Research Project: Evaluating Talent Management's Impact on HR Role

This research project investigates the impact of talent management on the role of human resource management, utilizing both primary and secondary data sources. A questionnaire was administered to gather primary data, while books, articles, and journals were used for the literature review. The study employs a positivism philosophy, deductive approach, quantitative research methods, and survey strategy. Findings, presented through frequency distribution tables and graphs, reveal a positive correlation between talent management and HR effectiveness at Aston Martin. The discussion interprets these findings, highlighting the significance of talent management for employee motivation, retention, and overall organizational success. The report concludes with recommendations for Aston Martin to enhance their talent management strategies, focusing on employee engagement, development opportunities, and addressing challenges like employee conflict and turnover. The research underscores the critical role of HR in effectively managing talent to achieve organizational goals.

Research Project
(Impact of talent management
on the role of HR)
1

Executive Summary
Main purpose of present investigation is “To identify the major impact of talent
management over the role of human resource management within a workplace. This is a main
propose and for accomplishing this, both primary and secondary sources of data collection was
used. Books, articles, journals etc. sources were used for literature review that helped in
collecting of secondary information and also achieving of project aim successfully.
Questionnaire was used for collecting primary information that was effective in attainment of
each objective of the project in successful and systematic manner. There are different methods
used for the present project including positivism philosophy, survey, deductive approach,
quantitative research, questionnaire etc. All these are main methods that facilitated in attainment
of project aim. Findings are completed by correlating primary and secondary information. In
conclusion and recommendation, entire information about the whole chapters were included that
output in accomplishment of aim and objectives of the project successfully.
2

Contents
Executive Summary.........................................................................................................................2
Methodology....................................................................................................................................4
Results/Findings..............................................................................................................................5
Discussion......................................................................................................................................10
Conclusion.....................................................................................................................................15
Recommendations..........................................................................................................................16
Reflection.......................................................................................................................................17
References......................................................................................................................................19
Appendix........................................................................................................................................20
Questionnaire.............................................................................................................................20
3

Methodology
Methodology is important part of the research project because it helped investigator in
gathering and evaluating of data regarding the topic. There are different methods used for the
current research project that will be defined as below:
Research philosophy: Positivism philosophy was applied for collecting and evaluating of
quantitative information. This philosophy helped investigator in accomplishing the aim and
objectives of the project in successful manner (Sehatpour, Abedin and Kazemi, 2021).
Research approach: Deductive approach of the data analysis was applied within an
investigation with purpose of analysing quantitative information. This is important approach for
the current investigation because it helped in evaluating of quantitative data that result in
attainment of objectives (Pirzada and et. al., 2021).
Research choice: Quantitative research choice was applied within an investigation. This is a
suitable and valuable choice of the study that helped in collecting of numerical and valid
information about the topic.
Research strategy: Survey is a part of research strategy that was used for the current study
because it helped in collecting of numerical data without taking additional time and cost.
Data collection: Both primary and secondary data were used within an investigation for
achieving the valid outcomes. Secondary data was gathered for literature review that helped in
attainment of objectives and fulfilment of research gap effectively (Bani-Hani, 2021). Primary
data was gathered from questionnaire that results in accomplishment of aim and objectives of the
project successfully.
Sampling: Probability sampling was used for selecting 30 respondents for questionnaire.
Probability sampling helped investigator in selection of larger sample base within minimum time
(Kasahara, 2021).
Research instrument: Questionnaire was used for gathering primary and quantitative data
that is useful within a current investigation. Main reason regarding selection of this is it
facilitated investigator in achieving of valid results within minimum time and in successful way
(Ekhsan, Sudiro and Mugiono, 2021).
4

Results/Findings
This is a significant part of the study that helps investigator in presenting of quantitative
information in graphical as well as tabular form. In order to evaluate quantitative type of data
gathered from questionnaire, there will be requirement of using an analytical technique which is
frequency distribution analysis (Al-Dalahmeh and Héder-Rima, 2021). By using this technique,
frequency distribution table will be made by researcher that is necessary because without this,
they cannot analyse the quantitative information. Ms-Excel will be applied for making graphs in
accordance to the research questions. These will be shown as below:
Frequency distribution Table
Q1. Are you aware regarding the importance of managing talent in the
workplace of Aston Martin?
Frequency
a) Yes 25
b) No 2
c) Can’t say 3
Q2. What are the major benefits of talent management for Aston Martin? Frequency
a) Succeed over Competitors 10
b) Effective and efficient working performance 10
c) Strong brand reputation 10
Q3. What are the significance of talent management for the employees of
Aston Martin?
Frequency
a) Feeling of belongingness 8
b) Higher Employee’s motivation 12
c) Increased satisfaction towards the job 10
Q4. According to you, human resource of Aston Martin played an
important role in managing talent at workplace.
Frequency
a) Yes 27
b) No 3
Q5. How human resource management plays a role of retaining talented
employees in the workplace of Aston Martin?
Frequency
a) Provided different benefits 12
5

