Talent Management Research Report for ASOS Plc: Analysis and Findings

This report analyzes talent management strategies for ASOS Plc, an online retail company. It begins with an introduction to talent management and its significance, followed by the project's aims and objectives: to study the impact of talent management on employee performance. The report details a project management plan covering cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are included for project scheduling. The research employs both primary and secondary data collection methods to address the research questions, which include understanding the concept of talent management, identifying employee development through it, and recognizing barriers. The findings are presented, and recommendations are made to improve talent management practices at ASOS Plc. The report concludes with a reflection on the project's value and the author's learning experience.

TALENT
MANAGEMENT
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Table of Contents
INTRODUCTION ..........................................................................................................................2
TASK ..............................................................................................................................................3
P1: Devise project aims and objectives for a chosen scenario....................................................3
P2: Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources.............................................................................................4
P3: Produce a work breakdown structure and a Gantt Chart to provide time frames and stages
for completion.............................................................................................................................6
TASK 2............................................................................................................................................8
P4: Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives...........................................................................................8
TASK 3..........................................................................................................................................12
P5: Present findings and data using appropriate tools and techniques......................................12
P6: Communicate appropriate recommendations as a result of findings and data analysis to
draw valid and meaningful conclusions. ..................................................................................18
TASK 4..........................................................................................................................................19
P7: Reflect on the value of undertaking the project to meet stated objectives and own learning
and performance........................................................................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................21
APENDICES..................................................................................................................................22
INTRODUCTION
Successful management business project refers to a document which is prepared in a
formal way defining directions of a project to be done. It blueprints projects goal, budget, scope,
expected time and date of delivery, etc. successful plan is one which achieves projects goals in a
victorious way. A business project plan is one which is made before giving it a real picture and is
approved by various stakeholders of company. The term Talent Management is a process which
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plans to retain employees who bears high quality service, develops skills, and motivates
regularly in order to improve work performance at workplace (Bjorvatn and Wald, 2018). In the
present report ASOS Plc is taken for research for which aims and objectives are made. Secondly
in the report management plan is being made which includes various aspects such as scope, cost,
quality, time, risk, resources and communications. Further work breakdown structure and Gantt
chart is made which covers stages and timeline for the completion of research. Primary and
secondary data are collected to meet projects objectives and interpretation is being carried along
with some recommendations are made.
TASK
P1: Devise project aims and objectives for a chosen scenario.
Talent Management is a strategy of business which is adopted by various organizations to
retain, develop, and motivate the skills of company's employees who bring quality of high level
in their work. It encompass several responsibilities which needs to be fulfilled by Human
resource of the organisation. Proper management of employee's talent helps company to enhance
performance of its workforce which assists business in gaining competitive advantage over
rivals. Companies applies a talent management process into picture which starts from planning
followed by attracting, selecting, developing, retaining and ends at transitioning (Blaikie, 2018).
ASOS Plc is an acronym for “As Seen On Screen” which is a online business company
which is based on United Kingdom. The business deals in online selling of cosmetic and fashion
products on retail basis. The main customer segment for company is young adults. Business has
its own brands and also sells products of approx 850 brands. ASOS Plc is a multinational
company which supplies its products to more than 196 countries. Company's HR consultants has
hired a researcher to analyse the rationale behind talent management and what kind of finest
strategics can be adopted by company to attract and retain its employees. The major area of
concern behind this research is to resolve various issues emerging in talent management. The
aims and objectives of the concerned research is mentioned below:
AIM OF THE RESEARCH:
To study the impact of Talent management on employees performance.
OBJECTIVES OF THE RESEARCH:
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 To understand the concept of talent management.
 To identify the development of employees by implication of talent management To identify the barriers of talent management which brings hurdles in employees
performance.
RESEARCH QUESTIONS:
 What is meant by the concept talent management?
 What are the scope of employees development through talent management?
 What are the barriers in talent management which acts as a hurdle in performance of
company's employees?
P2: Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources.
Project Management refers to a document which is prepared in a formal way defining
directions of a project to be done. It blueprints projects goal, budget, scope, expected time and
date of delivery, etc. to give a right path for project. The plan helps in sharing project's necessary
information and other details which are required to consider by the related persons (Eriksson,
Larsson and Pesämaa, 2017). There are several components which are involved in research that
is adopted by ASOS Plc talent management plan such as cost, scope, time, quality,
communication, risk and resources. Each component is discussed below in detail:
 Cost: It is something which is a mandatory requirement in performing any task or
research. Cost is a sum of all expenses calculated in monetary terms which will be
incurred during research. To have a successful and efficient research few expenses are
required to meet by researcher in this context which is considered as cost or research
(Heldman, 2018). An estimation of expenses or cost which will be incurred in the process
is approx £950 which will assist researcher to fulfil his task timely with availability of
enough fund.
