Research Methods and Techniques Used by Starbucks: Project Report

This report examines the research methods employed by Starbucks, focusing on how the company gathers information about market demands and consumer behavior. It explores various techniques, including the use of social media, email surveys, and telephonic interviews. The report highlights the significance of these methods in collecting data and enhancing organizational performance. It also discusses the application of both primary and secondary research methods, with specific attention to face-to-face interviews and personal interactions with the target audience. The conclusion emphasizes the role of research in improving work efficiency and overall organizational performance. The report references several academic sources to support the analysis, providing a comprehensive overview of Starbucks' approach to market research.

RESEARCH
PROJECT
TASK 4

Introduction
Research is a function that each and every organization does in order to get
information about market needs and demands regarding company's
products and services. There are so many types present like primary and
secondary for conducting research.

By using and appropriate media for
outcomes of research
In this section there are some methods like social media, emails and by
telephonic interview which are comprised in research methods. Millions of
people are using social networking sites and if researcher wants data from real
respondents then he/she can take advantages of these methods and can ask
questions through internet and online tools and technologies. Social media aids
researcher in collecting and gathering information on daily basis. In today's
world, more than half people are using social networking sites and these people
could be addressed for desired research outcome.

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Other method is emails. Researcher can prepare a questionnaire then can send
it upon emails and then respondents can answer these questions and then mail
that contains answers could be send back on same email id. This type of action
is useful in enhancing performance level of company. This questionnaire
could be used in survey methods by make some additional modifications and
other mode is decided as telephonic interview. Data collected from this
method is fine accurate and authenticate.

Conclusion
Above report is summarised as research is functions that is conducted in order
to attain all required information which is related to market demands and
conditions. A research could be done by taking aid of various methods like
qualitative and quantitative along with primary and secondary research
methods. Techniques that are used by Starbucks company is face to face
interview and personal interaction with target audience. Research is quite
useful in enhancing work efficiency and performance of organisation.

References
Ary, D. and et. al., 2018. Introduction to research in education. Cengage
Learning.
Campbell, D. T. and Stanley, J. C., 2015. Experimental and quasi-
experimental designs for research. Ravenio Books.
Corbin, J., Strauss, A. and Strauss, A. L., 2014. Basics of qualitative
research. Sage.
Denscombe, M., 2014. The good research guide: for small-scale social
research projects. McGraw-Hill Education (UK).
Glaser, B. G. and Strauss, A. L., 2017. Discovery of grounded theory:
Strategies for qualitative research. Routledge.