Tattoo Parlor Business Plan: Communications, Target & Challenges

This document provides a business idea for opening a tattoo parlor, focusing on key communications, deliverables, potential challenges, and the target customer. The main service is tattoo designing based on customer choice, primarily targeting young adults enthusiastic about body decoration. The parlor will emphasize quality designs, using advanced software for digital previews and high-quality inks. Challenges include rising competition, especially from freelance artists, which the parlor aims to overcome by offering the best quality at competitive prices. The target customers are men and women aged 18-35, including students and young professionals, who are both already tattooed and new to tattoos. Marketing will leverage social media advertisements. Resources include a storefront location, modern furnishings, tattoo-making instruments, and necessary government permissions. The primary goal is to establish a well-known tattoo parlor, track performance with KPIs, and eventually expand into a city-wide brand. The conclusion emphasizes the market potential and commitment to ethical business standards.

Opening a
Tattoo Parlor
Business idea

Key Communications
– Main service is tattoo designing on the
customers body as per their choice.
– The clients are mainly young who are
enthusiastic about decorating their
body.
– Tattoo making is one of the high profile
emerging business opportunities in the
world today (Patel 2016).
– The parlor will focus on the quality of
designs.

Key deliverables to the client
– In most of the cases the clients come in
with a chosen design in their mind which
is asked to be recreated by the artist.
– There are also clients who do not have
existing designs and ask with open
possibilities.
– Internet is the main source for
researching on the designs.
– There are dedicated books and catalogs
as well for the purpose.

Possibilities
– Studies have shown that one in four people
between the age group 25 to 30 are already
sporting tattoos (Rigby and Staley 2015).
– Hence there is a huge market for the
business.
– Competition is increasing.
– “The Australian Tattoo Artists Guild” or
“Australian Tattooists Guild” regulates the
market and maintains a fairness in
competition
(Australiantattooistsguild.com.au 2018).

Possible Challenges
– The primary challenge in this sector is the rising competition and entry of plenty
of new artists.
– There are free lancing tattoo artists who visits their client homes for making
tattoos.
– Most of the free lancers are not under purview of the “Australian Tattoo Artists
Guild.”
– This tattoo parlor will provide the best quality in the lowest price which will
keep it ahead of competition.

Value for money provided by
this tattoo parlor
– Professional and best designs at a
pocket friendly price.
– Use of highly advanced software
which will give digital preview of
the tattoo on the particular body
part.
– The instruments used will be most
advanced and ink will be of highest
quality (Dirks 2015).

The Target Customers
– Both men and women.
– Age- 18 to 35 years.
– Mostly students and new professionals.
– Comprises of both the already tattooed people and the people who have not
yet inked themselves.
– They are mostly indulgent and experimental.
– Social media advertisements will be used.

Resources
– A place for the tattoo parlor, most preferably a
store front.
– Modern furnishing.
– Bright lighting.
– Posters and paintings on the walls.
– Tattoo making instruments.
– Ink.
– Computer.
– Government permission (Cbs.sa.gov.au 2018).
– Internet connection.

Goals and Outcomes
– The first objective is to become a famous tattoo parlor at least in the
neighborhood areas so that it becomes a talking point.
– The minimum number of customer walk ins to sustain the business.
– Long term objective is to become a brand in the city and expand further.
– There will be timeline and KPI to track the performance of the business.

Conclusion
– The market trends and studies provide that there is potential in the business.
– The skills of making tattoos will be utilized in the best possible way to establish
a successful business.
– All ethical standards of the business will be followed.

Reference
– Australiantattooistsguild.com.au., 2018. Welcome to the Australian Tattooists Guild. [online]
Available at: https://australiantattooistsguild.com.au/ [Accessed 8 Feb. 2018].
– Cbs.sa.gov.au., 2018. Tattoo industry – Consumer and Business Services. [online] Cbs.sa.gov.au.
Available at: https://www.cbs.sa.gov.au/licensing-and-registration/tattoo-industry/ [Accessed 8 Feb.
2018].
– Dirks, M., 2015. Making innovative tattoo ink products with improved safety: possible and impossible
ingredients in practical usage. In Tattooed Skin and Health (Vol. 48, pp. 118-127). Karger Publishers.
– Patel, R., 2016. Mojjo Tattoo Studio: A Budding Business of an Artist. South Asian Journal of Business
and Management Cases, 5(1), pp.21-29.
– Rigby, M. and Staley, P., 2015. The meteoric rise of the tattoo industry. [online] ABC Far North Qld.
Available at: http://www.abc.net.au/local/stories/2015/04/10/4213911.htm [Accessed 8 Feb. 2018].

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