Research Project: Evaluating Talent Management's Impact on HR Role

This research project investigates the impact of talent management on the role of human resource management, utilizing both primary and secondary data sources. A questionnaire was administered to gather primary data, while books, articles, and journals were used for the literature review. The study employs a positivism philosophy, deductive approach, quantitative research methods, and survey strategy. Findings, presented through frequency distribution tables and graphs, reveal a positive correlation between talent management and HR effectiveness at Aston Martin. The discussion interprets these findings, highlighting the significance of talent management for employee motivation, retention, and overall organizational success. The report concludes with recommendations for Aston Martin to enhance their talent management strategies, focusing on employee engagement, development opportunities, and addressing challenges like employee conflict and turnover. The research underscores the critical role of HR in effectively managing talent to achieve organizational goals.

Research Project
(Impact of talent management
on the role of HR)
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Executive Summary
Main purpose of present investigation is “To identify the major impact of talent
management over the role of human resource management within a workplace. This is a main
propose and for accomplishing this, both primary and secondary sources of data collection was
used. Books, articles, journals etc. sources were used for literature review that helped in
collecting of secondary information and also achieving of project aim successfully.
Questionnaire was used for collecting primary information that was effective in attainment of
each objective of the project in successful and systematic manner. There are different methods
used for the present project including positivism philosophy, survey, deductive approach,
quantitative research, questionnaire etc. All these are main methods that facilitated in attainment
of project aim. Findings are completed by correlating primary and secondary information. In
conclusion and recommendation, entire information about the whole chapters were included that
output in accomplishment of aim and objectives of the project successfully.
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Contents
Executive Summary.........................................................................................................................2
Methodology....................................................................................................................................4
Results/Findings..............................................................................................................................5
Discussion......................................................................................................................................10
Conclusion.....................................................................................................................................15
Recommendations..........................................................................................................................16
Reflection.......................................................................................................................................17
References......................................................................................................................................19
Appendix........................................................................................................................................20
Questionnaire.............................................................................................................................20
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Methodology
Methodology is important part of the research project because it helped investigator in
gathering and evaluating of data regarding the topic. There are different methods used for the
current research project that will be defined as below:
Research philosophy: Positivism philosophy was applied for collecting and evaluating of
quantitative information. This philosophy helped investigator in accomplishing the aim and
objectives of the project in successful manner (Sehatpour, Abedin and Kazemi, 2021).
Research approach: Deductive approach of the data analysis was applied within an
investigation with purpose of analysing quantitative information. This is important approach for
the current investigation because it helped in evaluating of quantitative data that result in
attainment of objectives (Pirzada and et. al., 2021).
Research choice: Quantitative research choice was applied within an investigation. This is a
suitable and valuable choice of the study that helped in collecting of numerical and valid
information about the topic.
Research strategy: Survey is a part of research strategy that was used for the current study
because it helped in collecting of numerical data without taking additional time and cost.
Data collection: Both primary and secondary data were used within an investigation for
achieving the valid outcomes. Secondary data was gathered for literature review that helped in
attainment of objectives and fulfilment of research gap effectively (Bani-Hani, 2021). Primary
data was gathered from questionnaire that results in accomplishment of aim and objectives of the
project successfully.
Sampling: Probability sampling was used for selecting 30 respondents for questionnaire.
Probability sampling helped investigator in selection of larger sample base within minimum time
(Kasahara, 2021).
Research instrument: Questionnaire was used for gathering primary and quantitative data
that is useful within a current investigation. Main reason regarding selection of this is it
facilitated investigator in achieving of valid results within minimum time and in successful way
(Ekhsan, Sudiro and Mugiono, 2021).
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Results/Findings
This is a significant part of the study that helps investigator in presenting of quantitative
information in graphical as well as tabular form. In order to evaluate quantitative type of data
gathered from questionnaire, there will be requirement of using an analytical technique which is
frequency distribution analysis (Al-Dalahmeh and Héder-Rima, 2021). By using this technique,
frequency distribution table will be made by researcher that is necessary because without this,
they cannot analyse the quantitative information. Ms-Excel will be applied for making graphs in
accordance to the research questions. These will be shown as below:
Frequency distribution Table
Q1. Are you aware regarding the importance of managing talent in the
workplace of Aston Martin?
Frequency
a) Yes 25
b) No 2
c) Can’t say 3
Q2. What are the major benefits of talent management for Aston Martin? Frequency
a) Succeed over Competitors 10
b) Effective and efficient working performance 10
c) Strong brand reputation 10
Q3. What are the significance of talent management for the employees of
Aston Martin?
Frequency
a) Feeling of belongingness 8
b) Higher Employee’s motivation 12
c) Increased satisfaction towards the job 10
Q4. According to you, human resource of Aston Martin played an
important role in managing talent at workplace.
Frequency
a) Yes 27
b) No 3
Q5. How human resource management plays a role of retaining talented
employees in the workplace of Aston Martin?
Frequency
a) Provided different benefits 12
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b) Job rotation 10
c) Training and development 8
Q6. What is the impact of talent management on the role of human
resource?
Frequency
a) Positive 25
b) Negative 2
c) Neutral 3
Q7. According to you, what is the main strategy that will help Aston
Martin in talent management at workplace?
Frequency
a) Detailed description of job 10
b) Continues development opportunities for employees 12
c) Appreciation towards the working performance 8
Q8. According to you, what are the major challenges of talent
management within the workplace of Aston Martin?
Frequency
a) Conflict among employees 13
b) Lack of employee’s engagement 7
c) Higher employee’s turnover 10
Q9. According to you, what are the useful strategies that would be used
by Aston Martin for managing challenges linked with the management of
talent?
