Contemporary Global Issues in Business and Tourism: Social Networking

This essay delves into the significant impact of social networking on globalisation, focusing on how platforms like Facebook, Twitter, and Instagram have reshaped business practices and international relations. The essay explores various factors, including political, economic, cultural, and ecological aspects, and how social media influences them. It examines the positive and negative impacts of social networking, such as increased connectivity, brand promotion, and the spread of information, while also addressing issues like privacy concerns, cyberbullying, and the potential for misinformation. The essay concludes that social networking plays a crucial role in globalisation, influencing how companies operate, how people communicate, and how cultures interact, impacting the business and tourism sectors by changing the way businesses reach their customers. The essay also highlights the importance of considering both the advantages and disadvantages of social networking in a global context.

Contemporary Global
Issues In Business and
Tourism

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Social Networking has become a large part of everyday life for many people. How has this
changed globalisation.............................................................................................................4
CONCLUSION................................................................................................................................8
REFERNCES.................................................................................................................................10

INTRODUCTION
Social networking is basically the use of internet-based social media websites in order to
stay connected with colleagues, clients, customers, family and friends. In addition to this, social
networking consist of both social purpose as well as business purpose through sites such as
Twitter, LinkedIn, Facebook, Instagram and so on (Akçayır, 2017) . The twenty- first century is
evolving into the time of technological advancements and has develop vast connections which
create opportunities at larger scale. The present essay is based on how social networking has
changed globalisation associated with the factors that is political, economic, cultural and
ecological as well. Many of the organisation adopt globalisation as a technique which is leading
them towards higher growth and success as well.
The report is about Social networking is wider and broader concept which includes
various platform so individual easily increasing connectivity with large numbers of audience. It
includes various social media platform such as Facebook, twitter, what's app and Instagram
which refers to lakes of people are connected and they share view, ideas, contacts and
exchanging information form person to another (Akçayır, 2017). It considered various factors
which helps to enhancing connectivity with each other so it globally impact as well as individual
socially active. In present context, there are ample numbers of digital platform and today's
generation most of using these platform and accordingly developing technology and innovations.
MAIN BODY
Social Networking has become a large part of everyday life for many people. How has this
changed globalisation
In all over the world, billions of people used social media on daily basis and the number
is growing rapidly. It is estimated that 3.05 billion people at present using social networks that
develop vast relationship with their customers, family, colleagues, clients and many more. The
growing use of social media is not only changing the way people communicate but it also
changing the way of doing business and also assist companies to reach large number of people
globally. On the other hand, globalisation is termed as the speed up of exchanges and movements
that is of goods, services, human beings, cultural practices, technologies that is prevail in all over
the world. In addition to this, it is the procedure of integration & international influence of
culture and economies. One of the major impact of globalisation is it increases as well as

promotes interaction among various regions & population around the globe. Some of the
observation & predictions of the way social media is changing world.
In present context, technology changes very fast and social networking plays vital role in
order in day to days life. They are become part of everyone life because each and every
individuals interacting with each other with the helps of using social media. Social media is
important aspect because individuals easily contact them. On that basis social media platforms
helps to easily exchanging and discovering of new information due to sharing ideas and
interacting with each other. There are ample numbers of social media platforms such as what's
app, instagram, twitter and many others. It includes social networking helps to individual they
are socially active in order to they are interacting and sharing new information with each other.
For example, Linkdin is the best example of social networking they allow people to developing
professional network in order to search for new jobs which helps to enhancing their careers.
Globally there are various factors which affect the social networking (Boholano, 2017).
Social media consider as important component of business strategy: Social networking
plays an important role as impact on the way how a company runs and operate as well. It is
determined that with the help of social media applications, organisations are able to reach large
number of people globally which directly impact on the performance as well as profitability of
an organisation. In addition to this, digital marketing allow companies to develop an attractive
and unique content that act as a strategy for raising brand image and performance of an
organisation.
Social networking changed how we govern & are governed: It is stated that social media
allows citizens to be the source of plans, ideas as well as initiatives in an easier manner. In the
future, more of the leaders embrace this form of transparency governance as it is going to be easy
for them to communicate or interact with their constituents. It is determined that this large
symbiotic relationship radically disrupt the increase of technology & the social media ecosystem
which is enabled.
Impact of globalisation:
In the 21st century, there is continuous addition and editing to the existing technologies
and resources as well. The development of technologies assist in creating of relations and gain
opportunities prevailing in the overall market globally. It is determined that globalisation has
developed opportunities for the people that experiencing outsource ideas. It is analysed that

