using Instagram. There are very fewer frauds
and fake post are on Instagram which is attracting people towards this application. They also
band people who are spreading fake news and adult content on Instagram and there is one more
feature in which if someone posts sensitive content on their Instagram account then its shows
warning on the post but there is no privacy errors and steps are taken by the Facebook till now
people are spreading wrong and fake news so most of the Facebook users are still spreading fake
news and there is no legal steps from the Instagram.
On the prospective of business no dough Facebook has more reach than the Instagram
and most of the companies are using Facebook campaigning they also provide analysis of the
whole campaign where they can see their business performance before and after. They can see
how many customers are reaching to their advertisement and this is good feature from this
application. They provide paid promotion and people can post their advertisement in low prices

and low budget which is attracting feature for the companies and most of the companies who are
starting their business newly they are using Facebook advertisement, so they can so their
presence in the market and attract customers to buy their products. Instagram is good but me
cannot compare on the basis of advertisement and business purpose but now they are increasing
their reach because most of the famous personalities are using Instagram, and they give paid
promotion o9n their profile so Facebook and Instagram join together, and they both are working
with each other which is increase more reach to the people, and they are able to generate more
revenue by paid promotions. Companies are spending high amount of money on the Instagram
and Facebook.
Social media can be communication tool or not
Social media is mainly build for the communication because they provide option for the
message and people can talk with their friends and relative through the messaging feature of the
social media and now they have starting putting new options such as calling and video call.
Calling people can take like a normal call and for the calling they use data instead of charges so
it is possible to call from the social media platforms (Allcott, Gentzkow and Yu., 2019). Video
calling is better now on the social media platforms because of 4G internet speed so people can
communicate with the people on the social media thorough the video call, and they can see each
other virtual image, this is affecting on the people and most of the people start communicated
with their friends who are far away from them it is possible from those new features of the social
media platform. It is a proper way of the communication and help to connect people.
CONCLUSION
As per the report has been analyzed the social media platforms. It has been compare and
contrast between the positive and negative aspect of the social media and how it can affect the
business in both the ways. This report also has been discuses about the challenges people faced
in social media and it has been measured the security and privacy when people use these
applications on their phones and how it can effect their personal life as well. This report has been
select Facebook and Instagram, it has been compare and constrict their features, applications and
report also has been discussed suitability of the business and in the end of this repo9rt has been
analyzed that social media platforms can be used as communication tool and how this can be
used for to make effective communication for the people.

REFERANCES
Books and journal
Agnihotri, R. and et.al., 2016. Social media: Influencing customer satisfaction in B2B
sales.Industrial Marketing Management.53. pp.172-180.
Allcott, H., Gentzkow, M. and Yu, C., 2019. Trends in the diffusion of misinformation on social
media. Research & Politics.6(2). p.2053168019848554.
Anderson, M. and Jiang, J., 2018. Teens, social media & technology 2018.Pew Research
Center.31. p.2018.
Curran, J. and Hesmondhalgh, D., 2019.Media and Society. Bloomsbury Academic.
Dimitrova, D. V. and Matthes, J., 2018. Social media in political campaigning around the world:
Theoretical and methodological challenges.
Feng, J., Barbosa, L. D. A. and Torres, V., AT&T Intellectual Property I LP, 2016.Systems and
methods for social media data mining. U.S. Patent 9,262,517.
Holt, D., 2016. Branding in the age of social media. Harvard business review.94(3). p.13.
Kumar, A. and et.al., 2016. From social to sale: The effects of firm-generated content in social
media on customer behavior. Journal of Marketing.80(1). pp.7-25.
Ngai, E. W., Tao, S. S. and Moon, K. K., 2015. Social media research: Theories, constructs, and
conceptual frameworks.International journal of information management.35(1). pp.33-44.
Perse, E. cM. and Lambe, J., 2016. Media effects and society. Routledge.
Sunstein, C. R., 2018. # Republic: Divided democracy in the age of social media. Princeton
University Press.
Tuten, T. L. and Solomon, M. R., 2017. Social media marketing. Sage.