TUI Report: Exploring the Impact of Technologies on Travel and Tourism

This report focuses on the impact of technology on the travel and tourism sector, with TUI as a case study. The study aims to identify the role of technology in the travel industry, explore its advantages and disadvantages, and assess its impact on business performance. The research utilizes a descriptive research design and a qualitative approach, employing interpretivism to analyze the influence of technology on customer behavior and profitability. Key areas of investigation include the use of online booking, customer service, promotional offers, and technological advancements. The report examines the influence of technology on the customer experience and suggests ways to enhance profitability through the implementation of the latest technologies. The report includes literature review and references to support the findings.

Research Project

Aim and objectives
Aim
“To access influence of technology in travel and tourism sector: A study on TUI”
Objectives
• To identify technologies used in travel and tourism industry.
• To explain advantage and disadvantage of implementing the latest technologies on
TUI.
• To determine impact of technologies on business performance of TUI.
• To suggest way to enhance profitability of the company by implementing the latest
technology.

Critical review
• According to Shin and et.al, (2018) technologies play significant role in the
business unit.
• These technologies aid in changing consumer behaviour and support in making
people positive towards the brand.
• By this way these people can spend more money in the company that can help in
improving profit of the firm significantly.
• Saraswati, Syed and Singh, (2016) stated that digital technologies are helpful in
making connection with international travellers.

Research methods
• Present study will take support of interpretivism research philosophy. By
involving theories and model scholar will be able to answers these research
questions.
• Researcher will apply descriptive research design.
• The entire study will be qualitative in nature and scholar will involve
human participants in order to gather first hand information about
technologies in travel and tourism industry

Theme 1: Number of advertisements prefer to put on
your website each day

Theme 2: Factors that have stronger influence on
customer’s choice of holiday

Theme 3: People choose to book their tickets online

Theme 4: Online website and facility to get the tickets
booked from there, serves the requirement of customers

Theme 5: Present promotional or discount offers on
TUI’s website or its social media accounts

Theme 6: Enhancement of technology have been able to improve
overall profitability of the business

Theme 7: Bring improvement in overall technological
experience of customers

Theme 8: There is any requirement of improving overall
shopping experience of customer’s of TUI

References
Pancho, A. and Afonso, C., 2018. Mobile as payment: the role of early
adopters’perceptions in mobile payment reuse intention in the travel
industry. turismo e competitividade dos destinos turísticos, pp.28.
Avilés-González, J. F., Avilés-Sacoto, S. V. and Cárdenas-Barrón, L. E.,
2017. An overview of tourism supply chains management and optimization
models (TSCM–OM). In Handbook of Research on Holistic Optimization
Techniques in the Hospitality, Tourism, and Travel Industry (pp. 227-250).
IGI Global.