Sustainable Tourism Development Report

The report on Sustainable Tourism Development discusses the benefits of tourism planning for various stakeholders, analyzes public and private sector roles, and examines the impact of tourism on the economy and environment in the Philippines. It covers planning processes, stakeholder involvement, and recommendations for improving tourism practices to ensure sustainability and balance between demand and supply.

Sustainable Tourism
Development
1

TABLE OF CONTENTS
Introduction .....................................................................................................................................3
Task 1...............................................................................................................................................3
1.1 Discussion on how stakeholders can benefit from planning of tourism developments.........3
1.2 The advantages and disadvantages of public/private sector..................................................4
Task 2...............................................................................................................................................5
2.1 Analyses features of tourism development planning at different levels................................5
2.2 The significance of interactive planning systems and processes in tourism developments . 6
2.3 Different approaches available to determine tourist impact .................................................7
3.1 Enclosed in Poster..................................................................................................................8
3.2 Enclosed in Poster.................................................................................................................8
3.3 Enclosed in leaflet..................................................................................................................8
Task 4...............................................................................................................................................8
4.1 Methods of solving conflict of interest to ensure the future well being ...............................8
4.2 Impact of balance between demand and supply....................................................................8
4.3 The moral and ethical issue of enclave tourism.....................................................................9
Task 5.............................................................................................................................................11
5.1 Comparing various issues associate with tourism growth and development.......................11
5.2 Recommendation for improvement.....................................................................................12
Conclusion.....................................................................................................................................13
Reference.......................................................................................................................................14
2

INTRODUCTION
Sustainable tourism development is the concept which is visiting the place as a tourist
and it have some positive effects on the environment and also on economic growth of the
country. Tourism includes there are transportation , hotels and and other services. There are
different stakeholder of the which are benefited form the tourism activities. The present report is
based on the case study of Philippine sustainable tourism development (Erkuş-Öztürk and
Eraydın, 2010). The present report covers the several positive and negative impact of the public
an private sector-partnership. Along with this there are various features of tourism planning at
different level is analyzed. Apart from this, the concept of sustainability at tourism development
is explained.
TASK 1
1.1 Discussion on how stakeholders can benefit from planning of tourism developments
Planning: Before starting any business planning it needs to be done very carefully by various
sources. It is a process done by the researcher who makes possible to apply in our working
systems. Businesses considers the activities such as environmental, social and economic. It helps
to know the interest of the people by achieving their goals more effectively (Girard and Nijkamp,
2009). Through the effective use of resources company can work with the more goals and
achievements and get higher profit.
Planning process in tourism development: Under the planning process there are various steps
to be followed by the business:-
 Making policies on various plans and activities to work on the process.
 Setting up goals and objectives to achieve grab many opportunities.
 Adoption of plans with the tourism planning and apply them in their work
 Analysis of various factors and areas where planning needs to do.
Stakeholder in tourism development: For a successful tourist development stakeholders plays a
very important role (Gössling, Halland Weaver, 2009). There are various stakeholders in
tourism development:-
Government- Government plays a very significant role to develop the tourism by
developing the destinations, safety and security rules of Philippine. By increasing the
3

education and training centres it helps to create more employment also for people (Hunter
and Shaw, 2007).
Tourist- Tourist visit various places and expand more money at tourist places. It encourages
them to invest more in tourism by various activities that makes them happy. It increases more
interests and attract the more people in tourism.
Employees- Employees get extra monetary benefits and incentives by developing the tourism at
Philippine. People get new employment by the tourist places and improve their living standard at
Philippine
Local public- It helps to create sustainable development and makes environment more healthy.
Government develop the infrastructure at place and provides various facilities to the local people
(Lee,2013).
1.2 The advantages and disadvantages of public/private sector.
Public sector:- Government has the major stake in the public sector and controlled by the
government. They provides various services such as infrastructure, public transportation,
government hospitals etc. These services are benefited to all group of society not for certain
individual or group.
Advantages:
 Various units provide financial help for developing the tourist places.
 They are very helpful to the community by providing various facilities and maintain their
standards.
 It creates better infrastructure facilities and growth of the market particulars.
 The profit margins are very low because public controls the services provided by them.
Disadvantages:
 It increases government cost and lowers the revenue by participating in private sectors.
 The growth in public sector is very slow because of the less competition (Lu and Nepal,
2009).
 They are not properly using the money of the taxpayers for the the investment purpose.
 Where company has less profit then it may face difficulties to survive.
private sector:- The private sector owned by the private units by the individuals or many group
of companies. They provide various types of private services by making profit for their own
4