social networking impact on the globalisation in various ways that is elaborated below
considering political, cultural, ecological and economical factors:
Cultural aspect: Social media plays vital role as it impact on culture that is both
negatively and positively. In relation to the positive aspect, it results in raising the connection
and relationship between people and develop an environment which leads towards sharing of
opinions and pictures as well. It is determine that social media affect negatively as inappropriate
content is sharing on social media application that affects societies and mind set of people in a
negative manner. Some of the arguments associated with culture perspective related to social
rights, religion, ideologies and so on. All this will lead to decentralisation of channels of
communication to develop interactions. Moreover, culture impact on the social networking and is
develop awareness and create expression. Engagement of individuals is developed loyalty which
was not a part of promotional activities which were used by company and has change the way a
company performing at marketplace. For instance, Zara is one of the renowned organisation and
is introduce the concept of “Fast fashion”. It is important to develop a responsible brand within
a broad spectrum of clients which are spread across various cultures and age groups as well. For
this, it is important for company to make use of technologies order to connect with its employees
who work overseas. Globalisation allows companies to gain opportunities for expansion that is
mainly based on the ideas of outsourcing. It is determined that social networking assist
companies to make reach large number of customers globally and to maintain coordination with
employees who are working on different locations. All this will lead to raise in performance and
profitability that is gained due to social networking.
Economical-: These factors plays vital role in order to social networking impact on globally
such as most of users are using social media so it directly affect social sites. There are ample
numbers of users are joined various social platforms such Facebook, twitter, instagram and
what's app so basically impact on data and using the internet rate. It considered as large amount
of data transferred from one place to another and they easily connected with more numbers of
people. It involves the size which refers to network of urban and rural individuals are connected
globally.
Positive impact-: Social networking is essential part of life which most of individual
interacted globally so it shows as positive impact is increasing the attractiveness of property
investment.

Negative impact-: It includes negative impact on economy which refers to income issue
arises such as credit card payments as well as also impact mobility of entrepreneurship.
Ecologically-: It includes social networking impact on globally which refers to these
factors measuredly depends on sustainability. It is essential for environment growth and
development in order to creating awareness among consumers. On that basis of social
networking most of individual using digital platform in that way which are not harmful for
environment. It access and shared network with the help of many platform so it directly affect
the natural environment globally. In present context , today's generation most of people utilizing
social media in order to interacting so it important aware about of various environmental
problem (Duguay, 2016). They also impact on business so it considered as developing awareness
of environment in the mind of consumers, encouraging organisation using eco-friendly products
which leads to enhancing the sustainability of business.
Positive impact-: When users and business model adapting proper technology and
producing green products which shows as positive impact on these factor and social networking.
Negative impact: There are includes various measure because individual using various
digital platform and exposures so it impact the ecological factor.
Political-: These factor also affect the social networking concept in order to they are
considering various rules and regulation regarding the social platform so on that basis
government imposed various laws and that social networking sites are adhered to follow such
rules and conditions. In UK the political condition is strong and stable so they utilizing various
digital platform in order to enhancing social connectivity with each other.
Positive impact-: Due to strong political condition of United Kingdom so it shows the
positive impact on social platform which helps to better connectivity with each other.
Negative impact-: It considers as political is uncontrollable factors so government change
the policy which affect the social networking sites globally (García-Recuero, 2016).
Disadvantages of social networking globally.
Social networking is important concept because in present scenario each and every
individual connecting with each other. It developing positive and negative impact on each and
everyone life. It is way to communicate with each other in order to utilizing various social media
platform which provides new idea to start business. These is way to sharing view, ideas, events

and capturing moment using pictures and videos to share with friends and family members. It
considered as disadvantages of social networking which are discussed below.
Easily expose lose lot of information-: Social networking means meaningful connection
with the help of share videos, photographs and many more. Most of individuals using the social
networking platform so it created lot of noise in order to political arguments, posted selfies, share
link and brand images.
Privacy issue-: These is one of the biggest draw back of social networking and it affect
globally because sharing so much data from one person to another person with the using of social
platforms. It includes ample numbers of issues arise in order to developing fake licensing which
allows the platform to use content (Guraya, 2016).
Cyberbullying and peer pressure-: In present context, it includes day by day increasing
the case of cyber crime. They are ample numbers of cases group of peers and they struggle and
the biggest disadvantage for teenagers and young adult so it can easily influencing anyone. It
involves negative behaviours through social media and various cases at school, colleges and
workplace.
Therefore, it includes various social networking disadvantages in order to affect the daily
life of everyone. These includes various aspect which adversely impact in lifestyles because in
toady's generation most of using the social media platform which affect more because all thing
are online as well as using smartphones. Social networking typically happens on mobile device
or computer it will affect each and everyone life (Heath, 2018).
CONCLUSION
From the above discussion, it has been concluded that social networking plays an
important role as is impact directly on the globalisation. In addition to this, it allow companies to
make aware people about its products as well as services globally. It is analysed that there are
various factors that has affected because of increase in social networking and these are culture.
Political, economical, ecological, technological and so on. Moreover, it is analysed that social
networking impact both negatively as well as positively on these factors and considering before
adopt the process of globalisation help business entities to attain higher growth and success in an
effective manner.

REFERNCES
Books & Journal
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education?. Computers in Human Behavior, 71, pp.378-385.
Boholano, H., 2017. Smart social networking: 21st century teaching and learning skills. Research
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Society, 18(6), pp.891-907.
García-Recuero, Á., 2016, April. Discouraging abusive behavior in privacy-preserving online
social networking applications. In Proceedings of the 25th International Conference
Companion on World Wide Web (pp. 305-309).
Guraya, S.Y., 2016. The usage of social networking sites by medical students for educational
purposes: a meta-analysis and systematic review. North American journal of medical
sciences, 8(7), p.268.
Heath, S., 2018. System and method for tracking, utilizing predicting, and implementing online
consumer browsing behavior, buying patterns, social networking communications,
advertisements and communications, for online coupons, products, goods and services,
auctions, and service providers using geospatial mapping technology, and social
networking. U.S. Patent 10,102,546.
Liyanage, J., Facebook Inc, 2020. Approximating unique advertisement impressions on a social
networking system. U.S. Patent 10,783,547.
Olufadi, Y., 2016. Social networking time use scale (SONTUS): A new instrument for measuring
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