Strategic Information Systems Analysis Report for CANVA Company

This report provides a comprehensive analysis of CANVA, a graphic design company. It begins with an introduction to CANVA and its use of accounting software, followed by a detailed examination of the company's organizational structure, highlighting key roles and interactions. The report identifies operational problems, such as the lack of technical knowledge among employees and poor coordination between departments. It then explores the system acquisition method, including the benefits of custom and ERP software, and presents a flowchart of the Business Process Management (BPM). The second section delves into the adoption and development of accounting software, examining market size, leaders, challenges, and recommendations for improvement. Challenges such as high costs and security concerns are discussed. The report concludes by summarizing the key findings and emphasizing the importance of strategic information systems for CANVA's success. References to relevant literature are also included.

Running head: CANVA
Strategic Information Systems
Name of the student:
Name of the University:
Author note:

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Table of Contents
Introduction......................................................................................................................................2
SECTION: 1....................................................................................................................................2
The structure of the Organization................................................................................................2
Problems faced by the operations....................................................................................................4
The System Acquisition Method.....................................................................................................5
FLOWCHART OF BPM.................................................................................................................6
Description of the Figure.............................................................................................................7
Resolving problems.....................................................................................................................7
Section 2..........................................................................................................................................8
Adoption and Development of the software................................................................................8
Current size of the Market...............................................................................................................9
Market’s leader................................................................................................................................9
Challenges and Recommendations................................................................................................10
Challenges......................................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

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Introduction
Packages that have given assistance to the accountants and other people in doing
recording and reporting the transactions which are financial belong to the association known by
the name accounting software packages associations which are smaller can select the product
which are off- shore in nature and the associations which are larger can opt for the solutions
which are customized in order to incorporate a larger amount of Data from the other important
departments. An involvement of types of modules contains in these packages which incorporates,
payable accounts, and the payrolls which are considered to be receivable. This report inserts
numerous details of the associations determine by the name “CANVA”. CANVA is nothing but
a organization based on a graphic design and this is quite popular amongst the citizens of
Australia and this firm makes use of the accounting software. The structure of the organization,
their market size and the important aspects which are linked with the software packages of the
accounting is also being described in this report.
SECTION: 1
The structure of the Organization
The company name CANA was established in the year 2012. In this year, the company’s
website gained popularity in more than 76,000 consumers. This founder of the firm is Melanie
Perkins and the other owners of this organization are Cliff Obrecht and Cameron Adams. The
main function of this firm is to provide the graphical designs to the ones who uses it. CANVA
provides connection which is welcoming photographers to their users. To introduce the social
media’s graphics, the firm gives support to their client. The organization provides both paid and
free services. By taking the support of the firm, the buildings of the designs and beautifully

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framed documents can be done easily. The firm gives its users with the different form of
templates and meaning to the logos they create. The primary focus of this particular association
is to enhance the satisfaction of the customers and these results to the name of the organization
as one of the coolest technological company. The CEO, marketers and designers are divided into
three parts. (Xie, Hickman and Zhou, 2007). The structure gives description about the procedures
of the interaction which takes place inside the organization of Canva. The main purpose of this
particular association is to make the customers understand by encouraging them to use the
services of their firm. The structure of CANVA is illustrated below:

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Problems faced by the operations
There are certain issues of this organization and the problems are being highlighted
properly under
Issues Descriptions
No proper usages of technical based knowledge An absence of the technical based knowledge in
some of the employees of canva includes that most
of the workers do not have the IT background.
There are employees however, who knows
marketing and designing in the company. The three

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people cannot control the technical maintenance
work. Therefore, these kinds of employees cannot
able to access and make use of the company’s
accounting based software.
No proper Coordination The coordination among the employees is absent at
a level of the firm. For example: there is an absence
of cooperation between the members of the
marketing team and the CEO and also the members
being identified to not expressing their cooperation
with the CEO. The department, however, also
facing problems while trying to keep the record of
the task through the various departments of the
firm. The knowledge’s absence is the real reason
which is culminating to the failure of the members
of the staff with a coherency. (Schibrowsky, 2012).
The System Acquisition Method
The each and every problem are connected to the system for solving problems in the
organization. Such problems can be solved by the system of custom software and other ERP
software. The present system of the firm only controls a very few financial based factors of the
business. Certain modules are also being incorporated in these systems of packaging, which
includes, payable accounts also the trail balance which are receivable. To top it, the resources are
linked can also sustain with the help of the support of this software (Sauer, 2014). There are also
various benefits of this innovative system of the company which are illustrated below.