b) Job rotation 10
c) Training and development 8
Q6. What is the impact of talent management on the role of human
resource?
Frequency
a) Positive 25
b) Negative 2
c) Neutral 3
Q7. According to you, what is the main strategy that will help Aston
Martin in talent management at workplace?
Frequency
a) Detailed description of job 10
b) Continues development opportunities for employees 12
c) Appreciation towards the working performance 8
Q8. According to you, what are the major challenges of talent
management within the workplace of Aston Martin?
Frequency
a) Conflict among employees 13
b) Lack of employee’s engagement 7
c) Higher employee’s turnover 10
Q9. According to you, what are the useful strategies that would be used
by Aston Martin for managing challenges linked with the management of
talent?
Frequency
a) Developing a culture of engagement 10
b) Adjusting the frequency of feedback 10
c) Attracting and retaining top talent 10
Q1. Do you have idea about the importance of managing talent in the
workplace of Aston Martin?
Frequency
a) Yes 25
b) No 2
c) Can’t say 3
6

Q2. What are the major benefits of talent management for Aston Martin? Frequency
a) Succeed over Competitors 10
b) Effective and efficient working performance 10
c) Strong brand reputation 10
Q3. What are the significance of talent management for the employees of
Aston Martin?
Frequency
a) Feeling of belongingness 8
b) Higher Employee’s motivation 12
c) Increased satisfaction towards the job 10
7

Q4. According to you, human resource of Aston Martin played an
important role in managing talent at workplace?
Frequency
a) Yes 27
b) No 3
Q5. How human resource management plays a role of retaining talented
employees in the workplace of Aston Martin?
Frequency
a) Provided different benefits 12
b) Job rotation 10
c) Training and development 8
8

Q6. What is the main impact of talent management on the role of human
resource?
Frequency
a) Positive 25
b) Negative 2
c) Neutral 3
Q7. According to you, what is the main strategy that will help Aston
Martin in talent management at workplace?
Frequency
a) Detailed description of job 10
b) Continues development opportunities for employees 12
c) Appreciation towards the working performance 8
Q8. According to you, what are the major challenges of talent
management within the workplace of Aston Martin?
Frequency
a) Conflict among employees 13
b) Lack of employee’s engagement 7
c) Higher employee’s turnover 10
9

