Talent Management Research Report for ASOS Plc: Analysis and Findings
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AI Summary
This report analyzes talent management strategies for ASOS Plc, an online retail company. It begins with an introduction to talent management and its significance, followed by the project's aims and objectives: to study the impact of talent management on employee performance. The report details a project management plan covering cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are included for project scheduling. The research employs both primary and secondary data collection methods to address the research questions, which include understanding the concept of talent management, identifying employee development through it, and recognizing barriers. The findings are presented, and recommendations are made to improve talent management practices at ASOS Plc. The report concludes with a reflection on the project's value and the author's learning experience.
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TALENT
MANAGEMENT
1
MANAGEMENT
1
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Table of Contents
INTRODUCTION ..........................................................................................................................2
TASK ..............................................................................................................................................3
P1: Devise project aims and objectives for a chosen scenario....................................................3
P2: Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources.............................................................................................4
P3: Produce a work breakdown structure and a Gantt Chart to provide time frames and stages
for completion.............................................................................................................................6
TASK 2............................................................................................................................................8
P4: Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives...........................................................................................8
TASK 3..........................................................................................................................................12
P5: Present findings and data using appropriate tools and techniques......................................12
P6: Communicate appropriate recommendations as a result of findings and data analysis to
draw valid and meaningful conclusions. ..................................................................................18
TASK 4..........................................................................................................................................19
P7: Reflect on the value of undertaking the project to meet stated objectives and own learning
and performance........................................................................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................21
APENDICES..................................................................................................................................22
INTRODUCTION
Successful management business project refers to a document which is prepared in a
formal way defining directions of a project to be done. It blueprints projects goal, budget, scope,
expected time and date of delivery, etc. successful plan is one which achieves projects goals in a
victorious way. A business project plan is one which is made before giving it a real picture and is
approved by various stakeholders of company. The term Talent Management is a process which
2
INTRODUCTION ..........................................................................................................................2
TASK ..............................................................................................................................................3
P1: Devise project aims and objectives for a chosen scenario....................................................3
P2: Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources.............................................................................................4
P3: Produce a work breakdown structure and a Gantt Chart to provide time frames and stages
for completion.............................................................................................................................6
TASK 2............................................................................................................................................8
P4: Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives...........................................................................................8
TASK 3..........................................................................................................................................12
P5: Present findings and data using appropriate tools and techniques......................................12
P6: Communicate appropriate recommendations as a result of findings and data analysis to
draw valid and meaningful conclusions. ..................................................................................18
TASK 4..........................................................................................................................................19
P7: Reflect on the value of undertaking the project to meet stated objectives and own learning
and performance........................................................................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................21
APENDICES..................................................................................................................................22
INTRODUCTION
Successful management business project refers to a document which is prepared in a
formal way defining directions of a project to be done. It blueprints projects goal, budget, scope,
expected time and date of delivery, etc. successful plan is one which achieves projects goals in a
victorious way. A business project plan is one which is made before giving it a real picture and is
approved by various stakeholders of company. The term Talent Management is a process which
2

plans to retain employees who bears high quality service, develops skills, and motivates
regularly in order to improve work performance at workplace (Bjorvatn and Wald, 2018). In the
present report ASOS Plc is taken for research for which aims and objectives are made. Secondly
in the report management plan is being made which includes various aspects such as scope, cost,
quality, time, risk, resources and communications. Further work breakdown structure and Gantt
chart is made which covers stages and timeline for the completion of research. Primary and
secondary data are collected to meet projects objectives and interpretation is being carried along
with some recommendations are made.
TASK
P1: Devise project aims and objectives for a chosen scenario.
Talent Management is a strategy of business which is adopted by various organizations to
retain, develop, and motivate the skills of company's employees who bring quality of high level
in their work. It encompass several responsibilities which needs to be fulfilled by Human
resource of the organisation. Proper management of employee's talent helps company to enhance
performance of its workforce which assists business in gaining competitive advantage over
rivals. Companies applies a talent management process into picture which starts from planning
followed by attracting, selecting, developing, retaining and ends at transitioning (Blaikie, 2018).
ASOS Plc is an acronym for “As Seen On Screen” which is a online business company
which is based on United Kingdom. The business deals in online selling of cosmetic and fashion
products on retail basis. The main customer segment for company is young adults. Business has
its own brands and also sells products of approx 850 brands. ASOS Plc is a multinational
company which supplies its products to more than 196 countries. Company's HR consultants has
hired a researcher to analyse the rationale behind talent management and what kind of finest
strategics can be adopted by company to attract and retain its employees. The major area of
concern behind this research is to resolve various issues emerging in talent management. The
aims and objectives of the concerned research is mentioned below:
AIM OF THE RESEARCH:
To study the impact of Talent management on employees performance.
OBJECTIVES OF THE RESEARCH:
3
regularly in order to improve work performance at workplace (Bjorvatn and Wald, 2018). In the
present report ASOS Plc is taken for research for which aims and objectives are made. Secondly
in the report management plan is being made which includes various aspects such as scope, cost,
quality, time, risk, resources and communications. Further work breakdown structure and Gantt
chart is made which covers stages and timeline for the completion of research. Primary and
secondary data are collected to meet projects objectives and interpretation is being carried along
with some recommendations are made.
TASK
P1: Devise project aims and objectives for a chosen scenario.
Talent Management is a strategy of business which is adopted by various organizations to
retain, develop, and motivate the skills of company's employees who bring quality of high level
in their work. It encompass several responsibilities which needs to be fulfilled by Human
resource of the organisation. Proper management of employee's talent helps company to enhance
performance of its workforce which assists business in gaining competitive advantage over
rivals. Companies applies a talent management process into picture which starts from planning
followed by attracting, selecting, developing, retaining and ends at transitioning (Blaikie, 2018).
ASOS Plc is an acronym for “As Seen On Screen” which is a online business company
which is based on United Kingdom. The business deals in online selling of cosmetic and fashion
products on retail basis. The main customer segment for company is young adults. Business has
its own brands and also sells products of approx 850 brands. ASOS Plc is a multinational
company which supplies its products to more than 196 countries. Company's HR consultants has
hired a researcher to analyse the rationale behind talent management and what kind of finest
strategics can be adopted by company to attract and retain its employees. The major area of
concern behind this research is to resolve various issues emerging in talent management. The
aims and objectives of the concerned research is mentioned below:
AIM OF THE RESEARCH:
To study the impact of Talent management on employees performance.
OBJECTIVES OF THE RESEARCH:
3