Frequency
a) Developing a culture of engagement 10
b) Adjusting the frequency of feedback 10
c) Attracting and retaining top talent 10
Q1. Do you have idea about the importance of managing talent in the
workplace of Aston Martin?
Frequency
a) Yes 25
b) No 2
c) Can’t say 3
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Q2. What are the major benefits of talent management for Aston Martin? Frequency
a) Succeed over Competitors 10
b) Effective and efficient working performance 10
c) Strong brand reputation 10
Q3. What are the significance of talent management for the employees of
Aston Martin?
Frequency
a) Feeling of belongingness 8
b) Higher Employee’s motivation 12
c) Increased satisfaction towards the job 10
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Q4. According to you, human resource of Aston Martin played an
important role in managing talent at workplace?
Frequency
a) Yes 27
b) No 3
Q5. How human resource management plays a role of retaining talented
employees in the workplace of Aston Martin?
Frequency
a) Provided different benefits 12
b) Job rotation 10
c) Training and development 8
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Q6. What is the main impact of talent management on the role of human
resource?
Frequency
a) Positive 25
b) Negative 2
c) Neutral 3
Q7. According to you, what is the main strategy that will help Aston
Martin in talent management at workplace?
Frequency
a) Detailed description of job 10
b) Continues development opportunities for employees 12
c) Appreciation towards the working performance 8
Q8. According to you, what are the major challenges of talent
management within the workplace of Aston Martin?
Frequency
a) Conflict among employees 13
b) Lack of employee’s engagement 7
c) Higher employee’s turnover 10
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Q9. According to you, what are the useful strategies that would be used
by Aston Martin for managing challenges linked with the management of
talent?
Frequency
a) Developing a culture of engagement 10
b) Adjusting the frequency of feedback 10
c) Attracting and retaining top talent 10
Discussion
This is an essential and main chapter that will help researcher in getting of valid outcomes in
easier way. This section includes the interpretation of the primary information and their relation
with the secondary data collected for literature review. This will be essential and important for
investigator in achievement of project aim and objectives successfully and within minim time.
Interpretation of the primary information will be explained as below:
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Question 1: The importance of managing talent in the workplace of Aston Martin
Interpretation: From the above mentioned graph, it has been determined that most of the
participants had idea about the significance of talent management within working environment.
25 out of 30 respondents are aware about the effectiveness of talent management in the
workplace. They said as it facilitated company in improvement of its business performance,
increment of sales and many more. 2 respondents said no because they are not aware about the
talent management. 3 participants can’t have said about the same.
Question 2: Major benefits of talent management for Aston Martin
Interpretation: There are numerous advantages of managing talent within an organisation.
10 participants had idea as talent management helped Aston Martin to succeed over their
competitors. As talented employees are able in attracting of international client in easier manner.
10 participants had knowledge effective and efficient working performance is important benefit
of talent management. As knowledgeable and talented employees are played significance role in
completing of all activities in efficient and effective manner. Remaining 10respomdents had
knowledge as talented employees helped Aston Martin in retaining of talented employees that
turn to impact in improvement of brand reputation at marketplace and in customer mind.
Question 3: Significance of talent management for the employees of Aston Martin
Interpretation: There are various significance of talent management that are essential for
the employees of Aston Martin. 8 managers of the Aston Martin had idea as it increases felling
of belongingness among employees. 12 had knowledge as talent management in the workplace
support company to increase motivation among their employees that result in higher retention.
Remaining 10 respondents had knowledge as talent management support business organisation
to increase employee’s job satisfaction. All these are important for company in attainment of
long term goals and objectives in successful manner.
Question 4: Human resource of Aston Martin played an important role in managing talent
at workplace
Interpretation: From the above mentioned graph, it has been determined that human
resource manager played an important role at workplace of Aston Martin. 27 out of 30 managers
had idea as there are different roles of the human resource including hiring, selecting, training,
retaining, attracting etc. Remaining 3 participants not had any idea about the same.
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Question 5: Human resource management plays a role of retaining talented employees in
the workplace of Aston Martin
Interpretation: There are various roles of human resource manager that are essential in
retaining of talented workers at workplace. 12 out of 30 respondents had knowledge as
providence of different benefits to the employees is a best role that helped in retaining of
employees for longer time. 10 participants had view as job rotation is an essential role played by
HR while retaining of talented employees. Rest of the 8 respondents had idea as training and
development is a main role because without this human resource manager cannot retain talented
workers at workplace for longer time period.
Question 6: Relationship between talent management and role of human resource
Interpretation: Talent management has positive relationship with the role of human resource.
Talented management support human resource manager in retaining of talented employees for
longer time period. 2 participants said as it has negative relationship because they not had
accurate knowledge regarding the same. 3 participants had opinion as talented management has
both positive as well as negative relationship on human resource.
Question 7: Main strategy that will help Aston Martin in talent management at workplace
Interpretation: From the above mentioned information, it has been determined that there
are various strategies, which will be essential and significant for the Aston Martin in managing
of talent within the workplace. 10 out of 30 respondents had knowledge as detailed description of
employee’s job is important strategy because it helps in reduction of conflict as well as managing
talent at workplace. 12 participants had idea as continues development of opportunity
Question 8: Major challenges of talent management within the workplace of Aston Martin
Interpretation: There are different challenges of talent management at workplace of
Aston Martin. 13 out of 30 respondents had knowledge as conflict among employee’s is a major
challenge because management of talent n some employees create conflict among other workers.
7 respondents had idea as lack of employee’s engagement is a man challenge because employees
who not managed within the workplace no engaged in business activity. Remaining 10
respondents had knowledge as higher employee turnover is a main challenge because without
talent management, employees are not satisfied towards their job that turn to increase high
turnover of employees. Therefore, above mentioned all these are major challenges that impact on
business performance and brand image in negative manner.
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