Q9. According to you, what are the useful strategies that would be used
by Aston Martin for managing challenges linked with the management of
talent?
Frequency
a) Developing a culture of engagement 10
b) Adjusting the frequency of feedback 10
c) Attracting and retaining top talent 10
Discussion
This is an essential and main chapter that will help researcher in getting of valid outcomes in
easier way. This section includes the interpretation of the primary information and their relation
with the secondary data collected for literature review. This will be essential and important for
investigator in achievement of project aim and objectives successfully and within minim time.
Interpretation of the primary information will be explained as below:
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Question 1: The importance of managing talent in the workplace of Aston Martin
Interpretation: From the above mentioned graph, it has been determined that most of the
participants had idea about the significance of talent management within working environment.
25 out of 30 respondents are aware about the effectiveness of talent management in the
workplace. They said as it facilitated company in improvement of its business performance,
increment of sales and many more. 2 respondents said no because they are not aware about the
talent management. 3 participants can’t have said about the same.
Question 2: Major benefits of talent management for Aston Martin
Interpretation: There are numerous advantages of managing talent within an organisation.
10 participants had idea as talent management helped Aston Martin to succeed over their
competitors. As talented employees are able in attracting of international client in easier manner.
10 participants had knowledge effective and efficient working performance is important benefit
of talent management. As knowledgeable and talented employees are played significance role in
completing of all activities in efficient and effective manner. Remaining 10respomdents had
knowledge as talented employees helped Aston Martin in retaining of talented employees that
turn to impact in improvement of brand reputation at marketplace and in customer mind.
Question 3: Significance of talent management for the employees of Aston Martin
Interpretation: There are various significance of talent management that are essential for
the employees of Aston Martin. 8 managers of the Aston Martin had idea as it increases felling
of belongingness among employees. 12 had knowledge as talent management in the workplace
support company to increase motivation among their employees that result in higher retention.
Remaining 10 respondents had knowledge as talent management support business organisation
to increase employee’s job satisfaction. All these are important for company in attainment of
long term goals and objectives in successful manner.
Question 4: Human resource of Aston Martin played an important role in managing talent
at workplace
Interpretation: From the above mentioned graph, it has been determined that human
resource manager played an important role at workplace of Aston Martin. 27 out of 30 managers
had idea as there are different roles of the human resource including hiring, selecting, training,
retaining, attracting etc. Remaining 3 participants not had any idea about the same.
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Question 5: Human resource management plays a role of retaining talented employees in
the workplace of Aston Martin
Interpretation: There are various roles of human resource manager that are essential in
retaining of talented workers at workplace. 12 out of 30 respondents had knowledge as
providence of different benefits to the employees is a best role that helped in retaining of
employees for longer time. 10 participants had view as job rotation is an essential role played by
HR while retaining of talented employees. Rest of the 8 respondents had idea as training and
development is a main role because without this human resource manager cannot retain talented
workers at workplace for longer time period.
Question 6: Relationship between talent management and role of human resource
Interpretation: Talent management has positive relationship with the role of human resource.
Talented management support human resource manager in retaining of talented employees for
longer time period. 2 participants said as it has negative relationship because they not had
accurate knowledge regarding the same. 3 participants had opinion as talented management has
both positive as well as negative relationship on human resource.
Question 7: Main strategy that will help Aston Martin in talent management at workplace
Interpretation: From the above mentioned information, it has been determined that there
are various strategies, which will be essential and significant for the Aston Martin in managing
of talent within the workplace. 10 out of 30 respondents had knowledge as detailed description of
employee’s job is important strategy because it helps in reduction of conflict as well as managing
talent at workplace. 12 participants had idea as continues development of opportunity
Question 8: Major challenges of talent management within the workplace of Aston Martin
Interpretation: There are different challenges of talent management at workplace of
Aston Martin. 13 out of 30 respondents had knowledge as conflict among employee’s is a major
challenge because management of talent n some employees create conflict among other workers.
7 respondents had idea as lack of employee’s engagement is a man challenge because employees
who not managed within the workplace no engaged in business activity. Remaining 10
respondents had knowledge as higher employee turnover is a main challenge because without
talent management, employees are not satisfied towards their job that turn to increase high
turnover of employees. Therefore, above mentioned all these are major challenges that impact on
business performance and brand image in negative manner.
12