To understand the concept of talent management.
To identify the development of employees by implication of talent management To identify the barriers of talent management which brings hurdles in employees
performance.
RESEARCH QUESTIONS:
What is meant by the concept talent management?
What are the scope of employees development through talent management?
What are the barriers in talent management which acts as a hurdle in performance of
company's employees?
P2: Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources.
Project Management refers to a document which is prepared in a formal way defining
directions of a project to be done. It blueprints projects goal, budget, scope, expected time and
date of delivery, etc. to give a right path for project. The plan helps in sharing project's necessary
information and other details which are required to consider by the related persons (Eriksson,
Larsson and Pesämaa, 2017). There are several components which are involved in research that
is adopted by ASOS Plc talent management plan such as cost, scope, time, quality,
communication, risk and resources. Each component is discussed below in detail:
Cost: It is something which is a mandatory requirement in performing any task or
research. Cost is a sum of all expenses calculated in monetary terms which will be
incurred during research. To have a successful and efficient research few expenses are
required to meet by researcher in this context which is considered as cost or research
(Heldman, 2018). An estimation of expenses or cost which will be incurred in the process
is approx £950 which will assist researcher to fulfil his task timely with availability of
enough fund.
Estimated Cost Sheet
Particulars Amount in £ (2021-22)
Advertisement cost 150
4
To identify the development of employees by implication of talent management To identify the barriers of talent management which brings hurdles in employees
performance.
RESEARCH QUESTIONS:
What is meant by the concept talent management?
What are the scope of employees development through talent management?
What are the barriers in talent management which acts as a hurdle in performance of
company's employees?
P2: Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources.
Project Management refers to a document which is prepared in a formal way defining
directions of a project to be done. It blueprints projects goal, budget, scope, expected time and
date of delivery, etc. to give a right path for project. The plan helps in sharing project's necessary
information and other details which are required to consider by the related persons (Eriksson,
Larsson and Pesämaa, 2017). There are several components which are involved in research that
is adopted by ASOS Plc talent management plan such as cost, scope, time, quality,
communication, risk and resources. Each component is discussed below in detail:
Cost: It is something which is a mandatory requirement in performing any task or
research. Cost is a sum of all expenses calculated in monetary terms which will be
incurred during research. To have a successful and efficient research few expenses are
required to meet by researcher in this context which is considered as cost or research
(Heldman, 2018). An estimation of expenses or cost which will be incurred in the process
is approx £950 which will assist researcher to fulfil his task timely with availability of
enough fund.
Estimated Cost Sheet
Particulars Amount in £ (2021-22)
Advertisement cost 150
4
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Training Expenses 100
Inventory Cost 50
Technological Expenses 600
Miscellaneous 50
Total 950
Scope: The present research posses a large scope which will provide various solutions
and outcomes for ASOS Plc to resolve issues related to talent management of the
company. This will also suggest best fit strategy which should be adopted by firm in
having a successful employee's management. Other then these it will assist in measuring
and managing employees performance and enhancing their work efficiency (Kerzner,
2018).
Time: It includes a timeline within which research will be taken place by researcher. To
have a successful quality research researcher will need a time of approx 12 weeks which
is going to commence from March 01 2021 and ends at 23rd May 2021. The researcher
has managed its time in a way within which all the tasks related to research will be
efficiently done (Kurniawan, 2018).
Quality: This includes quality of data which is to be used by a researcher in order to
fulfil requirements of research. To achieve research target it is to be required by a
research to indulge both primary and secondary type of data into research to have quality
data in it which can be done by doing qualitative and quantitative analysis both. This will
act as a suitable recommendation to a business which will help them to solve various
issues pertaining to talent management (Maxwell, 2019).
Communication: It refers to an interaction between two or more persons in order to have
some discussion or to reach on some conclusion. This comprises of medium of
interaction which a researcher will use in order to have adequate findings for the work.
Effective communication brings adequate outcomes for research which gives a fair
representation of topic and matter of concern (McCall, 2018). Medium such as telephonic
5
Inventory Cost 50
Technological Expenses 600
Miscellaneous 50
Total 950
Scope: The present research posses a large scope which will provide various solutions
and outcomes for ASOS Plc to resolve issues related to talent management of the
company. This will also suggest best fit strategy which should be adopted by firm in
having a successful employee's management. Other then these it will assist in measuring
and managing employees performance and enhancing their work efficiency (Kerzner,
2018).
Time: It includes a timeline within which research will be taken place by researcher. To
have a successful quality research researcher will need a time of approx 12 weeks which
is going to commence from March 01 2021 and ends at 23rd May 2021. The researcher
has managed its time in a way within which all the tasks related to research will be
efficiently done (Kurniawan, 2018).
Quality: This includes quality of data which is to be used by a researcher in order to
fulfil requirements of research. To achieve research target it is to be required by a
research to indulge both primary and secondary type of data into research to have quality
data in it which can be done by doing qualitative and quantitative analysis both. This will
act as a suitable recommendation to a business which will help them to solve various
issues pertaining to talent management (Maxwell, 2019).
Communication: It refers to an interaction between two or more persons in order to have
some discussion or to reach on some conclusion. This comprises of medium of
interaction which a researcher will use in order to have adequate findings for the work.
Effective communication brings adequate outcomes for research which gives a fair
representation of topic and matter of concern (McCall, 2018). Medium such as telephonic
5

