Integrated Professional Skills in the Digital Age: Social Media Report

This report, focusing on integrated professional skills in the digital age, explores the multifaceted impact of social media. It begins by contrasting the positive and negative aspects of social media on the internet, such as its role in information sharing and facilitating connections versus issues like lack of human interaction and potential for misuse. The report then delves into the challenges of privacy and security, including identity theft, hacking, and the inadvertent exposure of personal information, alongside measures to mitigate these risks, such as strong passwords and link scanners. Furthermore, the report compares and contrasts the features and applications of Twitter and Facebook, highlighting their differences in application and functionality. The conclusion summarizes the key findings and underscores the importance of responsible social media use. This analysis is crucial for understanding the dynamics of social media in both personal and professional contexts.

INTEGRATED
PROFESSIONAL SKILLS
IN THE DIGITAL AGE

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Contrast positive and negative aspects of social media on internet.............................................3
Challenges and measures of privacy and security taken when social media services are used
online............................................................................................................................................5
Compare & contrast two examples of social media features and applications............................7
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Social media refers to means of interactions among group of people in which they, share,
exchange and create information as well as ideas. It helps to connect individuals to each other
and make good relations. The present report is based on social media and its positive and
negative aspect on internet. It justified challenges and measure of security and privacy that are
taken into consideration when social media services are used online. Furthermore, this study
clarified two examples of social media, compare its features & applications and also explain their
suitability in context of business.
MAIN BODY
Contrast positive and negative aspects of social media on internet
Internet is worldwide area network that connects computer based systems across the
world, it has many essential applications (Arora, Thirumalaiappan and Miranda, 2019). Social
media are interactive internet based applications that facilitate sharing and creation of
information, thoughts and other forms of expression via virtual networks and communities. It
facilitates development of online social networks by connecting range of users profile with those
of other people or individuals.
There are some positive aspects of social media on internet-
Information sharing-
Social media is the best way to share information, because it is computer based
technology it helps to share data and info easily and faster in way. Users share it that shows up
on their new feed without checking to assure information is truth full and accurate. This online
service are used by many people which makes it easier for them to spread info (Siddiqui and
Singh, 2016).
One of the biggest positive aspect of this application is that is has never been easier to
make new friends, it was quite tough to connect with people. But with social media application
it is very easy to connect and share data from different location, its network changes the whole
idea of friendship.
Social media put positive impact on internet, it helps to create positive digital footprint
and search outcomes. It is a greater way for people to shine online, present their unique
personality and have ownerships over their finding outcomes. By design, it gives users quick
electronic communication of content, include personal documents, data, videos and other things.

My space is one of the best social media network that allows creating personalized wall and
visiting digital wall of likes or dislikes. As discussed by Akram and Kumar, (2017) by positing
pictures and videos on social networking sites, information is shared effectively. Currently
Twitter, Facebook and Instagram are few of the more famous websites that increase traffic. It
helped maximize information and communication travel across borders and internationally. Uses
of this service are varied, but they do have common goal, the main aim of social media is to
share.
Easy to access-
Social media is easy to access and operate, without making efforts anyone can use this
service and acquire information for different purpose. Users engage with social media via tablet,
computer or smart phone via web based applications and software often utilize it for messaging.
It is very easy to check social media quickly while communicate, on a train to work and even
walking into meeting. It is very essential part of being included in today's community, social
media helps to connect, receive data from different applications and share the latest news with
others.
Negative aspects of social media-
Lack of human interactions-
On the other hand, along with positive social media had some negative aspect. Lack of
human interactions is one of the negative aspect of this service on internet, without close
interaction information sharing process will be risky. It leads to fears of decline of face to face
interactions. According to Vriens and van Ingen, (2018) while using social media sites the
quality of in person social interactions will decreases, it does not make strong positive impact on
future social connections. It affects the ability to communicate, social media decrease the chance
of face to face interaction which does not build effective relationship.
Misuse of internet-
In recent time, internet is used unethically, internet abuse is increased more and more, it
refers to improper use of social media and other internet based applications. Unnecessary data
will upload on networking sites that hidden the essential information relate to employment.
Lack of reliable information-
Social media is considered as source of information, due to lack of reliable information it
makes negative impact on collecting data for different purpose (Oberst and et.al., 2017). Without

