Impact of Digital Technology on Tesco Marketing: A Project

This project analyzes the impact of digital technology on the marketing strategies of Tesco, a leading UK supermarket. The project begins with outlining clear aims and objectives, followed by the creation of a detailed project management plan encompassing costs, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are developed to provide a timeline for project completion. The research phase involves applying qualitative and quantitative research methods, with an evaluation of their accuracy and reliability. Data analysis is conducted using appropriate tools and techniques, leading to recommendations based on research findings. The project also includes a reflection on the value of the research in meeting objectives and enhancing learning and performance. The analysis includes the use of questionnaires to understand the impact of digitalization in Tesco's marketing department. The project further explores the use of online marketing channels, the necessity of digital technology, and the company's approach to the use of technology. The findings are presented with clear interpretations and recommendations for improving the use of technology in the business.