conversations, video conferencing, personal interview, one to one interaction, etc. will be
considered by a research to fulfil the objectives of present research.
Risk: Risk is a possibility of hurdle which is present in every aspect in some manner so
the research is also backed by some risk (Merriam and Grenier, 2019). The risk factors
which are involved in this research is like non completion of task on time, risk in
reliability of collected data, privacy loss of respondents information, etc. The presence of
risk sometimes does not brings efficiency in results of research.
Resources: This comprises of required resources which will be needed in successful
completion of research. Few resources such as company's assets, human resource, capital,
technology, etc. are necessary requirement in this present research to give a successful
representation of report. Proper use of resources in efficient manner helps researcher to
fulfil the objectives and targets of concern research (Silvius and et.al., 2017).
P3: Produce a work breakdown structure and a Gantt Chart to provide time frames and stages for
completion.
Work Breakdown Structure of Research:
This is a form of project management which assists in breaking of complete task in
narrow parts which can be easily manageable by a researcher in successful completion of whole
research. Every part is allotted with required budget and time in a way which segregated a whole
task into small parts (Silvius, 2017).
The structure is being developed to have a clear understanding of research's scope. The
structure is hierarchical in nature which describes the whole work which needs to be done for
complete research. A breakdown structure of present research which is to be done by a
concerned researcher is mentioned below:
6
considered by a research to fulfil the objectives of present research.
Risk: Risk is a possibility of hurdle which is present in every aspect in some manner so
the research is also backed by some risk (Merriam and Grenier, 2019). The risk factors
which are involved in this research is like non completion of task on time, risk in
reliability of collected data, privacy loss of respondents information, etc. The presence of
risk sometimes does not brings efficiency in results of research.
Resources: This comprises of required resources which will be needed in successful
completion of research. Few resources such as company's assets, human resource, capital,
technology, etc. are necessary requirement in this present research to give a successful
representation of report. Proper use of resources in efficient manner helps researcher to
fulfil the objectives and targets of concern research (Silvius and et.al., 2017).
P3: Produce a work breakdown structure and a Gantt Chart to provide time frames and stages for
completion.
Work Breakdown Structure of Research:
This is a form of project management which assists in breaking of complete task in
narrow parts which can be easily manageable by a researcher in successful completion of whole
research. Every part is allotted with required budget and time in a way which segregated a whole
task into small parts (Silvius, 2017).
The structure is being developed to have a clear understanding of research's scope. The
structure is hierarchical in nature which describes the whole work which needs to be done for
complete research. A breakdown structure of present research which is to be done by a
concerned researcher is mentioned below:
6

Work Breakdown Structure of research
Gantt Chart of Research:
Gantt chart is a graphical representation of activities and tasks related with a research
which is required to be completed in a specific time. The chart breaks task and represents in a
visual form in chart to have easy and clear understanding (Solymosi and Bowers, 2018).
The tool is a popular in research and is important in managing project which helps in
scheduling and planning all forms of projects. Inside the tool timeline of project along with tasks
which are transformed in bar chart of horizontal form. The tool depicts research commencing
date along with finishing date supported by work needs to be done at each step by name of task
owner. The chart develops a dependency and relation among different tasks in order to have a
steady progress of research in easy way.
The Gantt chart for present research is mentioned below:
7
Gantt Chart of Research:
Gantt chart is a graphical representation of activities and tasks related with a research
which is required to be completed in a specific time. The chart breaks task and represents in a
visual form in chart to have easy and clear understanding (Solymosi and Bowers, 2018).
The tool is a popular in research and is important in managing project which helps in
scheduling and planning all forms of projects. Inside the tool timeline of project along with tasks
which are transformed in bar chart of horizontal form. The tool depicts research commencing
date along with finishing date supported by work needs to be done at each step by name of task
owner. The chart develops a dependency and relation among different tasks in order to have a
steady progress of research in easy way.
The Gantt chart for present research is mentioned below:
7
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TASK 2
P4: Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives.
Research Methodology is a technique which is applied in a sequential process to measure,
operation, selection and analysis of required information or data for a particular matter. In order
8
P4: Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives.
Research Methodology is a technique which is applied in a sequential process to measure,
operation, selection and analysis of required information or data for a particular matter. In order
8

to run a research, applying some methodology is a mandatory requirement and is one which
supports research with a authentic validity and reliability. In organizing a proper research it is
required by a researcher to apply qualitative and quantitative both forms of analysis for primary
and secondary collection of required data.
Qualitative research: The research includes gathering and analysing of non
mathematical data which is applied to have a crystal understanding of topic, perception
and circumstances. The research supports in collecting necessary required information
needed for getting deep insight of the issue in order to have new suggestions. This
qualitative research is being done by the application of both primary and secondary data.
Qualitative research presents its analysis in open ended form via conversational
interaction (Sriram, 2017).
Quantitative research: It refers to a set procedure of collecting and analysing
mathematical figures which is applied to have patterns of data and their average. The
quantitative research also assists in getting some assumptions and generalising the
outcomes of a large population. In this type of research, researcher carries an option of
having telephonic conversations, video conferencing, one to one interview or doing
survey which can be done either by adopting primary or secondary data (Stanitsas,
Kirytopoulos and Leopoulos, 2020). The research is presented in statistics or tabular
form, by having numerical figures in research. Observation, solving case studies,
performing ethnographic research, etc. are majorly dine under this category.
Collection of Data: Data collection is a process of assembling required information on
set variables in a sequential manner. It is the most important part of whole research upon which
the findings and results are depended. It generally tests various hypothesis, has questions related
to research topic and evaluates the outcomes in an adequate way. Researcher can collect his data
for research either by having telephonic interaction, video calling, personal interview, or can by
in any manner (Trinh, 2018). Data can be collected by adopting nay of the two or both forms that
is primary and secondary which is explained below:
Primary collection of Data: The data collected under this category is fresh and first
hand. Such data is being gathered straightforward from the source instead of having any
existing data. The data is treated as original which is personally gathered by researcher
9
supports research with a authentic validity and reliability. In organizing a proper research it is
required by a researcher to apply qualitative and quantitative both forms of analysis for primary
and secondary collection of required data.
Qualitative research: The research includes gathering and analysing of non
mathematical data which is applied to have a crystal understanding of topic, perception
and circumstances. The research supports in collecting necessary required information
needed for getting deep insight of the issue in order to have new suggestions. This
qualitative research is being done by the application of both primary and secondary data.
Qualitative research presents its analysis in open ended form via conversational
interaction (Sriram, 2017).
Quantitative research: It refers to a set procedure of collecting and analysing
mathematical figures which is applied to have patterns of data and their average. The
quantitative research also assists in getting some assumptions and generalising the
outcomes of a large population. In this type of research, researcher carries an option of
having telephonic conversations, video conferencing, one to one interview or doing
survey which can be done either by adopting primary or secondary data (Stanitsas,
Kirytopoulos and Leopoulos, 2020). The research is presented in statistics or tabular
form, by having numerical figures in research. Observation, solving case studies,
performing ethnographic research, etc. are majorly dine under this category.
Collection of Data: Data collection is a process of assembling required information on
set variables in a sequential manner. It is the most important part of whole research upon which
the findings and results are depended. It generally tests various hypothesis, has questions related
to research topic and evaluates the outcomes in an adequate way. Researcher can collect his data
for research either by having telephonic interaction, video calling, personal interview, or can by
in any manner (Trinh, 2018). Data can be collected by adopting nay of the two or both forms that
is primary and secondary which is explained below:
Primary collection of Data: The data collected under this category is fresh and first
hand. Such data is being gathered straightforward from the source instead of having any
existing data. The data is treated as original which is personally gathered by researcher
9

