Managing Employee Pushback During Digital Transformation at Specsavers

This report examines how Specsavers Optical Group Ltd. coped with challenges arising from digital disruption and transformation, focusing on employee pushback. The project outlines the aims and objectives, including lessening employee resistance, identifying workplace achievements driving pushback, analyzing productivity, and determining methods to reduce pushback during digital transformation. A project management plan covers cost, scope, time, quality, communication, risk, and resources, supported by a work breakdown structure and Gantt chart for timeframes and stages. The report employs qualitative and quantitative research methods, analyzes data using appropriate tools and techniques, and communicates recommendations for meaningful conclusions. It also reflects on the value of the research, the decision-making process, and changes to the initial project management plan, with emphasis on learning and performance. The research also uses milestone schedule for effective project management.

Managing a Successful Business Project
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Contents
Introduction......................................................................................................................................3
About the Organization....................................................................................................................3
LO1..................................................................................................................................................4
P1. Devise project aims and objectives for a chosen scenario........................................................4
P2. Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources.................................................................................................6
P3. Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion.......................................................................................................................................7
M1. Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project..........................11
LO2................................................................................................................................................13
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.....................................................................13
M2. Evaluate the accuracy and reliability of different research methods applied.........................16
D1. Critically evaluate the project management process and appropriate research methodologies
applied............................................................................................................................................17
LO3................................................................................................................................................18
P5 Analyse research and data using appropriate tools and techniques..........................................18
P6. Communicate appropriate recommendations as a result of research and data analysis to draw
a valid and meaningful conclusion................................................................................................24
M3. Evaluate the selection of appropriate tools and techniques for accuracy and authenticity to
support and justify recommendations............................................................................................25
LO4................................................................................................................................................26
P7. Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance............................................................................................................................26
M4. Evaluate the value of the project management process and use of qualitative research to
meet stated objectives and support own learning and performance..............................................27
D2. Critically evaluate and reflect on the project outcomes, the decision-making process and
changes or developments of the initial project management plan to support justification of
recommendations and learning during the project.........................................................................28
Conclusion.....................................................................................................................................29
References......................................................................................................................................30
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Introduction
The key question/theme for this project is "how businesses have coped with the major challenges
of digital disruption and transformation." In this unit, the research is conducted on the major
challenges that have come up due to the introduction of the digital technology in the
organizations and the complete transformation of the organizations into digital organizations.
The organization selected for this research is the Specsavers Optical Group Ltd. In this task,
various difficulties that arise due to the digital technology transformation at the workplace and
their effects are studied. This task emphasizes both on the challenges as well as the opportunities
that arise due to the digital technology transformation of the workplace in the organizations like
Specsavers. This report is divided into four tasks, each task describes the provided and assigned
information according to the organizational problems that arise and affect the workplace. This
division helps in providing efficacy to the whole report and also helps in completing the whole
research in the given timeframe and budget.
About the Organization
Specsavers Optical Group Ltd. is operating as dispensing opticians. The company offers
services and provides lenses, spectacles for the different eyesight problems. It has stores at more
than 400 locations and is providing service and operating globally. The company was founded in
1984 and is serving since.
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LO1
P1. Devise project aims and objectives for a chosen scenario.
Title-“Handling Employee Pushback during Digital Transformation.”
Background of Study
In the business world, the companies that have been undergoing changes because of the
transformation of the companies from manual to the use of the digital technologies go through
the problems like handling the employee pushback. The digital technology for years has
contributed to the growth of the quality and quantity of services that are provided to the
customers. It has become very important to be technologically developed and sound to gain the
competitive advantage in this changing business market. The society has adopted the digital
technology and is growing at a fast pace. The management has to decide on many areas before
choosing the type of technology in their organization or the company. The main issue that arises
with the digital transformation of the company is the employee pushback and is very prominent
once the business is transformed into the digital technology (Radwan, 2017). In the initial years
of transforming, the workforce has much work burden and due to the human nature where the
humans are not comfortable with the change in their routine comes up and the employee
pushback arises or starts as they have the fear that they will have to sacrifice their jobs as
advanced equipment and machines can work faster than the human beings. It is very difficult to
handle the employee pushback for the companies. This study is basically focused on handling
the employee pushback during the digital transformation of the company (Saini and Khurana,
2015). For example, in the big companies, the entrance gate has cameras and security checks
and alerts that are digitally managed and controlled and are digitally equipped and there is no
requirement for the human beings or gatekeepers. Same way, for the Specsavers the research is
conducted on the employee pushback during the digital transformation. It is important to
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analyze the employee pushback in the Specsavers during the digital transformation as various
departments of Specsavers have changed because of the digital technology transformation.
