Strategic Analysis and Recommendations for Sony Mobile Corporation

This report provides a detailed analysis of Sony Mobile Corporation's business strategy. It begins with an overview of the company's mission, vision, and core competencies. The report then delves into Sony's strategic planning process, highlighting key factors contributing to its success and evaluating the effectiveness of the techniques employed. A significant portion of the report focuses on environmental audits, including PEST and Porter's Five Forces analyses, to assess the external factors impacting Sony's operations. A SWOT analysis is presented to evaluate the company's internal strengths and weaknesses, as well as external opportunities and threats. The report concludes with a stakeholder analysis, identifying key stakeholders and their roles, and offers strategic recommendations for Sony Mobile Corporation to enhance its competitive advantage and achieve its objectives, including cost reduction, market research, and a focus on core competencies.

Business Strategy
TASK 1

About Sony Mobile Corporation (SMC)
Found in 1945.
First pioneer of transistor technology in 1950.
Merger of two different organizations “Sony” and “Ericsson” have
developed a new corporation “Sony Ericsson”.
Technological revolution in mobile industry is one of the major
objectives of this merger.

A: Mission statement and Company’s vision
To initiate as a leading company of electronics.
To enhance the broadband network.
To foster the use of home electronic appliances and wireless mobile
phones.
To create a stress free working environment for workforce.

Core Competencies
Technological advantage enables to create a unique image.
Provide customers with the latest demand.
Differentiation strategy for developing core ability.
To provide the products after research and development to
customers.
To position itself different from competitors.

Cont..
Cost leadership strategy:
To perform the work with low cost.
To produce the products that can be sold at lower price.
To win competitive advantage.

Objectives of Sony
To attain competitive advantages to sustain in the mobile industry.
To increase the sales and profitability of organization.
To increase the investment amount in research and development.

Strategic Planning Process

Techniques for strategic planning

B) Key factors of Sony’s successful strategic
planning
Leader in product innovation and quality
Investment in broadband network
Investment in internet enabled products
Strong brand value
Promoting world class brand
Fosters dream
Innovation
Research and development

C) Effectiveness of techniques used by SMC
for developing strategic planning
These techniques help in considering different factors which are
important for attaining the goals and objectives.
Effective for analysing strengths and weaknesses of organization.
Effective in developing strategy for cost reduction.
Helpful for developing tactics for the product standardization.
Focus on different strategies for improving quality.
Improve understanding.
These tools focus on centralized management system
These techniques will enhance the creativity and innovation.

Strategic positioning

Strategic Positioning of Sony
New and innovative products and services for customers
High quality assurance
Technological advancement
High marketing and advertising of products and services
Hiring experienced and skilled employees