himself for the purpose of accomplishment of research's objectives and aims. Collection
of primary data is time taking and is costly affair as this involves researcher's personal
time and expenses (Willig, 2017). In present research, a researcher is required to gather
data by preparing a questionnaire comprising of several different questions related to
research topic.
Secondary collection of Data: The term refers to gathering of such data which is in
existence by the contribution of some another person. In this a researcher takes use of
available data from past which enhances effectiveness of research. This is known as used
data or second hand data (Wrench, 2017). It includes data collection from journals,
books, articles, website, etc. In present research, the researcher is required to apply data
too, in order to accomplish research's objectives and fulfils requirement.
Sampling: The term refers to a statistical analysis of previously analysed data collected
from huge population. It refers to a club of person that are taken out of huge population for
collection of data. In present research, a researcher is considering 20 respondents from available
population who are workforce from ASOS Plc. They are considered for analysis of their
perception and experience in relation to talent management concept. Sampling is very effective
as it convenient according to time and involves less cost.
PRIMARY RESEARCH:
QUESTIONNAIRE
Name-
Age-
Gender-
Qualification-
Q1) Do you know about talent management concept ?
a) Yes
b) No
Q2) According to you what is the relevance of talent management ?
a) Retention of employees of highest quality
10
of primary data is time taking and is costly affair as this involves researcher's personal
time and expenses (Willig, 2017). In present research, a researcher is required to gather
data by preparing a questionnaire comprising of several different questions related to
research topic.
Secondary collection of Data: The term refers to gathering of such data which is in
existence by the contribution of some another person. In this a researcher takes use of
available data from past which enhances effectiveness of research. This is known as used
data or second hand data (Wrench, 2017). It includes data collection from journals,
books, articles, website, etc. In present research, the researcher is required to apply data
too, in order to accomplish research's objectives and fulfils requirement.
Sampling: The term refers to a statistical analysis of previously analysed data collected
from huge population. It refers to a club of person that are taken out of huge population for
collection of data. In present research, a researcher is considering 20 respondents from available
population who are workforce from ASOS Plc. They are considered for analysis of their
perception and experience in relation to talent management concept. Sampling is very effective
as it convenient according to time and involves less cost.
PRIMARY RESEARCH:
QUESTIONNAIRE
Name-
Age-
Gender-
Qualification-
Q1) Do you know about talent management concept ?
a) Yes
b) No
Q2) According to you what is the relevance of talent management ?
a) Retention of employees of highest quality
10
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b) Enhancing employee employer bonding
c) Development of Workforce
Q3) In your view point, how productivity is being impacted by the implication of talent
management in companies?
a) Positive impact
b) Negative impact
Q4) Does the concept of talent management strategies assists in attracting and retaining
employees of high quality?
a) Yes
b) No
Q5) How companies can enhance their talent management by adoption of various
strategies?
a) Constant development and training.
b) Providing coaching and mentoring to company staff
c) providing recognition or rewards
d) Cultural suitability by candidate
Q6) What are the problems which ASOS Plc is experiencing in respect to successful talent
management ?
a) High workforce turnover
b) Absence of leadership quality
c) Restricting market for talent
Q7) What are the ways by which ASOS Plc can enhance its talent management strategies?
a) Goal prioritising
b) Developing positive operating environment
c) Providing career development options
Q8) How implementation of talent management within the boundaries of company
benefits ASOS Plc?
Q9) What role Human resource Department plays in talent management?
Q10) Suggest some ways by applying which business can have employees with their
11
c) Development of Workforce
Q3) In your view point, how productivity is being impacted by the implication of talent
management in companies?
a) Positive impact
b) Negative impact
Q4) Does the concept of talent management strategies assists in attracting and retaining
employees of high quality?
a) Yes
b) No
Q5) How companies can enhance their talent management by adoption of various
strategies?
a) Constant development and training.
b) Providing coaching and mentoring to company staff
c) providing recognition or rewards
d) Cultural suitability by candidate
Q6) What are the problems which ASOS Plc is experiencing in respect to successful talent
management ?
a) High workforce turnover
b) Absence of leadership quality
c) Restricting market for talent
Q7) What are the ways by which ASOS Plc can enhance its talent management strategies?
a) Goal prioritising
b) Developing positive operating environment
c) Providing career development options
Q8) How implementation of talent management within the boundaries of company
benefits ASOS Plc?
Q9) What role Human resource Department plays in talent management?
Q10) Suggest some ways by applying which business can have employees with their
11

highest potential?
SECONDARY RESEARCH
Literature Review:
According to (Butler and et.al., 2020), A term Talent Management is refereed as a
strategic concept which assists organisation in acquired right talent and enhance their potential to
achieve business goals.
According to (Corti, 2018), talent management employee development is found in their
performances and potential which they uses in their work. It also brings great results and a level
of satisfaction in engagement of employees.
According to (de and et.al., 2020), there are some barriers which can bring conflicts in
working and can cost huge to the company while applying various strategies. These barriers also
brings inefficiency and hides employees talents in organisation. Barriers sometimes acts as a
factor of demotivation.
TASK 3
P5: Present findings and data using appropriate tools and techniques.
Q1) Do you know about talent management concept ? Frequency
a) Yes 14
b) No 6
14
6
a) Yes
b) No
12
SECONDARY RESEARCH
Literature Review:
According to (Butler and et.al., 2020), A term Talent Management is refereed as a
strategic concept which assists organisation in acquired right talent and enhance their potential to
achieve business goals.
According to (Corti, 2018), talent management employee development is found in their
performances and potential which they uses in their work. It also brings great results and a level
of satisfaction in engagement of employees.
According to (de and et.al., 2020), there are some barriers which can bring conflicts in
working and can cost huge to the company while applying various strategies. These barriers also
brings inefficiency and hides employees talents in organisation. Barriers sometimes acts as a
factor of demotivation.
TASK 3
P5: Present findings and data using appropriate tools and techniques.
Q1) Do you know about talent management concept ? Frequency
a) Yes 14
b) No 6
14
6
a) Yes
b) No
12