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Aims:-
The aim of this study is to focus on the employee pushback in Specsavers while the digital
transformation has taken place and effectiveness in working with the employee pushback.
Objectives:-
-to introduce new ways to lessen the employee pushback for Specsavers.
-to identify workplace achievements of Specsavers that drive employee pushback.
-to analyse the productivity of the workplace with and without employee pushback.
-to determine methods to reduce employee pushback with digital transformation in Specsavers.
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P2. Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources.
It is a process that helps in the management of the execution of the project plan. It is also a
document that is formally approved and includes various applications of cost, time, scope,
knowledge, skills, and tools. In this report, the Specsavers is taken as the organization and the
employee pushback will be discussed in detail in regards to the Specsavers as it has been
digitally transformed in recent years. With the help of the project management plan, the project
can be carried out efficiently and effectively throughout as the plan management helps in
providing the resources to the project at the exact time and helps in completing the project within
the timeframe provided (Soria, et. al., 2018). The different elements are presented below under
the project management plan that needs to be taken care of for completing this research project:-
Quality – The quality is managed throughout the project and quality assessment and
management are taken into consideration for the whole project for the Specsavers to determine
effective and efficient results of the study.
Cost – The cost for the whole project that includes the cost of rate of the human resource, the
resources is predetermined and is involved in this section. With the help of the cost
determination, the project gets an approx fund requirement which helps in building the budget
for the whole project.
Communication – The mode of communication for this whole project with the human resource
and other workers will be via mobile phones, messages, emails, websites and meetings that will
help in communicating with each other throughout the working of the project.
Time – The time for this project will be starting from June 2018 and it will end in June 2019.
The timeframe is set for the project and the project manager will have to complete the project in
time.
Scope – The regional and national scope of the project, as well as the internal and external scope
of the project, is considered for this project to ensure the effective working of the project.
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P3. Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion.
The work breakdown structure for the Specsavers is developed below which is considered as the
first step for this project and the effectiveness and efficiency of the work structure will lead the
project towards success.
Work Breakdown Structure:-
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Aims and Objectives
Data collectionPlanning
Data analysis
Technique selectionImplementing
Recommendation
Controlling and monitoring
Completion and
Submission
Project Goal

Action Plan
Activities Description Start Date End Date Duration
(monthly)
Project
Planning
After the
identification of
the research
topic, the
planning of the
project is done
via project
management plan
which is
considered as the
first and essential
step towards the
project research.
15/06/2018 31/07/2018 1.5 months
Blueprint
development of
research
The blueprint of
the project
management
plan is
developed where
the aims and
objectives of the
plan are
discussed in
detail.
01/08/2018 31/10/2018 2 months
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Data collection After the above
step, the data
collection
regarding the
research is done
via various
resources and
books and the
required
information is
gathered.
01/11/2018 31/01/2019 3 months
Data analysis &
testing
Data analysis
and testing are
done for the
collected data
and information
that is gathered
in the above
step.
01/02/2019 31/03/2019 2 months
Implementation In this step, the
implementation
of the collected
data is done
after the
analysis of the
data is done
thoroughly.
01/04/2019 31/05/2019 2 months
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Monitoring and
recommending
In this final step,
the monitoring
and
recommendatio
n are done of the
plan that has
been discussed
above.
01/06/2019 15/06/2019 0.5 month
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Gantt chart
Months
Activities
June 2018-June 2019
Jun-
18
Jul-
18
Aug-
18
Sep-
18
Oct-
18
Nov-
18
Dec-
18
Jan-
18
Feb-
18
Mar-
18
Apr-
18
May-
18
Jun-
18
Project Planning
Research
blueprint
Data Collection
Data analysis &
testing
Implementation
Monitoring &
Recommendatio
n
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M1. Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project.