Estimated Cost Sheet
Particulars Amount in £ (2021-22)
Advertisement cost 150
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Training Expenses 100
Inventory Cost 50
Technological Expenses 600
Miscellaneous 50
Total 950
 Scope: The present research posses a large scope which will provide various solutions
and outcomes for ASOS Plc to resolve issues related to talent management of the
company. This will also suggest best fit strategy which should be adopted by firm in
having a successful employee's management. Other then these it will assist in measuring
and managing employees performance and enhancing their work efficiency (Kerzner,
2018).
 Time: It includes a timeline within which research will be taken place by researcher. To
have a successful quality research researcher will need a time of approx 12 weeks which
is going to commence from March 01 2021 and ends at 23rd May 2021. The researcher
has managed its time in a way within which all the tasks related to research will be
efficiently done (Kurniawan, 2018).
 Quality: This includes quality of data which is to be used by a researcher in order to
fulfil requirements of research. To achieve research target it is to be required by a
research to indulge both primary and secondary type of data into research to have quality
data in it which can be done by doing qualitative and quantitative analysis both. This will
act as a suitable recommendation to a business which will help them to solve various
issues pertaining to talent management (Maxwell, 2019).
 Communication: It refers to an interaction between two or more persons in order to have
some discussion or to reach on some conclusion. This comprises of medium of
interaction which a researcher will use in order to have adequate findings for the work.
Effective communication brings adequate outcomes for research which gives a fair
representation of topic and matter of concern (McCall, 2018). Medium such as telephonic
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conversations, video conferencing, personal interview, one to one interaction, etc. will be
considered by a research to fulfil the objectives of present research.
 Risk: Risk is a possibility of hurdle which is present in every aspect in some manner so
the research is also backed by some risk (Merriam and Grenier, 2019). The risk factors
which are involved in this research is like non completion of task on time, risk in
reliability of collected data, privacy loss of respondents information, etc. The presence of
risk sometimes does not brings efficiency in results of research.
 Resources: This comprises of required resources which will be needed in successful
completion of research. Few resources such as company's assets, human resource, capital,
technology, etc. are necessary requirement in this present research to give a successful
representation of report. Proper use of resources in efficient manner helps researcher to
fulfil the objectives and targets of concern research (Silvius and et.al., 2017).
P3: Produce a work breakdown structure and a Gantt Chart to provide time frames and stages for
completion.
Work Breakdown Structure of Research:
This is a form of project management which assists in breaking of complete task in
narrow parts which can be easily manageable by a researcher in successful completion of whole
research. Every part is allotted with required budget and time in a way which segregated a whole
task into small parts (Silvius, 2017).
The structure is being developed to have a clear understanding of research's scope. The
structure is hierarchical in nature which describes the whole work which needs to be done for
complete research. A breakdown structure of present research which is to be done by a
concerned researcher is mentioned below:
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Work Breakdown Structure of research
Gantt Chart of Research:
Gantt chart is a graphical representation of activities and tasks related with a research
which is required to be completed in a specific time. The chart breaks task and represents in a
visual form in chart to have easy and clear understanding (Solymosi and Bowers, 2018).
The tool is a popular in research and is important in managing project which helps in
scheduling and planning all forms of projects. Inside the tool timeline of project along with tasks
which are transformed in bar chart of horizontal form. The tool depicts research commencing
date along with finishing date supported by work needs to be done at each step by name of task
owner. The chart develops a dependency and relation among different tasks in order to have a
steady progress of research in easy way.
The Gantt chart for present research is mentioned below:
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TASK 2
P4: Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives.
Research Methodology is a technique which is applied in a sequential process to measure,
operation, selection and analysis of required information or data for a particular matter. In order
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to run a research, applying some methodology is a mandatory requirement and is one which
supports research with a authentic validity and reliability. In organizing a proper research it is
required by a researcher to apply qualitative and quantitative both forms of analysis for primary
and secondary collection of required data.
 Qualitative research: The research includes gathering and analysing of non
mathematical data which is applied to have a crystal understanding of topic, perception
and circumstances. The research supports in collecting necessary required information
needed for getting deep insight of the issue in order to have new suggestions. This
qualitative research is being done by the application of both primary and secondary data.