benefit. Private sector undertaking involve large number of companies and owners where they
can work in a competitive environment. There are various multinational companies also who
work for gaining huge profit by their services and activities.
Advantages:
 It is owned by the private companies and lowers the cost of services.
 They earns the profit and use for their own benefit by the services.
 They can invest for the future by improving their strength in the market.
Disadvantages:
 They can lack in the market because of big competition between the companies having
very high net worth.
 The safety issue is always with the private sector because of various fraudulent activities
in the market.
 Companies break rules which are specified by the government when they thinking about
only the money.
TASK 2
2.1 Analyses features of tourism development planning at different levels
Tourism development planning develops the major activities like social planning, facilities to the
people for accomplishing the goals and targets (Matarrita-Cascante, Brennan and Luloff, 2010).
National level: At national level government or private organizations working together by
exploring more and more features. It promotes the destination and various attractive sites by
promoting the benefits. The organization promotes the people to invest and get more benefits at
national level. There are so many online portals who provides various types of tourism and make
them beneficial at national level (McDonald, 2009).
International level: It will benefited to the economy of the country and develop various
activities at international level. It will help to create more investment and working together with
many countries. Many organization are providing various types of activities to the people. For
the future trends there trades, investments analyzing the data at international level. Peoples of the
many countries come together to celebrate the festivals and it will make support to each other
(McIntosh and Zahra, 2007).
5

Regional level: At regional level they are planning various activities and emphasis in
promotions and advertising. Local authorities promotes the tourism at regional level by planning
the policies. It give more focus on the local markets, advertisements and destinations.
Government provides subsidy to their organization to grow in the development planning.
Sub regional level: organizations are working with the regional and national level to promote
the destination. They get support from the national organization and government. There are
various regional festivals which are organized by particular regions which attract tourist various
destinations and this is the very essential part of the tourism development.
2.2 The significance of interactive planning systems and processes in tourism developments
Tourism development played a prominent role in the economic development for each and
every country. Therefore, all countries are trying to attract large number of customer which can
help to increase employment rate and revenue generation for the economy. On the other hand, it
can also affects on the local public adversely. For example, it can create various problem such as
traffic problem, overcrowding environment, large scale infrastructure development and cultural
affects. All these problems can be arises due to inappropriate planning and development of
tourism. So that it requires an interactive planning in the tourism sector, so that government can
develop a sustainable tourism environment in the country.
Therefore, Philippine government requires to make a effective plan which can also help in
resolving the current and future conflicts in the country
 It requires a deep and detailed research report which can help to make a interactive
planning.
 Higher authorities should set their long term goals and objective in order to increase the
visitors in the country.
 Government also make policies and laws which can help to protect their natural resources
and environment of the country.
 Before making these plan, they requires to develop required infrastructure such as
transportation facilities, banks, hotels and other necessary facilities for tourism.
2.3 Different approaches available to determine tourist impact
It is seen that the government policies and measures do have an impact on different
sectors of an economy. The same is case with Philippines where government policies and
6

measures do impact in form of economic, environmental and social factors. The government has
list of factors through which impact of tourism can be measured on economy. The list of
measures are listed underneath:Economic factors: The growth in economic activities that have a monetary value
determine impact of tourism. It can be said that the development of tourism activities
would result in increasing money supply within an economy. This in turn would support
growth and development of economy at whole (Ruhanen, 2013). Further, employment
opportunities, standard of living, distribution of income, gross domestic product,
inflation, etc. helps in measuring impact of tourism on overall economic growth. It can
be said overall growth of Philipines on above mentioned grounds will help government
in identifying way the tourism industry supports the economy at whole.Environmental factors: Tourism industry tend to have an impact on environmental
factors. The increasing pollution levels and decreasing resources with rise in number of
tourists indicates the negative influence. The government should ensure optimum
utilization of natural resources with sustenance of environment (Sims, 2009). The
tourism activities should be promoted in accordance on grounds that environmental
factors are protected within an economy.Social Factors: The country’s culture and belief pattern is considered to be impacted by
arrival of tourists. The government should ensure that the exchange of culture and social
norms on positive grounds. The country should adopt different cultures along with
protection of their culture.
7