Interpretation: From the analysis of data it is being interpreted that from 20 respondents
only 14 bears awareness about talent management whereas rest 6 are fully unaware from the
concept.
Q2) According to you what is the relevance of talent management ? Frequency
a) Retention of employees of highest quality 6
b) Enhancing employee employer bonding 8
c) Development of Workforce 6
6
8
6 a) Retention of
employees of
highest quality
b) Enhancing
employee em-
ployer bonding
c) Development of
Workforce
Interpretation: From the analysis, it is founded that out of 20 respondents 6 respondents
finds that retaining employees is beneficial whereas 6 agrees for enhancing employees employers
bonding and rest 8 are in favour of developing workforce. The majority is in favour of workforce
development who feels this at relevance of talent management.
Q3) In your view point, how productivity is being impacted by the
implication of talent management in companies?
Frequency
a) Positive impact 16
b) Negative impact 4
13
only 14 bears awareness about talent management whereas rest 6 are fully unaware from the
concept.
Q2) According to you what is the relevance of talent management ? Frequency
a) Retention of employees of highest quality 6
b) Enhancing employee employer bonding 8
c) Development of Workforce 6
6
8
6 a) Retention of
employees of
highest quality
b) Enhancing
employee em-
ployer bonding
c) Development of
Workforce
Interpretation: From the analysis, it is founded that out of 20 respondents 6 respondents
finds that retaining employees is beneficial whereas 6 agrees for enhancing employees employers
bonding and rest 8 are in favour of developing workforce. The majority is in favour of workforce
development who feels this at relevance of talent management.
Q3) In your view point, how productivity is being impacted by the
implication of talent management in companies?
Frequency
a) Positive impact 16
b) Negative impact 4
13
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16
4
a) Positive impact
b) Negative impact
Interpretation: From the data it is analysed that 16 respondents has a positive impact in
implication of talent management whereas rest 4 founds it to be negatively impacted out of total
20 respondents.
Q4) Does the concept of talent management strategies assists in attracting
and retaining employees of high quality?
Frequency
a) Yes 14
b) No 6
14
6
a) Yes
b) No
14
4
a) Positive impact
b) Negative impact
Interpretation: From the data it is analysed that 16 respondents has a positive impact in
implication of talent management whereas rest 4 founds it to be negatively impacted out of total
20 respondents.
Q4) Does the concept of talent management strategies assists in attracting
and retaining employees of high quality?
Frequency
a) Yes 14
b) No 6
14
6
a) Yes
b) No
14

Interpretation: From the analysis, it is analysed that from 20 respondents, 14 says yes
for the talent management strategies which assists in attracting and retaining company's
employees who have high quality, whereas 6 denies for the concept.
Q5) How companies can enhance their talent management by adoption of
various strategies?
Frequency
a) Constant development and training 6
b) Providing coaching and mentoring to company staff 6
c) providing recognition or rewards 6
d) Cultural suitability by candidate 2
6
6
6
2
a) Constant development
and training
b) Providing coaching and
mentoring to company
staff
c) providing recognition or
rewards
d) Cultural suitability by
candidate
Interpretation: From 20 respondents it is analysed that 6 employees thinks that
providing coaching and mentoring is beneficial whereas 6-6 likes the option of providing
recognition, rewards and constant development is beneficial, the rest 2 believes in cultural
suitability. There is a balance in three options which company can adopt in order to enhance their
talent management.
Q6) What are the problems which ASOS Plc is experiencing in respect to
successful talent management ?
Frequency
a) High workforce turnover 6
15
for the talent management strategies which assists in attracting and retaining company's
employees who have high quality, whereas 6 denies for the concept.
Q5) How companies can enhance their talent management by adoption of
various strategies?
Frequency
a) Constant development and training 6
b) Providing coaching and mentoring to company staff 6
c) providing recognition or rewards 6
d) Cultural suitability by candidate 2
6
6
6
2
a) Constant development
and training
b) Providing coaching and
mentoring to company
staff
c) providing recognition or
rewards
d) Cultural suitability by
candidate
Interpretation: From 20 respondents it is analysed that 6 employees thinks that
providing coaching and mentoring is beneficial whereas 6-6 likes the option of providing
recognition, rewards and constant development is beneficial, the rest 2 believes in cultural
suitability. There is a balance in three options which company can adopt in order to enhance their
talent management.
Q6) What are the problems which ASOS Plc is experiencing in respect to
successful talent management ?
Frequency
a) High workforce turnover 6
15