getting relevant info, no one can do their work and achieve set aims and objectives. Number of
data available on social media site are useless, some information is unreliable, they do not make
any sense.
Addiction-
It is the another negative aspect of social media on internet, addiction is physical and
psychological inability to stop consuming activity or even though, it causes physical harm.
Social media addiction is behavioural dependence that is defined by being overall concerned
about social networking, driven by uncontrollable urge to use and log on to Facebook and other
networking sites. While it have some positive, there are some negative aspects of social media
such as it contribute to addiction. It can be viewed as one form of internet addiction, where
someone exhibits a common excess.
Challenges and measures of privacy and security taken when social media services are used
online
Challenges of privacy and security while using social media services-
Having identity stolen-
Users face challenges of managing their social identity while compromising social
privacy (Jabee and Alam, 2016). It is quite difficult to manager personal profile while using
online social media services, some times personal identity were stolen by identity thieves when
having accounts on highest security settings, there are still ways for identify thief to obtain
personnel information. Most online services have data that is needed such as Birthday or email
address. It is easy for thief to hack an email account by using social data. For example, general
techniques to get personal data is by clicking on forgot password and try to recover info through
email. Once identify thief has access to email account, they get access to all data on personal
social networking sites. Identity fraud or theft happens when thief gain access and uses that data
for their personal gain. It is considered as faceless crime that can trigger host of emotional
reactions.
Getting social profile hacked-
Social media giants Twitter, Facebook and other sites recently suffered such hack
attacks. Hacking is one of the biggest challenge faced while operating social media sites relate to
privacy and security (Almasri and et.al., 2018). Hackers love social networking, going correct to
source to interject malicious code. They steal social networking profile or identity, obstruct

account info and inject viruses to computer, which difficulties for users to use it. Shortened
URLs created on bit.ly are specially susceptible to social media hackers. It can trick users into
visiting harmful sites where professional or personal data can be compromised because of Full
URL would not be seen. Social media hacking is becoming more sophisticated, hackers gain
access to use other accounts its privacy challenge, they used fake profile to connect with number
of people, sharing information that gives attackers remote permission to victims work laptops.
Inadvertently letting stalkers find social media ID-
While using social media sites, personal information are post, once data is posted online,
it is no longer private and will fall into wrong hands. The more info is post, the more vulnerable
become to those who may wish to harm someone else. Even with the highest security or privacy
setting, associates and even other members on online social media networking sites, will
inadvertently leak data about someone else. The websites are subscribed to, the games play on
and apps download on social networking sites all contain personal data. When people are online,
these cookies tract activity as individuals move from sites to site.
Measures of security and privacy when social media services are used-
In context of first challenge, there are many ways or measures of security while using
social media services. Stronger password is the best measure to secure personal information
being stolen. It is quite difficult for hacker to guess the strong password, by using special
characters like capital letters and symbols when creating password, person can secure its ID. This
measure provides important protection from identity theft and financial fraud. One of the most
common way that identity thief break into computers or other tools is by guessing social media
sites passwords, so to protect themselves for hacking, create strong code.
The regards to second challenge, trying a link scanner that protect from privacy or social
media accounts hacking. This is the better way to secure account for longer period of time, a link
scanner is websites that allow to enter URL of link suspect as suspicious to check for security.
Before clicking Shortened links, it is important to check this that also save users from accounts
hacking. URLVoid is social media privacy protection scanner, helps to detect potentially
malicious websites. With this tool, individual can analyse websites through 30 plus black list
systems and online websites reputation services to facilitate detection of fraudulent, helps to
determine websites included in phishing and malware incidents.