Question 9: Useful strategies that would be used by Aston Martin for managing challenges
linked with the management of talent
Interpretation: There are different numbers of strategies that are essential and important
for Aston Martin in reducing and overcoming the issues associated with the talent management.
10 respondents had knowledge as developing a culture of engagement is an effective strategy for
Aston Martin because it increases engagement among employees that is essential for the
company in improvement of its growth and success in marketplace. Other 10 participants had
idea as adjusting the frequency of feedback is essential way for the company because its help in
increasing employee’s engagement that result in reduced conflict at workplace. This will also
have helped in improving the business performance and productivity. Remaining 10 participants
had Opinion as attracting and retaining the top talent is essential because it reduce the high
employee’s turnover and also Support Company in improvement of its brand image and goodwill
in marketplace. Therefore, all these are important and essential strategies in overcoming of the
issue of talent management within the workplace.
Along with this, from the above collected secondary data from the books, articles,
magazines, journals and many other sources for literature review, it has been determined that
talent management is a broad concept that is essential at workplace of an organisation. it has
been determined that there is different importance of the talent management in the workplace.
This importance’s are higher client satisfaction, increase employee’s motivation and many others
(Pasaribu and Maulana, 2021). That type of information is related with the primary information
gathered from questionnaire. In this, participants had view as talent management is significant
for employees because it helps them in increment of their motivation and satisfaction level
towards the job. This information is correlated with each other; it means objective of the
significance of talent management at workplace is achieved successfully.
From the above collected primary data from the questionnaire is determined that there are
different roles played by HR for retaining talented employees for longer time period. These roles
are job rotation, providence of different benefits and training and development. These are major
roles played by human resource that are related with the secondary data gathered for literature
review. This information is also related that helped in achieving of the objective of roles of
human resource management in retaining of talent for longer time (Verma, 2021).
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It has been determined from the information collected from articles, books etc. resources
that talent management has positive relationship with the human resource manager roles. From
primary data, majority of respondents said as talent management help human resource manager
in retaining of top talent that means it has positive relationship with each other. It means the
objective of the relationship between talent management and role of human resource achieved
effectively and successfully (Shortland, 2021).
Therefore, above mentioned all these are important information that are correlated with
each other and helped investigator in attainment of each objective successfully (Omotunde and
Alegbeleye, 2021).
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Conclusion
From the above mentioned information or report, it has been concluded that talent
management at workplace played an important role. It has been identified that majority of
participants had knowledge about the significance of talent management within an organisation.
There are different advantages determined from the above mentioned questionnaire i.e. succeed
over competitors, strong brand reputation and efficient and effective working performance.
Along with this, there are also different benefits of talent management for employees including
higher employee’s motivation, feeling of belongingness and increased job satisfaction. These are
considered major advantages of talent management that helped an organisation in retaining of
talented employees at working environment. This helped business organisation in
accomplishment of long term goals and competitive advantages within minimum period of time.
It has been identified that there are various roles of human resource manager that are played
within a workplace. These roles are job rotation, providence of different advantages and training
and development to the employees. These are effective and essential roles that helped business
organisation in managing of talent at workplace for longer time period. It has been proofed that
talent management has positive relationship at workplace of company.
Along with this, there are various strategies of managing talent such as detailed job
description, appreciation towards the working performance and opportunities for continues
development. These are essential and important strategies that are significant in talent
management. Apart from this, there are different challenges of talent management including lack
of employee’s engagement, conflict among workforce and higher turnover of employees. These
are major challenges that had negative impact on human resource manager while managing and
retaining of top talent for longer time period. In order to overcome these challenges, there are
various strategies used that are developing a culture of engagement, adjusting the frequency of
feedback and, attracting and retaining of top talent. These are effective ways that used for
overcoming the issue of talent management. Therefore, with the help of these information all
objectives are achieved in successful manner.
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Recommendations
From the above mentioned information or findings, it has been recommended that, it is
important for each and every organisation to retain top talent at workplace because without this,
Aston Martin cannot attain competitive advantages. There are some essential recommendations
to the Aston Martin in management of talent within their workplace. These recommendations
will be explained as below:
Organise learning and development: This is an effective way for Aston Martin to organise
learning and development activities to their talented workforce. This activity will help company
in increment of knowledge about the business among employees. As talented employees played
their al roles in effective and systematic manner that result in improvement of organisational
productivity and performance.
Attract the right people: This is another way or strategy that will be effective for Aston
Martin in talent management. This is the role of human resource to attract right people at right
place and at right time. This will be essential in increasing of motivation and satisfaction among
workers that result in enhanced business reputation at marketplace.
Hold performance appraisal: This is an essential and significant way for Aston Martin if
they require to retain talented employee’s in the workplace. This is essential for the Aston Martin
in retaining of talented employees at workplace.
Therefore, all these are effective and essential ways for the Aston Martin n managing and
retaining of talented employees for longer time period. This will be essential and significant for
the company in achieving of competitive advantages in successful and within minimum period of
time.
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Reflection
I am happy for getting a broad chance of conducting the research project over the “To
identify the major impact of talent management over the role of human resource management
within a workplace. A study on Aston Martin. I completed this research project in successful
manner. there are different kind of methodologies that I used for carrying out present
investigation effectively. These are primary and secondary research, positivism research
philosophy, deductive approach, quantitative research, questionnaire etc. These are important
methodologies used by me that supported me in accomplishment of each and every objective of
the research project in successful manner. I followed books, articles, journals and many other
sources when I required secondary data for literature review. I used questionnaire when I
required primary information. These are useful and important for me in achieving of project aim
and objectives in successful manner.
By doing this research I improved my research skills including data collection, data analysis,
time management etc. These skilled supported me in my present and future study. Along with
this, I faced certain challenges while carrying out current investigation. These challenges are
time provided time for research completion is not enough, cost is given is not sufficient,
unethical behaviour of respondents etc. These are major challenges that have negative impact on
my performance. In order to overcome these challenges, I used Gantt chart that helped me in
overcoming the time issue. I used questionnaire that helped me by providing valid and reliable
information as well as facilitated in reduction of cost issues. I also followed research ethics
principles that helped me in overcoming the issue of unethical behaviour of the respondents.
Therefore, all these are main and essential ways in reduction of the challenges associated with
the current project.
By doing this research, I learned about the importance of talent management and role of
human resource manager in talent management. This helped me by increasing my understanding
regarding the effectiveness of talent management for an organisation as well as an employee.
This is important for me in my future growth and development.
There is an alternative methodology that will be applied in conducting of further
investigation on different topics. There are different topics such as role of human resource
manage in talent management, significance of talent management in improvement of employee’s
motivation and satisfaction, to explore different strategies for attracting and retaining talent at
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workplace and for longer time. These are main topics that would be essential in carrying out
future study in successful manner. For this, interview will be applied as an alternative
methodology that is useful and significant in doing of further investigation successfully.
18