b) Absence of leadership quality 10
c) Restricting market for talent 4
6
10
4
a) High workforce turnover
b) Absence of leadership
quality
c) Restricting market for
talent
Interpretation: From the above pie chart it is analysed that 10 employees feels problem
in absence of leadership and 6 feels issue in high workforce turnover whereas out of total 4
employees experiences problem regarding restriction of market talent.
Q7) What are the ways by which ASOS Plc can enhance its talent
management strategies?
Frequency
a) Goal prioritising 4
b) Developing positive operating environment 12
c) Providing career development options 4
16
c) Restricting market for talent 4
6
10
4
a) High workforce turnover
b) Absence of leadership
quality
c) Restricting market for
talent
Interpretation: From the above pie chart it is analysed that 10 employees feels problem
in absence of leadership and 6 feels issue in high workforce turnover whereas out of total 4
employees experiences problem regarding restriction of market talent.
Q7) What are the ways by which ASOS Plc can enhance its talent
management strategies?
Frequency
a) Goal prioritising 4
b) Developing positive operating environment 12
c) Providing career development options 4
16
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4
12
4
a) Goal prioritizing
b) Developing positive op-
erating environment
c) Providing career de-
velopment options
Interpretation: From the above data it is interpreted that 12 employees out of 20feels
that company should develop positive working environment as a way to enhance strategies for
talent management, 4 employees prefers for goal prioritising and rest 4 is in favour of providing
career development opportunities within the organisation.
Qualitative Findings:
Q8) How implementation of talent management within the boundaries of company benefits
ASOS Plc?
Ans. Out of the responses gathered from 20 respondents of ASOS Plc it is being interpreted that
company can be most benefited from retention of employees who posses high quality of
efficiency in their work and by providing them opportunity of development. This retention helps
company to reduce employees turnover and have experienced talent in the organisation which
will increase productivity in employees performance.
Q9) What role Human resource Department plays in talent management?
Ans. From the responses received from 20 respondents it is analysed that Human Resource
should keep motivating its employees to indulge effective talents of workforce into work. It is
categorised as main role needs to be performed by HR manager. Another role which should be
played by Human Resource is, providing recognition and rewards for work done by company's
17
12
4
a) Goal prioritizing
b) Developing positive op-
erating environment
c) Providing career de-
velopment options
Interpretation: From the above data it is interpreted that 12 employees out of 20feels
that company should develop positive working environment as a way to enhance strategies for
talent management, 4 employees prefers for goal prioritising and rest 4 is in favour of providing
career development opportunities within the organisation.
Qualitative Findings:
Q8) How implementation of talent management within the boundaries of company benefits
ASOS Plc?
Ans. Out of the responses gathered from 20 respondents of ASOS Plc it is being interpreted that
company can be most benefited from retention of employees who posses high quality of
efficiency in their work and by providing them opportunity of development. This retention helps
company to reduce employees turnover and have experienced talent in the organisation which
will increase productivity in employees performance.
Q9) What role Human resource Department plays in talent management?
Ans. From the responses received from 20 respondents it is analysed that Human Resource
should keep motivating its employees to indulge effective talents of workforce into work. It is
categorised as main role needs to be performed by HR manager. Another role which should be
played by Human Resource is, providing recognition and rewards for work done by company's
17

employees which will encourage their potential and skills. This will assist company in retaining
high quality workforce in organisation.
Q10) Suggest some ways by applying which business can have employees with their highest
potential?
Ans. From the respective findings, it is analysed that ASOS Plc provides constant appreciation
and rewards to its employees in order to attract them to work for their company. This attraction
allows them to feel motivated and boosts up their morale. ASOS Plc should develop few policies
which will be effective in order to have highest potential in its employees which brings success
and growth for the company.
P6: Communicate appropriate recommendations as a result of findings and data analysis to draw
valid and meaningful conclusions.
After having detailed and deep analysis for the research, it is analysed from data
collection that talent management posses critical concern within the company which creates an
effect on employees productivity of business. It is very important for ASOS Plc to acquire such
strategy which is suitable for managing company's talent which will have employees of high
quality competency. It is recommended to ASOS Plc after proper analysis that:
ASOS should work upon providing regular training and development to company's
employees which enhances workers performance leads to increased productivity in work.
There should be an effective interaction or communication method within the
organisation which promotes engagement of company's employees. This helps firms
workforce to discuss their problems and issues to have best fit in organisation.
The company should employ on creating policies which should be enough effective in
order to motivate company's employees which will feel them to work for organisation for
longer period. This helps ASOS Plc in retaining its employees.
TASK 4
P7: Reflect on the value of undertaking the project to meet stated objectives and own learning
and performance.
From the successful completion of present research, I feel very happy and enthusiastic in
having a great opportunity for improving my knowledge, skills and learnings. During the process
18
high quality workforce in organisation.
Q10) Suggest some ways by applying which business can have employees with their highest
potential?
Ans. From the respective findings, it is analysed that ASOS Plc provides constant appreciation
and rewards to its employees in order to attract them to work for their company. This attraction
allows them to feel motivated and boosts up their morale. ASOS Plc should develop few policies
which will be effective in order to have highest potential in its employees which brings success
and growth for the company.
P6: Communicate appropriate recommendations as a result of findings and data analysis to draw
valid and meaningful conclusions.
After having detailed and deep analysis for the research, it is analysed from data
collection that talent management posses critical concern within the company which creates an
effect on employees productivity of business. It is very important for ASOS Plc to acquire such
strategy which is suitable for managing company's talent which will have employees of high
quality competency. It is recommended to ASOS Plc after proper analysis that:
ASOS should work upon providing regular training and development to company's
employees which enhances workers performance leads to increased productivity in work.
There should be an effective interaction or communication method within the
organisation which promotes engagement of company's employees. This helps firms
workforce to discuss their problems and issues to have best fit in organisation.
The company should employ on creating policies which should be enough effective in
order to motivate company's employees which will feel them to work for organisation for
longer period. This helps ASOS Plc in retaining its employees.
TASK 4
P7: Reflect on the value of undertaking the project to meet stated objectives and own learning
and performance.
From the successful completion of present research, I feel very happy and enthusiastic in
having a great opportunity for improving my knowledge, skills and learnings. During the process
18

