Social Media Marketing Project: Sales, UKCBC, Thomas Cook

This project investigates the impact of social media marketing on the sales of the travel and tourism sector, specifically focusing on Thomas Cook. The research aims to understand the importance of social media marketing, analyze its link to Thomas Cook's sales, and evaluate its overall impact. The methodology involves both primary and secondary data collection methods, including surveys of UKCBC students and review of existing literature. Qualitative data analysis will be used to identify themes and support findings with tables and charts. The ultimate goal is to recommend strategies for improving social media marketing efforts to enhance sales for Thomas Cook, providing valuable insights into the effectiveness of social media in the travel industry.

Research project specification
Data collection: For the present research, both
primary and secondary method will be used by the
investigator for gathering large amount of information.
In primary survey method will be consider in which
question will be asked from UKCBC students. On the
other side in secondary books, articles and internet
from where information will be collected by the
investigator (Hanafizadeh and Payam, 2012). Reason
for selecting the primary method is that it will help in
gathering specific information which is essential to get
valid result.
Data analysis: Data analysis is one of the important
part of the research in which all the information which
is collected from different sources is analysed. There
are two techniques for analysing the information
qualitative and quantitative (Silverman, 2010).. For
the present research qualitative method will be used as
it undertake non-numeric form. In these different
themes will be prepared on the basis of results and
interpretation will be done. Along with this, each
theme will be supported with the tables and charts
Aim: To explore the influence of social media marketing to
enhance the sales of travel and tourism sector- A study of Thomas
Cook
Objectives
 To understand the importance of new technology that is
social media marketing
 To analyse the link between social media marketing and
sales of Thomas Cook
 To evaluate the impact of social media marketing on sales of
Thomas Cook
 To recommend strategies for improving social media
Recommendations: Social firm
enable organizations to utilize
strategies to construct and make
mark profiles such as fan pages,
challenges and so forth. By
Social media advertising, one can
make sense of the preferences
and inclinations of clients and in
addition the most recent patterns
embraced by the general
population.