The project management plan should be comprehensive and effective because the whole research
is done according to the project management plan that is developed at the beginning of the
research. The project management plan should be clear and the clarity helps in rectifying the
errors and mistakes that occur during the completion of the project (Hoffer, et. al., 2015). The
action plan is formulated to aid the project management plan and is a tabular presentation of the
whole project management plan. The Gantt chart and the work breakdown structure are the
graphical representation of the whole management plan. The researcher needs to complete all
the important steps of management plan before starting the research and collecting the data. The
work should be distributed according to the required time and resources so that the efficiency is
maintained along with the cost (Lok and He, 2017). The whole research should be within the
budget and should be completed according to the given timeframe. Milestone schedule is very
important part of the whole research project management plan.
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Below is the Milestone Schedule that is shown with the help of a chart.
Months Activities
June 2018-June2019
Jun
-18
Jul-
18
Aug
-18
Sep
-18
Oct
-18
Nov
-18
Dec
-18
Jan
-18
Feb
-18
Mar
-18
Apr
-18
May
-18
Jun
-18
Project Planning
Mileston
e1
Research
blueprint
Milestone
2
Data Collection Milestone3
Data analysis &
testing
Milestone
4
Implementation
Milestone
5
Monitoring &
Recommendation
Milestone
6
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LO2
P4 Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.
The accurate research methods are very important for an effective research and it is the duty of
the researcher to choose appropriate research method from the various research methods
(Sanders and Cohen, 2017). For the small-scale research, the qualitative and quantitative
research methods are appropriate and can be conducted via using a questionnaire and with the
help of the target audience it can be achieved which is the quantitative part and the outcome part
is the qualitative as it is achieved via data numerically.
Logbook Information
Week-1
1.1 Update on weekly research/tasks achieved
The Specsavers management strongly went through the employee pushback that has taken place
within the organization during the digital transformation.
1.2 Any risks and/or issues identified?
Some problems were encountered like a problem with the employee adjustment according to the
task requirement.
1.3 Problems encountered
Problems encountered were related to employee adjustment in the first week of the research.
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1.4 New ideas and change of project direction
For achieving the task new ideas as well as few changes were made in the tools that we were
using for the change of project direction.
1. 5 What have I learned about myself this week?
The first week of research was done and in this week it was learned that with the help of this
research it will become easier for the Specsavers to achieve success on employee pushback and
get completely digital transformed.
1.6 Task planned for next week
In the second week, a small training will be provided to the team of the research for all the tasks
that will need to be performed in this month.
1.7 Project Plan status to date.
The task requirements are fulfilled and are up to date. All the data gathered was through face-to-
face interviews and questionnaires and internet information, and with the help of this data the
task has become easier and will be completed on time and within the cost that is predicted by the
management.
1.8 Supervisor comments to address.
In this first week of this research project, it is clear that the digital transformation has raised the
employee pushback and it will be ethical for Specsavers to consider their employees' job
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security along with the digital technology usage.
Week-2
1.1 Update on weekly research/tasks achieved
One more week is completed and the manager has decided to give information to the research
team on the employee pushback in the organization. In the second week of the research project,
tasks were set that were needed to be completed in this week and the research was commenced.
1.2 Any risks and/or issues identified?
No issues or risks were identified.
1.3 Problems encountered
No problems were encountered.
1.4 New ideas and change of project direction
All the work that has to be completed in this week is on track and will be completed by the end
of this week without any change of project direction.
1. 5 What have I learned about myself this week?
In the second week of research, it was learnt that with the help of this research it will become
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easier to get digital transformed.
1.6 Task planned for next week
In the third week also, training will be continued to the team.
1.7 Project Plan status to date.
In the second week, tasks are clearly explained to the people who are involved in this task and
Specsavers profit rate will also be considered which will be kept in mind along with the
employees' job security and employee pushback.