3.1 Enclosed in Poster
3.2 Enclosed in Poster
3.3 Enclosed in leaflet
TASK 4
4.1 Methods of solving conflict of interest to ensure the future well being
Conflict of interest between various stakeholder become a biggest threat in the
development of travel and tourism. According to the given case study it is stated that preside to
Philippine county is looking for the growth and development of tourism. It helps country in
growth and development of economy. For this purpose, it visited different place within country
and posted pictures of different destination (Fletcher, Fyall, and Wanhill, 2013.). Conflict take
place when it posted picture with touching the carols and which show that tourism is impacting
the natural beauty and not taken responsibility of preventing the natural resources. For resolving
this conflict it government need to take strict action so that natural beauty can be saved of
Philippine. It can
Apart from this there are different type of conflict that take place between the conflict of
interest between local stakeholders, host guest relationship and related to moral and ethical
issues. There are different stakeholder such as tourist, local people, government and employees.
Another reason which raise the conflict is that coastal area is getting negatively impacted due to
wrong action of visitors (Fletcher, Fyall, and Wanhill, 2013.). Tourist who visit at destination
should no pollute the destination as it affect the local people who are living near the destination.
Moreover, there is another conflict that is tension between planner, it need to make sure that not
tourism activity impact the environment and local people. Along with this it also needs to make
sure that tourist get satisfied with its planned.
4.2 Impact of balance between demand and supply
There are some effects of supply and demand with reference to case study of Philippine
that is if demand is high then it necessary to keep supply high so that demand can be fulfill on
time. It is important for an organization to keep balance between supply and demand. Therefore,
if in Philippine for the success tourism development it is necessary to offer attractive product and
services to tourist so that demand increases (Látková and Vogt, 2012.). Along with this demand
refer to the how much quantity of product and services need to buyer. The quantity of demand
8

is depend on the willingness of consumer. On the other hand supply refer to how much market
offer to its consumer. Along with this it can be stated that in the tourism is shaped by its demand
in that particular country. Hence, Tourism demand in the country is provide new opportunities in
the travel and tourism sector. If tourism company want to success the destination it is necessary
that it deliver high quality product and services which is mainly based on sustainable tourism.
There are various types of demand such as current demand, actual, effective, potential, differed
and suppressed demand. The effective or actual demand is that in which tourist actually want to
travel at that particular destination. On the other hand deferred/postponed demand is that in
which people wish to travel at destination but they are unable to travel due to lower supply.
There are some characteristics of demand that is elasticity, competition, seasonality and
simultaneous consumption of complementary good and services. For example if there is increase
in demand on one product, then it may increase the demand of complementary product.
Law of supply is that as the price of product rises then all other thing will be equal, in this
situation supplier will offer more sale. While tourism supply is the consist of an amalgamation or
mix attraction. Further it can be stated that tourism supply shapes the demand for tourism in a
Philippine. There are different suppliers of tourism that is Hospitality, transport and attraction .
In transportation which include the accommodation, entertainment and leisure activities. While
the transport it includes the airways and traveling around. Component of tourism supply are the
superstructure (Include the facilities constructed primarily for supporting visitor activities ),
marketing promotion and destination image
4.3 The moral and ethical issue of enclave tourism
In an every industry pros. & cons. Are always there . In the tourism industry the tourist
faces a lot of issues regarding to ethics and some kind of negative things like unwanted behavior
& overcrowding which shows the less management power to handle the customers expectations.
This is important for the tourist to improve the awareness towards the issues that are faces by the
local communities around the world & for the future perspectives (Chan, Zhang McDonald, and
Qi, 2016). In the tourism the passenger faces many issues like leakage of income, unethical
consumer issues, false advertisement ethics it means as they represent their facilities & services
actually is not there & mass market where the improper environment.
9

