This report provides a comprehensive analysis of Sony Mobile Corporation's (SMC) business strategy, exploring its mission, vision, core competencies, and strategic objectives. It identifies issues in SMC's strategic planning process, emphasizing the lack of consensus among management and overly ambitious plans. The report employs strategic planning techniques such as the Boston Matrix and Ansoff's Matrix to evaluate SMC's portfolio and growth strategies. A SWOT analysis highlights SMC's strengths, weaknesses, opportunities, and threats, while a PESTLE analysis examines the political, economic, social, technological, and legal factors affecting SMC's operations. Porter's Five Forces analysis assesses the competitive intensity within the mobile industry. The report also discusses the roles of key stakeholders and recommends diversification, market expansion, and the introduction of new product lines as future strategies for SMC to maximize profit and market share.
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