of research I analysed that I have employed my interaction skills which assists me in collecting
required data in order to have fair and accurate findings or results. In my research I have strongly
accomplished research's aim and objectives through gather of primary and secondary data or
information which brings some outcomes. However I experienced few issues while gathering
data and information for this research to make it a successful project. Hindrances such as
employees delay in giving responses because they were hesitating in sharing their views. I
overcame this issue with the proper application of my persuasive power which made company's
employees comfortable in giving responses in form of their experiences and opinions to the
questions asked from them. The present research assists me in acquiring various skills such as
solving problems, taking effective decisions, drawing proper conclusions by analysing each and
every corner of concept and many more. During the course of present research I came to know
that my biggest strength is my communication or interaction skills which I can use to make
things more easy. The application of my skills in this research helped me to polish them more
and bring more efficiency in it. From the present research I also enhanced my time management
skills through completion of research on specific time allotted to me. The activities or skills used
by me in successful completion of this research is contributing a lot in the development or my
professional career and adds up to my characters or identity.
CONCLUSION
From the present research it can be concluded that talent management is a very important
aspect which needs to be concentrated by organisations. It is a set procedure for acquiring and
retaining high quality of workforce in company to have better efficiency and increased
productivity in workings. There is a document which lists out all the detailed information
regarding a specific project which needs to be successfully carried out by competent personal in
organisation and is called as project management plan. There are certain major elements such as
cost, time, risk, resources, etc. which contributes a project for its successful completion. The two
common structure such as Work Breakdown and Gantt chart is one which diversifies a whole
task into parts that becomes easy to achieve effectively. It can also be concluded that for a
successful research application of both qualitative and quantitative research via primary and
secondary mode of collection of data is very helpful and brings accurate results. From the
19
required data in order to have fair and accurate findings or results. In my research I have strongly
accomplished research's aim and objectives through gather of primary and secondary data or
information which brings some outcomes. However I experienced few issues while gathering
data and information for this research to make it a successful project. Hindrances such as
employees delay in giving responses because they were hesitating in sharing their views. I
overcame this issue with the proper application of my persuasive power which made company's
employees comfortable in giving responses in form of their experiences and opinions to the
questions asked from them. The present research assists me in acquiring various skills such as
solving problems, taking effective decisions, drawing proper conclusions by analysing each and
every corner of concept and many more. During the course of present research I came to know
that my biggest strength is my communication or interaction skills which I can use to make
things more easy. The application of my skills in this research helped me to polish them more
and bring more efficiency in it. From the present research I also enhanced my time management
skills through completion of research on specific time allotted to me. The activities or skills used
by me in successful completion of this research is contributing a lot in the development or my
professional career and adds up to my characters or identity.
CONCLUSION
From the present research it can be concluded that talent management is a very important
aspect which needs to be concentrated by organisations. It is a set procedure for acquiring and
retaining high quality of workforce in company to have better efficiency and increased
productivity in workings. There is a document which lists out all the detailed information
regarding a specific project which needs to be successfully carried out by competent personal in
organisation and is called as project management plan. There are certain major elements such as
cost, time, risk, resources, etc. which contributes a project for its successful completion. The two
common structure such as Work Breakdown and Gantt chart is one which diversifies a whole
task into parts that becomes easy to achieve effectively. It can also be concluded that for a
successful research application of both qualitative and quantitative research via primary and
secondary mode of collection of data is very helpful and brings accurate results. From the
19
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analysis, company is required to manage its employee's talents in order to retain them for a
longer period of time in their company. Hence, talent management is a matter of concern for
ASOS Plc so that it can achieve its targets effectively and efficiently.
20
longer period of time in their company. Hence, talent management is a matter of concern for
ASOS Plc so that it can achieve its targets effectively and efficiently.
20

REFERENCES
Books and Journals
Bjorvatn, T. and Wald, A., 2018. Project complexity and team-level absorptive capacity as
drivers of project management performance. International Journal of Project
Management. 36(6). pp.876-888.
Blaikie, N., 2018. Confounding issues related to determining sample size in qualitative
research. International Journal of Social Research Methodology. 21(5). pp.635-641.
Butler and et.al., 2020. Managing software development projects for success: Aligning plan-and
agility-based approaches to project complexity and project dynamism. Project
Management Journal. 51(3). pp.262-277.
Corti, L., 2018. Data collection in secondary analysis. The SAGE handbook of qualitative data
collection, pp.164-181.
de Melo and et.al., 2020. From open innovation projects to open innovation project management
capabilities: A process-based approach. International Journal of Project
Management. 38(5). pp.278-290.
Eriksson, P.E., Larsson, J. and Pesämaa, O., 2017. Managing complex projects in the
infrastructure sector—A structural equation model for flexibility-focused project
management. International journal of project management. 35(8). pp.1512-1523.
Heldman, K., 2018. Project management jumpstart. John Wiley & Sons.
Kerzner, H., 2018. Project management best practices: Achieving global excellence. John Wiley
& Sons.
Kurniawan, N.B., 2018, October. A systematic literature review on survey data collection
system. In 2018 International Conference on Information Technology Systems and
Innovation (ICITSI) (pp. 177-181). IEEE.
Maxwell, J.A., 2019. Distinguishing between quantitative and qualitative research: A response to
Morgan. Journal of mixed methods research. 13(2). pp.132-137.
McCall, G.S., 2018. Strategies for quantitative research: Archaeology by numbers. Routledge.
Merriam, S.B. and Grenier, R.S. eds., 2019. Qualitative research in practice: Examples for
discussion and analysis. John Wiley & Sons.
21
Books and Journals
Bjorvatn, T. and Wald, A., 2018. Project complexity and team-level absorptive capacity as
drivers of project management performance. International Journal of Project
Management. 36(6). pp.876-888.
Blaikie, N., 2018. Confounding issues related to determining sample size in qualitative
research. International Journal of Social Research Methodology. 21(5). pp.635-641.
Butler and et.al., 2020. Managing software development projects for success: Aligning plan-and
agility-based approaches to project complexity and project dynamism. Project
Management Journal. 51(3). pp.262-277.
Corti, L., 2018. Data collection in secondary analysis. The SAGE handbook of qualitative data
collection, pp.164-181.
de Melo and et.al., 2020. From open innovation projects to open innovation project management
capabilities: A process-based approach. International Journal of Project
Management. 38(5). pp.278-290.
Eriksson, P.E., Larsson, J. and Pesämaa, O., 2017. Managing complex projects in the
infrastructure sector—A structural equation model for flexibility-focused project
management. International journal of project management. 35(8). pp.1512-1523.
Heldman, K., 2018. Project management jumpstart. John Wiley & Sons.
Kerzner, H., 2018. Project management best practices: Achieving global excellence. John Wiley
& Sons.
Kurniawan, N.B., 2018, October. A systematic literature review on survey data collection
system. In 2018 International Conference on Information Technology Systems and
Innovation (ICITSI) (pp. 177-181). IEEE.
Maxwell, J.A., 2019. Distinguishing between quantitative and qualitative research: A response to
Morgan. Journal of mixed methods research. 13(2). pp.132-137.
McCall, G.S., 2018. Strategies for quantitative research: Archaeology by numbers. Routledge.
Merriam, S.B. and Grenier, R.S. eds., 2019. Qualitative research in practice: Examples for
discussion and analysis. John Wiley & Sons.
21