1.8 Supervisor comments to address.
The task requirements for this week are fulfilled and all the planned activities were carried out in
order to complete the given work by the research manager. Effective management of time, as
well as effective management of cost, is required to further carry out the research for Specsavers
employees pushback during the transformation to digital technology.
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Questionnaire
Do you agree that employee pushback obstructs the digital transformation of business?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree.
Is digital transformation of business a challenge for the job security of the employees?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree.
Which department has been affected much by digital transformation of Specsavers?
Human Resource
Operations Management
Do you agree that the productivity of the company decreases with employee pushback?
Strongly Agree
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Agree
Neutral
Disagree
Strongly Disagree
According to you, what is the best way to handle the employee pushback?
Training on regular basis.
Informing after complete digital transformation.
According to you what is the main reason for employee pushback for digital transformation of
the company?
Job security
Discomfort
According to you, does digital transformation helps in reducing the workload of employees?
Yes
No
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M2. Evaluate the accuracy and reliability of different research methods applied.
The qualitative and quantitative research methods are considered best and accurate methods for
the research projects while conducting the research in a big organization like Specsavers where
the employee pushback is quite significant. This research is in accordance with the theme that is
a problem of employee pushback with the digital transformation in the organization (Halibozek
and Kovacich, 2017). There are various methods that researchers use for reliability and accuracy
and among them, the method of primary and secondary data collection is also done via journals,
books, face-to-face interviews, surveys, etc. For the accurate analysis of the research, a
qualitative method is adopted throughout the research.
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D1. Critically evaluate the project management process and appropriate research
methodologies applied.
The whole process if developed and implemented under the guidance of an expert will give
excellent and efficient results, therefore, it is very important that the whole project is started and
until its completion is managed under experts guidance (Grayson and Hodges, 2017). The
research should be done stepwise and all the steps should be clear and comprehensive so that
efficiency is maintained. Qualitative and quantitative research methodologies are used in this
research project. No manipulation of data should be done and accuracy and efficiency should be
maintained throughout the whole research management process. The sampling method is
applied to this project. The researcher has used appropriate data collection for the analysis and
the methodology was assisted with the help of qualitative and quantitative methods (Harvey and
Allard, 2015). It was very much necessary and important that all the activities that were done
should be identified and therefore the work breakdown structure also helped in keeping a check
on the measures that were taken to complete the whole project in time, which helped in
successful completion of the research and therefore all the activities done throughout the
research were commendable and have given the effective and efficient results (Butler and
Wilson, 2015).
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LO3
P5 Analyse research and data using appropriate tools and techniques.
For the qualitative research technique, a questionnaire is projected and analysis is done according
to the answers received for the questions. The questionnaire is distributed among the employees
of different organizations and their views are taken in the form of the answers received (Brand,
et. al., 2016). The main topic for the questionnaire was handling employee pushback during the
digital transformation of the Specsavers. About 100 employees were chosen for the
questionnaires who work in different organizations and at different posts. Through this method
of sampling questionnaire and collecting data, it allowed a better understanding of the theme of
this project.
The questionnaire analysis is done below:-
Questionnaire Analysis
 Do you agree that employee pushback obstructs the digital transformation of business?
Options Remarks
Strongly
Agree
40
Agree 20
Neutral 10
Disagree 20
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Strongly
Disagree
10
.
Strongly
Agree Agree Neutral Disagree Strongly
Disagree
0
5
10
15
20
25
30
35
40
Remarks
Options
Interpretation 1:- The data provided interprets that the employee pushback obstructs the digital
transformation of the organization. Majority of the respondents strongly agree with the theme
which means that the employee pushback should be handled in the organizations so that the
working of the organization is not hampered and the workings go smoothly.
 Is digital transformation of business a challenge for the job security of the employees?
Options Remarks
Strongly Agree 30
Agree 20
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Neutral 10
Disagree 20
Strongly
Disagree
20
Strongly
Agree Agree Neutral Disagree Strongly
Disagree
0
5
10
15
20
25
30
Remarks
Options
Interpretation 2:-Majority of the employees agree with the theme and this interprets that the job
security is the main reason behind employee pushback for the digital transformation. The
companies can easily deal with the employee pushback if they pre-plan everything and provide
routine information to their employees.