References
Books and Journals
Sehatpour, M. H., Abedin, B. and Kazemi, A., 2021. Talent management in government
organizations: identification of challenges and ranking the solutions to address
them. International Journal of Productivity and Performance Management.
Pirzada, Z.A. and et. al., 2021. TALENT MANAGEMENT: ASSOCIATION IN PROBLEMS
OF IT. International Journal of Management (IJM), 12(1).
Bani-Hani, J., 2021. The moderating influence of managers strategic thinking on the effect of
talent management on organization core competency. Management Science Letters, 11(1),
pp.213-222.
Kasahara, T., 2021. How Do Japanese MNCs Identify Talent? The Neglected Role of Regional
Headquarters in Global Talent Management. In Management for Sustainable and Inclusive
Development in a Transforming Asia (pp. 139-162). Springer, Singapore.
Ekhsan, M., Sudiro, A. and Mugiono, A.S.H., 2021. Exploring the Relationship Between
Employer Branding and Talent Management to Employee Retention: Literature Review.
Al-Dalahmeh, M. and Héder-Rima, M., 2021. The effect of talent management practices on
employee turnover intention in the Information and Communication Technologies (ICTs) sector:
case of Jordan. Problems and Perspectives in Management, 18(4), p.59.
Pasaribu, P.N. and Maulana, S., 2021. HR Strategic Role in Public Institution and it’s Impact on
Employee Satisfaction. Jurnal Manajemen (Edisi Elektronik), 12(1), pp.1-15.
Verma, S., 2021. How HR needs to change to get to the big table. Strategic HR Review.
Shortland, S., 2021. Remote working: implications for talent management and global
teams. Think Global People, pp.10-12.
Omotunde, O.I. and Alegbeleye, G.O., 2021. Talent management practices and job performance
of librarians in university libraries in Nigeria. The Journal of Academic Librarianship, 47(2),
p.102319.
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Appendix
Questionnaire
Q1. Do you have idea about the importance of managing talent in the workplace of Aston Martin?
a) Yes
b) No
c) Can’t say
Q2. What are the major benefits of talent management for Aston Martin?
a) Succeed over Competitors
b) Effective and efficient working performance
c) Strong brand reputation
Q3. What are the significance of talent management for the employees of Aston Martin?
a) Feeling of belongingness
b) Higher Employee’s motivation
c) Increased satisfaction towards the job
Q4. According to you, human resource of Aston Martin played an important role in managing talent at
workplace.
a) Yes
b) No
Q5. How human resource management plays a role of retaining talented employees in the workplace of Aston
Martin?
a) Provided different benefits
b) Job rotation
c) Training and development
Q6. What is the relationship between talent management and role of human resource?
a) Positive relationship
b) Negative relationship
c) Neutral
Q7. According to you, what is the main strategy that will help Aston Martin in talent management at
workplace?
20

a) Detailed description of job
b) Continues development opportunities for employees
c) Appreciation towards the working performance
Q8. According to you, what are the major challenges of talent management within the workplace of Aston
Martin?
a) Conflict among employees
b) Lack of employee’s engagement
c) Higher employee’s turnover
Q9. According to you, what are the useful strategies that would be used by Aston Martin for managing
challenges linked with the management of talent?
a) Developing a culture of engagement
b) Adjusting the frequency of feedback
c) Attracting and retaining top talent
Q10. Provide any recommendations to the human resource manager of Aston Martin in attracting of top
talent.
21