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 The processor of budget planning becomes easier
 The company’s finance can be controlled easily.
 The integration of the system with the established system is quite easy
 Regarded as the best accounting based software
 It helps to reduce the issue of the management in the company.
FLOWCHART OF BPM

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Description of the Figure
Firstly, the interaction of the customers with the company’s service team through the
feedback facility to illustrate the association’s problems about the service’s design. After that,the
team check the problems and try to reach the demands of the customers. The requirements, after
that would be given which would bring a development to the template. The designer team
designs the product according to the client’s desires or wishes. Ultimately, the final designed
document would be handed over to the service team who would further engineered the
customer’s product and finally the customer would pay for using the required designs of the
graphics.
Resolving problems
 After the implementation of the accounting software gets flourished, the associations
Canva can face the issues such as authentication and integration of data.
 The team administration might not get satisfied with the software’s implementation. The
team must give the permission to reduce the compliance dependant problems

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 The absence of knowledge is leading some employees to not cooperate properly within
the firm of CANVA.
 The practice of the software might get dragged for many days if the changes happen
according to the likings of the clients.
Section 2
Adoption and Development of the software
These days the accounting software’s benefits are becoming popular across the globe. A
requirement is always there for software in every other business. However, the small businesses
do not have the capacity to afford this type of software as the start up cost is very high. The
domain’s whole structure is evolving which is leading to the growth of the software. The larger
organizations adopt the process of adoption of this software which is taking after the concept of
higher rate initial cost. Although, the organization of smaller size has to ponder many times due
to its initially higher cost and other issues which are mostly related to the way it is adopted
(Perera and Withanage, 2016)
Various other issues are also linked with this accounting based software and they are listed
below
 Training is important to give the employees who are not having the IT background.
 The security is also being one of the important issues while adopting the accounting
software.
 Another important issue is the cost based on higher initial.
For the Software, the need of the requirements is important to keep in track about the
transactions details as well as of payment. The Accounting system incorporates these facilities

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and allows the business to enhance its own productivity in the position of the market place. To
top it, the larger size business’s demands has encouraged the Accounting Software’s developers
in order to enhance the good featured. Due to the analysis made of the altercations which are
larger in nature in the position and revenue, this adoption is further encouraging the small and
the large business. For more benefits, the firm is rendering training to the employees to use the
software effectively. (Peacock, 2004).
Current size of the Market
 The market size of the software can be analyzed, calculated with the technique of
Top-down.
 By the support of this approach, the relevance of the total market can be
considered well estimated on the service’s basis and also products.
 The main effectiveness can also be further estimated by the support of the strategy
name top- down analysis.
 Therefore, this technique of analyzation can be further explain the importance of
the accounting based software and its important buyers.
Market’s leader
Many leaders of the marketplace of accounting are working with Invoicera, Odoo,
Netsuite ERP and many more. This Netsuite ERP is regarded as best software. This particular
software can again further elaborate with the procedures of services of the corporations. The best
accounting software is available in the name of the ERP, SAP. This system of accounting can
further give finance related services to the firm. To top it, it further provides the services of the
data analytics to its potential clients also. SAP is the cloud-based system of accounting, which

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can make increase the activity’s connectivity in the firm. Through the adoption of SAP ERP, the
firms can take the rational decisions (Napier, 2001).
Challenges and Recommendations
Recommendations
I. Discussions related to internal issues: A meeting must be conducted between the leaders
of the organization so that the problems of the business can be further resolved in the
working arena. The leaders would always in the position to decide that what to
implement as accounting software of higher cost or whether to take into the consideration
of the advantages of the new development process (Dima, Man, and Bajdor, 2015)
 Taking the Technical Expert’s advice: Only the expert, who has ideas about the system
of accounting, can depict the issues and solve them properly.
Challenges
High cost: The firm has to make investment of a larger amount of money in order to make
implementation of the proper system of accounting and it can be faced through the proper
implementation of the software.
A system would fail and this is a threat where there is no proper assurance about the working of
the software.

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Conclusion
The tech company Canva, Australia are in the report . The structure of this firm as well
described in this topic. The suggestions as well as the challenges are also related to the taking
care of the accounting based software. The two important leaders of this accounting market is
SAP and Netsuit which are elaborated along with the benefits to the organizations. Hence, in the
conclusion, it can be said that SAP is regarded as one of the good softwares for the mentioned
company.

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References
Dima, I., Man, M. and Bajdor, P. (2015). Use of Integrated ERP Systems in Romanian and
Polish SMEs - Comparative Study. Applied Mechanics and Materials, 795, pp.39-46.
Napier, C. (2001). Accounting history and accounting progress. Accounting History, 6(2), pp.7-
31.
Peacock, E. (2004). Accounting for the Development Costs of Internal‐Use Software. Journal of
Information Systems, 18(1), pp.111-126.
Perera, H. and Withanage, T. (2016). Critical Success Factors in Post ERP Implementation.
Engineer: Journal of the Institution of Engineers, Sri Lanka, 41(3), p.29.
Rushi, S. (1995). Accounting software evaluation: hardware, audit trails, backup, error recovery
and security. Managerial Auditing Journal, 10(9), pp.29-37.
Sauer, O. (2014). Information Technology for the Factory of the Future – State of the Art and
Need for Action. Procedia CIRP, 25, pp.293-296.
Schibrowsky, J. (2012). Technology adoption by small businesses: An exploratory study of the
interrelationships of the owner and environmental factors. International Small Business
Journal, 30(4), pp.406-431.
Xie, Y., Hickman, S. and Zhou, L. (2007). A critical evaluation of Enterprise Resource Planning
(ERP) software sourcing and provision using theoretical constructs. International Journal
of Integrated Supply Management, 3(4), p.327.

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