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 Which department has been affected much by digital transformation of Specsavers?
Options Remarks
Human Resource 10
Operations
Management
90
Human Resource Operations Management
0
10
20
30
40
50
60
70
80
90
Remarks
Options
Interpretation 3:- According to the employees, the majority go with the operations
management which means that the employees feel that the operations department of Specsavers
is affected with the digital transformation and it predicts that the human resource department is
not that much affected with the use of the digital technology.
 Do you agree that the productivity of the company decreases with employee pushback?
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Options Remarks
Strongly Agree 50
Agree 30
Neutral 10
Disagree 7
Strongly Disagree 3
Strongly
Agree Agree Neutral Disagree Strongly
Disagree
0
5
10
15
20
25
30
35
40
45
50
Remarks
Options
Interpretation 4:-Majority of the employees agree that the employee pushback decreases the
productivity of the organization. It may be due to the reason that employees are not ready for the
changes and this frustrates them and let them work less.
 According to you, what is the best way to handle the employee pushback?
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Options Remarks
Transparency on digital information 95
Not informing employees about the information on digital
transformation
5
0
30
60
90
Remarks
O p t i o n s
Interpretation 5:- The above graph analysis that majority of the respondents believe that the
best way to deal with the employee pushback is the transparency which should be there in the
organization and there are no complications further due to this. The employees should be
informed about the changes intermittently and they should deal with the changes accordingly.
 According to you what is the main reason for employee pushback for digital transformation of
the company?
Options Remarks
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Job
security
90
Job
discomfor
t
10
Job security Job discomfort
0
10
20
30
40
50
60
70
80
90
Remarks
Options
Interpretation 6: the -The majority of the respondents feel that the job security is the main
reason behind the employee pushback and it should be handled by the company within the time
so that it does not become a big issue. The job discomfort is not considered as the reason behind
the employee pushback; it is the job security that matters for the employees according to the
provided data above.
 According to you, does digital transformation helps in reducing workload of employees?
Options Remarks
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Yes 50
No 50
Yes No
0
5
10
15
20
25
30
35
40
45
50
Remarks
Options
Interpretation 7:- According to the provided data, half of the employees feel that the digital
transformation helps in reducing the workload of the employees whereas half of the employees
feel that they get no help in their workload with the digital transformation. The above graph
interprets that employee pushback may and may not be due to work overload as half of the
percentage of the employees agree and rest disagree.
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P6. Communicate appropriate recommendations as a result of research and data analysis
to draw valid and meaningful conclusion.
With the help of the above interpretation and various data analysis, the reasons of the employee
pushback in the organizations during the digital transformation is analysed and interpreted and
various recommendations are provided by the researchers after analysis for providing a valid and
meaningful conclusion to this research (Bataineh, 2017). The recommendations are as stated
below which will help in lessening the employee pushback during digital transformation.
Recommendations:-
-Job security should be provided.
-Employees should be educated on the digital transformation from the beginning.
-Digital transformation is important for company and employees, realization should be made to
the employees.
-All doubts should be alleviated regarding the digital transformation.
-Organizations should be transparent and employees should be informed about the changes at
every step.
-consistency should be maintained in daily workflow.
-employee empowerment will help alleviate employee pushback.
-also, the organizations can try compelling strategies for better handling employee pushback.
M3. Evaluate the selection of appropriate tools and techniques for accuracy and
authenticity to support and justify recommendations.
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The selection of the tools by the researchers for the topic Specsavers is done with the help of the
innovative and advanced technology which are used in this research project throughout to get
accurate results of the research (Asri, et. al., 2017). In this research, the use of the primary and
secondary source is done for better achievement of the research. Effective tools and techniques
along with the skills of the professionals are used. The use of effective tools helped in extracting
the accurate results in effective ways. The recommendations above can help the organization in
handling the employee pushback efficiently and will help in allowing the organization to get
digital transformation and enhancement of the skills as per the new trends and this will increase
the working and profitability of the organization in the competitive market (Barry, 2017).
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LO4
P7. Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance.