In addition to this, to keep sites from tracking or hacking activities, just click on “Do
Note Track” feature. Most social media networking sites have an option to opt out of hacking,
make sure after using online social sites clean cookies as well as cache on browser continually to
help prevent third challenge. This feature permits people to prevent their websites from
collecting data about browser activities unethically. This setting automatically stop hacking or
tracking social media accounts without any further action.
Along with this, there are some additional measures used to protect online privacy. While
sharing information with others, use private browsing mode that help to prevent history by
hackers.
Compare & contrast two examples of social media features and applications
Social media is digital platform used to generate awareness of specific things relate t
commercial and different purpose. It catches all term for variety of internet applications that
permits users to make content and connect with each other.
Twitter is the first example of social media, which is quite different from other examples.
Most people who use twitter internet with app via web more than third part such as twitter feed.
It gives ability to develop groups of Twitter users and helps people immediately see updates
from particular unit of users. Twitter features include, direct messaging, follow people, trending
topic, videos and photos. While Facebook features include friends, wall, news feed, classified
section and download options (Rigby, Deshpande and Blair, 2018).
According to Liu, Kirschner and Karpinski, (2017) Facebook is multi-purpose social
networking application, permits users to chat, post notes and photos and play games. It is used by
members for different of reasons, mostly used by individuals who wish to stay connected with
people that they know offline. As well as maintain posting message and personal profile on their
wall. On the other hand, Majumdar and Bose, (2019) highlighted that Twitter is built around
posting of short 150 character tweest or content and follow message of other users on their
Twitter feed. It is usually used to communicate with other person with similar interests,
regardless of whether Twitter users know one another off site. Auto complete it another key
feature of Twitter, this is interaction design pattern that includes displaying list of
recommendations as user types in text. It speeds up the procedure of sending a twee directed to
specific user.

The differences between Twitter and Facebook is based on their application system,
Facebook permits users to chose from different privacy settings, from totally visible profile to
one that is not searchable except by acknowledged family member or friends. Users will change
privacy setting on each single post, from friends, public only, custom or private.
On contrary, Twitter has only two privacy setting, private and public, private message
can only be read by other that are followed by user. Content cannot have varied privacy settings
which makes Twitter less good than Facebook.
Facebook features ads. These adverts often provide to user, based on preferences
expressed in profile, it sells people information that has been uploaded to profile to other. While
Twitter does not feature ads, they may sell user data to other corporations.
Twitter is fast paced application for users to discover new content and allow seeing what
trending in their social world. It is like an elevator pitch or a way of getting point across faster
and connect people to important news subjects. Facebook, on the other side, is about enjoying
moments of deeper engagement and connecting with family. It is great social media platform to
use when people reach out to other, it is much harder to get like on Facebook pages more than it
is to earn a follower on Twitter.
In context of business, Facebook is suitable for companies, it helps to promote services
or products within target market place effectively. Marketing activities that will cost thousands
of dollars through other promotional channels will gain benefits by using Facebook, it makes it
ideal for business with limited marketing budget. Facebook page is the best place where firms
can publicize business name, contact details and address and briefly define its services, that helps
to gain attention of consumers and job seekers towards them. The Facebook page of business had
some advantages include brand awareness, it is one of the biggest social media site in the world,
that will helps organizations to gain exposure to potential applicants and consumers as well. By
posting links to business websites, management will help increase online visits.
On the other hand, Twitter is also suitable for business, it is another social media or
online news platform where firm communicate in short message more up to 240 characters long
known as tweets. It is one of the world's best and most famous social networking sites with over
335 million users, many firms use this site to connect and reach with their target consumers. It
helps to reach wider people and connect with new customers, it has large user base, which

include potential consumers of companies. Using hashtags will helps management reach target
market interested in particular products or topic.
Yes, social media sites are communication tools, it considered as one of the most
effective way to interact and stay connected with workers and other people. However, by using
Facebook and other sites' person will coordinate message. It is described as gathering of online
communication channels dedicated to community based input, content or information sharing.
CONCLUSION
From above analysis, it has been concluded that social media has some positive and
negative aspect. While using social media sites there are many challenges faced by individual,
but with the help to apply appropriate measures privacy has been maintained. Strong password
on social media accounts decrease the risk of being hacked by hackers. Facebook and Twitter
both are suitable for business as it helps to gain attention of new consumers and spread
information within market for job vacancy.

REFERENCES
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