Macroeconomic Analysis of China for THI's Business Expansion Project

This project provides a macroeconomic analysis of China, focusing on key indicators like real and nominal GDP, unemployment rate, and purchasing power parity (PPP) to determine the business environment for Tim Horton's (THI) expansion in the country. The analysis utilizes data from the World Bank and other sources to assess the growth trends, market size, and consumer purchasing power within China. The project examines the impact of unemployment, trade disputes, and industrial output on the Chinese economy and provides insights into the country's business cycle and the fast-food industry's dynamics, including price and income elasticity. The study concludes that THI's success in China depends on factors such as product differentiation, competitive pricing, and an understanding of the local market, with recommendations for adapting to the economic climate and consumer preferences. The student's report considers the impact of factors like unemployment, trade disputes, industrial output on Chinese economy and the business cycle.