Sometimes customers are not aware about the unseen places hows there environment,
uncertain calamities that is risky for the customers. Leakage is one of the most common issues in
the packaged holidays, the money is necessary to improve the quality of life for local people its a
major contribution in the country economy. Some kind of issues may be generated regarding to
the food facility & convenience facility according to the promise they cant give that kind of
facilities in an ethical way. This shows the inefficiency of the company ability. On the other hand
every country follows their own culture, believes & values & have certain types of rules &
regulations regarding to their norms sometimes tourist cant understand there culture & other
religion. sometimes they are unpleasantly breaks which give some pressure & depression for a
reliable conditions.
Tourist play a important role in the economy contribution of the country so that tourist
are well satisfied with their services because negative impact gives the harmony effect on the
country economy in case of customer unsatisfactory condition (Carlisle, Kunc and Tiffin, 2013).
Under many circumstances which are invalid for a customer perception they get irritates the
functions of the traveling agency. Many customer are religious for their own country they don't
want to accept other religions which creates the demotivate the customers point of view so that
the responsibility of tr traveler to ensure about the conductibility & environment which are
suitable or not for your perception. Sometimes many of the issues are faces by the customers
they are dissatisfied regarding to their services next time they use your services which are
unfavorable in nature. So that tourist always follow all the norms & regulations which are
beneficial for removing the conflicts & obstacle during the journey.
10

TASK 5
5.1 Comparing various issues associate with tourism growth and development
The emerging market is Philippine and emerging tourist destination is Vietnam. Different
country have own culture and own belief which influence the tourism activities. Along with this
there are many rules and regulation which can influence the tourist activities and practices.
Which they need to take into considerations. It can be stated that Vietnam is considered as one of
the most popular country which attract large number of tourism. There are comparative analysis
between emerging country that is Philippine and emerging destination that is Vietnam is as
follows:
Basis of comparison Philippine Vietnam
Environmental The population of Philippine is
increasing which result in the
scare of resources. There are
many resources such as land,
water etc which are no enough.
Along with this there are
different destinations at
Philippine which attract many
tourist and traveler every year.
There are many beautiful place
such as coastal area and
different water bodies which
garb the attention of many
tourist from different country.
Apart from this it can be stated
that water is getting polluted
since from last years which are
affecting the health of local.
people. Along with this is also
At Vietnam tourism and
development is growing from
last year. There are many
issues which is faced by the
country due to deforestation.
This deforestation affected the
natural beauty of Vietnam. For
this government need to
formulate some strategies so
that it can overcome from all
this issues (Carlisle, Kunc and
Tiffin, 2013.).
11

impact the health of people
who are visiting their from
different countries for
traveling (Amir, Ghapar,
Jamal and Ahmad, 2015).
Economic impact Economic factor impact they
growth of Philippine. If
country is not growing
economically the lead to
poverty and unemployment.
Lower economic which is
result in affecting the quality
of product and service of
tourism sector. Along with
this there is no investment so
growth of economy is not
getting possible. It is
necessary for the country that
it focus on making its
5.2 Recommendation for improvement
 It can be recommended that company need to focus on strength and weakness of the rules
and regulation which are made by the government. It is necessary that laws and
regulation made for the safety and welfare of the tourist.
 Further government of Philippine need to introduce new technology so that is can
develop its destination and attract more tourist.
 It is necessary for the country that it not pollute the environment and keep it neat and
clean so that people who live their and people who visit their no get impacted by the
pollution.
 It is necessary that attractive tour package made so that large number of people can be
attracted toward their country.
 All the wastage of industry need to recycle so that environment can be prevented and
people who are living their not get affected form the polluted water.
12

 If country deal with the international business can it help in developing the growth of
economy.
CONCLUSION
As per the given report it can conclude that tourism planning provide benefit various
stakeholder such as investors, customers, employees, suppliers etc. There are different type of
stakeholder such as employees, tourist and customer. This all have some negative and positive
impact of the tourism activity. Further there various many advantages and disadvantage of
different types of organization which includes public and private partnership. Such as if both
firm work together then risk can be reduces and there can be increase in the profit. Planning can
be done at different level such as international level, national level which help in developing the
economy of country. It is important to balance between supply and demand so that tourism not
get impacted. There are many strict rule and regulation made by the government which help in
preventing the natural beauty. For the development and growth of economy it is necessary for the
government to introduce the new technology so that destination can be made more attractive. All
the wastage which is produced from the industry need to recycle so that water and environment
not get polluted.
13