Qualitative research presents its analysis in open ended form via conversational
interaction (Sriram, 2017).
 Quantitative research: It refers to a set procedure of collecting and analysing
mathematical figures which is applied to have patterns of data and their average. The
quantitative research also assists in getting some assumptions and generalising the
outcomes of a large population. In this type of research, researcher carries an option of
having telephonic conversations, video conferencing, one to one interview or doing
survey which can be done either by adopting primary or secondary data (Stanitsas,
Kirytopoulos and Leopoulos, 2020). The research is presented in statistics or tabular
form, by having numerical figures in research. Observation, solving case studies,
performing ethnographic research, etc. are majorly dine under this category.
Collection of Data: Data collection is a process of assembling required information on
set variables in a sequential manner. It is the most important part of whole research upon which
the findings and results are depended. It generally tests various hypothesis, has questions related
to research topic and evaluates the outcomes in an adequate way. Researcher can collect his data
for research either by having telephonic interaction, video calling, personal interview, or can by
in any manner (Trinh, 2018). Data can be collected by adopting nay of the two or both forms that
is primary and secondary which is explained below:
 Primary collection of Data: The data collected under this category is fresh and first
hand. Such data is being gathered straightforward from the source instead of having any
existing data. The data is treated as original which is personally gathered by researcher
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himself for the purpose of accomplishment of research's objectives and aims. Collection
of primary data is time taking and is costly affair as this involves researcher's personal
time and expenses (Willig, 2017). In present research, a researcher is required to gather
data by preparing a questionnaire comprising of several different questions related to
research topic.
 Secondary collection of Data: The term refers to gathering of such data which is in
existence by the contribution of some another person. In this a researcher takes use of
available data from past which enhances effectiveness of research. This is known as used
data or second hand data (Wrench, 2017). It includes data collection from journals,
books, articles, website, etc. In present research, the researcher is required to apply data
too, in order to accomplish research's objectives and fulfils requirement.
Sampling: The term refers to a statistical analysis of previously analysed data collected
from huge population. It refers to a club of person that are taken out of huge population for
collection of data. In present research, a researcher is considering 20 respondents from available
population who are workforce from ASOS Plc. They are considered for analysis of their
perception and experience in relation to talent management concept. Sampling is very effective
as it convenient according to time and involves less cost.
PRIMARY RESEARCH:
QUESTIONNAIRE
Name-
Age-
Gender-
Qualification-
Q1) Do you know about talent management concept ?
a) Yes
b) No
Q2) According to you what is the relevance of talent management ?
a) Retention of employees of highest quality
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b) Enhancing employee employer bonding
c) Development of Workforce
Q3) In your view point, how productivity is being impacted by the implication of talent
management in companies?
a) Positive impact
b) Negative impact
Q4) Does the concept of talent management strategies assists in attracting and retaining
employees of high quality?
a) Yes
b) No
Q5) How companies can enhance their talent management by adoption of various
strategies?
a) Constant development and training.
b) Providing coaching and mentoring to company staff
c) providing recognition or rewards
d) Cultural suitability by candidate
Q6) What are the problems which ASOS Plc is experiencing in respect to successful talent
management ?
a) High workforce turnover
b) Absence of leadership quality
c) Restricting market for talent
Q7) What are the ways by which ASOS Plc can enhance its talent management strategies?
a) Goal prioritising
b) Developing positive operating environment
c) Providing career development options
Q8) How implementation of talent management within the boundaries of company
benefits ASOS Plc?
Q9) What role Human resource Department plays in talent management?
Q10) Suggest some ways by applying which business can have employees with their
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highest potential?
SECONDARY RESEARCH
Literature Review:
According to (Butler and et.al., 2020), A term Talent Management is refereed as a
strategic concept which assists organisation in acquired right talent and enhance their potential to
achieve business goals.
According to (Corti, 2018), talent management employee development is found in their
performances and potential which they uses in their work. It also brings great results and a level
of satisfaction in engagement of employees.
According to (de and et.al., 2020), there are some barriers which can bring conflicts in
working and can cost huge to the company while applying various strategies. These barriers also
brings inefficiency and hides employees talents in organisation. Barriers sometimes acts as a
factor of demotivation.
TASK 3
P5: Present findings and data using appropriate tools and techniques.
Q1) Do you know about talent management concept ? Frequency
a) Yes 14
b) No 6
14
6
a) Yes
b) No
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