Silvius and et.al., 2017. Considering sustainability in project management decision making; An
investigation using Q-methodology. International Journal of Project
Management. 35(6). pp.1133-1150.
Silvius, G., 2017. Sustainability as a new school of thought in project management. Journal of
Cleaner Production. 166. pp.1479-1493.
Solymosi, R. and Bowers, K., 2018. The role of innovative data collection methods in advancing
criminological understanding. The Oxford handbook of environmental criminology,
pp.210-237.
Sriram, R., 2017. Student affairs by the numbers: Quantitative research and statistics for
professionals. Stylus Publishing, LLC.
Stanitsas, M., Kirytopoulos, K. and Leopoulos, V., 2020. Integrating sustainability indicators into
project management: The case of construction industry. Journal of Cleaner Production,
p.123774.
Trinh, Q.D., 2018, April. Understanding the impact and challenges of secondary data analysis.
In Urologic Oncology: Seminars and original investigations (Vol. 36, No. 4, pp. 163-
164). Elsevier.
Willig, C., 2017. Interpretation in qualitative research. The SAGE handbook of qualitative
research in psychology, pp.274-288.
Wrench, J.S., 2017. Quantitative methodology. The international encyclopedia of communication
research methods, pp.1-10.
APENDICES
Project Logbook
Name:
Title of the Project:
Upgraded on weekly research/activities accomplished.
22
investigation using Q-methodology. International Journal of Project
Management. 35(6). pp.1133-1150.
Silvius, G., 2017. Sustainability as a new school of thought in project management. Journal of
Cleaner Production. 166. pp.1479-1493.
Solymosi, R. and Bowers, K., 2018. The role of innovative data collection methods in advancing
criminological understanding. The Oxford handbook of environmental criminology,
pp.210-237.
Sriram, R., 2017. Student affairs by the numbers: Quantitative research and statistics for
professionals. Stylus Publishing, LLC.
Stanitsas, M., Kirytopoulos, K. and Leopoulos, V., 2020. Integrating sustainability indicators into
project management: The case of construction industry. Journal of Cleaner Production,
p.123774.
Trinh, Q.D., 2018, April. Understanding the impact and challenges of secondary data analysis.
In Urologic Oncology: Seminars and original investigations (Vol. 36, No. 4, pp. 163-
164). Elsevier.
Willig, C., 2017. Interpretation in qualitative research. The SAGE handbook of qualitative
research in psychology, pp.274-288.
Wrench, J.S., 2017. Quantitative methodology. The international encyclopedia of communication
research methods, pp.1-10.
APENDICES
Project Logbook
Name:
Title of the Project:
Upgraded on weekly research/activities accomplished.
22
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I have accomplished this research based on requirement and advantages of talent management
strategy to assist company in diversifying its operations at international level.
Yes, I kept a pace and was competent to achieve project target by time.
Any issue or problem identified?
Yes I found various issues in doing this research. Non accomplishment of research by time
was the biggest one.
Any hurdle experienced?
Some personal grudges between team members is an issues which emerges at work place.
New ideas and change of project pathway.
What have I learnt about myself this week?
I was competent to complete research on time. This assists me to do research project in
adequate manner.
Tasks planned for next week
Yes I use to plan tasks for next week so that it can be achieved on time.
Project plan standing to date
My research goes timely.
Supervisor's views to address
Performance Review
Q. What was the project needs to be done?
Ans. Research is done for finding requirements and advantages of talent management strategies
to assist company in diversifying its operations at international level.
Q. Did the project was successful in its aim? How do you come to know? Specifically, do
mention any evaluation and analysis undertaken.
Ans. Yes I was able to accomplish research aim and objectives.
Q. What things do you feel executed well and why? Analyse all aspects of the project (e.g.
23
strategy to assist company in diversifying its operations at international level.
Yes, I kept a pace and was competent to achieve project target by time.
Any issue or problem identified?
Yes I found various issues in doing this research. Non accomplishment of research by time
was the biggest one.
Any hurdle experienced?
Some personal grudges between team members is an issues which emerges at work place.
New ideas and change of project pathway.
What have I learnt about myself this week?
I was competent to complete research on time. This assists me to do research project in
adequate manner.
Tasks planned for next week
Yes I use to plan tasks for next week so that it can be achieved on time.
Project plan standing to date
My research goes timely.
Supervisor's views to address
Performance Review
Q. What was the project needs to be done?
Ans. Research is done for finding requirements and advantages of talent management strategies
to assist company in diversifying its operations at international level.
Q. Did the project was successful in its aim? How do you come to know? Specifically, do
mention any evaluation and analysis undertaken.
Ans. Yes I was able to accomplish research aim and objectives.
Q. What things do you feel executed well and why? Analyse all aspects of the project (e.g.
23

initial inception, project tasks and project results) from a range of opinions.
Ans. Team coordination and working in group were the finest things which brought positive
outcomes.
Q. What issues emerged during the research and how were they overcomes? Was the issues
were timely identified and resolution during the project process?
Ans. Time conflict and improper coordination between team were some issues which emerged
while doing research.
Q. What did you learn from doing this research?
Ans. I improved my knowledge related to the concept of talent management.
10 for my performance.
Q. What strengths and weaknesses you found in your performance?
Ans. I identified my strength by applying a futuristic approach in problem solving and weakness
was absence of full confidence.
Q. How will this is going to support your regular professional development?
Ans. Regular professional development assists in achieving objectives which helps in
completion of future targets on time.
24
Ans. Team coordination and working in group were the finest things which brought positive
outcomes.
Q. What issues emerged during the research and how were they overcomes? Was the issues
were timely identified and resolution during the project process?
Ans. Time conflict and improper coordination between team were some issues which emerged
while doing research.
Q. What did you learn from doing this research?
Ans. I improved my knowledge related to the concept of talent management.
10 for my performance.
Q. What strengths and weaknesses you found in your performance?
Ans. I identified my strength by applying a futuristic approach in problem solving and weakness
was absence of full confidence.
Q. How will this is going to support your regular professional development?
Ans. Regular professional development assists in achieving objectives which helps in
completion of future targets on time.
24
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