The research helped in meeting the stated objectives with the help of new and advanced
technologies, the management of the Specsavers will need to change their management
techniques and strategies for implementing and attaining the goals and for handling the employee
pushback during digital transformation. This change will help to overcome all the problems that
arise during the digital transformation of the organization. The market value will increase
according to the research if the employee pushback is handled in a proper manner (Cooke-
Davies, 2017). Analysing the basic information regarding the digital transformation and the
problems related to it is very necessary to overcome those problems. This research has helped in
overcoming all the problems that arise with the digital transformation. The learning and
performance of the development programs and training that were provided to the research team
which was very beneficial for providing value to the research for meeting objectives (Gordon,
2016). For managing the work in a proper manner graphically, Gantt chart and work breakdown
structure are made. The employee pushback should be handled accordingly so that the business
operations of the Specsavers run smoothly.
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M4. Evaluate the value of the project management process and use of qualitative research
to meet stated objectives and support own learning and performance.
The project management process has achieved the goals that were set for the research project.
The objectives that were set for the project are for the year 2018-19 and need efficient and
effective tools and techniques for achieving them which were used in this project management
process (Hillson, 2017). The quality needs to be maintained throughout the project research.
The important aspect of this research is that it has helped tremendously in achieving the
objectives in an organized and planned way. The time, cost, the scope was initially planned and
projected by the project process and were estimated accordingly and were achieved in inefficient
manner. The whole project was cost-effective and proper management helped in achieving the
required accurate results for the whole task (Taran, et. al., 2015). The whole process of the
project included various aspects of the planning of the project, processing and implementing, and
monitoring and recommendations which are provided at the end of the project. With the help of
new methods and techniques for the employee pushback during digital transformation will help
the organization achieve the target and good position in the market because of the presence of
vast competitiveness in this industry.
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D2. Critically evaluate and reflect on the project outcomes, the decision-making process
and changes or developments of the initial project management plan to support
justification of recommendations and learning during the project.
The whole project management plan was developed and implemented under the guidance of the
experts that have helped in achieving the project outcomes efficiently and effectively. The
quality was maintained throughout the project and effective tools and techniques were used for
the project so that the outcome and the results be effective and accurate, which has been
maintained and established. All the formal documents were drafted and accurately filed before
the starting of the project to minimize the errors for the project. All the activities were planned
and everything went as per the plan and the little bit changes were done which increased the
accuracy and efficiency of the project (Trevino and Nelson, 2016). The recommendations
provided for the project were completely based on the outcome of the survey and other
qualitative methods that were used for the project processing. The outcomes were based on the
effective decisions that were taken during and before the starting of the project. The researcher
has been compliant with all the efficacy in the data and this has led in eliminating the
manipulative decisions in the outcomes, therefore the outcomes were accurate and efficient
which proves the efficacy of the research (Ward, 2016).
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Conclusion
To conclude, the above discussions that are projected in this report emphasizes' that handling the
project skilfully and tactfully helps in the accurate and efficient outcome of the research. During
the research, it was analysed that handling the employee pushback during digital transformation
will lead to good results for the Specsavers and all other big organizations that are undergoing
complete or transient digital transformation. The Specsavers management needs to analyse the
employee pushback within their organization and should overcome the employee pushback with
the help of the above-provided recommendations as digital transformation is also an important
aspect for the company to determine its position in the market and gain the competitive
advantage in the competitive market. Primary and secondary methods were used for collecting
data and information for obtaining accurate results for this project which includes a questionnaire
and use of blogs, journals, books, articles, etc. This research project concluded that the
qualitative research methods help in attaining the objectives skilfully within given timeframe.
The current and future business activities can be managed according to the outcome of the
research and apply the above-provided recommendations in the business.
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References
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Managing Projects within the Oil and Gas Industries in Malaysia. ICOPS2017 eProceedings,
p.354.
 Barry, W.S., 2017. Managing a Transport Business: Business Management in Transport 2 (Vol.
14). Routledge.
 Bataineh, A., 2017. Managing and Sustaining Strategic Relationships with Distributors by
Electronic Agencies in Jordan. World Academy of Science, Engineering, and Technology,
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