A Comprehensive Business Strategy Report on Sony Mobile Corporation

This report provides a comprehensive evaluation of Sony Mobile Corporation's business strategy, encompassing its competencies, objectives, and market performance. It delves into the company's background, vision, mission, and strategic plans, highlighting the factors crucial for successful strategy implementation, such as engagement, communication, innovation, project management, and culture. Various techniques for developing strategic plans are explored, including the BCG Matrix and SWOT analysis, alongside an environmental audit using PESTLE analysis and Porter's Five Forces. The report also examines the roles of stakeholders and concludes with a recommendation for product development from the Ansoff Matrix to enhance Sony Mobile's customer base and brand awareness. This detailed analysis aims to provide a thorough understanding of Sony Mobile's strategic positioning and potential avenues for future growth and innovation.

BUSINESS STRATEGY
Sony Mobile Corporation
Task 1

Introduction
This presentation has been prepared to evaluate the
competencies and objectives of Sony. Further,
varied models have been applied to identify the
market performance of Sony. Besides this,
recommendations for future are also included in it.

Company Background
Sony is one of the world's leading mobile
companies providing multimedia devices such as
smart phones, accessories and PC card. Being in the
number forth position of world's largest handset
maker, it has an existence in both developed and
developing markets. It is running around in 40
countries and employing over 7500 employees
across the world.

Vision and Mission of Sony
Vision:
A constant focus on broadband network by using the so far strategy
is the only vision of SMC. It wants to hold its position as a world's
largest broadband entertainment company.
Mission
(a) With a never ending passion for technology, SMC has pledged to
create a broad range of innovatory products in multimedia that
motivates and satisfies everyone's desire.
(b) It is continuously heading towards to make an exciting new world
of entertainment.

Goals and Objectives
• To become a leading provider in electronics by
strengthening its core business area in the market
segment of technological products and services.
• One of its long term goals is to achieve zero carbon by
2050.
• Its target is to reconstruct the television segment as per
the growing and ever changing market.
• Expanding its business in the rising markets and to
create new business by speeding innovation.

Strategic Plan
Strategic plan is a long term plan with a
systematic ever going process of guiding
the members of organization for timely
achievement of goals and objectives.

Factors to formulate the strategic
plan
Successful implementation of strategies in SMC majorly involves five
critical factors, including-
Engagement- It refers to staff engagement in which employees from all
levels of the organization participate together to discuss the common
goals of company and make an effective plan to achieve those. In it,
employees of the stated company are being informed by the senior
management about the need of building a strategic plan.
Communication- Employees are themselves responsible for building a
new strategic plan for the organization without any interference of senior
level management. Thus, it starts with a bottom up communication where
on the basis of surveys, and group meetings, employees provide input to
the process. Later, it is followed by top down communication in which
senior level manager shares the finalized plan with the employees.

Cont.
Innovation- SMC is always focused in leading its way through
bringing innovative products in the market. Therefore, in this
step, employees together build strategies for new products and
services as per the latest consumer’s need and demand.
Project Management- After successful completion of making
plans, creating projects to manage strategies and prioritize each
one of them is the next foremost step towards organization's
prosperity and goodwill.
Culture- The last step is of making a proper identification and
understanding of projects in which management is responsible
to ensure proper execution of plans by its employees.

Techniques For Developing Strategic
Plans
 BCG Matrix

BCG Matrix
Star unit determines high market share in a fast growing
industry, representing the best profits and growth opportunities
for the organization. For example- Products of SMC
representing star are its digital camera, play stations and LCD
TV which are generating high revenue and required huge cash
for sustaining their position. It shows that product is in the
growth stage.
Cash cows shows business with a low growth rate and high
market share. Products of SMC in cash cows are smart phones
like Xperia, projectors and memory media. It generates more
than the required cash that can be used by some other units. It
shows the maturity stage of product.

BCG Matrix
Question Mark represents low market share with a fast
growth rate. To grow their market share, large amount of
cash is required in the form of promotional expenses. Sony
music player, smart watches and VAIO computer fall under
this category.
Dog includes products which have both low market share and
low growth rate. They often have less future chances to
establish as a big cash drainer for the company and it does
not generate any profit for the overall business. Hence, it
can be easily sold off. Such SMC products with a decline
stage include Walkman and CD players.

Strategic Positioning of SMC
 SWOT Analysis
Strength
The main strength of Sony is its
innovation, quality, product
differentiation and specialization.
Weakness
Working with multiple functions, high
price of its product and low battery
efficiency fall under this category.
Opportunities
Dealing in international market and
expanding its business in TV category are
the biggest opportunities for it.
Threats
Competitive market with global economic
recession and electronic network security
are major threats for Sony.