Strategic Information Systems for Business and Enterprise: Woolworths

This report provides a comprehensive analysis of the strategic information systems employed by Woolworths Supermarkets. It begins with an overview of the company's organizational structure and its evolution, highlighting key aspects of its operational management and market position. The report delves into the organizational problems faced by Woolworths, including fluctuations in revenue, competition, and customer satisfaction issues. A detailed system flowchart of sales procedures is presented, offering insights into the company's sales process. Furthermore, the report examines control problems related to service design, forecasting, and supply chain management. It also discusses the accounting software packages utilized by Woolworths, particularly the benefits of B2B solutions. The report assesses the market size, competitive advantages, and limitations, concluding with recommendations for improvement and strategies to enhance Woolworths' position in the retail market.

Running head: STRATEGIC INFORMATION SYSTEMS FOR BUSINESS AND
ENTERPRISE
Strategic information systems
Name of the Student
Name of the University
Author’s note

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STRATEGIC INFORMATION SYSTEMS FOR BUSINESS AND ENTERPRISE
Executive Summary
This report focuses on the structure of the organisation of Woolworth Supermarkets. The
importance of the organisational structure has been depicted in the report the ups and downs of
the position of company has been focused in the report. The sales flowchart of the company has
been provided to analyse the condition of the company in the market. The B2B accounting
software packages helps in maintaining the solutions of the challenges faced by the company in
the market.

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Table of Contents
Introduction......................................................................................................................................3
Overview of the Company...............................................................................................................3
Organisational Problems..................................................................................................................5
System Flowchart of sales procedures.............................................................................................9
Control Problems...........................................................................................................................10
Accounting software packages......................................................................................................12
Market Size....................................................................................................................................13
Competitive advantage..................................................................................................................14
Limitation and Recommendation..................................................................................................15
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

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STRATEGIC INFORMATION SYSTEMS FOR BUSINESS AND ENTERPRISE
Introduction
The Information System has been increasing its potential in the business organisation. The
Information System is implemented with the strategic business convocation in the market.
This literature review deals with the strategic events of the Woolworth Supermarkets, Australia.
The organisation stricture and its overview has been discussed in the report. The recent market
analysis and operational management of the company has been analysed properly in the report.
This report outlines the accounting software used by the company and its demerits. The leaders
of the market has been properly discussed in the report for analysing the competition in the
market. The challenges and gaps in the accounting software are resolved with the help of
different strategies.
Overview of the Company
Woolworths Supermarket is one of the largest retail market chain in the Australia founded in
1924. It has grown up to a huge retail market chain all over the world. There are more than 1000
stores in Australia and 968 supermarkets. It has received its revenue from food and groceries
stores. Woolworth group had a turnover of $27.9 billion in FY2004 in which food and liquor
contributed $22 billion (Woolworths.com.au, 2017).

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Figure 1: Corporate structure of Woolworths Supermarket
(Source: Woolworths.com.au, 2017)

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STRATEGIC INFORMATION SYSTEMS FOR BUSINESS AND ENTERPRISE
Figure 2: Management Structure of Woolworths Supermarket
(Source: Woolworths.com.au, 2017)
Both the above figures are showing the organisational structure of the Woolworths Supermarket.
The companies gave the managing director at the top of the hierarchy.
Organisational Problems
There is a drastic change in the revenue of the company over the years. These changes have
raised due to the fluctuations in the market share of the company in the market. The operational
strategies of the company have gone wrong for the company in the market. The change on the
operational system of the company have not shown any huge growth in the market (Galliers and
Leidner 2014). The increase in the number of the competitors in the market has causes threat for

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the company. The company is not able to fulfil the requirements of the customer in the market.
There a huge change in the market share of the company in the recent years. The degradation in
the demand and price of some gods have caused loss for the company. The price of some other
goods have increased in the store of the company that has lost sight of the customers in the
market.
Figure 3: Reduce in sales of Woolworths Supermarket
(Source: Peppard and Ward 2016)

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STRATEGIC INFORMATION SYSTEMS FOR BUSINESS AND ENTERPRISE
The company has shown inefficiency in fulfilling the requirement and expectation of the
customers in the market. This system has caused loss in the market for the company. The
customers are getting distracted due to the increase in the price of the product sin the stores of
the company. The structure of the organisation has not able to perform in the operational
management of the company. The company has not fulfilled the vision and mission statement of
the company. The marketing terns and department of the company not worked properly that have
neglected the image of the company in the market (Peppard and Ward 2016). The marketing of
the products and services of company in the market has not been done properly that has caused
depletion in the resources of the company in the market.

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STRATEGIC INFORMATION SYSTEMS FOR BUSINESS AND ENTERPRISE
Figure 4: Strategies of Woolworth Supermarket
(Source: Peppard and Ward 2016)
The system acquisition method of the Woolworths Supermarket is based on the ERP model. The
above figure describes about the new model of the company that is designed by the CEO of the
company. The SAP model has been implemented in the company for providing stability to the
company in the market (Pearlson, Saunders and Galletta 2016). The new ERP model of the
organisation has able to channelize the relationship with customers in the market. The ERP
system has able to focus on the retail stores of the company and providing products at a low price

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to the customers. The SAP has helped in maintaining the database of the company in the market.
A properly arranged database helps in proper fetching of the data and information regarding the
operations performed in the organisation.
System Flowchart of sales procedures
Figure 5: System Flowchart of sales procedures of Woolworth Supermarket
(Source: Nguyen, Nguyen and Bosch 2017)

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The above figure is a System Flowchart of sales procedure of sales process of the company. This
procedure helps in maintaining the visual effect of the sales process and identifies related issues
and challenges in the sales process of the company (Coviello and Tanev 2017). The flow chart
has described about the sales procedure of the Woolworth Supermarket, Australia.
The flowchart provided above signifies that the customer has to submit the post order (PO) on
the online website. The process has to be executed and is processed by the portal. The agent of
the company have reviewed the order provided by the customer (Cassidy 2016). The agent
provides conditions of the products, the standard terms, and approves the order. The order is
under terms and conditions, the request of the agent is proceed for the approval of order from
respective customer. The payment process might be initiated for the customers after the
confirmation of the order. The customer have to make the payment with the help of the payment
gateway. There are some changes in the product asked by the company and the customer makes
changes according to their choice.
If there is no changes in the choices and order of the customer, the order is ready for the
delivery (Nguyen, Nguyen and Bosch 2017). The order is shipped for delivery and send to the
local dealer of the order nearby on successful transaction. After that, the delivery individual
successfully delivers the order to the customer.
Control Problems
The principles of the operational body of the company revolves around the shareholders and
customers (Wu et al. 2015). The retail market of the company is affected by external factors
including the environmental and social influences of the company. The problems that are

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affecting the brand image of the company in the market. These problems includes the bad
products and services of the company in the market.