REFERENCE
Books and journlas
Amir, A.F., Ghapar, A.A., Jamal, S.A. and Ahmad, K.N., 2015. Sustainable tourism
development: A study on community resilience for rural tourism in Malaysia. Procedia-
Social and Behavioral Sciences, 168, pp.116-122.
Briassoulis, H. and Van der Straaten, J. eds., 2013. Tourism and the environment: regional,
economic, cultural and policy issues (Vol. 6). Springer Science & Business Media.
Carlisle, S., Kunc, M., Jones, E. and Tiffin, S., 2013. Supporting innovation for tourism
development through multi-stakeholder approaches: Experiences from Africa. Tourism
Management, 35, pp.59-69.
Carlisle, S., Kunc, M., Jones, E. and Tiffin, S., 2013. Supporting innovation for tourism
development through multi-stakeholder approaches: Experiences from Africa. Tourism
Management, 35, pp.59-69.
Chan, J.H., Zhang, Y., McDonald, T. and Qi, X., 2016. Entrepreneurship in an indigenous
community: Sustainable tourism and economic development in a newly inscribed
UNESCO world heritage
Erkuş-Öztürk, H. and Eraydın, A., 2010. Environmental governance for sustainable tourism
development: Collaborative networks and organisation building in the Antalya tourism
region. Tourism management. 31(1). pp.113-124.
Fletcher, J., Fyall, A., Gilbert, D. and Wanhill, S., 2013. Tourism: principles and practice.
Pearson Higher Ed.
Girard, L.F. and Nijkamp, P. eds., 2009. Cultural tourism and sustainable local development.
Ashgate Publishing, Ltd..
Gössling, S., Hall, C.M. and Weaver, D. eds., 2009. Sustainable tourism futures: Perspectives on
Hunter, C. and Shaw, J., 2007. The ecological footprint as a key indicator of sustainable
tourism. Tourism management. 28(1). pp.46-57.
Lee, T.H., 2013. Influence analysis of community resident support for sustainable tourism
development. Tourism Management. 34. pp.37-46.
Lu, J. and Nepal, S.K., 2009. Sustainable tourism research: An analysis of papers published in
the Journal of Sustainable Tourism. Journal of Sustainable Tourism. 17(1). pp.5-16.
14

Matarrita-Cascante, D., Brennan, M.A. and Luloff, A.E., 2010. Community agency and
sustainable tourism development: The case of La Fortuna, Costa Rica. Journal of
Sustainable Tourism. 18(6). pp.735-756.
McDonald, J.R., 2009. Complexity science: an alternative world view for understanding
sustainable tourism development. Journal of Sustainable Tourism. 17(4). pp.455-471.
McIntosh, A.J. and Zahra, A., 2007. A cultural encounter through volunteer tourism: Towards
the ideals of sustainable tourism?. Journal of sustainable tourism. 15(5). pp.541-556.
Moscardo, G. ed., 2008. Building community capacity for tourism development. Cabi.
Palacios, C.M., 2010. Volunteer tourism, development and education in a postcolonial world:
Conceiving global connections beyond aid. Journal of sustainable tourism. 18(7).
pp.861-878.
Raymond, E.M. and Hall, C.M., 2008. The development of cross-cultural (mis) understanding
through volunteer tourism. Journal of sustainable tourism. 16(5). pp.530-543.
Ruhanen, L., 2013. Local government: facilitator or inhibitor of sustainable tourism
development?. Journal of Sustainable Tourism. 21(1). pp.80-98.
Sims, R., 2009. Food, place and authenticity: local food and the sustainable tourism
experience. Journal of sustainable tourism. 17(3). pp.321-336.
systems, restructuring and innovations. Routledge.
Online
How to become a Tour Operator Manager, 2016. [Online]. Available
through:<http://www.hotcourses.com/careers-advice-uk/leisure-sport-hospitalities/tour-
operator-manager-careers/>. [Accessed on 8th February 2017].
How to start a tour operator business, 2016. [Online]. Available
through:<https://www.theguardian.com/small-business-network/2015/jun/25/how-to-
start-tour-operator-business>. [Accessed on 8th February 2017].
Human Resource Management (HRM) - Definition and Concept. 2016. [online]. Available
through<http://www.managementstudyguide.com/human-resource-management.htm>.
[Accessed on 8th February 2017].
15

16